Flash Calling: Strategies, Opportunities & Market Forecasts 2023-2027

REPORT OVERVIEW

Juniper Research's latest “Flash Calling” report provides a comprehensive evaluation of the growth prospects for the flash calling market and authentication process. The report comprises strategic recommendations for blocking, detecting and monetising flash calling traffic, including potential disruption to A2P SMS business messaging traffic, as well as potential threat to network operators. It features comprehensive 5-year forecasts for flash calling traffic, as well as an evaluation of the impact of flash call verification for both operators and OTT apps, including key findings for:

• Blocked Flash Calling Traffic
• Monetised Flash Calling Traffic
• Undetected Flash Calling Traffic

This research suite includes:

• Strategy & Forecasts (PDF)
• 5-year Market Sizing & Forecast Spreadsheet (Excel)
• 12 Months' Access to harvest Online Data Platform

Key Market Statistics - Operator Revenue from Flash Calling

Market size in 2023:	$2.5 million
Market size in 2027:	$450 million
2023 to 2027 Market Growth:	18,190%

KEY FEATURES

• Market Outlook: An assessment of key market trends, drivers and hurdles that are anticipated to impact the growth of the flash calling market, including:
  • Disruption to A2P Revenue
  • Flash Calling Use for Two-factor Authentication and Multi-factor Authentication
  • Increasing Smartphone Penetration Rates
  • Network Audits and Voice Firewalls
  • OTT-based Flash Calling APIs
  • Potential Areas for Fraud
  • Reduced Costs to Service Providers and Enhanced Customer Experience

• Key Vendor Profiles: Key early-mover assessments and case studies of 6 leading flash calling vendors. Juniper Research assesses the flash calling products and solutions, including Juniper Research's view on the vendors innovation and positioning in the industry against other competitors. The key companies that provide operators with flash calling solutions include:
  • Infobip
  • Mobikl
  • Route Mobile
  • Sinch
  • TMT Analysis
  • VOX Solutions

• Regional Flash Calling Market Analysis: A comprehensive regional market assessment of the potential revenue losses to operators, as flash calling traffic increases, including the number of flash calls expected to be monetised, blocked and detected, split by operator flash calls and OTT based flash calling, across 8 key global regions.

• 5-year Market Forecasts: A suite of comprehensive data and forecasts highlighting the growth of flash calling traffic and revenue, with forecasts also including the adoption rate of flash calling authentication services. Market forecasts are provided for the following key regions and countries:

• North America:
  • Canada, US

• Latin America:
  • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay

• West Europe:
  • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

• Central & East Europe:
  • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine

• Far East & China:
  • China, Hong Kong, Japan, South Korea

• Indian Subcontinent:
  • Bangladesh, India, Nepal, Pakistan

• Rest of Asia Pacific:
  • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam

• Africa & Middle East:
  • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

KEY QUESTIONS ANSWERED

• 1. As an emerging service, how will flash calling stand against A2P SMS traffic, including multi factor authentication and other authentication traffic?

• 2. What is more beneficial for operators in the long term: monetising or blocking flash calling traffic?

• 3. What will the value of the flash calling market be by 2027?

• 4. Who are the leading flash calling and voice firewall service providers?

• 5. How will undetected flash calling traffic impact revenue across the following 5 years?

COMPANIES REFERENCED

• Case Studied: Infobip, Mobik, Route Mobile, Sinch, TMT Analysis, VOX Solutions.

• Mentioned: 42com, AB Handshake, AT&T, BTS, Deutsche Telekom, Global Voice, GMS, Identidad, Inteliquent, KPN, Megafon, TruSense, Viber, WhatsApp, Zapier.

DATA & INTERACTIVE FORECAST

Juniper Research's forecast suite for the “Flash Calling ” market provides unrivalled industry benchmark data and forecasts, including splits for:

Flash Calling Market

• Total Flash Calling Traffic for Operator and OTT Flash Calling Services
• Total Operator Revenue from Monetised Flash Calling Traffic
• Total Operator Losses to Flash Calling Traffic

Operator Flash Calling

• Total Number of Mobile Subscribers
• Total Number of Flash Calling API Calls
• Total Flash Calling API Calls That Are Monetised
• Total Platform Revenue from Flash Calling Traffic
• Total Flash Calling APIs That Are Blocked
• Total Flash Calling APIs That Are Undetected
• Total Operator Losses to Undetected Flash Calls

OTT Flash Calling

• Total Number of OTT Mobile Messaging Users
• Total Number of OTT-based Flash Calling APIs
• Potential Operator Losses to OTT-based Flash Calling Traffic

• Geographical splits: 60 countries
• Number of tables: 22 tables
• Number of datapoints: Over 10,000 datapoints

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Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client's ability to both understand a particular market and to integrate their own views into the model.