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Market Research Report

Mobile & Online Gambling

Published by Juniper Research Product code 242059
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Mobile & Online Gambling
Published: February 13, 2018 Content info:
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This 8th edition of Juniper Research's industry-leading report provides the reader with an in-depth analysis of the mobile gambling arena covering the trends, challenges and opportunities across this fast-growing sector.
Description

Overview

Juniper's Mobile & Online Gambling research offers a comprehensive analysis of the core digital gambling sectors, assessing top trends and market disruptors, alongside Juniper's view of impact on the industry.

The research gives detailed insight into the latest developments, including methods of content delivery, new technologies and legislation changes. The research covers:

  • Sportsbook;
  • Exchange Betting;
  • Casino;
  • Lottery;
  • VR (Virtual Reality) Betting.

This research suite comprises:

  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Industry Insights: Sector analysis and key takeaways for the industry including the following Juniper models:
    • Juniper Player Positioning Quadrant
    • Regulatory Heatmap Analysis
  • Sector Dynamics: Strategic assessment of key sector developments including:
    • Immediate and anticipated opportunities, across key segments;
    • In-depth evaluation of the primary challenges and opportunities facing players.
  • Case Studies: Highlighting the current and emerging players in the mobile and online gambling industry, alongside key player strengths and weaknesses.
  • Regulatory Landscape: Assesses the impact of key state, national and international regulatory changes on stakeholders and players.
  • Juniper Leaderboard & Player Analysis: Key player capability and capacity assessment provided for 12 major companies:
    • 888 Holdings
    • Bet365
    • GVC Holdings
    • Kindred Group (Formerly Unibet)
    • Ladbrokes Coral
    • Mr Green
    • NetEnt
    • Paddy Power Betfair
    • Playtech
    • Rank Group
    • Stars Group
    • William Hill

Key Questions

  • 1. What is changing in this mature market; how can providers diversify?
  • 2. How is regulation evolving; where should the industry focus its intent?
  • 3. Who are the leaders in the online gambling space?
  • 4. What is the potential for new technologies including chatbots, blockchain and VR?
  • 5. Are there any new or emerging markets; how can gambling companies take advantage of these?

Companies Referenced

  • Interviewed: LetsBet.
  • Profiled: 888 Holdings, Bet365, GVC Holdings, Kindred Group, Ladbrokes Coral, Mr Green, NetEnt, Paddy Power Betfair, Playtech, Rank Group, Stars Group, William Hill.
  • Case Studied: FunFair, LetsBet, Lottoland, Lucky VR, Mega Particle, PokerStars, UK National Lottery.
  • Mentioned: 32 Red, ADM (Agnezia delle dogane e dei Monopoli), Apple, ARJEL (Autorité de Régulation des Jeux En Ligne), ASA (Advertising Standards Authority), Avenue Capital Group, Bally Technologies, Banco Santander, Basho Technologies, Best Gaming Technology, BetBuddy, Betchoice, Betfilter, Betfred, Betstar, BetVictor, Betway, Blue Square, BMU, Bonoloto, British Columbian Lottery Corporation, Camelot Group, Cashbet Coin, Cockroach Labs, Dansk Underholdning, Danske Spil, Draft, Dustin AB, ECJ (European Court of Justice), Enracha, Facebook, FATF (Financial Action Task Force), First Cagayan Leisure and Resort Corporation, Full Tilt, Gambling Commission, Grosvenor Casinos, Halifax Bank of Scotland, HKJC (Hong Kong Jockey Club), IGT, Irish Lotto, Joytoken, JRA (Japan Racing Association), Leap Gaming, LeoVegas, Lloyds, McKinsey & Company, Mecca Bingo, Microgaming, MyBet Italia, Norsk Tipping, Northstar Group, Oculus, Ontario Teachers Pension, Partypoker, Philippine Amusement and Gaming Corporation, PMU, Samsung, Secret Slots.com, Sky, Slotsmillion, Sportingbet, Sportsbet, SuperEnalotto, Travelex Group, TVG, Unibet, Worldpay.

Data & Interactive Forecast

The Mobile & Online Gambling forecast suite includes:

  • Regional data splits by 8 key regions, alongside 16 country level splits for:
    • Australia
    • Canada
    • China
    • Denmark
    • France
    • Germany
    • Ireland
    • Italy
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Market data splits by metric:
    • User Numbers
    • Average Monthly Wager
    • Total Wager
    • Total Gross Win
  • Market data splits by sector:
    • Casinos
    • Lotteries
    • Betting
    • Exchange Betting
    • VR Betting
  • Device data splits by:
    • Smartphone
    • Featurephone
    • Tablet
    • Desktop & Laptop PCs
    • New VR forecasts for gambling.
  • Interactive Scenario Tool allowing users to manipulate Juniper's data for 8 different metrics.
  • Access to the full set of forecast data of over 140 tables and just under 24,000 datapoints.

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

Table of Contents

Table of Contents

Market Trends & Competitive

1. Introduction to Mobile & 0nline Gambling

  • 1.1. Introduction
    • Figure 1.1:A Brief Overview of Mobile & Online Gambling History
  • 1.2. Gambling Definitions
    • i. Gambling

2. Gambling: Market Dynamics

  • 2.1. Trends in the Mobile & 0nline Gambling Space
    • 2.1.1. Overview
  • 2.2. Current Market Status
    • 2.2.1. The Mobile & 0nline Gambling Market in 2015
      • Figure 2.1: Total Users of Mobile & Online Gambling Services in 2015: 362.2 Million
      • Figure 2.2: Total Gross Wageron Mobile & Online Gambling Services in 2015: $532.4 Billion
  • 2.3. Sector Pertormance & Player Analysis
    • 2.3.1. Mobile & 0nline Casinos
      • i. Drivers & Trends for Mobile & 0nline Casinos
    • 2.3.2. Key Players & Partnerships
      • Table 2.3: Leading Mobile & 0nline Casino Providers & Suppliers
    • 2.3.3. Mobile & 0nline Lotteries
      • Figure 2.4: Betting on Takarakuji (Lotteries) in Japan
      • i. Drivers & Trends for Mobile & Online Lotteries
        • Figure 2.5: The Lotto App
    • 2.3.4. Key Players & Partnerships
    • 2.3.5. Mobile & 0nline Betting
      • i. Drivers & Trends for Mobile & Online Betting
        • Figure 2.6: Online Revenues in 2014 & 2015, as a Proportion of Total Betting Provider Revenues
        • Figure 2.7: UK Betting Market Share, Split by Operator Online Revenue, 2015
  • 2.4. Gambling Industry: Disruptors & Innovators
    • Figure 2.8: Juniper Disruptors & Innovators Quadrant
  • 2.5. Top 10 Gambling Market Trends & Disruptive Factors
    • 2.5.1. Mergers & Acquisitions: Securing Loyalty
      • iii. Case Study: Ladbrokes
      • iv. Juniper's View
      • v. Case Study: Paddy Power Betfair
    • 2.5.2. Personalisation
      • i. Juniper's View
    • 2.5.3. Live Casinos
      • Figure 2.9: William Hill's Live Casinos
      • i. Juniper's View
    • 2.5.4. Disruptive New Channels: eSports
      • Table 2.10: Providers offering eSports Gambling
      • Figure 2.11: Counter-Strike: Global Offensive
      • i. Juniper's View
        • Figure 2.12: eSports Market: Facts & Figures
    • 2.5.5. Brexit: Impacts for the Gambling Industry
      • i. Juniper's View
      • ii. Case Study: The Gibraltar Gambling Sector
    • 2.5.6. New Payment Strategies: NFC & Bitcoin
      • i. Bitcoin
      • ii. Case Study: TTR Casino
      • iii. NFC
      • iv. Juniper's View
    • 2.5.7. Hold All Bets for Online Domination
      • Figure 2.13: Gambling Statistics for Great Britain
      • i. Juniper's View
    • 2.5.8. New & Emerging Technologies
      • i. Smartwatches
        • Figure 2.14: William Hill Apple Watch App
      • ii. VR
        • Figure 2.15: Slots Million VR Casino
      • iii. Case Study: Lucky VR
      • iv. Connected TV
      • v. Juniper's View
    • 2.5.9. Stance of the App Stores
      • Table 2.16: The Leading App Stores' Stance on Gambling, as of July 2016
    • 2.5.10. Social Gaming: Entry Point for Real-Money Gambling ?
      • i. Juniper's View
      • ii. Case Study: Flow Play
        • Figure 2.17: Juniper Sector Dynamics: Trends in the Mobile & Online Gambling Space

3. Legislation

  • 3.1. Introduction
    • 3.1.1. Gambling Restrictions & Legislation
    • 3.1.2. Remote Gambling
  • 3.2. Gambling Restrictions & Legislation by Region
    • 3.2.1. North America
      • i. Past Regulation
        • Figure 3.1: Heat Map to Show Legality of Online Horse Racing Wagers
      • ii. Recent Developments - Online Gambling
      • iii. Tribal Land & Gambling Regulation
      • iv. State by State Analysis
        • Figure 3.2: Heat Map to Show Regional Regulation for Online Gambling in the US, July 2016
        • Figure 3.3: Heat Map to Show Legality of State Lotteries
      • v. Future Prospects
    • 3.2.2. Latin America
      • i. Contrasts between Nations
      • ii. Future Prospects
    • 3.2.3. West Europe
      • i. Contrasts between Nations
      • ii. Future Prospects
        • Figure 3.4: Heat Map to Show Regional Regulation for Online Gambling in Europe, July 2016
    • 3.2.4. Central & East Europe
      • i. Recent developments
    • 3.2.5. Far East & China
      • i. Contrasts between Nations
    • 3.2.6. Indian Subcontinent
    • 3.2.7. Rest of Asia Pacific
      • i. Contrasts between Nations
    • 3.2.8. Africa & Middle East

4. Stakeholder Analysis & Juniper Leaderboard

  • 4.1. Introduction
  • 4.2. Leaderboard
    • Table 4.1: Vendor Capability Assessment Criteria
    • 4.2.1. Limitations &Interpretation
    • 4.2.2. Juniper Leaderboard
      • Figure 4.2: Mobile & 0nline Gambling Vendor Scoring Matrix
      • Figure 4.3: Mobile & 0nline Gambling Vendor Leaderboard
    • 4.2.3. Vendor Groupings
      • i. Summary
      • ii. Established Leaders
      • iii. Leading Challengers
      • iv. Disruptors & Emulators
    • 4.2.4. Conclusion
  • 4.3. Mobile & 0nline Gambling Movers & Shakers
  • 4.4. Vendor Profiles
    • 4.4.1. 888 Holdings
      • i. Corporate Profile
        • Table 4.4: Key Financial Data for 888 Holdings ($m)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
        • Table 4.5: Product Revenue Data for 888 Holdings ($m)
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.2. Bet365
      • i. Corporate Profile
      • ii. Geographic Spread
      • ill. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.3. Gala Coral
      • i. Corporate Profile
        • Table 4.6: Key Financial Data for Gala Coral (£m)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View:
    • 4.4.4. Ladbrokes
      • i. Corporate Profile:
        • Table 4.7: Ladbrokes.com and Exchanges Revenue (£m)2012-2015
      • ii. Geographic Spread:
      • iii. Key Strengths & Strategic Opportunities
      • iv. Products & Services:
      • v. Juniper's View: Key Strengths & Strategic 0pportunities-
    • 4.4.5. Lucky VR
      • i. Corporate Profile:
      • ii. Geographic Spread:
      • iii. Key Clients & Strategic Partnerships:
      • iv. Products & Services-
      • v. Juniper's View: Key Strengths & Strategic Opportunities:
    • 4.4.6. Mr Green
      • i. Corporate Profile
        • Table 4.8: Key Financial Data for Mr Green (SEKm)
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.7. NetEnt
      • i. Corporate Profile
        • Table 4.9: Key Financial Data for NetEnt (SEKm)
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
        • Figure 4.1 0: Global Breakdown of 0nline Gambling Games: €E35bn
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.8. Paddy Power Betfair PIc
      • i. Corporate Profile
        • Table 4.11 Key Financial Data for Paddy Power Betfair (€m)
        • Table 4.12: Key Financial Data for Paddy Power, 2011-2014 (€m)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.9. Playtech
      • i. Corporate Profile
        • Table 4.13: Key Financial Data for Playtech (€m)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.10. Rank Group
      • i. Corporate Profile
        • Table 4.14: Key Financial Data for Rank Group (£m)
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View:
    • 4.4.11. William Hill
      • i. Corporate Profile
        • Table 4.15: Key Financial Data for William Hill (£m)
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. Products & Services
      • v. Juniper's View: Key Strengths & Strategic Opportunities
    • 4.4.12. Unibet
      • i. Corporate Profile:
        • Table 4.16: Key Financial Data for Unibet (£m) 2013-2015
      • ii. Geographic Spread:
      • iii. Key Clients & Strategic Partnerships:
      • iv. Products & Services:
      • v. Juniper's View: Key Strengths & Strategic Opportunities:
  • 4.5. Endnotes

Market Sizing & Forecasts

1.Introduction to Mobile & 0nline Gambling

  • 1.1. Introduction
    • Figure 1.1: A Brief Overview of Mobile & 0nline Gambling History.
  • 1.2. Gambling Definitions
    • i. Gambling

2. Mobile & 0nline Gambling Forecasts: Methodology and Assumptions

  • 2.1.2. Mobile Gambling
  • 2.1.3. Online Gambling
    • Figure 2.1: Methodology for Mobile & Online Gambling

3. Total Market Forecasts for Mobile & Online Gambling

  • 3.1. Total Market Forecast for Mobile & 0nline Gambling Users
    • Figure & Table 3.1: Total Number of Mobile and/or Online Gambling Users, Split by 8 Key Regions 2016-2021 ($m)
  • 3.2. Total Market Forecast for Mobile & 0nline Gambling Wager
    • Figure & Table 3.2: Total Annual Wager on Mobile & Online Gambling Services, Split by 8 Key Regions 2016-2021
  • 3.3. Total Market Forecast for Mobile & 0nline Gambling Win
    • Figure & Table 3.3: Total Gross Win from Mobile & Online Gambling Services ($m) Split by 4 Market Segments 2016-2021

4. Mobile &0nline Casinos: Market Forecasts & Summary

  • 4.1. Regional Prospects for Mobile & 0nline Casinos
  • 4.2. Mobile & Online Casino Adoption
    • Figure & Table 4.1: Total Number of Mobile and/or Online Casino Users, Split by 8 Key Regions 2016-2021 (m)
  • 4.3. Mobile & Online Casino Wager
    • Figure & Table 4.2: Total Annual Wager on Mobile & Online Casino Services, Split by 8 Key Regions 2016-2021 ($m)
    • Figure 4.3: Total Gross Wager on Mobile & Online Casino Services, Split by Device 2021: $380.8 bn
  • 4.4. Mobile & 0nline Casino Gross Win
    • Figure & Table 4.4: Total Gross Win on Mobile & Online Casino Services ($m) Split by 8 Key Regions 2016-2021

5. Mobile & 0nline Lotteries: Market Forecasts & Summary

  • 5.1. Regional Prospects for Mobile & Online Lotteries
  • 5.2. Mobile & 0nline Lotteries Adoption
    • Figure & Table 5.1: Total Number of Mobile and/or Online Lottery Users, Split by 8 Key Regions 2016-2021 (m)
  • 5.3. Mobile & Online Lotteries Wager
    • Figure & Table 5.2: Total Annual Wager on Mobile & Online Lottery Services, Split by 8 Key Regions 2016-2021 ($m)
    • Figure 5.3: Total Gross Wager on Mobile & Online Lottery Services, Split by Device 2021: $72.3bn
  • 5.4. Mobile & 0nline Lotteries Gross Win
    • Figure & Table 5.4: Total Gross Win on Mobile & Online Lottery Services ($m) Split by 8 Key Regions 2016-2021

6. Mobile & 0nline Betting and Exchange Betting: Market Forecasts & Summary

  • 6.1. Regional Prospects for Mobile & Online Betting and Exchange Betting
  • 6.2. Mobile & Online Betting Adoption
    • Figure & Table 6.1: Total Number of Mobile and/or Online Betting Users, Slit by 8 Key Regions 2016-2021 (m)
  • 6.3. Mobile & Online Betting Wager
    • Figure & Table 6.2: Total Annual Wager on Mobile & Online Betting Services, Split by 8 Key Regions 2016-2021 ($m)
    • Figure 6.3: Total Gross Wager on Mobile & Online Betting Services, Split by Device 2021: $287.3 bn
  • 6.4. Mobile & Online Betting Gross Win
    • Figure & Table 6.4: Total Gross Win on Mobile & Online Betting Services ($m) Split by 8 Key Regions 2016-2021
  • 6.5. Mobile & Online Exchange Adoption
    • Figure & Table 6.5: Total Number of Mobile and/or Online Exchange Betting Users, Split by 8 Key Regions 2016-2021 (m)
  • 6.6. Mobile & Online Exchange Wager
    • Figure & Table 6.6: Total Annual Wager on Mobile & Online Betting Exchange Services, Split by 8 Key Regions 2016-2021 ($m)
  • 6.7. Mobile & Online Exchange Betting Gross Win
    • Figure & Table 6.7: Total Gross Win on Mobile & Online Exchange Betting Services ($m) Split by 8 Key Regions 2016-2021

7. VR Gambling: Market Forecasts & Summary

  • 7.1. VR Gambling Adoption
    • Figure & Table 7.1: Total Number of VR Gambling Users, Split by 8 Key Regions 2016-2021 (m)
  • 7.2. VR Gambling Wager
    • Figure & Table 7.2: Total Annual Wager on VR Gambling Services, Split by 8 Key Regions 2016-2021 ($m)
  • 7.3. VR Gambling Gross Win
    • Figure & Table 7.3: Total Gross Win on VR Gambling Services ($m)Split by 8 Key Regions 2016-2021
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