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Market Research Report
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1045886

Prepaid Cards: Trends, Vendor Strategies & Market Forecasts 2022-2026

Published: | Juniper Research Ltd | Delivery time: 1-2 business days

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Prepaid Cards: Trends, Vendor Strategies & Market Forecasts 2022-2026
Published: January 10, 2022
Juniper Research Ltd
Delivery time: 1-2 business days
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  • Description
  • Table of Contents
Description

Juniper Research's new “Prepaid Cards” research report provides a highly intuitive analysis of the evolution of this well-established market. Featuring changes to the market due to the pandemic, which segments are most important for prepaid cards, and considerations such as fraud risks and the increasing digitisation of issuance and management. The report also positions 15 prepaid card vendors in our Juniper Research Competitor Leaderboard; providing an invaluable resource for stakeholders seeking to understand the competitive landscape of the market.

The report also presents extensive market forecasts; delivering detailed insights and overall market sizing across prepaid cards in use, usage of these in terms of reloading/top-ups, transaction volume and value, and the total fee revenue for vendors.

This research suite comprises:

  • Strategy & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest Online Data Platform

KEY FEATURES

  • Market Dynamics: Provides a detailed assessment of how the prepaid cards sector is evolving, leading segments, and what forces will influence this highly dynamic area.
  • Future Outlook & Value Chain Analysis: Future outlook for the development of prepaid cards, combined with a full exploration of the value chain in this highly complex market.
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 15 prepaid card vendors:
    • American Express
    • Blackhawk Network
    • CleverCards
    • Discover
    • Edenred
    • FIS
    • Fiserv
    • Green Dot
    • InComm Payments
    • Marqeta
    • Mastercard
    • Netspend
    • Soldo
    • UnionPay
    • Visa
  • Benchmark Industry Forecasts: Forecasts for prepaid cards in issue, reloading volume and value, transaction volume and value, split by total market and digitally-issued cards, as well as fee revenue for the total market, along with splits by our 8 key regions and the 25 countries listed below:
    • Argentina
    • Australia
    • Brazil
    • Canada
    • China
    • Colombia
    • Denmark
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Mexico
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • UK
    • US

KEY QUESTIONS

  • 1. What will the total value of the prepaid cards market be in 2026?
  • 2. What segments are best suited to disruption from prepaid cards?
  • 3. How will digital issuance and management change the prepaid market?
  • 4. Where are the biggest opportunities for vendors in the prepaid cards market?
  • 5. Who are the leading vendors for prepaid cards?

COMPANIES REFERENCED

  • Included in the Juniper Research Leaderboard: American Express, Blackhawk Network, CleverCards, Discover, Edenred, FIS, Fiserv, Green Dot, InComm Payments, Marqeta, Mastercard, Netspend, Soldo, UnionPay, Visa.
  • Mentioned: 7 Eleven, Accel, Accertify, Access Bank, AccountNow, ACE Cash Express, Advent International, Afterpay, Age UK, Alipay, ALLTEL Information Services, AlRaedah Finance, Aplazame, Apple, Argos, Auka, B4B Payments, Bank Liberty, Barclays, Battery, BBVA, Brighterion, Brinks Money, Carrefour, Central Bank, Certegy, Citi, Clarkebond, Credit Agricole, Credit Sesame, Currys PC World, Dawn, Diners Club International, Disperse, Dozens, eFunds, Expedia, Farmdrop, Finicity, First Data, Flutterwave, Gig Wage, Go2Bank, GoBank, Goldman Sachs, Google, Gymshark, HSBC, Iceland Foods, InComm, Instacart, Interac, Intuit Turbotax, John Lewis, JPMorgan, Kabbage, KeyBanc Capital Markets, Klarna, KLM, Kmart, Kurt Geiger, Magento, Maybank, Metavante, MLB, MLB (Major League Baseball), MoneyPak, Morning, Multiverse, Nandos, Netspend, Novus, O.Vision, OpenCart, PayPal, People Pay, PFC (Personal Finance Co, Premier League Football Clubs, RapidPay, Revolut, Riskified, RiskRecon, Rococo Chocolates, RushCard, Samsung, Santander, SAP Ariba, sarie, Sears, Secret Escapes, SessionM, Shopify, ShopWare, ShopWired, Société Générale, Staley Credit Union, Standard Chartered, Stash, SunGard, Tesco, Tink, Truaxis, Tutuka, Uber, VanillaDirect, Venmo, Verifi, Wagamama, Walmart, Wealthfront, WeChat, Western Union, William Blair, Worldpay, WWE, YAPEAL, Zelle.

DATA & INTERACTIVE FORECAST

Juniper Research's “Prepaid Cards” forecast suite includes:

  • Forecast splits for 8 key regions, as well as 25 country-level data splits for:
    • Argentina
    • Australia
    • Brazil
    • Canada
    • China
    • Colombia
    • Denmark
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Mexico
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Forecasts for prepaid cards:
    • Issued, split by total market and digitally-issued cards
    • Reloading, split by volume and value, as well as by total market and digitally-issued cards
    • Spend, split by volume and value, as well as by total market and digitally-issued cards
    • Fee revenue
  • Interactive scenario tool allowing users to manipulate Juniper Research's data for four different metrics.
  • Access to the full set of forecast data of 33 tables and more than 8,000 datapoints.

Juniper Research's highly granular IFxls (interactive Excels) enable clients to manipulate our forecast data and charts to test their own assumptions, by using the interactive scenario tool, and compare select markets side by side in customised charts and tables. Ifxls greatly increase the clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

Table of Contents

1. Prepaid Cards - Key Takeaways & Strategic Recommendations

  • 1.1 Key Takeaways
  • 1.2 Strategic Recommendations

2. Prepaid Cards - Market Landscape

  • 2.1 Introduction
    • 2.1.1 Definitions
  • 2.2 Current Market Landscape
    • Figure 2.1: Prepaid Cards in Service, Global, 2021-2026
    • Figure 2.2: Prepaid Cards in Retail - Walmart
    • 2.2.1 Open Loop Versus Closed Loop
    • 2.2.2 Physical Versus Virtual
    • 2.2.3 Single-use Versus Reloadable
      • Figure 2.3: Prepaid - Single-use Versus Reloadable
  • 2.3 Prepaid Cards & Fraud
    • 2.3.1 Introduction
    • 2.3.2 Potential Fraud Risks
    • 2.3.3 Fraud Mitigation Techniques
    • 2.3.4 Fraud Outlook Within Prepaid Cards
  • 2.4 Digital Wallets & Prepaid Cards
    • Figure 2.4: Example of Prepaid Within Apple Pay Wallet
  • 2.5 Prepaid Cards Value Chain Analysis
    • Figure 2.5: Prepaid Cards Value Chain Diagram
  • 2.6 Segment Analysis
    • 2.6.1 Retail
      • i. Opportunities
      • ii. Challenges
    • 2.6.2 Corporate Cards
      • i. Opportunities
      • ii. Challenges
    • 2.6.3 Healthcare
      • i. Challenges
    • 2.6.4 Travel
      • i. Opportunities
      • ii. Challenges
    • 2.6.5 Government Disbursements
      • i. Opportunities
      • ii. Challenges

3. Prepaid Cards - Competitor Leaderboard

  • Table 3.1: Juniper Research Competitor Leaderboard: Prepaid Cards Vendors Included & Product Portfolio
  • Figure 3.2: Juniper Research Competitor Leaderboard for Prepaid Cards
  • Table 3.3: Juniper Research Competitor Leaderboard: Prepaid Cards Vendors & Positioning
  • Table 3.4: Juniper Research Competitive Leaderboard Heatmap: Prepaid Card Vendors
  • 3.1 Juniper Research Leaderboard Assessment Methodology
    • 3.1.1 Limitations & Interpretation
      • Table 3.5: Juniper Research Competitor Leaderboard Scoring Criteria - Prepaid Cards
  • 3.2 Prepaid Cards - Vendor Profiles
    • 3.2.1 American Express
      • i. Corporate
        • Table 3.6: American Express Financial Snapshot ($m), 2018-2020
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.2 Blackhawk Network
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.3 CleverCards
      • i. Corporate
        • Figure 3.7: CleverCards Funding Rounds, 2011-2021
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 3.8: CleverCards Platform
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.4 Discover
      • i. Corporate
        • Table 3.9: Discover Financial Services Financial Snapshot ($m), 2018-2020
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.5 Edenred
      • i. Corporate
        • Table 3.10: Edenred Financial Snapshot ($m), 2019-2020
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.6 FIS
      • i. Corporate
        • Table 3.11: FIS Financial Performance Snapshot ($b), 2016-2020
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.7 Fiserv
      • i. Corporate
        • Table 3.12: Fiserv Revenue ($b), 2016-2020
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.8 Green Dot
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.9 InComm Payments
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 3.13: InComm Key Statistics
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.10 Marqeta
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.11 Mastercard
      • i. Corporate
        • Table 3.14: Mastercard Financial Snapshot ($m), 2016-2020
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.12 Netspend
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.13 Soldo
      • i. Corporate
        • Figure 3.15: Soldo Funding Rounds, 2015-2021
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.14 UnionPay
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 3.2.15 Visa
      • i. Corporate
        • Figure 3.16: Visa Financial Performance Snapshot, ($m), FY2018-2021 (FYE 30th September)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities

4. Prepaid Cards - Market Forecasts

  • 4.1 Introduction
  • 4.2 Methodology & Assumptions
    • Figure 4.1: Prepaid Cards Methodology
    • Figure 4.2: Digital Prepaid Cards Methodology
  • 4.3 Prepaid Cards Market Summary
    • 4.3.1 Prepaid Cards Users
      • Figure & Table 4.3: Total Number of Prepaid Card Users (m), Split by 8 Key Regions, 2021-2026
    • 4.3.2 Prepaid Cards in Issue
      • Figure & Table 4.4: Total Number of Prepaid Cards in Issue (m), Split by 8 Key Regions, 2021-2026
    • 4.3.3 Prepaid Cards Transaction Volume
      • Figure & Table 4.5: Total Volume of Prepaid Card Payments (m), Split by 8 Key Regions, 2021-2026
    • 4.3.4 Prepaid Cards Transaction Value
      • Figure & Table 4.6: Total Value of Prepaid Card Payments ($m), Split by 8 Key Regions, 2021-2026
    • 4.3.5 Prepaid Cards Fee Revenue
      • Figure & Table 4.7: Total Fee Revenue for Prepaid Cards ($m), Split by 8 Key Regions, 2021-2026
    • 4.3.6 Digital Prepaid Cards - Number of Cards in Issue
      • Figure & Table 4.8: Number of Digital Prepaid Cards in Issue (m), Split by 8 Key Regions, 2021-2026
    • 4.3.7 Digital Prepaid Cards - Value of Payments Made
      • Figure & Table 4.9: Total Value of Digital Prepaid Card Transactions ($m), Split by 8 Key Regions, 2021-2026