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Market Research Report

Consumer Wearables Market Survey Q3 2015 - US & UK

Published by Juniper Research Product code 343024
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Consumer Wearables Market Survey Q3 2015 - US & UK
Published: October 23, 2015 Content info:

This publication has been discontinued on February 7, 2018.

Description

Juniper's Wearable Device research provides an end-to-end analysis of this rapidly evolving segment - mapping key developments and identifying market opportunities. Our new Consumer Wearables Market Survey examines attitudes towards wearable technology, both in the UK and in the US - exploring purchase intentions, brand preferences, and digging deep into why many have not yet 'bought in' to the category.

Key Features

  • Insights for the US and UK markets, split by key demographics.
  • Key takeaways on consumer attitudes and what they mean for the market.
  • Consumer brand awareness and future opportunities.
  • Buyer patterns for fitness, smartwatches and smart glasses segments.
  • Price sensitivity and attitudes.

Key Questions

  • 1. Who is buying wearables and what devices will they be buying?
  • 2. What are the key factors restricting consumers from buying wearable devices?
  • 3. How much are they willing to pay for the devices?
  • 4. Which brands are the most popular for each segment?
  • 5. What factors influence consumers' brand choice in the wearables market?

Data & Interactive Forecast

The accompanying Excel includes all the survey questions and demographic breakdowns in tabular form.

The Excel suite includes:

  • Gender & Age Analysis
  • Data splits for US and UK markets
  • OS splits for Android & iOS
  • Brand analysis for Smartwatches, Fitness Wearables & Wearable Cameras
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