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Market Research Report

Mobile Data Offload & Onload

Published by Juniper Research Product code 239199
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Mobile Data Offload & Onload
Published: December 7, 2016 Content info:
Description

Overview

Juniper's Data Offload & Onload research provides a unique and complete picture of current and future data migration models. We assess migration from mobile to fixed (data offload), as well as from fixed to mobile (data onload), providing a clear and full picture of data traffic growth and its impact.

Juniper's market leading research provides valuable insight into the multifaceted offload value chain and delivers an in-depth appraisal of the growing demand for mobile data and offload solutions.

This research suite includes:

  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Network Challenge Assessment: Provides an in-depth evaluation of the challenges confronting MNOs, and examines the strategies which are being embraced by the mobile operators and how this has changed over the past 12 months.
  • Trends Analysis: Highlights the advancement of Wi-Fi and the Small Cell market for data offload.
  • Interviews with leading players across the value chain, including:
    • Amdocs
    • Aptilo Networks
    • AT&T
    • Fon
    • iPass
    • Qualcomm
    • Wireless Broadband Association
    • XCellAir
  • Juniper Leaderboard: Key player capability and capacity assessment, together with our Leaderboard positioning matrix.
  • Benchmark Industry Forecasts: Provided for the size and growth of mobile data traffic, offloaded data traffic and onloaded data traffic.
  • Movers & Shakers' Review: We highlight and profile key industry executives influencing and driving the data offload market.

Key Questions

  • 1. What strategies have operators developed to deal with network congestion? What are the key challenges to overcome?
  • 2. How will M2M data usage across key verticals increase over the next 5 years?
  • 3. How much data traffic will be onloaded to the network?
  • 4. What are the different offload business models adopted by operators and service providers?
  • 5. What is the current and future market in terms of data offloading?

Companies Referenced

Interviewed: Amdocs, Aptilo Networks, AT&T, Fon, iPass, Qualcomm, WBA (Wireless Broadband Alliance), XCellAir.

Profiled: Amdocs, Aptilo Networks, Boingo Wireless, Cisco Systems, Devicescape, Ericsson, Fon, iBwave, iPass, Qualcomm, Ruckus Wireless (Brocade), XCellAir,

Case Studied: AT&T, WBA (Wireless Broadband Alliance).

Mentioned:

Accor SA, CAN, Actix, Adobe Digital Index, Alcatel-Lucent, America Movil, Arqiva, Arris, Aruba, Aster, Atomico, Atos, Axtel, Batelco, BelAir Networks, Bell, Benu Networks, Bezeq, Bright House Networks, Broadhop, BSNL, BT, C&W, CableLabs, Cablevision, Celcite, China Telecom, CNT, Cobra Telematics, Comcast, CommScope, Corning, COSMOTE, Deutsche Telekom, EE, Facebook, Flash Wireless, Free Mobile, FreedomPop, Global Reach, GM (General Motors), Gogo, Google, GSA, HP, Hughes Network Systems, Inmarsat, Intel, InterDigital, Intucell, Jazztel, Katoen Natie, Kawasaki Motors, KDDI, Korea Telecom, KPN, KT Corporation, Le Pain Quotidien, Leap Wireless, LTE-U Forum, Liberty Global, LinkTel, Mandarin Oriental Hotel Group, Marriott, Marston's, Meerkat, MetroPCS, Microsoft, Mobilise Consulting, MWEB, Nokia, NTT DOCOMO, O2, Ofcom, Oi, Omnipoint Technologies, Orange, PCCW, Periscope, Republic Wireless, Rogers, Samsung, Scratch Wireless, SES, SFR, Shaw Communications, Sichuan Mobile, Siemens Mobile Networks, Small Cell Forum, SmarTone, SoftBank, Sonera, SpiderCloud Wireless, Sprint, Sun, Tata Communications, TDC, TechMahindra, Teleena, Telefonica, Telia, Telstra, Three, Time Warner, T-Mobile, Towerstream, Twitter, Ubiquisys, US Cellular, Verizon, Vertu, Viatel, Virgin, Vodacom, Vodafone, Waterstones Book Stores, Wi-Fi Alliance, WiFi SPARK, WXBR, XL Axiata, Ya.com, Yoigo, YouTube.

Data & Interactive Forecast

Juniper's Data Offload & Onload forecast suite includes:

  • Regional data splits for 8 key regions, and country level data for:
    • Canada
    • Germany
    • India
    • Japan
    • South Korea
    • UK
    • US
  • Data traffic split by device type:
    • Smartphones
    • Tablets
    • Featurephones
    • M2M & Cellular-Connected Wearables
    • Notebooks
    • eReaders
  • Mobile data traffic split by application and content type:
    • App Downloads & Usage
    • Browser & Files
    • Messaging
    • Music
    • Video & TV
    • Voice
  • An Interactive Scenario Tool that allows users to test their own assumptions by manipulating Juniper data for 15 different metrics.
  • Access to the full set of forecast data of more than 100 tables and 15,000 datapoints.

Juniper Research's highly granular Interactive Excels (IFXLs) enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFXLs greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

Table of Contents

1. The MNO Challenge

  • 1.1. Definitions
    • 1.1.1. Mobile Data Offload
    • 1.1.2. Mobile Data Onload
      • Figure 1.1: Data Migration from Mobile to Fixed and Fixed to Mobile
  • 1.2. The Network Challenge
    • 1.2.1. Flatlining Revenues & Declining ARPUs
      • Figure 1.2: Operator-billed Monthly ARPU ($) Split by 8 Key Regions 2005-2015
      • i. ARPU Baseline Analysis: Developed Markets
        • Figure 1.3: Baseline Analysis of Historic ARPU, Selected Developed Markets 2005-2015
      • ii. ARPU Baseline Analysis: Emerging Markets
        • Figure 1.4: Baseline Analysis of Historic ARPU, Selected Developing/Emerging Markets 2005-2015
      • iii. Regional ARPU Forecasts
    • 1.2.2. Rising CAPEX: Network Buildout
      • i. Spectrum Costs: 4G
        • Figure 1.5: Number of Commercial LTE Network Launches 2009-2016e
      • ii. Spectrum Costs: 5G
        • Figure 1.6: Spectrum Cost Estimate & Comparison ($m) - 4G vs 5G
    • 1.2.3. Mobile Data Traffic Growth
      • Figure 1.7: Mobile Data Growth Drivers (y-o-y % Growth) 2015-2016
      • Figure 1.8: Cellular Network Data Growth Factors
        • i. Smartphone Market Maturity & Emergence of VR & AR
        • ii. New Data Services, High Speed Networks, High Quality Streaming & Downloads
  • 1.3. The Scale of the Challenge: Current Status
    • 1.3.1. Mobile Data Traffic Growth
      • Figure 1.9: Total Data Traffic through the Cellular Network Per Annum (PB) Split by 8 Key Regions 2016-2021
      • Figure& Table 1.10: Base Line Analysis of Mobile Data & Data Revenue Growth 2016-2021
    • 1.3.2. Streaming TV & Video Growth
      • Figure 1.11: Total Mobile Device Generated TV & Video Streaming Data Usage via Cellular, (PB) 2016-2021
    • 1.3.3. M2M & Other Connected Device Challenge
      • Figure 1.12: Total M2M Data Traffic Split by Key Vertical Markets (PB) 2016-2021

2. Monetising the Data Upsurge & Offload Challenges

  • 2.1. Monetising Offload Solutions
    • 2.1.1. Wi-Fi Offload Opportunity
      • Figure 2.1: Emerging Wi-Fi Business Models
      • Figure 2.2: T-Mobile Wi-Fi Calling
    • 2.1.2. Small Cell Offload Opportunity
      • i. Case Study: AT&T
        • Figure 2.3: AT&T Wi-Fi Locations
        • Figure 2.4: AT&T Wi-Fi Connection Volumes (m) Split by Quarters 2008-2014e
  • 2.2. Offload Challenges
  • 2.3. Key Factors Driving the Offload Market
    • Figure 2.5: Juniper Sector Dynamics: Data Offload & Onload Market Trends, Drivers & Hurdles
    • 2.3.1. Wi-Fi Offload Market Trends & Drivers
      • Figure 2.6: Wi-Fi Hotspot Market Growth Snapshot: 2020
      • vi. Case Study: Wireless Broadband Alliance
    • 2.3.2. Small Cell Offload Market Trends & Drivers
      • Figure 2.7: Small Cell Access Points Installed Base (m) Global, 2016-2021
      • Figure 2.8: Small Cell Market Growth Snapshot

3. Vendor Strategies & Competitive Analysis

  • 3.1. Introduction
  • 3.2. Vendor Analysis
    • 3.2.1. Vendor Assessment Criteria
      • Table 3.1: Vendor Capability Assessment Factors
    • 3.2.2. Limitations and Interpretation
      • Figure 3.2: Mobile Data Offload Vendor Leaderboard
      • Table 3.3: Mobile Data Offload Device Vendor Positioning Matrix Scoring
    • 3.2.3. Vendor Groupings
      • i. Summary
      • ii. Established Leaders
      • iii. Leading Challengers
      • iv. Disruptors & Emulators
  • 3.3. Mobile Data Offload & Onload Market: Movers & Shakers
  • 3.4. Player Profiles
    • 3.4.1. Amdocs
      • i. Company Profile
      • ii. Geographic Spread
        • Table 3.4: Amdocs Financial Performance Snapshot, 2013-2015
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
        • Figure 3.5: Amdocs Smart Net Solution
      • v. Juniper's View: Key Strengths & Strategic Development Opportunities
    • 3.4.2. Aptilo Networks
      • i. Company Profile
      • ii. Geographic Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
        • Figure 3.6: Carrier Wi-Fi Snapshot - Aptilo Networks
      • v. Juniper's View: Key Strengths & Strategic Development Opportunities
    • 3.4.3. Boingo Wireless
      • i. Company Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
        • Figure 3.7: Boingo Wireless Performance Metrics Snapshot 2013-2015
        • Figure 3.8: Boingo Global Hotspot Availability Map
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Development Opportunities
    • 3.4.4. Cisco
      • i. Company Profile
        • Figure 3.9: Cisco Revenues 2013-2015($bn)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
        • Figure 3.10: Cisco Converged Network Architecture
      • v. Juniper's View: Key Strengths & Strategic Development Opportunities
    • 3.4.5. Devicescape
      • i. Company Profile
      • ii. Geographic Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Development Opportunities
    • 3.4.6. Ericsson
      • i. Company Profile
        • Table 3.11: Ericsson Financial Performance Snapshot, 2013-2015
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
        • Figure 3.12: Ericsson Radio Dot System
      • v. Juniper's View: Key Strengths & Strategic Development Opportunities
    • 3.4.7. Fon
      • i. Company Profile
      • ii. Geographic Spread
        • Figure 3.13: Fon Global Hotspot Availability Map
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Development Opportunities
    • 3.4.8. iBwave Solutions
      • i. Company Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
        • Figure 3.14: iBwave Design Software Snapshot
      • v. Juniper's View: Key Strengths & Strategic Development Opportunities
    • 3.4.9. iPass
      • i. Company Profile
        • Figure 3.15: iPass Financial Performance Snapshot ($m) 2011-2015
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 3.4.10. Qualcomm
      • i. Company Profile
        • Figure 3.16: Qualcomm Sales Revenue ($m) Split by Segments FY2013-FY2015
      • ii. Geographic Spread
      • iii. Key Clients & Partnerships
      • iv. Products & Services
        • Figure 3.17: Small Cell Offload Scenario
      • v. Juniper's View: Key Strength & Strategic Development Opportunities
    • 3.4.11. Ruckus Wireless (Brocade)
      • i. Company Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Development Opportunities
    • 3.4.12. XCellAir
      • i. Company Profile
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Development Opportunities
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