Cover Image
Market Research Report
Product code 
1037751

SMS Firewalls: Key Opportunities, Competitor Leaderboard & Market Forecasts 2021-2026

Published: | Juniper Research Ltd | Delivery time: 1-2 business days

Price

Back to Top
SMS Firewalls: Key Opportunities, Competitor Leaderboard & Market Forecasts 2021-2026
Published: November 23, 2021
Juniper Research Ltd
Delivery time: 1-2 business days
  • ALL
  • Description
  • Table of Contents
Description

Juniper Research's new “SMS Firewalls ” research report provides a comprehensive assessment of this evolving market, including an analysis of factors influencing the adoption of SMS firewalls, such as the roll-out of commercial 5G services, and the increasing use of flash calling for user authentication. This report is aligned to 5-year forecasts for the market, including A2P and P2A SMS traffic.

The research also positions 16 SMS firewall vendors in the Juniper Research Competitor Leaderboard; providing an invaluable resource for stakeholders seeking to understand the competitive landscape in the market.

This research suite comprises:

  • Strategy & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest Online Data Platform

KEY FEATURES

  • Market Outlook: An evaluation of significant market trends driving the adoption of SMS firewalls, alongside strategic recommendations for key roaming stakeholders. These stakeholders include network operators and dedicated SMS firewall vendors. Also included is a case study of Flubot scams.
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 16 SMS firewall vendors; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on their size of operations in the SMS firewalls space, their extent and breadth of market partnerships, the sophistication of their platforms and Juniper Research's view on each company's innovation and future business prospects:
    • AMD Telecom
    • Anam Technologies
    • BICS
    • Cellusys
    • Cloudmark
    • Comviva
    • iBASIS
    • Infobip
    • Mavenir
    • Mitto
    • Mobileum
    • Openmind Networks
    • Route Mobile
    • Sinch
    • Tanla
    • TI Sparkle
  • SMS Firewalls Analysis: An evaluation of the key factors driving operator adoption of SMS firewall technology, as well as elements that may limit market uptake.
  • Benchmark Industry Forecasts: Five-year forecasts are provided for total SMS traffic, the volume of SMS traffic monitored by firewalls and SMS firewall vendor revenue. Forecast splits are included for A2P SMS traffic and P2A SMS traffic, as well as by our 8 key regions and 45 countries listed below:
    • Argentina
    • Australia
    • Austria
    • Belgium
    • Brazil
    • Canada
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • India
    • Indonesia
    • Italy
    • Japan
    • Malaysia
    • Mexico
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Thailand
    • Turkey
    • Ukraine
    • United Arab Emirates
    • UK
    • US
    • Vietnam

KEY QUESTIONS

  • 1. How much will the SMS firewalls market be worth by 2026?
  • 2. Which SMS firewall vendors are leading the market in 2021?
  • 3. How much will operators lose to grey route traffic by 2026?
  • 4. How will 5G connectivity impact the SMS firewalls market?
  • 5. Which geographical regions represent the biggest opportunities for SMS firewall vendors?

COMPANIES REFERENCED

  • Included in the Juniper Research Leaderboard: AMD Telecom, Anam, BICS, Cellusys, Cloudmark, Comviva, iBASIS, Infobip, Mavenir, Mitto, Mobileum, Openmind Networks, Route Mobile, Sinch, Tanla, TI Sparkle.
  • Mentioned: A1 Telekom, ACL Mobile, Adobe, Aldea Solutions Inc, Alfa-Bank Kazakhstan, Allianz, Allied Bank, Altice DR, Amartus, América Móvil, Apigate, Apple, Arbor, Asia Insurance 1950, Asiacell, AT&T, AVON, Aydinli Group, Bhutan Telecom, BlaBlaCar, Bouygues Telecom, BSNL (Bharti Sanchar Nigam Limited), Bukalapak, CarDekho, Celcom, Cell C South Africa, Chatlayer.ai, China Mobile International, Ciena, Citrus, Clarins, Claro, Comfone, Convene Networks, Dahmakan, Daikin Applied Europe, Daraz, Delta Solutions, Deutsche Telekom, Developing Solutions, Digicel, DinarPAY, Domino's, du, EaseMyTrip.com, Elisa Finland, Enimbos, Ericsson, Eseye, Estée Lauder, Etisalat, Facebook, FirstBank, France-IX, Gamigo, Gamooga, Glo, GMS (Global Message Services), Google, GSMA, GTBank, Healthcare at Home, HF Group, Impact Mobile, Indosat Ooerdoo, Inteliquent, Interteleco International , Jazz, Jio, Kakao, Karix Mobile, Koch Strategic Platforms, KPN, Leanpay, LINE, LinkedIn, MAC, Macy's, MADA, Marham, Mascom Botswana, Maxis, medGo, MEO, MessageMedia, MessengerPeople, Mobey Forum, MobiFone Vietnam, Mobile Marketing Association, Mobius Wireless Solutions, MTN, Mukuru, myElefant, Nationwide, NEC, Nespresso, Neurosoft, Nickel, Niometrics, Nissan, NLB Banka, Nordic, NOS, OEP (One Equity Partners), OpenMarket, OpenSooq, Orange, Papa John's Pizza, Pathwire, PayPal, PCCW, Peerless Network, Plume, Positive Technologies, Proximus, QRoam, Raiffeisen Bank, Ranzure, Rapido, Ribbon, RoamsysNext, Safeway, Salesforce , SAMA, SAP, Sberbank, Senati, SFR, ShoeBeDo, Sigos, Sippio, SmarTone, Squire, SRR Outremer, Stoke, Swisscom, Syniverse, Tango, Tata Communications, TDC, Tele2, TeleDNA, Telefónica, Telegram, Telekom Slovenije, Telenor Global, Telia, Thales, TIM, Tinder, TIS, T-Mobile, Toyota, Trans Ocean Network, Truecaller, TTN, TUI, Tunisie Telecom, TWW, Uber, Ulticom, Unilever, Veon, Verizon, Viber, Virgin Mobile, Visa, Vodafone, Volpy, VTB Bank, Wavy, WeDo Technologies, WeFarm, Wells Fargo, Welthungerhilfe, WhatsApp, Wurth, XL Telecom, Xura, Yousign.

DATA & INTERACTIVE FORECAST

Juniper Research's “SMS Firewalls” forecast suite includes:

  • Forecast splits for 8 key regions, as well as 45 country-level data splits for:
    • Argentina
    • Australia
    • Austria
    • Belgium
    • Brazil
    • Canada
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • India
    • Indonesia
    • Italy
    • Japan
    • Malaysia
    • Mexico
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Thailand
    • Turkey
    • Ukraine
    • United Arab Emirates
    • UK
    • US
    • Vietnam
  • SMS Firewalls Market Summary, including:
    • Total Number of Mobile Subscribers
    • Total Number of SMS Messages Sent
    • Total SMS Traffic Monitored by SMS Firewalls
    • Total SMS Firewall Vendor Revenue
    • Data splits are provided for A2P SMS traffic and P2A SMS traffic. For total SMS traffic monitored by SMS firewalls, data splits are also provided for Diameter, SIGTRAN and SS7 firewalls.
  • Access to the full set of forecast data of 50 tables and more than 18,500 datapoints.
  • Interactive Excel scenario tool allowing users to manipulate Juniper Research's data for five different metrics.

Juniper Research's highly granular IFxls (interactive Excels) enable clients to manipulate our forecast data and charts to test their own assumptions, by using the interactive scenario tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase the clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

Table of Contents

1. Key Takeaways & Strategic Recommendations

  • 1.1 SMS Firewalls: Key Takeaways
  • 1.2 SMS Firewalls: Strategic Recommendations

2. Current Market Status & Future Outlook

  • 2.1 Market Overview
  • 2.2 Key Market Trends
    • 2.2.1 The Impact of COVID-19 on A2P SMS Traffic
      • Figure 2.1: Total Number of A2P SMS Messages Sent per annum (m), Split by 5 Key Markets, 2019-2021
    • 2.2.2 Prevalence of Fraudulent SMS Activity
      • Figure 2.2: Summary of SMS Threats
    • 2.2.3 The Impact of 5G Networks on SMS Firewalls
    • 2.2.4 Impact of Flash-calling on A2P SMS
    • 2.2.5 Factors Limiting the Adoption of SMS Firewalls
      • i. Lack of Operator Awareness Regarding Fraudulent SMS Activity
      • ii. Resource Requirements for SMS Firewall Development
      • iii. Conflicting Roles in the Management of Network Traffic
      • iv. Prohibitive Regulations

3. Juniper Research Competitor Leaderboard

  • 3.1 Why Read This Report
    • Takeaways
      • Table 3.1: Juniper Research Competitor Leaderboard: SMS Firewall Vendors Included & Product Portfolio
      • Figure 3.2: Juniper Research Competitor Leaderboard: SMS Firewall Vendors
      • Table 3.3: Juniper Research Competitor Leaderboard: SMS Firewall Vendors & Positioning
      • Table 3.4: Juniper Research Competitor Leaderboard Heatmap: SMS Firewall Vendors
  • 3.2 SMS Firewalls Vendor Profiles
    • 3.2.1 AMD Telecom
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.2 Anam Technologies
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 3.5: Anam's Messaging Firewall Product
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.3 BICS
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-Level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.4 Cellusys
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strength & Strategic Opportunities
    • 3.2.5 Cloudmark
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.6 Comviva
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.7 iBASIS
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 3.6: iBASIS SMS A2P Messaging Solution
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.8 Infobip
      • i. Corporate Profile
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.9 Mavenir
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.10 Mitto
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.11 Mobileum
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 3.7: Mobileum's Multiprotocol Signalling Firewall
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.12 Openmind Networks
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.13 Route Mobile
      • i. Corporate Information
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.14 Sinch
      • i. Corporate
        • Table 3.8: Sinch Selected Financial Information ($m), 2018-2020
        • Table 3.9: Sinch Acquisitions, 2019 - Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.15 Tanla
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 3.2.16 TI Sparkle
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
  • 3.3 Assessment Methodology
    • 3.3.1 Limitations & Interpretations
      • Table 3.10: Juniper Research Leaderboard Scoring Criteria: SMS Firewall Vendors

4. Market Sizing & Forecasts

  • 4.1 SMS Firewall Forecasts
    • 4.1.1 A2P SMS Firewall Traffic Forecast Methodology & Assumptions
    • 4.1.2 P2A SMS Firewall Traffic Forecast Methodology & Assumptions
      • Figure 4.1: SMS Firewalls Forecast Methodology
      • Figure 4.2: A2P SMS Firewall Traffic Forecast Methodology
      • Figure 4.3: P2A SMS Firewall Traffic Forecast Methodology
    • 4.1.3 Total Number of Mobile Subscribers
      • Figure & Table 4.4: Total Number of Mobile Subscribers (m), Split by 8 Key Regions, 2021-2026
    • 4.1.4 Total Number of SMS Messages Sent
      • Figure & Table 4.5: Total Number of SMS Messages Sent (m), Split by 8 Key Regions, 2021-2026
      • Table 4.6: Total Number of SMS Messages Sent (m), Split by 3 Key Use Cases, 2021-2026
    • 4.1.5 Total SMS Traffic Monitored by SMS Firewalls
      • Figure & Table 4.7: Total SMS Traffic Monitored by SMS Firewalls (m), Split by Key Regions, 2021-2026
      • Table 4.8: Total SMS Traffic Monitored by SMS Firewalls (m), Split by 3 Key Firewall Types, 2021-2026
    • 4.1.6 Total SMS Firewall Vendor Revenue
      • Figure & Table 4.9: Total SMS Firewall Vendor Revenue ($m), Split by 8 Key Regions, 2021-2026