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Market Research Report
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1018856

Europe Internet of Things in Retail Market By Component, By Technology, By Country, Growth Potential, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027

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Europe Internet of Things in Retail Market By Component, By Technology, By Country, Growth Potential, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027
Published: June 30, 2021
KBV Research
Content info: 116 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents
  • List of Tables

The Europe Internet of Things (IoT) in Retail Market would witness market growth of 23.3% CAGR during the forecast period (2021-2027).

There are many aspects like efficient store premise monitoring; better supply chain management, inventory management, and customer behavior observation that are propelling the demand for the internet of things (IoT) in the retail sector. One of the main factors for the adoption of IoT by retailers is the optimization and automation of the supply chain. Connecting technologies like on-shelf displays, digital signage, beacons, and price tickers offer opportunities for a company to get access to a huge volume of data on customer activity at the time of in-store shopping.

The growing adoption of retail analytics is estimated to bolster the software segment growth during the forecast period. The rapid increase in the adoption of smartphones and the usage of mobile applications are surging the retail software segment growth. The development of app-driven hardware and the aim of retailers on offering combined solutions are estimated to augment the segment's growth. Moreover, the key players of the market like PTC and SAP SE have launched different smart connected software, which would further drive the adoption of retail IoT software.

The high adoption of IoT in Europe makes it the third-largest region of IoT adopters, followed by North America and the Asia Pacific. Germany, France, the U.K., and Italy are the top nations for the adoption of advanced retail technologies. In addition, the presence of global retail brands like H&M and ZARA has propelled the demand for IoT solutions in retail stores. All these enterprises are increasingly investing in digital technologies to fulfill the constantly varying customer demand. Nowadays, H&M stated that the RFID technology will be deployed in various stores in the future years. This company has previously deployed the Azure IoT platform in its flagship stores.

The adoption of advanced retail technologies in the prominent nations in the region like the UK, France, and Germany is contributing to the growth of the Internet of Things in the retail market during the forecast period. The presence of global retail companies like H&M and ZARA has further spurred the demand for IoT solutions in retail stores and hence contributing to the high market growth.

The Germany in the Europe ZigBee Internet of Things (IoT) in Retail Market by Country would achieve a market value of $1,568.5 million by 2027, growing at a CAGR of 20.6 % during the forecast period. The UK market is exhibiting a CAGR of 21% during (2021 - 2027). Additionally, The France market is estimated to grow at a CAGR of 22.8% during (2021 - 2027).

Based on Component, the market is segmented into Hardware and Software. Hardware Segment is further bifurcated across RFID Tags, Sensors, Beacons and Others. Based on Technology, the market is segmented into Near field communication, Bluetooth Low Energy, ZigBee and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Cisco Systems, Inc., IBM Corporation, Intel Corporation, Microsoft Corporation, PTC, Inc., Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), Amazon.com, Inc., SAP SE, Software AG, Google, Inc.

Scope of the Study

Market Segments covered in the Report:

By Component

  • Hardware
    • RFID Tags
    • Sensors
    • Beacons
    • Others
  • Software

By Technology

  • Near field communication
  • Bluetooth Low Energy
  • ZigBee
  • Others

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Companies Profiled

  • Cisco Systems, Inc.
  • IBM Corporation
  • Intel Corporation
  • Microsoft Corporation
  • PTC, Inc.
  • Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
  • Amazon.com, Inc.
  • SAP SE
  • Software AG
  • Google, Inc.

Unique Offerings from KBV Research

  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Europe Internet of Things (IoT) in Retail Market, by Component
    • 1.4.2 Europe Internet of Things (IoT) in Retail Market, by Technology
    • 1.4.3 Europe Internet of Things (IoT) in Retail Market, by Country
  • 1.5 Methodology for the research

Chapter 2. Market Overview

  • 2.1 Introduction
    • 2.1.1 Overview
    • 2.1.2 Market Composition and Scenario
  • 2.2 Key Factors Impacting the Market
    • 2.2.1 Market Drivers
    • 2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global

  • 3.1 KBV Cardinal Matrix
  • 3.2 Recent Industry Wide Strategic Developments
    • 3.2.1 Partnerships, Collaborations and Agreements
    • 3.2.2 Product Launches and Product Expansions
    • 3.2.3 Geographical Expansions
    • 3.2.4 Acquisition and Mergers
  • 3.3 Top Winning Strategies
    • 3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
    • 3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2017, Jan - 2021, Jan) Leading Players

Chapter 4. Europe Internet of Things (IoT) in Retail Market by Component

  • 4.1 Europe Internet of Things (IoT) in Retail Hardware Market by Country
  • 4.2 Europe Internet of Things (IoT) in Retail Market by Hardware Type
    • 4.2.1 Europe Internet of Things (IoT) in Retail RFID Tags Market by Country
    • 4.2.2 Europe Internet of Things (IoT) in Retail Sensors Market by Country
    • 4.2.3 Europe Internet of Things (IoT) in Retail Beacons Market by Country
    • 4.2.4 Europe Other Hardware Type Internet of Things (IoT) in Retail Market by Country
  • 4.3 Europe Internet of Things (IoT) in Retail Software Market by Country

Chapter 5. Europe Internet of Things (IoT) in Retail Market by Technology

  • 5.1 Europe Near field communication Internet of Things (IoT) in Retail Market by Country
  • 5.2 Europe Bluetooth Low Energy Internet of Things (IoT) in Retail Market by Country
  • 5.3 Europe ZigBee Internet of Things (IoT) in Retail Market by Country
  • 5.4 Europe Others Internet of Things (IoT) in Retail Market by Country

Chapter 6. Europe Internet of Things (IoT) in Retail Market by Country

  • 6.1 Germany Internet of Things (IoT) in Retail Market
    • 6.1.1 Germany Internet of Things (IoT) in Retail Market by Component
      • 6.1.1.1 Germany Internet of Things (IoT) in Retail Market by Hardware Type
    • 6.1.2 Germany Internet of Things (IoT) in Retail Market by Technology
  • 6.2 UK Internet of Things (IoT) in Retail Market
    • 6.2.1 UK Internet of Things (IoT) in Retail Market by Component
      • 6.2.1.1 UK Internet of Things (IoT) in Retail Market by Hardware Type
    • 6.2.2 UK Internet of Things (IoT) in Retail Market by Technology
  • 6.3 France Internet of Things (IoT) in Retail Market
    • 6.3.1 France Internet of Things (IoT) in Retail Market by Component
      • 6.3.1.1 France Internet of Things (IoT) in Retail Market by Hardware Type
    • 6.3.2 France Internet of Things (IoT) in Retail Market by Technology
  • 6.4 Russia Internet of Things (IoT) in Retail Market
    • 6.4.1 Russia Internet of Things (IoT) in Retail Market by Component
      • 6.4.1.1 Russia Internet of Things (IoT) in Retail Market by Hardware Type
    • 6.4.2 Russia Internet of Things (IoT) in Retail Market by Technology
  • 6.5 Spain Internet of Things (IoT) in Retail Market
    • 6.5.1 Spain Internet of Things (IoT) in Retail Market by Component
      • 6.5.1.1 Spain Internet of Things (IoT) in Retail Market by Hardware Type
    • 6.5.2 Spain Internet of Things (IoT) in Retail Market by Technology
  • 6.6 Italy Internet of Things (IoT) in Retail Market
    • 6.6.1 Italy Internet of Things (IoT) in Retail Market by Component
      • 6.6.1.1 Italy Internet of Things (IoT) in Retail Market by Hardware Type
    • 6.6.2 Italy Internet of Things (IoT) in Retail Market by Technology
  • 6.7 Rest of Europe Internet of Things (IoT) in Retail Market
    • 6.7.1 Rest of Europe Internet of Things (IoT) in Retail Market by Component
      • 6.7.1.1 Rest of Europe Internet of Things (IoT) in Retail Market by Hardware Type
    • 6.7.2 Rest of Europe Internet of Things (IoT) in Retail Market by Technology

Chapter 7. Company Profiles

  • 7.1 Cisco Systems, Inc.
    • 7.1.1 Company Overview
    • 7.1.2 Financial Analysis
    • 7.1.3 Regional Analysis
    • 7.1.4 Research & Development Expense
    • 7.1.5 Recent strategies and developments:
      • 7.1.5.1 Product Launches and Product Expansions:
    • 7.1.6 SWOT Analysis
  • 7.2 IBM Corporation
    • 7.2.1 Company Overview
    • 7.2.2 Financial Analysis
    • 7.2.3 Regional & Segmental Analysis
    • 7.2.4 Research & Development Expenses
    • 7.2.5 Recent strategies and developments:
      • 7.2.5.1 Partnerships, Collaborations, and Agreements:
      • 7.2.5.2 Product Launches and Product Expansions:
    • 7.2.6 SWOT Analysis
  • 7.3 Intel Corporation
    • 7.3.1 Company Overview
    • 7.3.2 Financial Analysis
    • 7.3.3 Segmental and Regional Analysis
    • 7.3.4 Research & Development Expenses
    • 7.3.5 Recent strategies and developments:
      • 7.3.5.1 Product Launches and Product Expansions:
    • 7.3.6 SWOT Analysis
  • 7.4 Microsoft Corporation
    • 7.4.1 Company Overview
    • 7.4.2 Financial Analysis
    • 7.4.3 Segmental and Regional Analysis
    • 7.4.4 Research & Development Expenses
    • 7.4.5 Recent strategies and developments:
      • 7.4.5.1 Partnerships, Collaborations, and Agreements:
      • 7.4.5.2 Product Launches and Product Expansions:
    • 7.4.6 SWOT Analysis
  • 7.5 PTC, Inc.
    • 7.5.1 Company Overview
    • 7.5.2 Financial Analysis
    • 7.5.3 Segmental and Regional Analysis
    • 7.5.4 Research & Development Expenses
    • 7.5.5 Recent strategies and developments:
      • 7.5.5.1 Partnerships, Collaborations, and Agreements:
      • 7.5.5.2 Product Launches and Product Expansions:
  • 7.6 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
    • 7.6.1 Company Overview
    • 7.6.2 Financial Analysis
    • 7.6.3 Segmental and Regional Analysis
    • 7.6.4 Research & Development Expense
  • 7.7 Amazon.com, Inc.
    • 7.7.1 Company Overview
    • 7.7.2 Financial Analysis
    • 7.7.3 Segmental and Regional Analysis
    • 7.7.4 SWOT Analysis
  • 7.8 SAP SE
    • 7.8.1 Company Overview
    • 7.8.2 Financial Analysis
    • 7.8.3 Segmental and Regional Analysis
    • 7.8.4 Research & Development Expense
    • 7.8.5 Recent strategies and developments:
      • 7.8.5.1 Partnerships, Collaborations, and Agreements:
      • 7.8.5.2 Product Launches and Product Expansions:
      • 7.8.5.3 Geographical Expansions:
    • 7.8.6 SWOT Analysis
  • 7.9 Software AG
    • 7.9.1 Company Overview
    • 7.9.2 Financial Analysis
    • 7.9.3 Segmental and Regional Analysis
    • 7.9.4 Research & Development Expense
    • 7.9.5 Recent strategies and developments:
      • 7.9.5.1 Partnerships, Collaborations, and Agreements:
      • 7.9.5.2 Acquisition and Mergers:
  • 7.10. Google, Inc.
    • 7.10.1 Company Overview
    • 7.10.2 Financial Analysis
    • 7.10.3 Segmental and Regional Analysis
    • 7.10.4 Research & Development Expense
    • 7.10.5 Recent strategies and developments:
      • 7.10.5.1 Partnerships, Collaborations, and Agreements:
    • 7.10.6 SWOT Analysis

LIST OF TABLES

  • TABLE 1 Europe Internet of Things (IoT) in Retail Market, 2017 - 2020, USD Million
  • TABLE 2 Europe Internet of Things (IoT) in Retail Market, 2021 - 2027, USD Million
  • TABLE 3 Partnerships, Collaborations and Agreements- Internet Of Things in Retail Market
  • TABLE 4 Product Launches And Product Expansions- Internet Of Things in Retail Market
  • TABLE 5 1.2.3 Geographical Expansions- Internet Of Things in Retail Market
  • TABLE 6 Acquisition and Mergers- Internet Of Things in Retail Market
  • TABLE 7 Europe Internet of Things (IoT) in Retail Market by Component, 2017 - 2020, USD Million
  • TABLE 8 Europe Internet of Things (IoT) in Retail Market by Component, 2021 - 2027, USD Million
  • TABLE 9 Europe Internet of Things (IoT) in Retail Hardware Market by Country, 2017 - 2020, USD Million
  • TABLE 10 Europe Internet of Things (IoT) in Retail Hardware Market by Country, 2021 - 2027, USD Million
  • TABLE 11 Europe Internet of Things (IoT) in Retail Market by Hardware Type, 2017 - 2020, USD Million
  • TABLE 12 Europe Internet of Things (IoT) in Retail Market by Hardware Type, 2021 - 2027, USD Million
  • TABLE 13 Europe Internet of Things (IoT) in Retail RFID Tags Market by Country, 2017 - 2020, USD Million
  • TABLE 14 Europe Internet of Things (IoT) in Retail RFID Tags Market by Country, 2021 - 2027, USD Million
  • TABLE 15 Europe Internet of Things (IoT) in Retail Sensors Market by Country, 2017 - 2020, USD Million
  • TABLE 16 Europe Internet of Things (IoT) in Retail Sensors Market by Country, 2021 - 2027, USD Million
  • TABLE 17 Europe Internet of Things (IoT) in Retail Beacons Market by Country, 2017 - 2020, USD Million
  • TABLE 18 Europe Internet of Things (IoT) in Retail Beacons Market by Country, 2021 - 2027, USD Million
  • TABLE 19 Europe Other Hardware Type Internet of Things (IoT) in Retail Market by Country, 2017 - 2020, USD Million
  • TABLE 20 Europe Other Hardware Type Internet of Things (IoT) in Retail Market by Country, 2021 - 2027, USD Million
  • TABLE 21 Europe Internet of Things (IoT) in Retail Software Market by Country, 2017 - 2020, USD Million
  • TABLE 22 Europe Internet of Things (IoT) in Retail Software Market by Country, 2021 - 2027, USD Million
  • TABLE 23 Europe Internet of Things (IoT) in Retail Market by Technology, 2017 - 2020, USD Million
  • TABLE 24 Europe Internet of Things (IoT) in Retail Market by Technology, 2021 - 2027, USD Million
  • TABLE 25 Europe Near field communication Internet of Things (IoT) in Retail Market by Country, 2017 - 2020, USD Million
  • TABLE 26 Europe Near field communication Internet of Things (IoT) in Retail Market by Country, 2021 - 2027, USD Million
  • TABLE 27 Europe Bluetooth Low Energy Internet of Things (IoT) in Retail Market by Country, 2017 - 2020, USD Million
  • TABLE 28 Europe Bluetooth Low Energy Internet of Things (IoT) in Retail Market by Country, 2021 - 2027, USD Million
  • TABLE 29 Europe ZigBee Internet of Things (IoT) in Retail Market by Country, 2017 - 2020, USD Million
  • TABLE 30 Europe ZigBee Internet of Things (IoT) in Retail Market by Country, 2021 - 2027, USD Million
  • TABLE 31 Europe Others Internet of Things (IoT) in Retail Market by Country, 2017 - 2020, USD Million
  • TABLE 32 Europe Others Internet of Things (IoT) in Retail Market by Country, 2021 - 2027, USD Million
  • TABLE 33 Europe Internet of Things (IoT) in Retail Market by Country, 2017 - 2020, USD Million
  • TABLE 34 Europe Internet of Things (IoT) in Retail Market by Country, 2021 - 2027, USD Million
  • TABLE 35 Germany Internet of Things (IoT) in Retail Market, 2017 - 2020, USD Million
  • TABLE 36 Germany Internet of Things (IoT) in Retail Market, 2021 - 2027, USD Million
  • TABLE 37 Germany Internet of Things (IoT) in Retail Market by Component, 2017 - 2020, USD Million
  • TABLE 38 Germany Internet of Things (IoT) in Retail Market by Component, 2021 - 2027, USD Million
  • TABLE 39 Germany Internet of Things (IoT) in Retail Market by Hardware Type, 2017 - 2020, USD Million
  • TABLE 40 Germany Internet of Things (IoT) in Retail Market by Hardware Type, 2021 - 2027, USD Million
  • TABLE 41 Germany Internet of Things (IoT) in Retail Market by Technology, 2017 - 2020, USD Million
  • TABLE 42 Germany Internet of Things (IoT) in Retail Market by Technology, 2021 - 2027, USD Million
  • TABLE 43 UK Internet of Things (IoT) in Retail Market, 2017 - 2020, USD Million
  • TABLE 44 UK Internet of Things (IoT) in Retail Market, 2021 - 2027, USD Million
  • TABLE 45 UK Internet of Things (IoT) in Retail Market by Component, 2017 - 2020, USD Million
  • TABLE 46 UK Internet of Things (IoT) in Retail Market by Component, 2021 - 2027, USD Million
  • TABLE 47 UK Internet of Things (IoT) in Retail Market by Hardware Type, 2017 - 2020, USD Million
  • TABLE 48 UK Internet of Things (IoT) in Retail Market by Hardware Type, 2021 - 2027, USD Million
  • TABLE 49 UK Internet of Things (IoT) in Retail Market by Technology, 2017 - 2020, USD Million
  • TABLE 50 UK Internet of Things (IoT) in Retail Market by Technology, 2021 - 2027, USD Million
  • TABLE 51 France Internet of Things (IoT) in Retail Market, 2017 - 2020, USD Million
  • TABLE 52 France Internet of Things (IoT) in Retail Market, 2021 - 2027, USD Million
  • TABLE 53 France Internet of Things (IoT) in Retail Market by Component, 2017 - 2020, USD Million
  • TABLE 54 France Internet of Things (IoT) in Retail Market by Component, 2021 - 2027, USD Million
  • TABLE 55 France Internet of Things (IoT) in Retail Market by Hardware Type, 2017 - 2020, USD Million
  • TABLE 56 France Internet of Things (IoT) in Retail Market by Hardware Type, 2021 - 2027, USD Million
  • TABLE 57 France Internet of Things (IoT) in Retail Market by Technology, 2017 - 2020, USD Million
  • TABLE 58 France Internet of Things (IoT) in Retail Market by Technology, 2021 - 2027, USD Million
  • TABLE 59 Russia Internet of Things (IoT) in Retail Market, 2017 - 2020, USD Million
  • TABLE 60 Russia Internet of Things (IoT) in Retail Market, 2021 - 2027, USD Million
  • TABLE 61 Russia Internet of Things (IoT) in Retail Market by Component, 2017 - 2020, USD Million
  • TABLE 62 Russia Internet of Things (IoT) in Retail Market by Component, 2021 - 2027, USD Million
  • TABLE 63 Russia Internet of Things (IoT) in Retail Market by Hardware Type, 2017 - 2020, USD Million
  • TABLE 64 Russia Internet of Things (IoT) in Retail Market by Hardware Type, 2021 - 2027, USD Million
  • TABLE 65 Russia Internet of Things (IoT) in Retail Market by Technology, 2017 - 2020, USD Million
  • TABLE 66 Russia Internet of Things (IoT) in Retail Market by Technology, 2021 - 2027, USD Million
  • TABLE 67 Spain Internet of Things (IoT) in Retail Market, 2017 - 2020, USD Million
  • TABLE 68 Spain Internet of Things (IoT) in Retail Market, 2021 - 2027, USD Million
  • TABLE 69 Spain Internet of Things (IoT) in Retail Market by Component, 2017 - 2020, USD Million
  • TABLE 70 Spain Internet of Things (IoT) in Retail Market by Component, 2021 - 2027, USD Million
  • TABLE 71 Spain Internet of Things (IoT) in Retail Market by Hardware Type, 2017 - 2020, USD Million
  • TABLE 72 Spain Internet of Things (IoT) in Retail Market by Hardware Type, 2021 - 2027, USD Million
  • TABLE 73 Spain Internet of Things (IoT) in Retail Market by Technology, 2017 - 2020, USD Million
  • TABLE 74 Spain Internet of Things (IoT) in Retail Market by Technology, 2021 - 2027, USD Million
  • TABLE 75 Italy Internet of Things (IoT) in Retail Market, 2017 - 2020, USD Million
  • TABLE 76 Italy Internet of Things (IoT) in Retail Market, 2021 - 2027, USD Million
  • TABLE 77 Italy Internet of Things (IoT) in Retail Market by Component, 2017 - 2020, USD Million
  • TABLE 78 Italy Internet of Things (IoT) in Retail Market by Component, 2021 - 2027, USD Million
  • TABLE 79 Italy Internet of Things (IoT) in Retail Market by Hardware Type, 2017 - 2020, USD Million
  • TABLE 80 Italy Internet of Things (IoT) in Retail Market by Hardware Type, 2021 - 2027, USD Million
  • TABLE 81 Italy Internet of Things (IoT) in Retail Market by Technology, 2017 - 2020, USD Million
  • TABLE 82 Italy Internet of Things (IoT) in Retail Market by Technology, 2021 - 2027, USD Million
  • TABLE 83 Rest of Europe Internet of Things (IoT) in Retail Market, 2017 - 2020, USD Million
  • TABLE 84 Rest of Europe Internet of Things (IoT) in Retail Market, 2021 - 2027, USD Million
  • TABLE 85 Rest of Europe Internet of Things (IoT) in Retail Market by Component, 2017 - 2020, USD Million
  • TABLE 86 Rest of Europe Internet of Things (IoT) in Retail Market by Component, 2021 - 2027, USD Million
  • TABLE 87 Rest of Europe Internet of Things (IoT) in Retail Market by Hardware Type, 2017 - 2020, USD Million
  • TABLE 88 Rest of Europe Internet of Things (IoT) in Retail Market by Hardware Type, 2021 - 2027, USD Million
  • TABLE 89 Rest of Europe Internet of Things (IoT) in Retail Market by Technology, 2017 - 2020, USD Million
  • TABLE 90 Rest of Europe Internet of Things (IoT) in Retail Market by Technology, 2021 - 2027, USD Million
  • TABLE 91 Key Information - Cisco Systems, Inc.
  • TABLE 92 Key information - IBM Corporation
  • TABLE 93 Key Information - Intel Corporation
  • TABLE 94 key information - Microsoft Corporation
  • TABLE 95 key Information - PTC, Inc.
  • TABLE 96 key information - Huawei Technologies Co., Ltd.
  • TABLE 97 Key Information - Amazon.com, Inc.
  • TABLE 98 Key Information - SAP SE
  • TABLE 99 key information - Software AG
  • TABLE 100 Key Information - Google, Inc.

List of Figures

  • FIG 1 Methodology for the research
  • FIG 2 KBV Cardinal Matrix
  • FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
  • FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2017, Jan - 2021, Jan) Leading Players
  • FIG 5 SWOT Analysis: Cisco Systems, Inc.
  • FIG 6 Recent strategies and developments: IBM Corporation
  • FIG 7 Swot analysis: IBM Corporation
  • FIG 8 SWOT analysis: Intel corporation
  • FIG 9 Recent strategies and developments: Microsoft Corporation
  • FIG 10 SWOT Analysis: Microsoft Corporation
  • FIG 11 Recent strategies and developments: PTC, Inc.
  • FIG 12 SWOT analysis: Amazon.com, Inc.
  • FIG 13 Recent strategies and developments: SAP SE
  • FIG 14 SWOT Analysis: SAP SE
  • FIG 15 Recent strategies and developments: Software AG
  • FIG 16 SWOT Analysis: Alphabet Inc. (Google Inc.)