Global Exhibition Market (by Revenue Stream, Mode, Type & Region): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

Description

Market Insight:

Exhibition refers to the marketplace where exhibitors, organizers, audience, and sponsors come together in a face-to-face environment or in-person gathering to make agreements, obtain information about the business and gain a competitive advantage, promote their products and services, and so on. Exhibitors are firms and businesses that demonstrate their products and services at the event in order to attract investors and consumers.

Many businesses utilize exhibitions as a marketing tool for their products and services, and they are now experimenting with new formats such as hybrid exhibits. The global exhibition market is anticipated to reach upto US$25.19 billion in 2023, growing at a CAGR of 12.96% during the forecast period.

Segment Covered:

By Revenue Streams: The report provides the bifurcation of the exhibition market into four segments on the basis of revenue streams: Exhibitors Fees, Public Admission Fees, Sponsorship Fees, and Others. The exhibitors fees is the leading segment of the exhibition market. The exhibitor fees industry is expected to experience high growth, owing to the increasing in the number of exhibitors because organizers are conducting hybrid exhibitions, which has resulted in the exponential growth of exhibitions in the exhibition industry. The sponsorship fees exhibition market is expected to grow at the highest CAGR.
By Type: The market report has segmented the global exhibition market into three segments in terms of type: Business to Business (B2B), Business to Consumer (B2C), and Mixed. Business to Business (B2B) segment occupied the major share of the market. The Business to Business (B2B) industry is expected to experience high growth, owing to the increasing demand for the industry information, knowledge of new products and services, new marketing tools for the businesses, etc, which has resulted in the significant growth of business to business exhibitions in the exhibition industry.
By Mode: The report splits the global market into three segments on the basis of mode: Physical, Digital, and Hybrid. The physical segment covered half of the global exhibition market. The Physical exhibition industry is expected to experience high growth, owing to the increase in traveling and high net worth individuals, who participate in auctions and other activities held in the exhibitions. The Digital exhibition market is expected to grow at the highest CAGR. Companies have started to conduct online digital exhibitions and would continue this in the future because of the cost and time effectiveness, less burden on the organizers and exhibitors, etc.

Geographic Coverage:

According to this report, the global exhibition market is divided into five regions: North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. The countries covered in North America region include the US and Rest of North America, while Europe includes UK, Germany, France, and the Rest of Europe. Moreover, China, Japan, India, Hong Kong and the Rest of the Asia Pacific are included in the Asia Pacific region.

North America dominated the market with maximum share of the global exhibition market. The region is estimated to lead the global market during the forecast period, due to the presence of well-established venues and exhibition spaces to conduct exhibitions. The exhibition market in the Asia Pacific is expected to hold a significant share, owing to the presence of various developing countries and a growing number of exhibition centers. India exhibition market provides lucrative opportunities in the coming years. The rapid development in urban activities throughout various growing economies in Asia Pacific, such as India, China, Malaysia, and others gives a resilient opportunity for pest control service providers.

Top Impacting Factors:

Growth Drivers

Growth in Emerging Markets
Rise in High Net Worth Individuals (HNWI)
Rising Business Travel
Increasing Online Exhibitions

Challenges

High Costing for Setup
Substitutes of exhibitions

Trends

Digital and Physical Innovation
Adoption of Cloud based Solutions
Increase in Hybrid Events
Use of New Technology: Metaverse
Driver: Rise in High Net Worth Individuals (HNWI)

The exhibition industry targets the High Net Worth Individuals as many exhibitions include auctions of different products placed such as fine art, automobile, etc. for the same. Increase in the population of High Net Worth Individuals increases the potential of the exhibitions, as there will be increase in visitors, which implies more revenue generation in the exhibitions due to more tickets sold, giving a boom to the exhibition industry. Also, these individuals can afford to attend the expensive exhibitions and auctions taking place all over the world. Thus, the exhibition market sees growth with the increase in the population of high net worth individuals.

Challenge: High Costing for Setup

Companies conducting exhibitions in different countries have to incur high cost for the setting up of the exhibitions which differ from country to country. The real challenge is to bring together so many different elements in a cohesive and meaningful way. There a lot of expenses in the exhibitions or events that is needed to be taken care of, the expenses include Food and catering, Marketing and registrations, Decoration Vendors, Rentals, Administrative expenses, Audio and Visual, entertainment, Venue costs, features, technical and production costs, other add-ons etc. By knowing where exactly the money is going, the company can better analyze where the investment is to be done. Thus, the high cost involved is expected to hinder the market growth in the years to come.

Trend: Adoption of Cloud based Solutions

Cloud-based technology allows the organizers to use programs and information that are stored on the internet rather than on their own computer. Cloud-based solutions open the gates for faster product development, and deployment in the future, potentially reducing costs. This is beneficial for end users is that the customer does not need to host and maintain the solutions. The strategic advantage of offering solutions in the cloud format is that the time taken to roll out new products and its implementation for customers can improve meaningfully. In the future, the online exhibitions will increase and also this trend would help to sort the data and make things easier for the exhibition industry.

The COVID-19 Analysis:

Due to the pandemic, most companies had to cancel or postpone the exhibitions conducted worldwide as large gathering was prohibited, which lead to huge losses for the exhibition industry. But post-COVID, the exhibition market accelerated and the demand for the online exhibitions was seen due to the innovations in technology, and the need for exhibitons as a marketing tool for businesses and companies. New trends were used such as hybrid events, internationalization, demand for upgrade in venue infrastructure and service, video conferences, etc., by the companies to execute the exhibitions and provide knowledge of different industries to the companies and customers.

Analysis of Key Players:

The global exhibition market is highly fragmented and has many local operators. The key players of the global exhibition market are:

Messe Frankfurt GmbH
Informa PLC
Messe Munchen GmbH
RELX PLC
Messe Dusseldorf Gmbh
Hyve Group PLC
Clarion Events
DMGT Events (DMG Events)
Emerald Expositions
Fiera Milano SpA
Comexposium Group
GL Events
MCH Group
Deutsche Messe AG
Koelnmesse GmbH

In the exhibition industry the companies are adapting new technologies to provide better experience of the exhibitions to the audience and increase the demand for the exhibtions.

1. Executive Summary

2. Introduction

2.1 Exhibition: An Overview
- 2.1.1 Significance of Exhibition
2.2 Exhibition Segmentation: An Overview
- 2.2.1 Exhibition Segmentation

3. Global Market Analysis

3.1 Global Exhibition Market: An Analysis
- 3.1.1 Global Exhibition Market by Value
- 3.1.2 Global Exhibition Market by Revenue Stream (Exhibitors Fees, Public Admission Fees, Sponsorship Fees, Others)
- 3.1.3 Global Exhibition Market by Type (Business to Business (B2B), Business to Consumer (B2C) and Mixed)
- 3.1.4 Global Exhibition Market by Mode (Physical, Digital, Hybrid)
- 3.1.5 Global Exhibition Market by Region (North America, Europe, Asia Pacific, Latin America, Middle East Africa)
3.2 Global Exhibition Market: Revenue Stream Analysis
- 3.2.1 Global Exhibitors Fees Exhibition Market by Value
- 3.2.2 Global Public Admission Fees Exhibition Market by Value
- 3.2.3 Global Sponsorship Fees Exhibition Market by Value
- 3.2.4 Global Others Exhibition Market by Value
3.3 Global Exhibition Market: Type Analysis
- 3.3.1 Global B2B Exhibition Market by Value
- 3.3.2 Global B2C Exhibition Market by Value
- 3.3.3 Global Mixed Exhibition Market by Value
3.4 Global Exhibition Market: Mode Analysis
- 3.4.1 Global Digital Exhibition Market by Value
- 3.4.2 Global Physical Exhibition Market by Value
- 3.4.3 Global Hybrid Exhibition Market by Value

4. Regional Market Analysis

4.1 North America Exhibition Market: An Analysis
- 4.1.1 North America Exhibition Market by Value
- 4.1.2 North America Exhibition Market by Mode (Physical, Digital, Hybrid)
- 4.1.3 North America Digital Exhibition Market by Value
- 4.1.4 North America Physical Exhibition Market by Value
- 4.1.5 North America Hybrid Exhibition Market by Value
- 4.1.6 North America Exhibition Market by Region (The US and Rest of North America)
- 4.1.7 The US Exhibition Market by Value
- 4.1.8 The US Exhibition Market by Mode (Physical, Digital, Hybrid)
- 4.1.9 The US Exhibition Market Value by Mode
- 4.1.10 Rest of North America Exhibition Market by Value
4.2 Europe Exhibition Market: An Analysis
- 4.2.1 Europe Exhibition Market by Value
- 4.2.2 Europe Exhibition Market by Mode (Physical, Digital, Hybrid)
- 4.2.3 Europe Digital Exhibition Market by Value
- 4.2.4 Europe Physical Exhibition Market by Value
- 4.2.5 Europe Hybrid Exhibition Market by Value
- 4.2.6 Europe Exhibition Market by Region (Germany, United Kingdom (UK), France and Rest of Europe)
- 4.2.7 Germany Exhibition Market by Value
- 4.2.8 Germany Exhibition Market by Mode (Physical, Digital, Hybrid)
- 4.2.9 Germany Exhibition Market Value by Mode
- 4.2.10 UK Exhibition Market by Value
- 4.2.11 UK Exhibition Market by Mode (Physical, Digital, Hybrid)
- 4.2.12 UK Exhibition Market Value by Mode
- 4.2.13 France Exhibition Market by Value
- 4.2.14 France Exhibition Market by Mode (Physical, Digital, Hybrid)
- 4.2.15 France Exhibition Market Value by Mode
- 4.2.16 Rest of Europe Exhibition Market by Value
4.3 Asia Pacific Exhibition Market: An Analysis
- 4.3.1 Asia Pacific Exhibition Market by Value
- 4.3.2 Asia Pacific Exhibition Market by Mode (Physical, Digital, Hybrid)
- 4.3.3 Asia Pacific Digital Exhibition Market by Value
- 4.3.4 Asia Pacific Physical Exhibition Market by Value
- 4.3.5 Asia Pacific Hybrid Exhibition Market by Value
- 4.3.6 Asia Pacific Exhibition Market by Region (China, Japan, India, Hong Kong and Rest of Asia Pacific)
- 4.3.7 China Exhibition Market by Value
- 4.3.8 China Exhibition Market by Mode (Physical, Digital, Hybrid)
- 4.3.9 China Exhibition Market Value by Mode
- 4.3.10 Japan Exhibition Market by Value
- 4.3.11 Japan Exhibition Market by Mode (Physical, Digital, Hybrid)
- 4.3.12 Japan Exhibition Market Value by Mode
- 4.3.13 India Exhibition Market by Value
- 4.3.14 India Exhibition Market by Mode (Physical, Digital, Hybrid)
- 4.3.15 India Exhibition Market Value by Mode
- 4.3.16 Hong Kong Exhibition Market by Value
- 4.3.17 Hong Kong Exhibition Market by Mode (Physical, Digital, Hybrid)
- 4.3.18 Hong Kong Exhibition Market Value by Mode
- 4.3.19 Rest of Asia Pacific Exhibition Market by Value
4.4 Latin America Exhibition Market: An Analysis
- 4.4.1 Latin America Exhibition Market by Value
4.5 Middle East and Africa Exhibition Market: An Analysis
- 4.5.1 Middle East and Africa Exhibition Market by Value

5. Impact of COVID-19

5.1 Impact of COVID-19 on Exhibition Market
- 5.1.1 Impact of COVID-19 on Exhibition
- 5.1.2 Reasons to cancel the Exhibition during COVID-19
- 5.1.3 Post COVID-19

6. Market Dynamics

6.1 Growth Drivers
- 6.1.1 Growth in Emerging Markets
- 6.1.2 Rise in High Net Worth Individuals (HNWI)
- 6.1.3 Rising Business Travel
- 6.1.4 Increasing Online Exhibitions
- 6.1.5 Use of Exhibition as Marketing Tool
6.2 Challenges
- 6.2.1 High Costing for Setup
- 6.2.2 Substitutes of exhibitions
6.3 Market Trends
- 6.3.1 Digital and Physical Innovation
- 6.3.2 Adoption of Cloud based Solutions
- 6.3.3 Artificial Intelligence (AI)
- 6.3.4 Increase in Hybrid Events
- 6.3.5 Use of New Technology: Metaverse
- 6.3.6 Sustainability in Events

7. Competitive Landscape

7.1 Global Exhibition Market Players by Industry Verticals Share
7.2 Global Exhibition Players by Market Share

8. Company Profiles

8.1 Informa PLC
- 8.1.1 Business Overview
- 8.1.2 Operating Segments (Informa Market, Taylor and Francis, Informa Intelligence, Informa Tech and Informa Connect)
- 8.1.3 Business Strategy
8.2 RELX PLC
- 8.2.1 Business Overview
- 8.2.2 Operating Segments (Scientific, Technical and Medical, Risk, Legal and Exhibitions)
- 8.2.3 Business Strategy
8.3 Messe Frankfurt GmbH
- 8.3.1 Business Overview
- 8.3.2 Business Strategy
8.4 Messe Munchen GmbH
- 8.4.1 Business Overview
- 8.4.2 Business Strategy
8.5 Messe Dusseldorf Gmbh
- 8.5.1 Business Overview
- 8.5.2 Business Strategy
8.6 Comexposium Group
- 8.6.1 Business Overview
- 8.6.2 Business Strategy
8.7 Hyve Group PLC
- 8.7.1 Business Overview
- 8.7.2 Operating Segments (Exhibitors Fees, Sales and Technical services, Digital and Tech enable, Sponsorship and Delegate sales and others)
- 8.7.3 Business Strategy
8.8 Clarion Events
- 8.8.1 Business Overview
- 8.8.2 Business Strategy
8.9 DMGT Events (DMG Events)
- 8.9.1 Business Overview
- 8.9.2 Operating Segments (consumer Media, Property Information and Event and Exhibitions)
- 8.9.3 Business Strategy
8.10 Fiera Milano SpA
- 8.10.1 Business Overview
- 8.10.2 Operating Segments (Italian Exhibitions Business, Congress and Foreign Exhibition Business)
- 8.10.3 Business Strategy
8.11 GL Events
- 8.11.1 Business Overview
- 8.11.2 Operating Segments (GL events Live, GL events Venues and GL events Exhibitions)
- 8.11.3 Business Strategy
8.12 Deutsche Messe AG
- 8.12.1 Business Overview
- 8.12.2 Business Strategy
8.13 Emerald Expositions
- 8.13.1 Business Overview
- 8.13.2 Operating Segments (Commerce, Design and Technology and All others)
- 8.13.3 Business Strategy
8.14 Koelnmesse GmbH
- 8.14.1 Business Overview
- 8.14.2 Business Strategy
8.15 MCH Group
- 8.15.1 Business Overview
- 8.15.2 Operating Segments (Experience Marketing, Community Platforms and Venues)
- 8.15.3 Business Strategy
Table of Figures
Figure 1: Significance of Exhibition
Figure 2: Exhibition Segmentation
Figure 3: Global Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 4: Global Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 5: Global Exhibition Market by Revenue Stream; 2021 (Percentage, %)
Figure 6: Global Exhibition Market by Type; 2021 (Percentage, %)
Figure 7: Global Exhibition Market by Mode; 2021 (US$ Billion)
Figure 8: Global Exhibition Market by Region; 2021 (% Percentage)
Figure 9: Global Exhibitors Fees Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 10: Global Exhibitors Fees Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 11: Global Public Admission Fees Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 12: Global Public Admission Fees Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 13: Global Sponsorship Fees Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 14: Global Sponsorship Fees Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 15: Global Others Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 16: Global Others Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 17: Global B2B Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 18: Global B2B Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 19: Global B2C Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 20: Global B2C Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 21: Global Mixed Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 22: Global Mixed Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 23: Global Digital Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 24: Global Physical Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 25: Global Hybrid Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 26: North America Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 27: North America Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 28: North America Exhibition Market by Mode; 2021 (Percentage, %)
Figure 29: North America Digital Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 30: North America Physical Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 31: North America Hybrid Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 32: North America Exhibition Market by Region; 2021 (Percentage, %)
Figure 33: The US Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 34: The US Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 35: The US Exhibition Market by Mode; 2021 (Percentage, %)
Figure 36: The US Exhibition Market Value by Mode; 2021-2026 (US$ Billion)
Figure 37: Rest of North America Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 38: Rest of North America Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 39: Europe Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 40: Europe Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 41: Europe Exhibition Market by Mode; 2021 (Percentage, %)
Figure 42: Europe Digital Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 43: Europe Physical Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 44: Europe Hybrid Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 45: Europe Exhibition Market by Region; 2021 (Percentage, %)
Figure 46: Germany Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 47: Germany Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 48: Germany Exhibition Market by Mode; 2021 (Percentage, %)
Figure 49: Germany Exhibition Market Value by Mode; 2021-2026 (US$ Billion)
Figure 50: UK Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 51: UK Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 52: UK Exhibition Market by Mode; 2021 (Percentage, %)
Figure 53: UK Exhibition Market Value by Mode; 2021-2026 (US$ Billion)
Figure 54: France Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 55: France Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 56: France Exhibition Market by Mode; 2021 (Percentage, %)
Figure 57: France Exhibition Market Value by Mode; 2021-2026 (US$ Billion)
Figure 58: Rest of Europe Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 59: Rest of Europe Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 60: Asia Pacific Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 61: Asia Pacific Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 62: Asia Pacific Exhibition Market by Mode; 2021 (Percentage, %)
Figure 63: Asia Pacific Digital Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 64: Asia Pacific Physical Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 65: Asia Pacific Hybrid Exhibition Market by Value; 2021-2026 (US$ Billion)
Figure 66: Asia Pacific Exhibition Market by Region; 2021 (Percentage, %)
Figure 67: China Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 68: China Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 69: China Exhibition Market by Mode; 2021 (Percentage, %)
Figure 70: China Exhibition Market Value by Mode; 2021-2026 (US$ Billion)
Figure 71: Japan Exhibition Market by Value; 2017-2021 (US$ Million)
Figure 72: Japan Exhibition Market by Value; 2022-2026 (US$ Million)
Figure 73: Japan Exhibition Market by Mode; 2021 (Percentage, %)
Figure 74: Japan Exhibition Market Value by Mode; 2021-2026 (US$ Million)
Figure 75: India Exhibition Market by Value; 2017-2021 (US$ Million)
Figure 76: India Exhibition Market by Value; 2022-2026 (US$ Million)
Figure 77: India Exhibition Market by Mode; 2021 (Percentage, %)
Figure 78: India Exhibition Market Value by Mode; 2021-2026 (US$ Million)
Figure 79: Hong Kong Exhibition Market by Value; 2017-2021 (US$ Million)
Figure 80: Hong Kong Exhibition Market by Value; 2022-2026 (US$ Million)
Figure 81: Hong Kong Exhibition Market by Mode; 2021 (Percentage, %)
Figure 82: Hong Kong Exhibition Market Value by Mode; 2021-2026 (US$ Billion)
Figure 83: Rest of Asia Pacific Exhibition Market by Value; 2017-2021 (US$ Billion)
Figure 84: Rest of Asia Pacific Exhibition Market by Value; 2022-2026 (US$ Billion)
Figure 85: Latin America Exhibition Market by Value; 2017-2026 (US$ Million)
Figure 86: Latin America Exhibition Market by Value; 2022-2026 (US$ Million)
Figure 87: Middle East and Africa Exhibition Market by Value; 2017-2026 (US$ Million)
Figure 88: Middle East and Africa Exhibition Market by Value; 2022-2026 (US$ Million)
Figure 89: Reasons to cancel Exhibitions during COVID-19
Figure 90: Trends in the exhibition industry
Figure 91: Emerging Markets Real Gross Domestic Product Growth; 2017-2021 (Percentage, %)
Figure 92: Global High Net Worth Individual Population; 2016-2020 (Million)
Figure 93: Global Business Tourism Spending; 2016-2020 (US$ Billion)
Figure 94: Global Artificial Intelligence Market Revenue, 2020 to 2023 (US$ Billion)
Figure 95: Global Exhibition Players by Market Share; 2021 (Percentage, %)
Figure 96: Informa Revenue by Segments; 2021 (Percentage, %)
Figure 97: RELX Revenue by Segments; 2021 (Percentage, %)
Figure 98: Hyve Group Revenue by Segments; 2021 (Percentage, %)
Figure 99: DMGT Events Revenue by Segments; 2021(Percentage, %)
Figure 100: Fiera Milano SpA Revenue by Segments; 2021(Percentage, %)
Figure 101: GL Events Revenue by Segments; 2021 (Percentage, %)
Figure 102: Emerald Expositions Revenues by Segments; 2021 (Percentage, %)
Figure 103: MCH Group Revenue by Segments; 2021 (Percentage, %)
Table 1: Global Exhibition Market Players by Industry Verticals Share