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Market Research Report

Flexible, Printed OLED Displays 2020-2030: Forecasts, Markets, Technologies

Published by IDTechEx Ltd. Product code 912857
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Flexible, Printed OLED Displays 2020-2030: Forecasts, Markets, Technologies
Published: October 2, 2019 Content info: 315 Slides

This report provides a comprehensive assessment of OLED display technologies and markets with detailed segmentation across 8 displays uses with data broken down by area, substrate type (glass, plastic, foldable substrate) and value. Current and emerging technology options are evaluated and other flexible display technologies, including quantum dot displays and electrophoretic displays are covered.

Analysis and Forecasts of OLED Markets to 2030

Detailed trends, supplier information, historic data and ten year market forecasts are provided on a global basis for the following applications of OLED displays:

  • Cellphones
  • Tablet and Computers
  • TV
  • Automotive
  • Wearable
  • Industrial and Professional Equipment
  • Other: Gaming Consoles, Cameras, Appliances, Other Consumer Electronics

OLED Display Forecasts 2017-2030 by Value $ Billions


For each of the above, the market size is provided for the years 2017-2030 in addition to total display area in sq meters and value. Additionally, data is broken out by form factor for the following categories:

  • Glass based OLED displays
  • Flexible / Rigid plastic based OLED displays
  • Flexible / Foldable OLED displays

Change in form factor of OLED Displays 2020-2030


Data is provided for each of the eight application sectors.

OLED displays in the automotive sector, by substrate type


The data and forecasts provided in the report are the result of extensive research including interviews with key providers of OLED materials, manufacturing equipment, panel makers and OEMs. For each of the applications above IDTechEx provides detailed assessments of the markets including the technology requirements, technology roadmap and the impact of competitive technologies, which all feed in to our forecasting model.

Growing Industry but Underlying Technology is Changing

In 2020, IDTechEx expect that the OLED display business will be $34.3 Billion, up from $30.3 Billion in 2019. There has been significant investment in OLED display manufacture from panel makers mainly based in China, Korea, Japan and Taiwan. The investment is coming from the need to differentiate products with better screens and new form factors, with plastic based OLEDs being the norm (in rigid format) leading to foldable displays, which were a false start in 2019 but will be rapidly improved.

2018-2019 OLED displays by area and value


OLEDs for cellphones dominate the OLED sector, comprising of 78% of the OLED market revenue in 2020. The second largest sector are OLED TVs which are 17% of the total market by revenue in 2020. Despite being 17% of the revenue, OLED TVs are 43% of the OLED market by area of display. The third largest OLED application is wearables, which is 2% of the total OLED display market value and 0.3% by area in 2020. The thinness, flexibility and appearance of the display are desirable in may wearable applications versus LCDs.

Historic data from 2017 is provided as a reference in addition to forecasts to 2030.

OLED Technologies Appraised - Processes, Unmet Needs, Roadmaps

In separate chapters, the report assesses each of the main layers of OLED displays including substrates, thin film transistors (TFTs), materials, barrier layers, transparent conductive film and manufacturing processes.

Options for each are assessed and compared, identifying which are being used by which application. Key players and their progress are identified.

The technology assessment also includes matching the technology against the market need. For example, the impact of the Rec.2020 digital standard for next generation ultra HD displays, to the roadmap from glass based displays to foldable displays, to the progress with printed displays and how the materials and manufacturing processes used are changing to enable that.

Latest Activities of OLED Companies

The latest activities of OLED companies are covered, including their state-of-the-art capability, technology and, where applicable, OLED manufacturing capacity. OLED panel makers/display providers covered include Samsung, LG Display, AUO, Sony, JOLED, BOE, CSOT, EverDisplay (EDO), Tianma, Visionox, Skyworth and many more, in addition to material companies and equipment providers.

Printed OLED Displays

In addition to assessing trends and progress across each key material layers, including barrier films, thin film transistors, touch layer technologies, optical medium, the report also looks at manufacturing advances including the progress and outlook for printed OLED displays, which are are separately forecast in the report.


Quantum Dot Displays

In assessing the display industry the report also covers the advancement of Quantum Dot Displays in different guises of

  • Edge Optic
  • Film Type
  • Color Filter
  • On Chip
  • Emissive

Each of these options are assessed with the outlook for versus OLED displays for different market types. Ten year forecasts are ultimate provided showing the share of the market of these different technology types.

Other Flexible Displays & lighting

The report also assesses other flexible display and lighting types, including for each the players, technologies, commercial success and applications. Technologies covered include

  • Electrophoretic displays
  • Flexible LCD displays
  • Electrowetting displays
  • AC electroluminescent displays
  • Thermochromic displays
  • Electrochromic displays
  • OLED lighting
  • Flexible LED lighting

Complete assessment of current and emerging flexible display technologies and markets

IDTechEx has been tracking the display industry since 2001. This report gives a detailed, impartial and realistic appraisal of the markets and technologies, leveraging the full expertise of our analysts and the direct interviews with companies in the value chain. Key features of this report include:

  • Detailed 10-year forecasts by market segment, by value and display area 2020-2030
  • Detailed 10-year forecasts by display type (AMOLED rigid glass, AMOLED flexible / rigid plastic, AMOLED flexible / foldable, PMOLED, segmented, and microdisplays) 2020-2030
  • 2017-2019 OLED data
  • 10 year forecast of Quantum Dot Displays by type
  • The current status on printed OLED displays
  • Technologies and players in the OLED value chain (substrate, backplane, transparent conductor, barrier film)
  • Company profiles based on direct interviews
  • Quantum Dot Displays
  • Electrophoretic displays
  • Other flexible displays
  • OLED lighting and flexible LED lighting

Analyst access from IDTechEx

All report purchases include up to 30 minutes telephone time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Table of Contents

Table of Contents


  • 1.1.Drivers for Display Innovation: OLED Displays
  • 1.2.Evolution of the OLED industry
  • 1.3.Investments in OLED Displays
  • 1.4.Global OLED Production Capacity
  • 1.5.Drivers for Display Innovation: QDOT, MicroLED, E-Paper and Beyond
  • 1.6.OLED Display Market 2019-2020 by Value and SQ Meters
  • 1.7.OLED Display Forecasts 2020-2030 by Value
  • 1.8.OLED Display Forecasts 2020-2030 by Area (Sq Meters)
  • 1.9.OLED Display Forecasts 2020-2030 Area (sqm) by Form Factor (Rigid versus Flexible)
  • 1.10.OLED Display Forecasts 2020-2030, Panel Numbers by Form Factor (Rigid versus Flexible)
  • 1.11.OLED Displays for Cellphones 2020-2030, by number of units, form factor and value
  • 1.12.When will foldable displays take off?
  • 1.13.Printed OLED Displays (RGB light emitters predominately made by printing), Value, $ Millions
  • 1.14.OLED Displays for Tablets and Computers 2020-2030, by number of units, form factor and value
  • 1.15.OLED Displays for TV 2020-2030, by number of units, form factor and value
  • 1.16.OLED Displays for TV: Outlook
  • 1.17.OLED Displays for Automotive 2020-2030, by number of units, form factor and value
  • 1.18.OLED Displays for Wearables 2020-2030, by number of units, form factor and value
  • 1.19.OLED Displays for Industrial and Professional Equipment 2019-2029, by number of units, form factor and value
  • 1.20.OLED Displays for Microdisplays 2020-2030, by number of units, form factor and value
  • 1.21.OLED Displays for Other Applications 2020-2030, by number of units, form factor and value
  • 1.22.Ten-year forecast for different QD solutions in displays in area by M sqm (film, colour filter, on chip, edge optic, emissive QLED, etc.)


  • 2.1.Drivers for OLED displays
  • 2.2.OLED vs. LCD
  • 2.3.OLED operating mechanism
  • 2.4.OLED Display Sizes
  • 2.5.OLED versus LCD: Colors
  • 2.6.Why choose OLED over LCD?
  • 2.7.OLED power consumption can be lower than LCD
  • 2.8.Evolution of the OLED industry
  • 2.9.Evolution of Form Factors of Displays for Cellphones and Tablets
  • 2.10.Detailed history of OLED display
  • 2.11.Market is still currently dominated by mobile phones
  • 2.12.More than 1 billion mobile AMOLED displays shipped by Samsung by 2016
  • 2.13.Smartphones: AMOLED gaining market shares
  • 2.14.OLED Tablets are getting bigger and more affordable
  • 2.15.Product trends: Bigger, better, faster
  • 2.16.Large Area OLEDs: "White OLED" approach for TVs
  • 2.17.The White OLED approach
  • 2.18.LG supplies OLED panels to TV manufacturers
  • 2.19.Competition in the TV market
  • 2.20.The challenge of Rec 2020
  • 2.21.New standard for Ultra HD
  • 2.22.QLED: the next generation of OLED?
  • 2.23.Main advantages over OLED
  • 2.24.Samsung: quantum dots and the OLED dilemma
  • 2.25.Quantum Dot OLED Hybrid Displays: Progress from Samsung


  • 3.1.Roadmap towards flexible AMOLED displays and flexible electronics devices
  • 3.2.First step towards flexible: OLED on plastic substrate
  • 3.3.The rise of plastic and flexible AMOLED
  • 3.4.Case study: the Apple Watch
  • 3.5.Case study: Motorola shatterproof screen
  • 3.6.Key components needed for flexible AMOLED displays
  • 3.7.From rigid OLED, to flexible and foldable OLED
  • 3.8.Two different methods to manufacture on plastic
  • 3.9.Choice of flexible substrates
  • 3.10.Rayitek: rising challenger to Kolon on c-PI substrates?
  • 3.11.Three TFT technologies for flexible displays
  • 3.12.TFT technologies for flexible displays
  • 3.13.Metal Oxide production process
  • 3.14.IGZO enables large sized OLED TVs
  • 3.15.Challenges with Organic TFTs
  • 3.16.Apple LTPO Backplane: Power Saving By Combining LTPS and IGZO


  • 4.1.How do OLEDs work?
  • 4.2.RGB vs White OLED
  • 4.3.Fluorescence OLED materials (FL)
  • 4.4.Phosphorescent OLED (PhOLED)
  • 4.5.Evolution of materials in RGB OLED
  • 4.6.Evolution of materials in WOLED
  • 4.7.OLED Materials: Supplier Landscape and Market Shares
  • 4.8.TADF: next class of materials?
  • 4.9.TADF: Latest results
  • 4.10.Hybrid TADF + Fluorescence OLED
  • 4.11.General material comparison
  • 4.12.How are the materials deposited today?
  • 4.13.FMM limits scale, material utilization and PPI
  • 4.14.OLED photolithography: the need?
  • 4.15.The High PPI need for OLED displays
  • 4.16.Photolithography polymer OLED
  • 4.17.High PPI with photolith on small molecular OLEDs


  • 5.1.The industry has not given up on printing yet
  • 5.2.Inkjet printing can potentially lower production costs
  • 5.3.Inkjet printing OLED displays
  • 5.4.Inkjet printing: is it worth it?
  • 5.5.R G B inkjet printing in displays
  • 5.6.Printed OLED Displays: Kay Players
  • 5.7.Printed OLED TVs
  • 5.8.Inkjet Printing for OLEDs
  • 5.9.Inkjet printed AMOLED finally commercial
  • 5.10.JOLED Printed OLED Strategy
  • 5.11.Solution processed performance level (green)
  • 5.12.Solution processed performance level (red)
  • 5.13.Solution processed performance level (blue)
  • 5.14.Performance of solution process vs VTE: lifetime
  • 5.15.UDC: Organic vapour jet printing
  • 5.16.Organic Vapor Jet Deposition (OVJD)
  • 5.17.Performance of OVJD
  • 5.18.Fraunhofer IAP'S ESJET printing
  • 5.19.Sumitomo Chemical and CDT
  • 5.20.Quantum Dot OLED Hybrid Displays: Progress from Samsung
  • 5.21.Printing the TFT backplane
  • 5.22.Printing the TFT backplane
  • 5.23.Printed OLED Displays (RGB light emitters predominately made by printing), Value, $ Millions


  • 6.1.Thin film encapsulation
  • 6.2.Why do we need barriers for OLEDs?
  • 6.3.Summary of barrier needs for OLEDs
  • 6.4.Plastic substrates fall short of requirements
  • 6.5.Challenges with flexible barrier materials
  • 6.6.General approaches towards high performance encapsulation
  • 6.7.Encapsulation
  • 6.8.The basis of the multi-layer approach
  • 6.9.Status of R2R barrier films in performance, web width and readiness/scale
  • 6.10.From glass to multi-layer films to multi-layer inline thin film encapsulation
  • 6.11.TFE is the technology of choice now for plastic and flexible OLED displays
  • 6.12.Trends in in-line TFE: reducing thickness by cutting the number of layers in the barrier stack
  • 6.13.Trends in TFE: Past, present and future of deposition methods
  • 6.14.Inkjet deposition of organic coating
  • 6.15.How inkjet printing has enabled thin film encapsulation
  • 6.16.Inkjet printing organic layer in thin film encapsulation
  • 6.17.Atomic layer deposition for encapsulation technology: will it give rise to single layer barrier films?
  • 6.18.Ultra flexible thin glass
  • 6.19.Flexible glass: an assessment
  • 6.20.Duskan: organic layer for TFEs
  • 6.21.Multi layer barrier for bottom barrier layer in flexible/rollable displays


  • 7.1.Different Transparent Conductive Films (TCFs)
  • 7.2.ITO film shortcomings: flexibility
  • 7.3.ITO film shortcomings: limited sheet conductivity over large areas
  • 7.4.Silver nanowire transparent conductive films: principles
  • 7.5.Silver nanowire TCFs
  • 7.6.Silver nanowire transparent conductive films: flexibility
  • 7.7.Silver nanowire transparent conductive films: target markets
  • 7.8.Silver nanowire TCF: haze trade-off
  • 7.9.Metal mesh transparent conductive films: operating principles
  • 7.10.Metal mesh: etching
  • 7.11.Metal mesh: Ag halide patterning
  • 7.12.Metal mesh: hybrid
  • 7.13.Metal mesh: improvement in gravure offset printing?
  • 7.14.PEDOT:PSS is now on a par with ITO-on-PET
  • 7.15.Carbon nanotube transparent conductive films: performance
  • 7.16.Graphene performance as TCF
  • 7.17.Transparent Conductive Film (TCF) Benchmarking
  • 7.18.All ITO alternatives are mechanically flexible
  • 7.19.Major trends: the threat of alternatives and price wars
  • 7.20.Major trends: is there a winning alternative or a one-size-fits all solution?


  • 8.1.Major trends: transition from add-on to embedded
  • 8.2.Major trends: the rise of flexible OLED displays


  • 9.1.Under/in- display fingerprint sensors require OLED panel
  • 9.2.Latest feature: flat panel speaker
  • 9.3.Samsung's display integrated sound receiver


  • 10.1.Global OLED Production Lines
  • 10.2.Samsung Display (SDC)
  • 10.3.Samsung demonstrates rollable and stretchable display
  • 10.4.Samsung
  • 10.5.LG Display (LGD)
  • 10.6.LG Display: Large area, transparent and flexible OLED display
  • 10.7.BOE
  • 10.8.BOE: Flexible OLED displays
  • 10.9.BOE: flexible and printed OLED displays
  • 10.10.Ink-jet printed display from BOE
  • 10.11.Tinama's flexible OLED display technology
  • 10.12.Visionox: ultra flexible OLED displays
  • 10.13.JOLED's flexible OLED display technology
  • 10.14.JDI
  • 10.15.AUO
  • 10.16.Changhong
  • 10.17.Skyworth
  • 10.18.Royole
  • 10.19.Denso
  • 10.20.Duskan: leading HTL supplier in OLED display industry


  • 11.1.OLED Display Market 2017-2018 by Value and SQ Meters
  • 11.2.OLED Display Forecasts 2020-2030 by Value
  • 11.3.OLED Display Forecasts 2020-2030 by Area (Sq Meters)
  • 11.4.OLED Display Forecasts 2020-2030, Panel Numbers by Form Factor (Rigid versus Flexible)
  • 11.5.OLED Displays for Tablets and Computers 2020-2030, by number of units, form factor and value
  • 11.6.OLED Displays for TV 2020-2030, by number of units, form factor and value
  • 11.7.OLED Displays for TV: Outlook
  • 11.8.OLED Displays for TV
  • 11.9.OLED Displays for Automotive 2020-2030, by number of units, form factor and value
  • 11.10.Automotive
  • 11.11.OLED Displays for Wearables 2020-2030, by number of units, form factor and value
  • 11.12.OLED Displays for Industrial and Professional Equipment 2020-2030, by number of units, form factor and value
  • 11.13.OLED Displays for Microdisplays 2020-2030, by number of units, form factor and value
  • 11.14.OLED Displays for Other Applications 2020-2030, by number of units, form factor and value


  • 12.1.What are quantum dots?
  • 12.2.Quantum dots: key characteristics
  • 12.3.colour standards for Displays
  • 12.4.How LED backlights reduced colour performance
  • 12.5.100% sRGB can be achieved without QD
  • 12.6.The challenge of Rec 2020
  • 12.7.Displays: benchmarking various integration methods
  • 12.8.Edge optic integration: a technology going obsolete?
  • 12.9.Film type integration: growing commercial success but for how long?
  • 12.10.Colour filter type: approaching commercial readiness?
  • 12.11.On chip integration: improving stability
  • 12.12.Emissive type: how far off from commercial readiness?
  • 12.13.Key materials: Cd based QDs. Why?
  • 12.14.Key issue with Cd based QDs?
  • 12.15.Cd free QDs: Narrowing the performance gap
  • 12.16.Snapshot of readiness level of various QD applications
  • 12.17.Printing in Quantum Dot OLED Hybrid Displays
  • 12.18.Ten-year forecast of change in QD technology mix in display sector (%)
  • 12.19.Flexible Quantum Dot Displays


  • 13.1.Electrophoretic and other bi-stable displays
  • 13.2.Electrophoretic e-readers decline - what's next?
  • 13.3.The Holy Grail: colour E-paper Displays
  • 13.4.New colour display from E Ink without filters
  • 13.5.Signage
  • 13.6.E ink Holdings
  • 13.7.Clearink
  • 13.8.The early years of flexible E-ink displays
  • 13.9.Flexterra


  • 14.1.Flexible LCDs
  • 14.2.Organic LCD (FlexEnable)
  • 14.3.JDI
  • 14.4.Flexible LCDs: Conclusions


  • 15.1.Electrowetting displays
  • 15.2.Electrowetting displays: Liquavista
  • 15.3.Electrowetting displays: Etulipa
  • 15.4.Electrochromic displays
  • 15.5.Ynvisible Electrochromic Displays
  • 15.6.AC Electroluminescent displays
  • 15.7.EL technology
  • 15.8.AC Electroluminescent (EL) Displays
  • 15.9.Thermochromic Displays


  • 16.1.Value proposition of OLED vs LED lighting
  • 16.2.OLED lighting: solid-state, efficient, cold, surface emission, flexible......?
  • 16.3.OLED Lighting Status
  • 16.4.Cost challenge set by the incumbent (inorganic LED)
  • 16.5.Comparing OLED and LED lighting
  • 16.6.OLED Lighting is more challenging than OLED displays in terms of lifetime and light intensity requirements
  • 16.7.OLED lighting - cost projection
  • 16.8.Market announcements
  • 16.9.Technology progress
  • 16.10.OLED Lighting - market penetration
  • 16.11.OLED lighting value chain
  • 16.12.S2S Lines: OLEDWorks in Aachen (ex-Phillips line)
  • 16.13.S2S lines: LG display: Gen-2 and Gen 5
  • 16.14.R2R line: Konica Minolta
  • 16.15.But why is it so difficult to reduce cost?
  • 16.16.OLED market forecast
  • 16.17.Printed LED lighting
  • 16.18.Nth Degree - Printed LEDs
  • 16.19.Glossary of Key Terms
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