PUBLISHER: Knowledge Sourcing Intelligence | PRODUCT CODE: 1225768
PUBLISHER: Knowledge Sourcing Intelligence | PRODUCT CODE: 1225768
Europe Baby Care Products Market is expected to grow at a compound annual growth rate of 3.09% over the forecast period to reach a market size of US$33,460.914 million in 2028, from US$27,032.901 million in 2021.
Baby products are commodities developed for infants and children under the age of three. Baby products are designed to be gentle and non-irritating, with ingredients chosen precisely for these qualities. The popularity of baby body care products is growing due to rising concerns about baby skin issues such as skin irritation, redness, and diaper rashes. Furthermore, as a result of the growing trend toward natural and eco-friendly products, companies in the European region are developing products that are safe and organic in nature, driving demand for eco-friendly baby products and propelling the growth of the baby body care market in this region. The improvements in disposable income followed by the introduction of effective projects such as the "European Standards of Care for Newborn Health" are a few factors that are said put emphasis on the baby care products, thus driving the growth of the European baby care products market over the projected period.
Factors such as a sustainable environment and plastic-free products are propelling the growth of the UK's baby care products market.For instance, Plastic-containing wet wipes are becoming "islands" across the UK after being flushed, with rivers changing shape as the goods accumulate on their banks. A Labour MP has suggested a new rule that would prohibit the use of plastic in wet wipes in November 2021. Fleur Anderson initiated a campaign to outlaw the manufacture and sale of any wet wipes that include plastic, alleging they are responsible for 93 percent of clogs in UK sewers and are leading to an "ecological disaster. These initiatives have accelerated the rise of companies that market environmentally friendly items.
Increasing concerns for infant formula and baby food filled with nutritional components are driving Europe's baby care products market towards growth.
Providing nutritional compositions is an efficient factor for infants and infant formula acts as a substitute for breast milk by providing the infant with the same additional components that are present in breast milk. In this regard, the growing demand for infant formula and baby food are factors driving the growth of this particular market. Baby food and infant formula are filled with nutritional components such as proteins, carbohydrates, minerals, vitamins as well as prebiotics which are available in liquid and powder forms. Baby food and infant formula are known to be drivers for promoting health, preventing allergies, enhancing cognitive development, and increasing gastrointestinal immunity and health of babies.
Market Developments:
Companies are indulging in extensive research and development strategies for baby care products in order to launch innovative as well as effective product variants with improved taste such as natural and organic ones. For example,
Further, a considerable rise of e-commerce in Europe is expected to promote the growth of the baby care products market.
Two European companies created a baby food joint venture in Italy in July 2020 to promote 100% organic goods. This collaboration has enabled Hero to expand its reach beyond organic spreads and snack foods into the core infant market, which has plenty of room for development. The MadreNatura business sells 27 goods under the Hero Solo brand in select food shops, pharmacies, and infant specialty stores throughout Italy, as well as through its e-commerce network.
In countries like France, Russia, and many others, there is a growing demand for baby food which is driving the growth of the Europe baby care products market.There are many market players involved in making investments that could be beneficial for them in expanding their production facilities as a result of meeting the growing demand for baby care products in Europe. For instance, in 2019, Sodiaal which is regarded as a French dairy cooperative took over the baby formulation factory which would result in ramping up the output of infant formula in the country. In the United Kingdom, the demand for newborn care items is increasing as people become more aware of the importance of high-quality baby products.
Market Segmentation:
Baby Food
Body Care
Diaper and Wipes
Skin and Hair Care
Safety and Convenience
Prams and Strollers
Car Seat
Online
Offline
Germany
UK
France
Others