Global Home Fragrance Market (Scented Candles, Room Sprays & Reed Diffusers): Insights & Forecast with Potential Impact of COVID-19 (2021-2025)

The global home fragrance market is forecasted to reach US$8.75 billion in 2025, growing at a CAGR of 5.29% for the period spanning 2021-2025. The factors such as rapid urbanization, improving consumer confidence index, escalating construction expenditure, accelerating e-commerce channels and rising adoption of aromatherapy candles are expected to drive the market. However, growth of the industry would be challenged by high competitive pressure and retail consolidations. Few notable trends include rising product launch, technological innovations in diffusers and high preference for personalized scented candles. In 2020, the outbreak of COVID-19 pandemic has created an unfavorable impact on the market.

The home market comprises three main segments namely scented candles, reed diffusers and room sprays. High preference of customised scented candles in developing economies has helped scented candles to remain at top position amongst all the segments in 2020.

The fastest growing regional market is North America owing to growing penetration of fragrance-based companies, increasing urban population, rising adoption of room sprays in hotels & resorts and increasing demand for scented candles & reed diffusers in spiritual practices. The U.S. and China are the two largest market and are already well-penetrated at developed market levels.

Scope of the report:

• The report provides a comprehensive analysis of the global home fragrance market, segmented into scented candles, room sprays and reed diffusers.
• The major regional markets (North America, Asia-Pacific and Europe) have been analysed, along with country coverage of US, China, India, UK, France and Germany.
• The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.
• The competitive landscape of the market, along with the company profiles of leading players (The Procter & Gamble Company, 3M Company, Reckitt Benckiser Group Plc, S. C. Johnson & Son, Inc., NEST Fragrances, LLC and Seda France) are also presented in detail.

Key Target Audience:

• Home Fragrance Products Manufacturers
• Raw Material Suppliers
• End Users
• Consulting Firms
• Investment Banks
• Government Bodies & Regulating Authorities

Table of Contents

1. Market Overview

• 1.1 Introduction
• 1.2 Classification
• 1.3 Distribution Channels

2. Impact of COVID-19

• 2.1 Introduction
• 2.2 Market Changes

3. Global Home Fragrance Market Analysis

• 3.1 Global Home Fragrance Market Value
• 3.2 Global Home Fragrance Market Value Forecast
• 3.3 Global Home Fragrance Market Value by Segments
  • 3.3.1 Global Scented Candles Market Value
  • 3.3.2 Global Scented Candles Market Value Forecast
  • 3.3.3 Global Room Sprays Market Value
  • 3.3.4 Global Room Sprays Market Value Forecast
  • 3.3.5 Global Reed Diffusers Market Value
  • 3.3.6 Global Reed Diffusers Market Value Forecast
• 3.4 Global Home Fragrance Market Value by Distribution Channels
• 3.5 Global Home Fragrance Market Value by Region

4. Regional Home Fragrance Market Analysis

• 4.1 North America
  • 4.1.1 North America Home Fragrance Market Value
  • 4.1.2 North America Home Fragrance Market Value Forecast
  • 4.1.3 North America Home Fragrance Market Value by Country
  • 4.1.4 The U.S. Home Fragrance Market Value
  • 4.1.5 The U.S. Home Fragrance Market Value Forecast
• 4.2 Asia-Pacific
  • 4.2.1 Asia-Pacific Home Fragrance Market Value
  • 4.2.2 Asia-Pacific Home Fragrance Market Value Forecast
  • 4.2.3 Asia-Pacific Home Fragrance Market Value by Country
  • 4.2.4 China Home Fragrance Market Value
  • 4.2.5 China Home Fragrance Market Value Forecast
  • 4.2.6 India Home Fragrance Market Value
  • 4.2.7 India Home Fragrance Market Value Forecast
• 4.3 Europe
  • 4.3.1 Europe Home Fragrance Market Value
  • 4.3.2 Europe Home Fragrance Market Value Forecast
  • 4.3.3 Europe Home Fragrance Market Value by Country
  • 4.3.4 The U.K. Home Fragrance Market Value
  • 4.3.5 The U.K. Home Fragrance Market Value Forecast
  • 4.3.6 France Home Fragrance Market Value
  • 4.3.7 France Home Fragrance Market Value Forecast
  • 4.3.8 Germany Home Fragrance Market Value
  • 4.3.9 Germany Home Fragrance Market Value Forecast

5. Market Dynamics

• 5.1 Growth Drivers
  • 5.1.1 Rapid Urbanization
  • 5.1.2 Improving Consumer Confidence Index
  • 5.1.3 Escalating Construction Expenditure
  • 5.1.4 Accelerating E-Commerce Channels
  • 5.1.5 Rising Adoption of Aromatherapy Candles
• 5.2 Key Trends and Developments
  • 5.2.1 Rising Product Launch
  • 5.2.2 Technological Innovations in Diffusers
  • 5.2.3 High Preference for Personalized Scented Candles
• 5.3 Challenges
  • 5.3.1 High Competitive Pressure
  • 5.3.2 Retail Consolidations

6. Competitive Landscape

• 6.1 Global Home Fragrance Market
  • 6.1.1 Key Players - Revenues Comparison
  • 6.1.2 Key Players - Market Cap Comparison

7. Company Profiles

• 7.1 The Procter & Gamble Company
  • 7.1.1 Business Overview
  • 7.1.2 Financial Overview
  • 7.1.3 Business Strategies
• 7.2 3M Company
  • 7.2.1 Business Overview
  • 7.2.2 Financial Overview
  • 7.2.3 Business Strategies
• 7.3 Reckitt Benckiser Group Plc
  • 7.3.1 Business Overview
  • 7.3.2 Financial Overview
  • 7.3.3 Business Strategies
• 7.4 S. C. Johnson & Son, Inc.
  • 7.4.1 Business Overview
  • 7.4.2 Business Strategies
• 7.5 NEST Fragrances, LLC
  • 7.5.1 Business Overview
• 7.6 Seda France
  • 7.6.1 Business Overview

List of Figures

• Types of Home Fragrance Products
• Home Fragrance Market Distribution Channels
• Global Home Fragrance Market Value (2016-2020)
• Global Home Fragrance Market Value Forecast (2021-2025)
• Global Home Fragrance Market Value by Segments (2020)
• Global Scented Candles Market Value (2016-2020)
• Global Scented Candles Market Value Forecast (2021-2025)
• Global Room Sprays Market Value (2016-2020)
• Global Room Sprays Market Value Forecast (2021-2025)
• Global Reed Diffusers Market Value (2016-2020)
• Global Reed Diffusers Market Value Forecast (2021-2025)
• Global Home Fragrance Market Value by Distribution Channels (2020)
• Global Home Fragrance Market Value by Region (2020)
• North America Home Fragrance Market Value (2016-2020)
• North America Home Fragrance Market Value Forecast (2021-2025)
• North America Home Fragrance Market Value by Country (2020)
• The U.S. Home Fragrance Market Value (2016-2020)
• The U.S. Home Fragrance Market Value Forecast (2021-2025)
• Asia-Pacific Home Fragrance Market Value (2016-2020)
• Asia-Pacific Home Fragrance Market Value Forecast (2021-2025)
• Asia-Pacific Home Fragrance Market Value by Country (2020)
• China Home Fragrance Market Value (2016-2020)
• China Home Fragrance Market Value Forecast (2021-2025)
• India Home Fragrance Market Value (2016-2020)
• India Home Fragrance Market Value Forecast (2021-2025)
• Europe Home Fragrance Market Value (2016-2020)
• Europe Home Fragrance Market Value Forecast (2021-2025)
• Europe Home Fragrance Market Value by Country (2020)
• The U.K. Home Fragrance Market Value (2016-2020)
• The U.K. Home Fragrance Market Value Forecast (2021-2025)
• France Home Fragrance Market Value (2016-2020)
• France Home Fragrance Market Value Forecast (2021-2025)
• Germany Home Fragrance Market Value (2016-2020)
• Germany Home Fragrance Market Value Forecast (2021-2025)
• Global Urban Population (2016-2020)
• Consumer Confidence Index in US and EU (2016-2020)
• Global Construction Expenditure (2016-2020)
• Global E-Commerce Market Revenues (2016-2020)
• Key Players - Market Cap Comparison
• Procter & Gamble Net Sales and Net Earnings (2020-2025)
• Procter & Gamble Net Sales by Segments (2020)
• Procter & Gamble Net Sales by Region (2020)
• 3M Company Net Sales and Net Income (2015-2019)
• 3M Company Net Sales by Segments (2019)
• 3M Company Net Sales by Region (2019)
• Reckitt Benckiser Net Revenues and Net Income (Loss) (2015-2019)
• Reckitt Benckiser Net Revenues by Segments (2019)
• Reckitt Benckiser Net Revenues by Region (2019)

List of Tables

• Global Home Fragrance Product Launches
• Key Players - Revenues Comparison (2019)
• P&G Product Categories
• 3M Company Segment Description