Market Research Report
Mobile Games: Downloads, In-Game Purchasing & Advertising Strategies 2011-2016
|Published by||Juniper Research||Product code||229022|
|Published||Content info||121 Pages
Delivery time: 1-2 business days
|Mobile Games: Downloads, In-Game Purchasing & Advertising Strategies 2011-2016|
|Published: January 10, 2012||Content info: 121 Pages||
This publication has been discontinued on February 21, 2015.
Market forecasts by smartphones, featurephones and tablets. Exhaustive analyses of the current and calculated value of the market for mobile games are split by device, followed by categorised subsections of forecasts: installed base, annual number of downloads, in-game purchase revenues and total revenues. This granular analysis provides readers with the ability to gain a comprehensive understanding of the size, shape and direction of the sector enabling pin point planning and market strategies to be built.
A systematic approach to the gaming value chain. The report offers a detailed breakdown of the ways in which prominent vendors have changed the mobile games industry through the monopolisation of the app store and the resulting effects upon mobile applications development platforms, enabling readers to gain an unprecedented insight into the working of the app store / developer relationship.
Business models for gaming. The various models for monetising games are thoroughly explored, offering readers a closer inspection of pricing, including pay per download, in-game purchasing and freemium games, paired with marketing strategies and billing mechanisms.
Chapter 7, 'Hurdles and Regulations' - addresses the challenges surrounding mobile gaming, advising developers and publishers towards overcoming OS fragmentation, network coverage challenges and piracy as well as regional regulatory concerns.
Projected Market for Mobile Games Advertising - examines advertising revenues generated by mobile games on handsets and tablets. Split by device type, these forecasts are calculated for in-game advertising, clickthrough & cost-per-click rates and total ads viewed.
15 Major Mobile Game Vendor and Distributor Profiles - offer unparalleled insight into the workings of key players in the mobile games industry, presenting their respective corporate backgrounds, key clients & strategic partnerships and products.
Activision, Amazon, Android Market, Apple, Com2uS, Digital Chocolate, EA, Firemint, Fishlabs, Gameloft, Gamevil, GetJar, Glu Mobile, Google, Nokia, NVIDIA, Sony Ericsson, Take-Two Interactive Solutions
Adobe, AdMob, Amobee, Asus, AT&T, Capcom, Capybara Games, Chillingo, Facebook, Firemint, Glu, Handango, HTC, Microsoft, Moblyng, Motorola, PapayaMobile, Pixelgame, Quattro Wireless, RIM, Rovio, Samsung, Sony, Spacetime Studios, Sprint, Take-Two Interactive, Tapjoy, T-Mobile, US Cellular, ustwo, Valve, Verizon, Zynga