Digital Loyalty Programmes: Emerging Trends, Regional Analysis & Market Forecasts 2022-2026

Description

Juniper Research's “Digital Loyalty Programmes” research is an essential guide to this rapidly-changing market; giving insights across different forms of loyalty rewards, including loyalty apps, digital coupons, point-based loyalty programmes, credit card reward programmes etc. It identifies key opportunities within the digital loyalty market for stakeholders; proving an important resource for stakeholders.

The study also includes 5-year forecasts for digital loyalty programmes, including splits by mediums to access the loyalty rewards - SMS coupons, email, QR codes, apps, chatbot coupons, all mobile channels, PC coupons and eCoupons. Data is also split by 8 key regions and 25 countries. It also features Juniper Research Competitor Leaderboard; analysing 18 digital loyalty programme vendors.

The research suite includes:

1. Market Trends & Strategies - Strategic assessment of market dynamics, drivers, and trends, together with detailed strategic recommendations for digital loyalty programmes vendors on how to grow in an increasingly complex market (PDF).

2. Market Data & Forecasts - digital loyalty programmes market prospects analysis together with 5-year forecasts for key metrics, including digital loyalty memberships and corporate and personal credit card rewards.

3. Competitor Leaderboard - Leading digital loyalty programmes vendors are assessed and scored in our Competitor Leaderboard; underpinned by interviews with players and robust scoring methodologies (PDF).

4. Interactive Forecast Excel - Highly granular dataset comprising more than 27,300 datapoints; allied to an Interactive Scenario tool giving users the ability to manipulate Juniper Research's data (Interactive XL).

5. harvest Online Data Platform: 12 months' access to all the data in our online data platform, including continuous data updates and exportable charts, tables, and graphs (ONLINE).

Market Trends & Strategies

1. Key Takeaways and Strategic Recommendations

1.1. Key Takeaways
1.2. Strategic Recommendations

2. Overview of Digital Loyalty Programmes

2.1. Introduction
- 2.1.1. The History of Loyalty Programmes
  - i. Copper Coins
  - ii. Stamps
  - iii. Frequent Flyer Programme
  - iv. Coupons - Box Stamps
  - v. Card-based Programmes
  - vi. Punch Cards
  - vii. Coalition Loyalty Programmes
  - viii. Credit Card Loyalty Programmes
- 2.1.2. Loyalty Programmes - Key Drivers for Success
  - i. Loyalty Programmes Build Trust
  - ii. Repeat Customers Are the Priority
  - iii. Loyalty Is the Way to New Customer Base
  - iv. Loyalty Programmes Are the Source of Customer insights
  - v. Traditional vs Digital Loyalty Programmes
- 2.1.3. Digital Loyalty Programmes
  - Figure 2.1: Global Smartphone Installed Base (m), 2015-2021
  - Figure 2.2: Total Value of Remote Payments for Physical Goods Purchased via Smartphone ($m), 2015-2021
- 2.1.4. Segmentation of Digital Loyalty Market
  - i. Reward Aggregators
  - ii. Card-linked Loyalty
  - iii. POS Systems with Integrated Loyalty Functionality
  - iv. Mobile Engagement (Email & Text Messages)
  - v. Apps
  - vi. Digital Wallets
  - vii. Blockchain

3. Regional Analysis

3.1. Market Status - Regional Analysis
- 3.1.1. North America
- 3.1.2. Latin America
- 3.1.3. Europe and Central and East Europe
- 3.1.4. Far East & China
- 3.1.5. Indian Subcontinent
- 3.1.6. Rest of Asia Pacific
  - Figure 3.1: Reasons that Encourage Singaporeans to Sign Up for a Loyalty Programme
- 3.1.7. Africa & Middle East
  - Figure 3.2: Top Loyalty Programmes in South Africa
3.2. Key Market Verticals
- 3.2.1. Grocery and Food & Beverage
  - i. Tesco Clubcard
  - ii. Nectar Card
  - iii. Starbucks
  - iv. Domino's
  - v. Chipotle Reward
  - vi. Publics
- 3.2.2. Retail
  - i. Amazon
  - ii. H&M
  - iii. Pret-a-porter
  - iv. Swarovski
  - v. Michael Kors
  - vi. Alibaba
  - vii. JD.com
  - viii. Rakuten
  - ix. Payback
- 3.2.3. Hospitality
  - i. Wyndham Rewards
  - ii. World of Hyatt
  - iii. Hilton Honors
- 3.2.4. Travel
  - i. LATAM Pass
  - ii. BA (British Airways) Executive Club
  - iii. Virgin Atlantic's Flying Club
  - iv. Other Airline Loyalty Schemes
- 3.2.5. Entertainment
  - i. Digital Loyalty in the Entertainment Market
  - ii. Odysee
- 3.2.6. Sports & Leisure
  - i. The Paddock
  - ii. Manchester United
- 3.2.7. Telcos
  - i. Digital Loyalty in the Telecoms Market
  - ii. StarHub
  - iii. Turkcell
  - iv. Vodafone
  - v. Telstra
- 3.2.8. Gambling

4. Digital Loyalty - Credit Card Reward Schemes

4.1. Introduction
4.2. Market Status
- i. American Express
  - Table 4.1: American Express Card Offerings
- ii. Visa
- iii. Discover
- iv. JCB
- v. Mastercard
- vi. RuPay
- vii. Union Pay
- viii. Apple Card
- ix. PointCard Titan
4.3. Reward Credit and Debit Cards - Market Segmentation
- 4.3.1. Retailers
  - i. Amazon
  - ii. Walmart
  - iii. Starbucks
  - iv. Suning.com
- 4.3.2. Grocery
  - i. Kroger
  - ii. Amazon - Whole Foods
  - iii. Nectar
  - iv. Sainsbury's
- 4.3.3. Hotel/Travel
  - i. Hilton
  - ii. Southwest Airlines
4.4. Juniper Research's View

5. The Future of Digital Loyalty

5.1. The Future of Digital Loyalty Programmes
- 5.1.1. The Role of AI and Big Data in Digital Loyalty Programmes
- 5.1.2. Shift from Traditional Loyalty to Emotional Loyalty
- 5.1.3. Omnichannel Loyalty Programmes
- 5.1.4. The Impact of COVID-19
- 5.1.5. QR Codes Becoming Mainstream
- 5.1.6. Regional Variations
- 5.1.7. NFT (Non-fungible Tokens)
  - i. Clinique (Smart Rewards)
    - Figure 5.1: Clinique's Introduction of NFTs
  - ii. Louis Vuitton
  - iii. Marriott

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

1.1. Why Read This Report
- 1.1.1. Regional Variations in Digital Loyalty Programme Market
- 1.1.2. Decline of Paper Coupons
- 1.1.3. The Increasing Importance of Mobile Apps
  - Table 1.1: Juniper Research Leaderboard: Digital Loyalty Programmes Vendor List
  - Figure 1.2: Juniper Research Competitor Leaderboard - Digital Loyalty Programme
  - Table 1.3: Juniper Research Competitor Leaderboard: Digital Loyalty Programme Vendor Ranking
  - Table 1.4: Juniper Research Competitor Leaderboard: Digital Loyalty Programmes - Heatmap

2. Company Profiles

2.1. Digital Loyalty Programmes Vendor Profiles
- 2.1.1. Annex Cloud
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.2. App Card
  - i. Corporate
    - Table 2.1: AppCard Funding Rounds
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.2: AppCard 'Pinky' AI Framework
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.3. Bink
  - i. Corporate
    - Table 2.3: Bink Funding Rounds
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.4. BrandLoyalty
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.5. Brierley + Partners
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.6. CodeBroker
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.7. Comarch
  - i. Corporate
    - Table 2.4: Comarch Revenue Table (2016-2020)
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.8. Eagle Eye
  - i. Corporate
    - Table 2.5: Revenue Table (2016-2021)
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.9. Epsilon
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.10. Kobie
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.11. Kognitiv
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.12. The Lacek Group
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.13. m-wise
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.6: m-wise - New Loyalty Programme Framework
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.14. Quotient
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.15. Salesforce
  - i. Corporate
    - Table 2.7: Salesforce Revenue, 2016-2021
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.16. Smile.io
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.8: Smile.io Loyalty Programme Packages
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.17. Valassis
  - i. Corporate
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.18. Yotpo
  - i. Corporate
    - Table 2.9: Yotpo Funding Rounds
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.2. Juniper Research Leaderboard Assessment Methodology
- 2.2.1. Limitations & Interpretation
  - Table 2.10: Juniper Research Competitor Leaderboard Scoring Criteria

Data & Forecasting

1. Digital Loyalty Forecasts

1.1. Introduction
- i. Mobile Coupons
- ii. Loyalty Programme Membership
- iii. Credit Card Reward Schemes
1.2. Forecast Methodology & Assumptions
- 1.2.1. Mobile Coupons
  - Figure 1.1: Mobile Coupons Forecast Methodology - SMS Coupons
  - Figure 1.2: Mobile Coupon Forecast Methodology - Email Coupons
  - Figure 1.3: Mobile Coupons Forecast Methodology - Web Coupons
  - Figure 1.4: Mobile Coupons Forecast Methodology - App Coupons
- 1.2.2. Forecast Methodology & Assumptions - Loyalty Programme Memberships
  - Figure 1.5: Loyalty Programmes Forecast Methodology
- 1.2.3. Forecast Methodology & Assumptions - Credit Card Reward Schemes
  - Figure 1.6: Credit Card Forecast Methodology

2. Mobile Coupons: Market Forecasts

2.1. Mobile Coupon Issuing Forecasts
- 2.1.1. Mobile Coupons Issued by Region
  - Figure & Table 2.1: Total Number of Mobile & Online Coupons Issued (m), Split by 8 Key Regions, 2021-2026
- 2.1.2. Mobile Coupons Issued by Channel
  - Figure & Table 2.2: Total Number of Mobile & Online Coupons Issued (m), Split by Channel, 2021-2026
2.2. Mobile Coupons Redemption Forecasts
- 2.2.1. Mobile Coupons Redeemed by Region
  - Figure & Table 2.3: Total Number of Coupons Redeemed per annum (m), Split by 8 Key Regions, 2021-2026
- 2.2.2. Mobile Coupons Redeemed by Channel
  - Figure & Table 2.4: Total Number of Coupons Redeemed per annum (m), Split by Channel, 2021-2026
- 2.2.3. Mobile Coupon Redemption Values by Region
  - Figure & Table 2.5: Total Coupon Redemption Values ($m), Split by 8 Key Region, 2021-2026
- 2.2.4. Mobile Coupon Redemption Values by Channel
  - Figure & Table 2.6: Total Coupon Redemption Value by Channel ($m), Split by Delivery Device, 2021-2026

3. Loyalty Programme Memberships: Market Forecasts

3.1. Loyalty Programmes
- 3.1.1. Average Loyalty Programme Memberships
  - Figure & Table 3.1: Average Number of Loyalty Programme Memberships per Person, Split by 8 Key Regions 2021-2026
- 3.1.2. Digital Loyalty Programme Memberships
  - Figure & Table 3.2: Total Digital Loyalty Programme Memberships (m), Split by Key Regions, 2021-2026

4. Personal & Corporate Credit Cards: Market Forecasts

4.1. Credit Card Forecasts
- 4.1.1. Number of Personal Credit Cards Offering Rewards/Incentives
  - Figure & Table 4.1: Number of Personal Card Offering Rewards/Incentives (m), Split by 8 Key Regions, 2021-2026
- 4.1.2. Number of Corporate Credit Cards Offering Rewards/Incentives
  - Figure & Table 4.2: Number of Corporate Credit Card Offering Rewards/Incentives (m), Split by 8 Key Regions 2021-2026
- 4.1.3. Personal Credit Card Transaction Volumes
  - Figure & Table 4.3: Total Transaction Volumes for Personal Credit Cards Offering Rewards/Incentives (m), Split by 8 Key Regions, 2021-2026
- 4.1.4. Corporate Credit Card Transaction Volumes
  - Figure & Table 4.4: Total Transaction Volumes for Corporate Credit Cards Offering Rewards/Incentives (m) Split by 8 Key Regions, 2021-2026
- 4.1.5. Personal Credit Card Reward/Incentives Values
  - Figure & Table 4.5: Total Personal Credit Card Rewards/Incentives Values ($bn), Split by 8 Key Regions, 2021-2026
- 4.1.6. Corporate Credit Card Rewards/Incentives Values
  - Figure & Table 4.6: Total Corporate Credit Card Reward/Incentives Values ($bn), Split by 8 Key Regions 2021-2026