Europe AdTech Market Size, Share & Industry Trends Analysis Report By Advertising Type, By Solution, By Platform, By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Vertical, By Country and Growth Forecast, 2022

List of Tables

The Europe AdTech Market would witness market growth of 13.7% CAGR during the forecast period (2022-2028).

The growth of the ad tech market trends for the future is strengthened by an increase in the adoption of AdTech solutions to improve operations and productivity. In addition, there are several potentials for market expansion in the next years due to the expanding social networking apps and the burgeoning gaming business. The emergence of cutting-edge technologies like software-as-a-service (SaaS), robots, the Internet of Things (IoT), virtual reality (VR), and other contemporary technologies has been facilitated by artificial intelligence (AI), which is a key player in the digital advertising industry and beyond.

As a result, market leaders in the ad tech market embraced these ground-breaking AI-driven solutions quickly and are still making waves today. Incorporating AI technology enables brands and marketers to create analytical models and obtain crucial information about market trends, allowing them to adjust their tactics to keep and expand their target audience. By increasing consumer reach, reducing wasteful market research expenses, and generating quality leads, these models effectively increase return on investment (ROI).

The German over-the-top (OTT) sector is valued in the millions of euros. It will likely continue expanding in the future due to the rising demand for digital content among consumers. In Germany, the trend toward online content consumption is anticipated to continue as more individuals resort to OTT services for their entertainment needs. Furthermore, the rise of unique content production and the increase in the middle class in Germany, are anticipated to promote the expansion of the OTT platforms in Germany. Growing OTT platforms in the region will add to the expansion of the AdTech market.

The Germany market dominated the Europe AdTech Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $123.5 Billion by 2028. The UK market is anticipated to grow at a CAGR of 12.7% during (2022 - 2028). Additionally, The France market would exhibit a CAGR of 14.5% during (2022 - 2028).

Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks and Others. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), Twitter, Inc., Oracle Corporation, Criteo S.A., Amazon.com, Inc. and Magnite, Inc. (SpotX)

Scope of the Study

Market Segments covered in the Report:

By Advertising Type

Search & Display Advertising
Mobile Advertising
Email Marketing
Programmatic Advertising
Native Advertising & Others

By Solution

Demand-side Platforms (DSPs)
Supply-side Platforms (SSPs)
Data Management Platforms (DMPs)
Ad Networks
Others

By Platform

Mobile
Web
Others

By Enterprise Size

Large Enterprise
Small & Medium Enterprise

By Vertical

Retail & Consumer Goods
IT & Telecom
BFSI
Education
Healthcare
Media & Entertainment
Others

By Country

Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Companies Profiled

Adobe, Inc.
Alibaba Group Holding Limited
Facebook (Meta Platforms, Inc.)
Microsoft Corporation
Google LLC (Alphabet, Inc.)
Twitter, Inc.
Oracle Corporation
Criteo S.A.
Amazon.com, Inc.
Magnite, Inc. (SpotX)

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Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Europe AdTech Market, by Advertising Type
- 1.4.2 Europe AdTech Market, by Solution
- 1.4.3 Europe AdTech Market, by Platform
- 1.4.4 Europe AdTech Market, by Enterprise Size
- 1.4.5 Europe AdTech Market, by Vertical
- 1.4.6 Europe AdTech Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview

2.1 Introduction
- 2.1.1 Overview
  - 2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
- 2.2.1 Market Drivers
- 2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global

3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
- 3.2.1 Partnerships, Collaborations and Agreements
- 3.2.2 Product Launches and Product Expansions
- 3.2.3 Acquisition and Mergers
- 3.2.4 Geographical Expansions
3.3 Top Winning Strategies
- 3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
- 3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2018, Jul - 2023, Mar) Leading Players

Chapter 4. Europe AdTech Market by Advertising Type

4.1 Europe Search & Display Advertising Market by Country
4.2 Europe Mobile Advertising Market by Country
4.3 Europe Email Marketing Market by Country
4.4 Europe Programmatic Advertising Market by Country
4.5 Europe Native Advertising & Others Market by Country

Chapter 5. Europe AdTech Market by Solution

5.1 Europe Demand-side Platforms (DSPs) Market by Country
5.2 Europe Supply-side Platforms (SSPs) Market by Country
5.3 Europe Data Management Platforms (DMPs) Market by Country
5.4 Europe Ad Networks Market by Country
5.5 Europe Others Market by Country

Chapter 6. Europe AdTech Market by Platform

6.1 Europe Mobile Market by Country
6.2 Europe Web Market by Country
6.3 Europe Others Market by Country

Chapter 7. Europe AdTech Market by Enterprise Size

7.1 Europe Large Enterprise Market by Country
7.2 Europe Small & Medium Enterprise Market by Country

Chapter 8. Europe AdTech Market by Vertical

8.1 Europe Retail & Consumer Goods Market by Country
8.2 Europe IT & Telecom Market by Country
8.3 Europe BFSI Market by Country
8.4 Europe Education Market by Country
8.5 Europe Healthcare Market by Country
8.6 Europe Media & Entertainment Market by Country
8.7 Europe Others Market by Country

Chapter 9. Europe AdTech Market by Country

9.1 Germany AdTech Market
- 9.1.1 Germany AdTech Market by Advertising Type
- 9.1.2 Germany AdTech Market by Solution
- 9.1.3 Germany AdTech Market by Platform
- 9.1.4 Germany AdTech Market by Enterprise Size
- 9.1.5 Germany AdTech Market by Vertical
9.2 UK AdTech Market
- 9.2.1 UK AdTech Market by Advertising Type
- 9.2.2 UK AdTech Market by Solution
- 9.2.3 UK AdTech Market by Platform
- 9.2.4 UK AdTech Market by Enterprise Size
- 9.2.5 UK AdTech Market by Vertical
9.3 France AdTech Market
- 9.3.1 France AdTech Market by Advertising Type
- 9.3.2 France AdTech Market by Solution
- 9.3.3 France AdTech Market by Platform
- 9.3.4 France AdTech Market by Enterprise Size
- 9.3.5 France AdTech Market by Vertical
9.4 Russia AdTech Market
- 9.4.1 Russia AdTech Market by Advertising Type
- 9.4.2 Russia AdTech Market by Solution
- 9.4.3 Russia AdTech Market by Platform
- 9.4.4 Russia AdTech Market by Enterprise Size
- 9.4.5 Russia AdTech Market by Vertical
9.5 Spain AdTech Market
- 9.5.1 Spain AdTech Market by Advertising Type
- 9.5.2 Spain AdTech Market by Solution
- 9.5.3 Spain AdTech Market by Platform
- 9.5.4 Spain AdTech Market by Enterprise Size
- 9.5.5 Spain AdTech Market by Vertical
9.6 Italy AdTech Market
- 9.6.1 Italy AdTech Market by Advertising Type
- 9.6.2 Italy AdTech Market by Solution
- 9.6.3 Italy AdTech Market by Platform
- 9.6.4 Italy AdTech Market by Enterprise Size
- 9.6.5 Italy AdTech Market by Vertical
9.7 Rest of Europe AdTech Market
- 9.7.1 Rest of Europe AdTech Market by Advertising Type
- 9.7.2 Rest of Europe AdTech Market by Solution
- 9.7.3 Rest of Europe AdTech Market by Platform
- 9.7.4 Rest of Europe AdTech Market by Enterprise Size
- 9.7.5 Rest of Europe AdTech Market by Vertical

Chapter 10. Company Profiles

10.1 Adobe, Inc.
- 10.1.1 Company Overview
- 10.1.2 Financial Analysis
- 10.1.3 Segmental and Regional Analysis
- 10.1.4 Research & Development Expense
- 10.1.5 Recent strategies and developments:
  - 10.1.5.1 Partnerships, Collaborations, and Agreements:
  - 10.1.5.2 Product Launches and Product Expansions:
10.2 Alibaba Group Holding Limited
- 10.2.1 Company Overview
- 10.2.2 Financial Analysis
- 10.2.3 Segmental Analysis
- 10.2.1 Recent strategies and developments:
  - 10.2.1.1 Partnerships, Collaborations, and Agreements:
  - 10.2.1.2 Geographical Expansions:
10.3 Facebook (Meta Platforms, Inc.)
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Segment and Regional Analysis
- 10.3.4 Research & Development Expense
- 10.3.5 Recent strategies and developments:
  - 10.3.5.1 Partnerships, Collaborations, and Agreements:
- 10.3.6 SWOT Analysis
10.4 Microsoft Corporation
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Research & Development Expenses
- 10.4.5 Recent strategies and developments:
  - 10.4.5.1 Partnerships, Collaborations, and Agreements:
  - 10.4.5.2 Product Launches and Product Expansions:
  - 10.4.5.3 Acquisition and Mergers:
- 10.4.6 SWOT Analysis
10.5 Google LLC (Alphabet, Inc.)
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Segmental and Regional Analysis
- 10.5.4 Research & Development Expense
- 10.5.5 Recent strategies and developments:
  - 10.5.5.1 Partnerships, Collaborations, and Agreements:
  - 10.5.5.2 Product Launches and Product Expansions:
- 10.5.6 SWOT Analysis
10.6 Twitter, Inc.
- 10.6.1 Company Overview
- 10.6.2 Financial Analysis
- 10.6.3 Regional Analysis
- 10.6.4 Research & Development Expense
- 10.6.5 Recent strategies and developments:
  - 10.6.5.1 Partnerships, Collaborations, and Agreements:
  - 10.6.5.2 Product Launches and Product Expansions:
- 10.6.6 SWOT Analysis
10.7 Oracle Corporation
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Segmental and Regional Analysis
- 10.7.4 Research & Development Expense
- 10.7.5 Recent strategies and developments:
  - 10.7.5.1 Partnerships, Collaborations, and Agreements:
  - 10.7.5.2 Product Launches and Product Expansions:
- 10.7.6 SWOT Analysis
10.8 Criteo S.A.
- 10.8.1 Company Overview
- 10.8.2 Financial Analysis
- 10.8.3 Segmental and Regional Analysis
- 10.8.4 Research & Development Expense
- 10.8.5 Recent strategies and developments:
  - 10.8.5.1 Partnerships, Collaborations, and Agreements:
  - 10.8.5.2 Acquisition and Mergers:
  - 10.8.5.3 Product Launches and Product Expansions:
  - 10.8.5.4 Geographical Expansions:
10.9 Amazon.com, Inc.
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Segmental Analysis
- 10.9.4 Recent strategies and developments:
  - 10.9.4.1 Partnerships, Collaborations, and Agreements:
  - 10.9.4.2 Product Launches and Product Expansions:
  - 10.9.4.3 Acquisition and Mergers:
- 10.9.5 SWOT Analysis
10.10. Magnite, Inc. (SpotX)
- 10.10.1 Company Overview
- 10.10.2 Financial Analysis
- 10.10.3 Regional Analysis
- 10.10.4 Technology & Development Expenses
- 10.10.5 Recent strategies and developments:
  - 10.10.5.1 Partnerships, Collaborations, and Agreements:
  - 10.10.5.2 Product Launches and Product Expansions:

LIST OF TABLES

TABLE 1 Europe AdTech Market, 2018 - 2021, USD Billion
TABLE 2 Europe AdTech Market, 2022 - 2028, USD Billion
TABLE 3 Partnerships, Collaborations and Agreements- AdTech Market
TABLE 4 Product Launches And Product Expansions- AdTech Market
TABLE 5 Acquisition and Mergers- AdTech Market
TABLE 6 Geographical Expansions- AdTech Market
TABLE 7 Europe AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 8 Europe AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 9 Europe Search & Display Advertising Market by Country, 2018 - 2021, USD Billion
TABLE 10 Europe Search & Display Advertising Market by Country, 2022 - 2028, USD Billion
TABLE 11 Europe Mobile Advertising Market by Country, 2018 - 2021, USD Billion
TABLE 12 Europe Mobile Advertising Market by Country, 2022 - 2028, USD Billion
TABLE 13 Europe Email Marketing Market by Country, 2018 - 2021, USD Billion
TABLE 14 Europe Email Marketing Market by Country, 2022 - 2028, USD Billion
TABLE 15 Europe Programmatic Advertising Market by Country, 2018 - 2021, USD Billion
TABLE 16 Europe Programmatic Advertising Market by Country, 2022 - 2028, USD Billion
TABLE 17 Europe Native Advertising & Others Market by Country, 2018 - 2021, USD Billion
TABLE 18 Europe Native Advertising & Others Market by Country, 2022 - 2028, USD Billion
TABLE 19 Europe AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 20 Europe AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 21 Europe Demand-side Platforms (DSPs) Market by Country, 2018 - 2021, USD Billion
TABLE 22 Europe Demand-side Platforms (DSPs) Market by Country, 2022 - 2028, USD Billion
TABLE 23 Europe Supply-side Platforms (SSPs) Market by Country, 2018 - 2021, USD Billion
TABLE 24 Europe Supply-side Platforms (SSPs) Market by Country, 2022 - 2028, USD Billion
TABLE 25 Europe Data Management Platforms (DMPs) Market by Country, 2018 - 2021, USD Billion
TABLE 26 Europe Data Management Platforms (DMPs) Market by Country, 2022 - 2028, USD Billion
TABLE 27 Europe Ad Networks Market by Country, 2018 - 2021, USD Billion
TABLE 28 Europe Ad Networks Market by Country, 2022 - 2028, USD Billion
TABLE 29 Europe Others Market by Country, 2018 - 2021, USD Billion
TABLE 30 Europe Others Market by Country, 2022 - 2028, USD Billion
TABLE 31 Europe AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 32 Europe AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 33 Europe Mobile Market by Country, 2018 - 2021, USD Billion
TABLE 34 Europe Mobile Market by Country, 2022 - 2028, USD Billion
TABLE 35 Europe Web Market by Country, 2018 - 2021, USD Billion
TABLE 36 Europe Web Market by Country, 2022 - 2028, USD Billion
TABLE 37 Europe Others Market by Country, 2018 - 2021, USD Billion
TABLE 38 Europe Others Market by Country, 2022 - 2028, USD Billion
TABLE 39 Europe AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 40 Europe AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 41 Europe Large Enterprise Market by Country, 2018 - 2021, USD Billion
TABLE 42 Europe Large Enterprise Market by Country, 2022 - 2028, USD Billion
TABLE 43 Europe Small & Medium Enterprise Market by Country, 2018 - 2021, USD Billion
TABLE 44 Europe Small & Medium Enterprise Market by Country, 2022 - 2028, USD Billion
TABLE 45 Europe AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 46 Europe AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 47 Europe Retail & Consumer Goods Market by Country, 2018 - 2021, USD Billion
TABLE 48 Europe Retail & Consumer Goods Market by Country, 2022 - 2028, USD Billion
TABLE 49 Europe IT & Telecom Market by Country, 2018 - 2021, USD Billion
TABLE 50 Europe IT & Telecom Market by Country, 2022 - 2028, USD Billion
TABLE 51 Europe BFSI Market by Country, 2018 - 2021, USD Billion
TABLE 52 Europe BFSI Market by Country, 2022 - 2028, USD Billion
TABLE 53 Europe Education Market by Country, 2018 - 2021, USD Billion
TABLE 54 Europe Education Market by Country, 2022 - 2028, USD Billion
TABLE 55 Europe Healthcare Market by Country, 2018 - 2021, USD Billion
TABLE 56 Europe Healthcare Market by Country, 2022 - 2028, USD Billion
TABLE 57 Europe Media & Entertainment Market by Country, 2018 - 2021, USD Billion
TABLE 58 Europe Media & Entertainment Market by Country, 2022 - 2028, USD Billion
TABLE 59 Europe Others Market by Country, 2018 - 2021, USD Billion
TABLE 60 Europe Others Market by Country, 2022 - 2028, USD Billion
TABLE 61 Europe AdTech Market by Country, 2018 - 2021, USD Billion
TABLE 62 Europe AdTech Market by Country, 2022 - 2028, USD Billion
TABLE 63 Germany AdTech Market, 2018 - 2021, USD Billion
TABLE 64 Germany AdTech Market, 2022 - 2028, USD Billion
TABLE 65 Germany AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 66 Germany AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 67 Germany AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 68 Germany AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 69 Germany AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 70 Germany AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 71 Germany AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 72 Germany AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 73 Germany AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 74 Germany AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 75 UK AdTech Market, 2018 - 2021, USD Billion
TABLE 76 UK AdTech Market, 2022 - 2028, USD Billion
TABLE 77 UK AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 78 UK AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 79 UK AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 80 UK AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 81 UK AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 82 UK AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 83 UK AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 84 UK AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 85 UK AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 86 UK AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 87 France AdTech Market, 2018 - 2021, USD Billion
TABLE 88 France AdTech Market, 2022 - 2028, USD Billion
TABLE 89 France AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 90 France AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 91 France AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 92 France AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 93 France AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 94 France AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 95 France AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 96 France AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 97 France AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 98 France AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 99 Russia AdTech Market, 2018 - 2021, USD Billion
TABLE 100 Russia AdTech Market, 2022 - 2028, USD Billion
TABLE 101 Russia AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 102 Russia AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 103 Russia AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 104 Russia AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 105 Russia AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 106 Russia AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 107 Russia AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 108 Russia AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 109 Russia AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 110 Russia AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 111 Spain AdTech Market, 2018 - 2021, USD Billion
TABLE 112 Spain AdTech Market, 2022 - 2028, USD Billion
TABLE 113 Spain AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 114 Spain AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 115 Spain AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 116 Spain AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 117 Spain AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 118 Spain AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 119 Spain AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 120 Spain AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 121 Spain AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 122 Spain AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 123 Italy AdTech Market, 2018 - 2021, USD Billion
TABLE 124 Italy AdTech Market, 2022 - 2028, USD Billion
TABLE 125 Italy AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 126 Italy AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 127 Italy AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 128 Italy AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 129 Italy AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 130 Italy AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 131 Italy AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 132 Italy AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 133 Italy AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 134 Italy AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 135 Rest of Europe AdTech Market, 2018 - 2021, USD Billion
TABLE 136 Rest of Europe AdTech Market, 2022 - 2028, USD Billion
TABLE 137 Rest of Europe AdTech Market by Advertising Type, 2018 - 2021, USD Billion
TABLE 138 Rest of Europe AdTech Market by Advertising Type, 2022 - 2028, USD Billion
TABLE 139 Rest of Europe AdTech Market by Solution, 2018 - 2021, USD Billion
TABLE 140 Rest of Europe AdTech Market by Solution, 2022 - 2028, USD Billion
TABLE 141 Rest of Europe AdTech Market by Platform, 2018 - 2021, USD Billion
TABLE 142 Rest of Europe AdTech Market by Platform, 2022 - 2028, USD Billion
TABLE 143 Rest of Europe AdTech Market by Enterprise Size, 2018 - 2021, USD Billion
TABLE 144 Rest of Europe AdTech Market by Enterprise Size, 2022 - 2028, USD Billion
TABLE 145 Rest of Europe AdTech Market by Vertical, 2018 - 2021, USD Billion
TABLE 146 Rest of Europe AdTech Market by Vertical, 2022 - 2028, USD Billion
TABLE 147 Key Information - Adobe, Inc.
TABLE 148 Key Information - Alibaba Group Holding Limited
TABLE 149 key information - Facebook
TABLE 150 key information - Microsoft Corporation
TABLE 151 Key Information - Google LLC
TABLE 152 Key Information - Twitter, Inc.
TABLE 153 Key Information - Oracle Corporation
TABLE 154 Key Information - Criteo S.A.
TABLE 155 Key Information - Amazon.com, Inc.
TABLE 156 Key Information - Magnite, Inc.

List of Figures

FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 4 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2018, Jul - 2023, Mar) Leading Players
FIG 5 Recent strategies and developments: Adobe, Inc.
FIG 7 Recent strategies and developments: Alibaba Group Holding Limited
FIG 8 SWOT Analysis: Facebook
FIG 10 Recent strategies and developments: Microsoft Corporation
FIG 11 SWOT Analysis: Microsoft Corporation
FIG 12 Recent strategies and developments: Google LLC (Alphabet, Inc.)
FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 15 Recent strategies and developments: Twitter, Inc.
FIG 17 SWOT Analysis: Twitter, Inc.
FIG 18 Recent strategies and developments: Oracle Corporation
FIG 19 SWOT analysis: Oracle Corporation
FIG 20 Recent strategies and developments: Criteo S.A.
FIG 21 Recent strategies and developments: Amazon.com, Inc.
FIG 22 SWOT analysis: Amazon.com, Inc.
FIG 23 Recent strategies and developments: Magnite, Inc.

Europe AdTech Market Size, Share & Industry Trends Analysis Report By Advertising Type, By Solution, By Platform, By Enterprise Size (Large Enterprise and Small & Medium Enterprise), By Vertical, By Country and Growth Forecast, 2022 - 2028

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