Cardiovascular and Bone Health Positioned Food and Beverages: Healthy Aging Market - Forecasts from 2022 to 2027

The cardiovascular and bone health positioned food and beverages: healthy aging market is expected to grow at a compound annual growth rate of 10.67% over the forecast period to reach a market size of US$74.245 billion in 2027, from US$36.507 billion in 2020.

Market Trend

Over the years, the changing living patterns have driven us towards the need to adopt a healthy living style. People are becoming more conscious about their health and being, and this has opened up a great opportunity for the development of the healthy aging market. The global population is aging at a fast rate. This has increased the need to adopt food and wellness products and supplements that carry the extra benefits of promoting healthy aging. Apart from that, the rising concerns relating to cardiovascular diseases, vitamin deficiencies leading to bone pains, and health issues are also major driving factors for the healthy aging market.

One of the major restraints for the market is to expand its reach in less developed regions that lack even the necessities of life.

Growth Factors

• Rise of Cardiovascular Diseases:

Changing living patterns accompanied by an unhealthy diet, lack of physical activity, high consumption of tobacco, smoking, urbanization, and pollution are some of the elements playing with our health and wellness for years and have contributed to the rise of cardiovascular diseases over the years. According to WHO, around 17.9 million die from cardiovascular diseases every year, which has made CVDs a leading cause of death globally. CVDs or Cardio Vascular Diseases include a range of heart relating disorders like cerebrovascular disease, coronary heart disease, rheumatic heart disease, etc., that can give rise to chances of strokes and heart attacks with time. WHO says that around out of five CVD deaths are due to heart attacks and stroke, becoming major concerns. Besides that, studies have found that with aging, the threat of cardiovascular diseases increases due to low immunity and a weak body, as also the threat of other diseases. According to the data provided by the UN, the share of the population aged 65 years or over increased from 6% in 1990 to 9% in 2019. There were 703 million persons aged 65 years or over in the world in 2019, which is expected to double to 1.5 billion in 2050. With these projections, the cases of cardiovascular diseases are projected to increase further, which calls for the need for healthy aging.

The growing literacy, the rising awareness campaigns, and government initiatives contribute significantly to making people adopt a healthy lifestyle by taking a healthy diet. This, therefore, has opened up a significant opportunity for cardiovascular-related wellness products and supplements like herbal products, phytosterol-based commodities, coenzyme Q10 or CoQ10 supplements, low-fat dairy products, whole grains and nuts, fish oil, and omega 3 fatty acid supplements to become a part of people's diet and induce healthy living in them.

• Increasing Bone Related Diseases:

Apart from cardiovascular diseases, one of the major opportunities for developing the healthy aging food and beverages market is to acquire the areas of high bone-related diseases. Calcium deficiency, vitamin D deficiency, population aging, low body weight, smoking, excess alcohol consumption, physical inactivity, etc., are critical areas that suffer from problems like osteoporosis and osteopetrosis, etc. Osteoporosis is the most common bone disease that weakens the bone structure and tissue due to which bone loses strength, which increases the chances of fractures. According to a survey conducted by the Centers for Disease Control and Prevention in the USA, the age-adjusted prevalence of osteoporosis among adults aged 50 and over increased from 9.4% in 2007-2008 to 12.6% in 2017-2018. With the declining birth rate, the aged population is rising, which has created an opportunity for the bone-related healthy aging market.

Restraints

• Regulations and Safety Associated with the Supplements:

One of the major restraints for the market growth is the safety associated with supplements and other wellness products. This is because many of these supplements do not go through any prior testing for pregnant women and children, and this can hamper the growth of the market. Besides that, the regulation by FDA on the supplements can pose another threat to the market. Once the product is marketed, FDA tracks its side effects as per consumer reviews, and in case the product is found unsafe, FDA can take strict legal actions against the manufacturer or issue a warning to remove the product from the market.

Impact of COVID-19 Pandemic on the Cardiovascular and Bone Health Positioned Food and Beverages: Healthy Aging Market:

With the onset of pandemics around the globe, the health concerns among the people took a surge. With the central focus of people to improve their immunity and health, the demand for healthy aging products and supplements increased. Also, since the disease took several lives from the aged population, families paid special attention to their health, which aided the cardiovascular and bone health positioned food and beverages: healthy aging market.

Segmentation:

• By Product Type (Cardiovascular Health)

Phytosterol-based commodities

Whole grains and nuts

Fish oil and omega 3 fatty acid supplements

Coenzyme Q10 or CoQ10 supplements

Low-fat dairy products

Herbal formulas

Others

• By Product Type (Bone Health)

Calcium supplements

Vitamin D supplements

Magnesium supplements

Vitamin K2 supplements

Others

• By Distribution Channel

Online

Offline

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• U.K.
• Germany
• France
• Others

Middle East and Africa

• UAE
• South Africa
• Israel
• Saudi Arabia
• Others

Asia-Pacific

• China
• Japan
• India
• Australia
• Taiwan
• South Korea
• Others