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Market Research Report
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1045887

Subscription Economy: Future Strategies & Market Forecasts 2022-2026

Published: | Juniper Research Ltd | Delivery time: 1-2 business days

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Subscription Economy: Future Strategies & Market Forecasts 2022-2026
Published: January 11, 2022
Juniper Research Ltd
Delivery time: 1-2 business days
  • Description
  • Table of Contents

Juniper Research's “Subscription Economy” research provides cutting-edge analysis into this fast growing market. Juniper Research's latest report provides a thorough assessment of the growth prospects and wider impact of this model.

The latest research examines which industries will be disrupted the most by the subscription economy, the impacts of a wide variety of trends on the industry, including COVID-19, and an evaluation of the business models and strategies for the leading platform providers in the industry.

The research covers a wide variety of segments that offer subscriptions, including:

  • Delivery Service Subscriptions
  • Digital Fitness Service Subscriptions
  • Digital Music Subscriptions
  • Digital Spoken Word Subscriptions
  • Digital Video Subscriptions
  • Physical Goods Item Subscriptions
  • Physical Goods Box Subscriptions
  • Mobility-as-a-Service Subscription
  • Multiservice Subscriptions
  • Video Game Subscriptions

This research suite includes:

  • Strategies & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest online data platform

KEY FEATURES

  • Future Market Outlook: Evaluation of which industries will see the biggest disruptive impact from subscription business models, and how quickly they will permeate any given space.
  • Consumption Device & Payment Method Analysis: Analysis of each component of the subscription economy including device availability and payment methods. The report provides strategic recommendations for market stakeholders on how to capitalise on the rising usage of subscription monetisation models.
  • Subscription Service Platforms Leaderboard: Analyses 15 key subscription service platform providers, including commentary on each player's strategy. Scored vendors include:
    • Billsby
    • Chargebee
    • ChargeOver
    • Coudmore
    • FastSpring
    • Oracle
    • Ordway
    • Paddle
    • Recurly
    • Salesforce
    • SAP
    • Stripe
    • Younium
    • Zoho
    • Zuora
  • Benchmark Industry Forecasts: Market segment forecasts for key subscription economy sectors, including:
    • Delivery Service Subscriptions
    • Digital Fitness Service Subscriptions
    • Digital Music Subscriptions
    • Digital Spoken Word Subscriptions
    • Digital Video Subscriptions
    • Physical Goods Item Subscriptions
    • Physical Goods Box Subscriptions
    • Mobility-as-a-Service Subscriptions
    • Multiservice Subscriptions
    • Video Game Subscriptions

KEY QUESTIONS

  • 1. What will the value of the subscription economy market be by 2026?
  • 2. Who are the established leaders in the current subscription economy market?
  • 3. How will emerging payment methods both facilitate and disrupt the subscription ecosystem?
  • 4. What segments of the subscription economy will have the largest growth between 2021 and 2026?
  • 5. What future business models will enhance subscription management services?

COMPANIES REFERENCED

  • Included in the Juniper Research Leaderboard: Billsby, Chargebee, ChargeOver, Cloudmore, FastSpring, Oracle, Ordway, Paddle, Recurly, Salesforce, SAP, Stripe, Younium, Zoho, Zuora.
  • Mentioned: 1-800 Accountant, 3M, A Cloud Guru, Adidas, Advanced, Advocately, Airbus, Alexa, Alipay, AllTrails, Alva, Amazon, AMC Networks, American Express, American Red Cross, Animalz, APIX, Aspire, Aton Martin, Audiense, AutoKlose, AX Semantics, Axiell, Aztek, Ballparc, Bam Buser, BAO systems, Barclays, BarkBox, Bentley, BitGym, BMW, Booking.com, Botkeeper, Brennan IT, Briggs & Stratton, Bright Kies, British Airways, Busy Seed, Calendly, Canary, Canon, Capita, Capture One, CareAcademy, Carlo's Bake Shop, CasePoint, Casting Networks, CAT, CBS Interactive, CircleLoop, Citrix, CitySprint, Civil Service, Coca-Cola, Codacy, CodeCademy, Compstak, Convertri, Co-Op, Coorpacademy, Cora, Cordel, Cosmos, Crew, Crowd Twist, Daisy, DaisyDisk, DBS, Deliver, Deliveroo, Deliverr, Department for Work and Pensions, Deutsche Bank, DHL, DiDi, Direct Line Group, Discover, Dispatch, Doctify, Doodle, DPD, Drawboard, Duracell, DVLA, EA, eBay, E-Conomic, Electronics, EMyth, Ensyst, ePoise, Equipment Loop, Ernst and Young, Eurostar, Everhire, Everton FC, Exosite, Expedia, Famoc, FedEx, Fishburners, Formpipe, Fortnox, Framer, Freedom, Freshdesk, Freshworks, FUJIFILM, Fujitsu, Full Cube, GetAccept, Gigwell, GiroPay, Global Mentoring Solutions, Go Cardless, Google, Grab, Great Dental, Great Ormond Street Hospital Charity, Greggs, Gridheart, GuavaPass, Halfords, Happy Human Fitness, Harvestr, Hershey's, Holm Security, Honeywell, HostedBizz, Hotel Chocolat, Hoxton Mix, HQLabs, Hubspot, iBinger, IBM, iDeal, Imagerelay, iMobile, iMyMac, Inconosquare, Infinity, inMusic, Inspark, Instaply, Integrity Data, Intrasource, ITS Nordic, JCB, Jettison, JibJab, Jiobit, Just Eat, Just Giving, Kaleido, Kickstarter, Klara, Kognity, Kundo, L'Oréal, Leadinfo, Linux Academy, Listreports, Litium, Live Chat, LiveSession, Livestorm, Livestream, Loop54, Loot Create, Lucidchart, Lululemon, Lure, LV=, Lyft, MacPaw, Macy's, Mailbird, MakeSPace, Mastercard, Matomo, Meetoo, MindBody, Mitsubishi, MJ Flood, MyDigitalOffice, Nasdaq, National Geographic, National Grid, National Treasury Management Agency, NBCUniversal, Nelio, NetSafe, NetSuit, Nor 1, Note Plan, Nurture by Nature, Openfin, Orcolus, Out of the Park Developments, P&G, Panasonic, Pandora, PayPal, Pe Accounting, Pearson, Percona, Peterborough City Council, Philips, Piggy, Pipedrive, Planhat, Postmates, Power Office Go, ProActive, Proxy, Proxyclick, Qubeyond, Queue It, Quick Channel, Quickbooks, Quinyx, Quizlet, Radisson Hotels, Rain, Range.me, Razer, Razeware, Recko, Red Bull Racing, Renault, Renderforest, Rented, RevLock, Riddle, Rise Vision, Sage, Salesforce, SalesRight, Samsonite, Samsung, San Francisco State University, Sauce Video , Schneider, Screencastify, ScreenCloud, Semine, Sequoia Capital, Sharetribe, Ship Station, Shopify, Showtime, Siemens, Simplyhealth, Sisu, Skylum, Slack, Slidebean, Sling, Smart Dok, Social Talent, SocialBee, Sofort, Speedo, Spotify, SpotLuck, Springboard Retail, Start Deliver, StoryKit, Study.com, Superfood Company, Swift Uniforms, Swinton Group, Tailwind Labs, Talentech, Tax Jar, Technia, Textkernel, The Guardian, The Telegraph, Tidelift, Timsheet Mobile, Toms, Tower, Toyota, Trade Ideas, Trail, Trusted Tech Team, Turning Point, Uber, Unilver, Union Pay, United Utilities, UpCodes, Userlane, Userlike, Vax, VenueTrace, Veolia, Vestwell, Victor, Vinyl Me Please, Virgin, Virtual IT, Visa, Visiba Care, Vodafone Business, Voxloud, Voyado, Walmart , Web Shop, Whiteboard, Xero, Yousign, Youth Business International, Zapier, Zen Internet, Zenchef, Zillow, Zoom.

DATA & INTERACTIVE FORECAST

Juniper Research's latest “Subscription Economy's forecast” includes:

  • Regional splits for 8 key regions, as well as country-level data splits for:
    • Argentina
    • Australia
    • Brazil
    • Canada
    • China
    • Colombia
    • Croatia
    • Denmark
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Mexico
    • Netherlands
    • New Zealand
    • Norway
    • Poland
    • Portugal
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Forecasts for a wide variety of sectors, including:
    • Delivery Service Subscriptions
    • Digital Fitness Service Subscriptions
    • Digital Music Subscriptions
    • Digital Spoken Word Subscriptions
    • Digital Video Subscriptions
    • Physical Goods Item Subscriptions
    • Physical Goods Box Subscriptions
    • Mobility-as-a-Service Subscriptions
    • Multiservice Subscriptions
    • Video Game Subscriptions
  • Each forecast includes:
    • Number of Subscribers
    • Average Number of Subscriptions per Subscriber
    • Total Subscriptions per annum
    • Average Annualised Subscription Revenue per Subscriber
    • Total Subscription Revenue per annum
  • Access to the full set of forecast data of 104 tables and over 26,600 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research's data for 5 different metrics.

Juniper Research's highly granular IFxls (Interactive Excels) enable clients to manipulate our forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables, greatly increasing clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

1. Key Takeaways and Strategic Recommendations

  • 1.1 Key Takeaways
  • 1.2 Strategic Recommendations

2. Future Market Outlook

  • 2.1 Future Market Outlook
    • Stakeholder Analysis
  • 2.2 Market Segment Analysis
    • 2.2.1 Digital Music
      • Figure 2.3: Four-tiered Pyramid Highlighting the Boundaries of the Digital Music Subscription Service
    • 2.2.2 Digital Spoken Word
    • 2.2.3 Digital Video
    • 2.2.4 Fitness & Wellness Services
    • 2.2.5 Mobility-as-a-Service
    • 2.2.6 Multiservice Subscription
    • 2.2.7 Delivery Services
    • 2.2.8 Physical Goods
      • i. Physical Goods Boxes
      • ii. Physical Goods Items
        • Figure 2.4: The Subscription Process for the LookFantastic Beauty Box
    • 2.2.9 Video Games

3. Future Business Model

  • 3.1 Future Growth Analysis
    • 3.1.1 Growth of Subscription Spend vs Total eCommerce Spend
      • Figure 3.1: Proportion of eCommerce Spend Attributable to Subscription Payments (%) Split by 8 Key Regions 2021-2025
    • 3.1.2 Growth of Consumption Devices
      • Figure 3.2: Total Consumption Devices (m), Split by 6 Key Device Types 2021 & 2026
    • 3.1.3 Smartphones
      • Figure 3.3: Total Cellular Smartphone Data Usage per Smartphone (PB), Split by 8 Key Regions 2021 & 2026
    • 3.1.4 Tablets
      • Figure 3.4: Total Market Penetration for Tablet Devices, Split by 8 Key Regions 2021 & 2026
    • 3.1.5 PCs, Desktops & Laptops
      • Figure 3.5: Total Number of Desktop & Laptop PCs (m), 2021 & 2026
    • 3.1.6 Connected TVs
    • 3.1.7 Voice Assistants
    • 3.1.8 Immersive Reality Devices (Augmented & Virtual Reality)
    • 3.1.9 Impact of COVID-19 & How to Continue Momentum
    • 3.1.10 Personalisation of Subscription Services (via AI)
  • 3.2 Payment Methods & Outlook
    • 3.2.1 Direct Debit
    • 3.2.2 Open Banking
    • 3.2.3 Other Payment Methods

4. Competitive Landscape

  • 4.1 Why Read this Report
    • Figure 4.1: Juniper Research Competitor Leaderboard: Subscription Economy Vendors & Product Portfolio
    • Figure 4.2: Juniper Research Competitor Leaderboard: Subscription Economy Vendors
    • Table 4.3: Juniper Research Competitor Leaderboard: Subscription Economy Vendors & Positioning
    • Table 4.4: Juniper Research Competitor Leaderboard Heatmap: Subscription Economy Vendors
  • 4.2 Company Profiles
    • 4.2.1 Billsby
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Recommendations
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.2.2 Chargebee
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.2.3 ChargeOver
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
        • Figure 4.5: ChargeOver's Subscription and Recurring Billing Process
      • v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
    • 4.2.4 Cloudmore
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
    • 4.2.5 FastSpring
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
        • Figure 4.6: FastSpring's Full-Service eCommerce Platform
      • v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
    • 4.2.6 Oracle
      • i. Corporate
        • Figure 4.7: Oracle Select Financial Information ($m) 2018-2021
      • ii. Geographical Spread
        • Figure 4.8: Oracle Customer and Country Frequency (2018-2021)
      • iii. Key Clients and Strategic Recommendations
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.2.7 Ordway
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.2.8 Paddle
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.2.9 Recurly
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.2.10 Salesforce
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
        • Figure 4.9: Salesforce Customer 360 functions
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.2.11 SAP
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.2.12 Stripe
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.2.13 Younium
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
        • Figure 4.10: Younium's Subscription Hub
      • v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
    • 4.2.14 Zoho
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths and Strategic Development Opportunities
    • 4.2.15 Zuora
      • i. Corporate
        • Figure 4.11: Zuora Select Financial Information ($m) 2019-2021
      • ii. Geographical Spread
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 4.3 Juniper Research Competitor Leaderboard Assessment Methodology
  • 4.4 Limitations & Interpretations
    • Figure 4.12: Juniper Research Competitor Leaderboard Scoring Criteria

5. Market Forecast and Key Takeaways

  • 5.1 Market Forecast and Key Takeaways
    • 5.1.1 Introduction & Definitions
    • 5.1.2 Forecast Methodology & Assumptions
      • Table 5.1: Subscription Economy Addressable Bases
      • Figure 5.2: Digital Goods & Services Subscription Forecast Methodology
      • Figure 5.3: Physical Goods Subscription Forecast Methodology
  • 5.2 Market Summary Forecasts
    • 5.2.1 Total Number of Subscriptions by Region
      • Figure & Table 5.4: Number of Subscriptions per annum (m), Split by 8 Key Regions 2021-2026
    • 5.2.2 Total Number of Subscriptions by Category
      • Figure & Table 5.5: Number of Subscriptions per annum (m), Split by 10 Key Categories 2021-2026
    • 5.2.3 Total Subscription Economy Revenue by Region
      • Figure & Table 5.6: Total Subscription Revenue per annum ($m), Split by 8 Key Regions 2021-2026
    • 5.2.4 Total Subscription Economy Revenue by Category
      • Figure & Table 5.7: Total Subscription Revenue per annum ($m), Split by 10 Key Categories 2021-2026
    • 5.2.5 Total Number of Subscriptions for Digital Goods by Region
      • Figure & Table 5.8: Total Number of Active Digital Goods Subscriptions per annum (m), Split by 8 Key Regions, 2021-2026
    • 5.2.6 Total Digital Goods Subscription Revenue Split by Region
      • Figure & Table 5.9: Total Digital Goods Subscription Revenue per annum ($m), Split by Region 2021-2026
    • 5.2.7 Total Number of Subscriptions for Physical Goods by Region
      • Figure & Table 5.10: Number of Active Physical Goods Subscriptions per annum (m), Split by 8 Key Regions, 2021-2026
    • 5.2.8 Total Physical Goods Subscription Revenue Split by Region
      • Figure & Table 5.11: Total Physical Goods Subscription Revenue per annum ($m), Split by Region 2021-2026
    • 5.2.9 Total Number of Service-based Subscriptions by Region
      • Figure & Table 5.12: Number of Service-based Subscriptions per annum (m), Split by 8 Key Regions, 2021-2026
    • 5.2.10 Total Service-Based Subscription Revenue Split by Region
      • Figure & Table 5.13: Total Service-based Subscription Revenue per annum ($m), Split by Region 2021-2026