Picture
SEARCH
What are you looking for?
Need help finding what you are looking for? Contact Us
Compare

PUBLISHER: Knowledge Sourcing Intelligence | PRODUCT CODE: 1148490

Cover Image

PUBLISHER: Knowledge Sourcing Intelligence | PRODUCT CODE: 1148490

Philippines Instant Coffee Market - Forecasts from 2022 to 2027

PUBLISHED:
PAGES: 78 Pages
DELIVERY TIME: 1-2 business days
SELECT AN OPTION
PDF (Single User License)
USD 3350
PDF (Multiple User License)
USD 3950
PDF (Enterprise License)
USD 6350

Add to Cart

Philippines instant coffee market is projected to grow at a CAGR of 12.45% over the forecast period to attain a market size of US$4,275.252 million in 2027, from US$1,880.01 million in 2020. As per the study conducted by the Washington-based Duke Center for Global value Chains in 2017, the popularity of coffee has increased among the younger generation of the Philippines, who prefer to drink convenient instant coffee. The growing popularity is further attributed to the growth in the economy, which further contributes to the growth in the disposable income of consumers. Hence, this provides strong prospects for the market to proliferate during the forecast period.

In spite of the fact that coffee production and exports in the Philippines are low, the country is still an important coffee market. It was a pioneer as an instant coffee importer in 2011 and is predicted to become one of the largest consumers of instant coffee at the global level by the end of 2021. The strong demand for instant coffee has further increased the opportunity for many businesses in retail. Policymakers are engaged with stakeholders in order to help domestic producers take advantage of both the local and international markets and facilitate economic up-gradation. Hence, to gain traction from abroad, it becomes necessary to improve the coffee quality of the Philippines through the process and product upgrading. Additionally, the strong local demand has further led to encouraging the government to strengthen the coffee sector in the country.

Furthermore, coffee retail brands like Starbucks, the Coffee Bean & Tea Leaf, and UCC have set their bases throughout the country. This is further providing an impetus for the market to thrive in the forecast period. Additionally, with the emergence of small and independent coffee shops in the Philippines, the market is poised to grow at a significant pace along with rising coffee demand over the next five years.

The present novel coronavirus pandemic scenario is predicted to decrease the market growth owing to the shut-down of coffee shops in addition to other public gathering areas. Significant initiatives are made to avoid the transmission of viral infections. These include lockdown and work-from-home initiatives, further giving rise to cause a negative impact on the sales of instant coffee, particularly in hotels, restaurants, and coffee houses.

The presence of big companies like Nestle is contributing to the market's growth offering a wide range of soluble coffee products in order to satiate the coffee needs of the Filipinos. Nescafe Classic, Nescafe Classic Decaf, Nescafe Classic Strong, Nescafe Gold Blend, Nescafe Gold Cappuccino, NESCAFE® Blend & BrewTM Original, NESCAFE® Blend & BrewTM Strong, and many more are available under the Nescafe brand. One of its products, Nescafe Classic, is available in 2 grams, 25 grams, 50 grams, 100 grams, and 200 grams. It is made from Robusta coffee beans. The company works with local coffee producers in different coffee-growing regions. In addition, it provides education to the farmers and helps in the establishment of sustainable farming practices in accordance with the Nescafe Plan. The company is the biggest buyer of Robusta beans in the Philippines.

COVID-19 SCENARIO

The COVID-19 lockdown had a large influence on the instant coffee industry of the Philippines in the first part of 2020, but it steadily faded in succeeding quarters, with no impact on normal expansion. While institutional sales fell due to the closure of offices and public venues during the lockdown, domestic consumption grew rapidly. On the other side, the present trend of internet purchases for at-home consumption is pressuring retailers, coffees, and consumers to adjust to this new reality. As a result, instant coffee consumption is predicted to rise as a result of this factor. Coffee sales were particularly brisk during the pandemic, as people stocked up on essentials.

Key Development

  • Oct 2021- Nestle buys 39 percent of local coffee and joins TESDA to train coffee scholars.

Segmentation:

  • By Type

Freeze-Dried Instant Coffee

Spray-Dried Instant Coffee

Others

  • By Distribution Channel

Offline

  • Retail
  • Food Services

Online

  • By Region

Bicol

Cagayan Valley

CALABARZON

Others

Product Code: KSI061613677

TABLE OF CONTENTS

1. Introduction

  • 1.1. Market Overview
  • 1.2. Covid-19 Impact
  • 1.3. Market Definition
  • 1.4. Market Segmentation

2. Research Methodology

  • 2.1. Research Data
  • 2.2. Assumptions

3. Executive Summary

  • 3.1. Research Highlights

4. Market Dynamics

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Function
  • 4.4. Function Value Chain Analysis

5. Philippines Instant Coffee Market Analysis, By Type

  • 5.1.  Introduction
  • 5.2. Freeze-Dried Instant Coffee
  • 5.3.  Spray-Dried Instant Coffee
  • 5.4.  Others

6.  Philippines Instant Coffee Market Analysis, By Distribution Channel

  • 6.1. Introduction
  • 6.2. Offline
    • 6.2.1.  Retail
    • 6.2.2.  Food Services
  • 6.3.  Online

7. Philippines Instant Coffee Market Analysis, By Region

  • 7.1.  Introduction
  • 7.2. Bicol
  • 7.3. Cagayan Valley
  • 7.4. CALABARZON
  • 7.5. Others

8. Competitive Environment and Analysis

  • 8.1. Major Players and Strategy Analysis
  • 8.2.  Emerging Players and Market Lucrativeness
  • 8.3.  Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4.  Vendor Competitiveness Matrix

9. Company Profiles

  • 9.1.  Nestle
  • 9.2. UCC Asia Pacific Pte. Ltd.
Have a question?
Picture

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Picture

Christine Sirois

Manager - Americas

+1-860-674-8796

Questions? Please give us a call or visit the contact form.
Hi, how can we help?
Contact us!