North America AdTech Market Size, Share & Industry Trends Analysis Report By Advertising Type, By Solution, By Platform, By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Vertical, By Country and Growth Forecast, 2022

List of Tables

The North America AdTech Market would witness market growth of 13.6% CAGR during the forecast period (2022-2028).

Adtech emerged to simplify the process as buying and selling digital ads got increasingly difficult. Demand-side platforms are popular ad tech products that let advertisers buy impressions and choose audiences across various publisher websites. Advertisers and agencies may now manage integrated campaigns successfully due to ad tech. Also, it enables businesses to maximize their return on investment (ROI) from digital advertising and make the best use of their budget.

Ultimately, the ad tech landscape allows advertisers to strategically plan and enhance their marketing initiatives. Brands can follow the online activities of their consumers due to ad tech, which provides information on their audiences' interests & preferred online forms.

Next, using technologies and platforms to quickly develop and distribute content across numerous media, teams may tailor their advertising content to a customer profile. Finally, developing sophisticated ad tech solutions like AI/ML can address several quality and human error problems. As a result of these advantages, many businesses in healthcare, retail, IT, and other industries are adopting advertising technology. As a result, the market for ad tech will present significant growth potential.

The growing popularity of over-the-top (OTT) content liberates U.S. citizens from cable, geographical restrictions, and broadcast schedules and radically alters the way video is sold, created, and watched. Hence, increased usage can be attributed to limited genre options, flexible packaging, greater gadget availability, internet penetration, and reduced prices. Furthermore, the rising proportion of viewing time devoted to over-the-top (OTT) video content indicates the expansion of streaming. In addition, it is altering the United States' entertainment landscape due to rising income figures. As a result, the use of AdTech services in the region is anticipated to increase.

The US market dominated the North America AdTech Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $492.2 Billion by 2028. The Canada market is poised to grow at a CAGR of 16.2% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 15.2% during (2022 - 2028).

Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks and Others. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), Twitter, Inc., Oracle Corporation, Criteo S.A., Amazon.com, Inc. and Magnite, Inc. (SpotX)

Scope of the Study

Market Segments covered in the Report:

By Advertising Type

Search & Display Advertising
Mobile Advertising
Email Marketing
Programmatic Advertising
Native Advertising & Others

By Solution

Demand-side Platforms (DSPs)
Supply-side Platforms (SSPs)
Data Management Platforms (DMPs)
Ad Networks
Others

By Platform

Mobile
Web
Others

By Enterprise Size

Large Enterprise
Small & Medium Enterprise

By Vertical

Retail & Consumer Goods
IT & Telecom
BFSI
Education
Healthcare
Media & Entertainment
Others

By Country

US
Canada
Mexico
Rest of North America

Companies Profiled

Adobe, Inc.
Alibaba Group Holding Limited
Facebook (Meta Platforms, Inc.)
Microsoft Corporation
Google LLC (Alphabet, Inc.)
Twitter, Inc.
Oracle Corporation
Criteo S.A.
Amazon.com, Inc.
Magnite, Inc. (SpotX)

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Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America AdTech Market, by Advertising Type
- 1.4.2 North America AdTech Market, by Solution
- 1.4.3 North America AdTech Market, by Platform
- 1.4.4 North America AdTech Market, by Enterprise Size
- 1.4.5 North America AdTech Market, by Vertical
- 1.4.6 North America AdTech Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview

2.1 Introduction
- 2.1.1 Overview
  - 2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
- 2.2.1 Market Drivers
- 2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global

3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
- 3.2.1 Partnerships, Collaborations and Agreements
- 3.2.2 Product Launches and Product Expansions
- 3.2.3 Acquisition and Mergers
- 3.2.4 Geographical Expansions
3.3 Top Winning Strategies
- 3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
- 3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2018, Jul - 2023, Mar) Leading Players

Chapter 4. North America AdTech Market by Advertising Type

4.1 North America Search & Display Advertising Market by Country
4.2 North America Mobile Advertising Market by Country
4.3 North America Email Marketing Market by Country
4.4 North America Programmatic Advertising Market by Country
4.5 North America Native Advertising & Others Market by Country

Chapter 5. North America AdTech Market by Solution

5.1 North America Demand-side Platforms (DSPs) Market by Country
5.2 North America Supply-side Platforms (SSPs) Market by Country
5.3 North America Data Management Platforms (DMPs) Market by Country
5.4 North America Ad Networks Market by Country
5.5 North America Others Market by Country

Chapter 6. North America AdTech Market by Platform

6.1 North America Mobile Market by Country
6.2 North America Web Market by Country
6.3 North America Others Market by Country

Chapter 7. North America AdTech Market by Enterprise Size

7.1 North America Large Enterprise Market by Country
7.2 North America Small & Medium Enterprise Market by Country

Chapter 8. North America AdTech Market by Vertical

8.1 North America Retail & Consumer Goods Market by Country
8.2 North America IT & Telecom Market by Country
8.3 North America BFSI Market by Country
8.4 North America Education Market by Country
8.5 North America Healthcare Market by Country
8.6 North America Media & Entertainment Market by Country
8.7 North America Others Market by Country

Chapter 9. North America AdTech Market by Country

9.1 US AdTech Market
- 9.1.1 US AdTech Market by Advertising Type
- 9.1.2 US AdTech Market by Solution
- 9.1.3 US AdTech Market by Platform
- 9.1.4 US AdTech Market by Enterprise Size
- 9.1.5 US AdTech Market by Vertical
9.2 Canada AdTech Market
- 9.2.1 Canada AdTech Market by Advertising Type
- 9.2.2 Canada AdTech Market by Solution
- 9.2.3 Canada AdTech Market by Platform
- 9.2.4 Canada AdTech Market by Enterprise Size
- 9.2.5 Canada AdTech Market by Vertical
9.3 Mexico AdTech Market
- 9.3.1 Mexico AdTech Market by Advertising Type
- 9.3.2 Mexico AdTech Market by Solution
- 9.3.3 Mexico AdTech Market by Platform
- 9.3.4 Mexico AdTech Market by Enterprise Size
- 9.3.5 Mexico AdTech Market by Vertical
9.4 Rest of North America AdTech Market
- 9.4.1 Rest of North America AdTech Market by Advertising Type
- 9.4.2 Rest of North America AdTech Market by Solution
- 9.4.3 Rest of North America AdTech Market by Platform
- 9.4.4 Rest of North America AdTech Market by Enterprise Size
- 9.4.5 Rest of North America AdTech Market by Vertical

Chapter 10. Company Profiles

10.1 Adobe, Inc.
- 10.1.1 Company Overview
- 10.1.2 Financial Analysis
- 10.1.3 Segmental and Regional Analysis
- 10.1.4 Research & Development Expense
- 10.1.5 Recent strategies and developments:
  - 10.1.5.1 Partnerships, Collaborations, and Agreements:
  - 10.1.5.2 Product Launches and Product Expansions:
10.2 Alibaba Group Holding Limited
- 10.2.1 Company Overview
- 10.2.2 Financial Analysis
- 10.2.3 Segmental Analysis
- 10.2.1 Recent strategies and developments:
  - 10.2.1.1 Partnerships, Collaborations, and Agreements:
  - 10.2.1.2 Geographical Expansions:
10.3 Facebook (Meta Platforms, Inc.)
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Segment and Regional Analysis
- 10.3.4 Research & Development Expense
- 10.3.5 Recent strategies and developments:
  - 10.3.5.1 Partnerships, Collaborations, and Agreements:
- 10.3.6 SWOT Analysis
10.4 Microsoft Corporation
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Research & Development Expenses
- 10.4.5 Recent strategies and developments:
  - 10.4.5.1 Partnerships, Collaborations, and Agreements:
  - 10.4.5.2 Product Launches and Product Expansions:
  - 10.4.5.3 Acquisition and Mergers:
- 10.4.6 SWOT Analysis
10.5 Google LLC (Alphabet, Inc.)
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Segmental and Regional Analysis
- 10.5.4 Research & Development Expense
- 10.5.5 Recent strategies and developments:
  - 10.5.5.1 Partnerships, Collaborations, and Agreements:
  - 10.5.5.2 Product Launches and Product Expansions:
- 10.5.6 SWOT Analysis
10.6 Twitter, Inc.
- 10.6.1 Company Overview
- 10.6.2 Financial Analysis
- 10.6.3 Regional Analysis
- 10.6.4 Research & Development Expense
- 10.6.5 Recent strategies and developments:
  - 10.6.5.1 Partnerships, Collaborations, and Agreements:
  - 10.6.5.2 Product Launches and Product Expansions:
- 10.6.6 SWOT Analysis
10.7 Oracle Corporation
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Segmental and Regional Analysis
- 10.7.4 Research & Development Expense
- 10.7.5 Recent strategies and developments:
  - 10.7.5.1 Partnerships, Collaborations, and Agreements:
  - 10.7.5.2 Product Launches and Product Expansions:
- 10.7.6 SWOT Analysis
10.8 Criteo S.A.
- 10.8.1 Company Overview
- 10.8.2 Financial Analysis
- 10.8.3 Segmental and Regional Analysis
- 10.8.4 Research & Development Expense
- 10.8.5 Recent strategies and developments:
  - 10.8.5.1 Partnerships, Collaborations, and Agreements:
  - 10.8.5.2 Acquisition and Mergers:
  - 10.8.5.3 Product Launches and Product Expansions:
  - 10.8.5.4 Geographical Expansions:
10.9 Amazon.com, Inc.
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Segmental Analysis
- 10.9.4 Recent strategies and developments:
  - 10.9.4.1 Partnerships, Collaborations, and Agreements:
  - 10.9.4.2 Product Launches and Product Expansions:
  - 10.9.4.3 Acquisition and Mergers:
- 10.9.5 SWOT Analysis
10.10. Magnite, Inc. (SpotX)
- 10.10.1 Company Overview
- 10.10.2 Financial Analysis
- 10.10.3 Regional Analysis
- 10.10.4 Technology & Development Expenses
- 10.10.5 Recent strategies and developments:
  - 10.10.5.1 Partnerships, Collaborations, and Agreements:
  - 10.10.5.2 Product Launches and Product Expansions:

LIST OF TABLES

TABLE 1 North America AdTech Market, 2018 - 2021, USD Billion
TABLE 2 North America AdTech Market, 2022 - 2028, USD Billion
TABLE 3 Partnerships, Collaborations and Agreements- AdTech Market
TABLE 4 Product Launches And Product Expansions- AdTech Market
TABLE 5 Acquisition and Mergers- AdTech Market
TABLE 6 Geographical Expansions- AdTech Market
TABLE 7 North America AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 8 North America AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 9 North America Search & Display Advertising Market by Country, 2018 - 2021, USD Billion
TABLE 10 North America Search & Display Advertising Market by Country, 2022 - 2028, USD Billion
TABLE 11 North America Mobile Advertising Market by Country, 2018 - 2021, USD Billion
TABLE 12 North America Mobile Advertising Market by Country, 2022 - 2028, USD Billion
TABLE 13 North America Email Marketing Market by Country, 2018 - 2021, USD Billion
TABLE 14 North America Email Marketing Market by Country, 2022 - 2028, USD Billion
TABLE 15 North America Programmatic Advertising Market by Country, 2018 - 2021, USD Billion
TABLE 16 North America Programmatic Advertising Market by Country, 2022 - 2028, USD Billion
TABLE 17 North America Native Advertising & Others Market by Country, 2018 - 2021, USD Billion
TABLE 18 North America Native Advertising & Others Market by Country, 2022 - 2028, USD Billion
TABLE 19 North America AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 20 North America AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 21 North America Demand-side Platforms (DSPs) Market by Country, 2018 - 2021, USD Billion
TABLE 22 North America Demand-side Platforms (DSPs) Market by Country, 2022 - 2028, USD Billion
TABLE 23 North America Supply-side Platforms (SSPs) Market by Country, 2018 - 2021, USD Billion
TABLE 24 North America Supply-side Platforms (SSPs) Market by Country, 2022 - 2028, USD Billion
TABLE 25 North America Data Management Platforms (DMPs) Market by Country, 2018 - 2021, USD Billion
TABLE 26 North America Data Management Platforms (DMPs) Market by Country, 2022 - 2028, USD Billion
TABLE 27 North America Ad Networks Market by Country, 2018 - 2021, USD Billion
TABLE 28 North America Ad Networks Market by Country, 2022 - 2028, USD Billion
TABLE 29 North America Others Market by Country, 2018 - 2021, USD Billion
TABLE 30 North America Others Market by Country, 2022 - 2028, USD Billion
TABLE 31 North America AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 32 North America AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 33 North America Mobile Market by Country, 2018 - 2021, USD Billion
TABLE 34 North America Mobile Market by Country, 2022 - 2028, USD Billion
TABLE 35 North America Web Market by Country, 2018 - 2021, USD Billion
TABLE 36 North America Web Market by Country, 2022 - 2028, USD Billion
TABLE 37 North America Others Market by Country, 2018 - 2021, USD Billion
TABLE 38 North America Others Market by Country, 2022 - 2028, USD Billion
TABLE 39 North America AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 40 North America AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 41 North America Large Enterprise Market by Country, 2018 - 2021, USD Billion
TABLE 42 North America Large Enterprise Market by Country, 2022 - 2028, USD Billion
TABLE 43 North America Small & Medium Enterprise Market by Country, 2018 - 2021, USD Billion
TABLE 44 North America Small & Medium Enterprise Market by Country, 2022 - 2028, USD Billion
TABLE 45 North America AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 46 North America AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 47 North America Retail & Consumer Goods Market by Country, 2018 - 2021, USD Billion
TABLE 48 North America Retail & Consumer Goods Market by Country, 2022 - 2028, USD Billion
TABLE 49 North America IT & Telecom Market by Country, 2018 - 2021, USD Billion
TABLE 50 North America IT & Telecom Market by Country, 2022 - 2028, USD Billion
TABLE 51 North America BFSI Market by Country, 2018 - 2021, USD Billion
TABLE 52 North America BFSI Market by Country, 2022 - 2028, USD Billion
TABLE 53 North America Education Market by Country, 2018 - 2021, USD Billion
TABLE 54 North America Education Market by Country, 2022 - 2028, USD Billion
TABLE 55 North America Healthcare Market by Country, 2018 - 2021, USD Billion
TABLE 56 North America Healthcare Market by Country, 2022 - 2028, USD Billion
TABLE 57 North America Media & Entertainment Market by Country, 2018 - 2021, USD Billion
TABLE 58 North America Media & Entertainment Market by Country, 2022 - 2028, USD Billion
TABLE 59 North America Others Market by Country, 2018 - 2021, USD Billion
TABLE 60 North America Others Market by Country, 2022 - 2028, USD Billion
TABLE 61 North America AdTech Market by Country, 2018 - 2021, USD Billion
TABLE 62 North America AdTech Market by Country, 2022 - 2028, USD Billion
TABLE 63 US AdTech Market, 2018 - 2021, USD Billion
TABLE 64 US AdTech Market, 2022 - 2028, USD Billion
TABLE 65 US AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 66 US AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 67 US AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 68 US AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 69 US AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 70 US AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 71 US AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 72 US AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 73 US AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 74 US AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 75 Canada AdTech Market, 2018 - 2021, USD Billion
TABLE 76 Canada AdTech Market, 2022 - 2028, USD Billion
TABLE 77 Canada AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 78 Canada AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 79 Canada AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 80 Canada AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 81 Canada AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 82 Canada AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 83 Canada AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 84 Canada AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 85 Canada AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 86 Canada AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 87 Mexico AdTech Market, 2018 - 2021, USD Billion
TABLE 88 Mexico AdTech Market, 2022 - 2028, USD Billion
TABLE 89 Mexico AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 90 Mexico AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 91 Mexico AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 92 Mexico AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 93 Mexico AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 94 Mexico AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 95 Mexico AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 96 Mexico AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 97 Mexico AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 98 Mexico AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 99 Rest of North America AdTech Market, 2018 - 2021, USD Billion
TABLE 100 Rest of North America AdTech Market, 2022 - 2028, USD Billion
TABLE 101 Rest of North America AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 102 Rest of North America AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 103 Rest of North America AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 104 Rest of North America AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 105 Rest of North America AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 106 Rest of North America AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 107 Rest of North America AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 108 Rest of North America AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 109 Rest of North America AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 110 Rest of North America AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 111 Key Information - Adobe, Inc.
TABLE 112 Key Information - Alibaba Group Holding Limited
TABLE 113 key information - Facebook
TABLE 114 key information - Microsoft Corporation
TABLE 115 Key Information - Google LLC
TABLE 116 Key Information - Twitter, Inc.
TABLE 117 Key Information - Oracle Corporation
TABLE 118 Key Information - Criteo S.A.
TABLE 119 Key Information - Amazon.com, Inc.
TABLE 120 Key Information - Magnite, Inc.

List of Figures

FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 4 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2018, Jul - 2023, Mar) Leading Players
FIG 5 Recent strategies and developments: Adobe, Inc.
FIG 7 Recent strategies and developments: Alibaba Group Holding Limited
FIG 8 SWOT Analysis: Facebook
FIG 10 Recent strategies and developments: Microsoft Corporation
FIG 11 SWOT Analysis: Microsoft Corporation
FIG 12 Recent strategies and developments: Google LLC (Alphabet, Inc.)
FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 15 Recent strategies and developments: Twitter, Inc.
FIG 17 SWOT Analysis: Twitter, Inc.
FIG 18 Recent strategies and developments: Oracle Corporation
FIG 19 SWOT analysis: Oracle Corporation
FIG 20 Recent strategies and developments: Criteo S.A.
FIG 21 Recent strategies and developments: Amazon.com, Inc.
FIG 22 SWOT analysis: Amazon.com, Inc.
FIG 23 Recent strategies and developments: Magnite, Inc.

North America AdTech Market Size, Share & Industry Trends Analysis Report By Advertising Type, By Solution, By Platform, By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Vertical, By Country and Growth Forecast, 2022 - 2028

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