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Virtual Reality

PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1105479

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PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1105479

Virtual Production Market by Offering (Hardware, Software, Services), Type (Pre-Production, Production, Post-Production), End User (Movies, Television Series, Commercial Advertisement, Online Videos), Region - Global Forecast to 2027

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Table of Contents

The global virtual production market size is estimated to be USD 2.6 billion in 2022 and is projected to reach 5.1 billion by 2027, at a CAGR of 14.5% during the forecast period. The market has a promising growth potential due to several factors, surging adoption of OTT, increasing implementation of LED Wall technology, and rising demand due to pandemic.

Virtual production is the process of creating the digital world, beginning with the inception of the movie and ending with the final VFX, centered around real-time interaction on the set. Virtual production has the ability to mix live footage and computer graphics at the same time, enable real-time feedback, and make decisions on the set about the VFX and animation.

"Software: The fastest-growing segment of the virtual production market, by offering"

In 2021, the software segment accounted for the largest share of the virtual production market. The advent of technology and the amalgamation of various other next-generation technologies such as machine learning (ML), artificial intelligence (AI), augmented reality (AR), virtual reality (VR), extended reality (XR), deep learning, along with virtual production has bolstered growth. Continuous organic and inorganic growth strategies adopted by virtual production ecosystem players have enhanced the growth of the market. For instance, In February 2022, Mo-Sys Engineering Ltd. announced that its precision camera tracking system, StarTracker, is fully supported by Assimilate's Live FX software.

"Post-production: The largest end user segment of the virtual production market."

In 2021, the post-production segment accounted for the largest share of the global virtual production market. As of the present, virtual production is at a nascent stage and very few films are produced entirely through virtual production. In hybrid production models, a few shots are shot through virtual production, and wherein some are completely dependent upon VFX, post-production plays a crucial role

"North America: The largest region in the virtual production market."

North America led the virtual production market in 2021. The key factors driving the growth of the North American virtual production market include the rising demand for visual effects in movie production and the increasing adoption of studio-based production owing to the restrictions caused by the pandemic. Further, most of the players in the ecosystem account for large market shares in the North American region when compared to those in other regions.

Breakdown of primaries

The study contains insights from various industry experts, ranging from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:

  • By Company Type- Tier 1- 45%, Tier 2- 35% Tier 3 - 20%
  • By Designation- C level - 32%, Managers - 40%, Other Level - 28%
  • By Region- North America - 37%, Europe - 40%, Asia Pacific - 15%, RoW- 8%,

The virtual production market is dominated by a few globally established players such as Adobe Inc. (US), NVIDIA Corporation (US), Sony Group (Japan), Autodesk Inc. (US), Technicolor (France), and HTC Corporation (Taiwan).

The study includes an in-depth competitive analysis of these key players in the virtual production market, with their company profiles, recent developments, and key market strategies.

Research Coverage:

The report segments the virtual production market and forecasts its size, by volume and value, based on region (Asia Pacific, Europe, North America, and RoW), offering(hardware, software and services), type (pre-production, production, post-production), and end users (movies, television series, commercial advertisements, online videos, and others)

The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the virtual production market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.

Key Benefits of Buying the Report:

The report will help the leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the virtual production market and provides them information on key market drivers, restraints, challenges, and opportunities.

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Product Code: SE 8136

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 STUDY SCOPE
    • 1.3.1 MARKETS COVERED
    • FIGURE 1 VIRTUAL PRODUCTION MARKET SEGMENTATION
    • 1.3.2 GEOGRAPHIC SCOPE
    • 1.3.3 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
  • 1.5 UNIT CONSIDERED
  • 1.6 LIMITATIONS
  • 1.7 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 2 VIRTUAL PRODUCTION MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY AND PRIMARY RESEARCH
    • 2.1.2 SECONDARY DATA
      • 2.1.2.1 List of key secondary sources
      • 2.1.2.2 Key data from secondary sources
    • 2.1.3 PRIMARY DATA
      • 2.1.3.1 Breakdown of primaries
    • FIGURE 3 BREAKDOWN OF PRIMARIES
      • 2.1.3.2 List of key primary interview participants
      • 2.1.3.3 Key data from primary sources
      • 2.1.3.4 Key industry insights
  • 2.2 FACTOR ANALYSIS
    • 2.2.1 SUPPLY-SIDE ANALYSIS
    • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY-SIDE ANALYSIS) - REVENUE GENERATED BY COMPANIES FROM SALES OF PRODUCTS OFFERED IN VIRTUAL PRODUCTION MARKET
    • 2.2.2 DEMAND-SIDE ANALYSIS
    • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND-SIDE ANALYSIS)
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS
    • 2.3.1 BOTTOM-UP APPROACH
    • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH
    • 2.3.2 TOP-DOWN APPROACH
    • FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH
    • 2.3.3 GROWTH PROJECTIONS AND FORECAST ASSUMPTIONS
    • TABLE 1 MARKET GROWTH ASSUMPTIONS
  • 2.4 MARKET BREAKDOWN AND DATA TRIANGULATION
    • FIGURE 9 VIRTUAL PRODUCTION MARKET: DATA TRIANGULATION
  • 2.5 RESEARCH ASSUMPTIONS
    • TABLE 2 KEY ASSUMPTIONS: MACROECONOMIC AND MICROECONOMIC ENVIRONMENT
  • 2.6 RISK ASSESSMENT
    • TABLE 3 RISK ASSESSMENT: VIRTUAL PRODUCTION MARKET

3 EXECUTIVE SUMMARY

    • FIGURE 10 VIRTUAL PRODUCTION MARKET GROWTH PROJECTION IN REALISTIC SCENARIO
    • FIGURE 11 SOFTWARE OFFERING SEGMENT TO ACCOUNT FOR LARGEST SHARE OF VIRTUAL PRODUCTION MARKET IN 2027
    • FIGURE 12 PRODUCTION TYPE SEGMENT TO DRIVE GROWTH OF VIRTUAL PRODUCTION MARKET DURING FORECAST PERIOD
    • FIGURE 13 TELEVISION SERIES END USER SEGMENT TO GROW AT HIGHEST CAGR IN VIRTUAL PRODUCTION MARKET FROM 2022 TO 2027
    • FIGURE 14 ASIA PACIFIC TO BE FASTEST-GROWING VIRTUAL PRODUCTION MARKET DURING FORECAST PERIOD

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR MARKET PLAYERS
    • FIGURE 15 RISING DEMAND FOR VISUAL EFFECTS IN MOVIE PRODUCTION TO FUEL MARKET GROWTH DURING FORECAST PERIOD
  • 4.2 VIRTUAL PRODUCTION MARKET, BY OFFERING
    • FIGURE 16 SOFTWARE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • 4.3 VIRTUAL PRODUCTION MARKET, BY TYPE
    • FIGURE 17 POST-PRODUCTION SEGMENT ESTIMATED TO ACCOUNT FOR LARGEST SHARE OF GLOBAL VIRTUAL PRODUCTION MARKET IN 2022
  • 4.4 VIRTUAL PRODUCTION MARKET, BY COUNTRY
    • FIGURE 18 MARKET IN CHINA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
  • 4.5 VIRTUAL PRODUCTION MARKET, BY REGION
    • FIGURE 19 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE OF GLOBAL VIRTUAL PRODUCTION MARKET IN 2027

5 MARKET OVERVIEW

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 20 VIRTUAL PRODUCTION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Growing demand for visual effects in movie and television industries
      • 5.2.1.2 Increasing implementation of LED wall technology
      • 5.2.1.3 Rising demand due to pandemic
    • FIGURE 21 DRIVERS AND THEIR IMPACT ON VIRTUAL PRODUCTION MARKET
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Lack of skilled professionals
      • 5.2.2.2 High capital expenditure for initial set-up
    • FIGURE 22 RESTRAINTS AND THEIR IMPACT ON VIRTUAL PRODUCTION MARKET
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Rising trend in OTT platforms
    • FIGURE 23 ORIGINAL CONTENT EXPENDITURE BY KEY OTTS (2017-2021)
      • 5.2.3.2 Establishment of new virtual production studios
    • FIGURE 24 OPPORTUNITIES AND THEIR IMPACT ON VIRTUAL PRODUCTION MARKET
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Problems faced in virtual production LED screens
    • FIGURE 25 CHALLENGES AND THEIR IMPACT ON VIRTUAL PRODUCTION MARKET
  • 5.3 SUPPLY CHAIN ANALYSIS
    • FIGURE 26 VIRTUAL PRODUCTION MARKET: SUPPLY CHAIN
    • TABLE 4 VIRTUAL PRODUCTION MARKET: ECOSYSTEM
  • 5.4 VIRTUAL PRODUCTION MARKET ECOSYSTEM
    • FIGURE 27 ECOSYSTEM OF VIRTUAL PRODUCTION
  • 5.5 AVERAGE SELLING PRICES OF OFFERINGS OF KEY PLAYERS, BY HARDWARE
    • 5.5.1 AVERAGE SELLING PRICE TRENDS
    • TABLE 5 AVERAGE SELLING PRICES OF OVERALL VIRTUAL PRODUCTION HARDWARE SYSTEMS (USD THOUSANDS)
    • FIGURE 28 AVERAGE PRICE TRENDS: VIRTUAL PRODUCTION HARDWARE SYSTEMS
  • 5.6 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS
    • 5.6.1 REVENUE SHIFT AND NEW REVENUE POCKETS FOR MARKET PLAYERS
    • FIGURE 29 REVENUE SHIFT IN VIRTUAL PRODUCTION MARKET
  • 5.7 KEY TECHNOLOGY TRENDS
    • 5.7.1 VFX
    • 5.7.2 CGI
  • 5.8 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 6 VIRTUAL PRODUCTION MARKET: PORTER'S FIVE FORCES ANALYSIS
    • FIGURE 30 PORTER'S FIVE FORCES ANALYSIS
    • 5.8.1 THREAT OF NEW ENTRANTS
    • 5.8.2 THREAT OF SUBSTITUTES
    • 5.8.3 BARGAINING POWER OF SUPPLIERS
    • 5.8.4 BARGAINING POWER OF BUYERS
    • 5.8.5 INTENSITY OF COMPETITIVE RIVALRY
  • 5.9 KEY STAKEHOLDERS AND BUYING CRITERIA
    • 5.9.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • FIGURE 31 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE END USERS
    • TABLE 7 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS (%)
    • 5.9.2 BUYING CRITERIA
    • FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE END USERS
    • TABLE 8 KEY BUYING CRITERIA FOR TOP THREE END USERS
  • 5.10 CASE STUDIES
    • 5.10.1 EFFECTIVE USE OF VIRTUAL PRODUCTION FOR STREAMING BMW BERLIN MARATHON
    • 5.10.2 TRANSFORMATION OF LOCATION-BASED SHOOT TO VIRTUAL PRODUCTION STUDIO SHOOT
  • 5.11 TRADE ANALYSIS
    • 5.11.1 IMPORT SCENARIO
    • TABLE 9 IMPORT DATA, BY COUNTRY, 2017-2021 (USD MILLION)
    • 5.11.2 EXPORT SCENARIO
    • TABLE 10 EXPORT DATA, BY COUNTRY, 2017-2021 (USD MILLION)
  • 5.12 PATENT ANALYSIS, 2012-2022
    • FIGURE 33 NUMBER OF PATENTS GRANTED FOR VIRTUAL PRODUCTION PRODUCTS, 2012-2022
    • FIGURE 34 REGIONAL ANALYSIS OF PATENTS GRANTED FOR VIRTUAL PRODUCTION PRODUCTS, 2021
    • TABLE 11 LIST OF SOME PATENTS PERTAINING TO VIRTUAL PRODUCTION, 2020-2021
  • 5.13 KEY CONFERENCES AND EVENTS, 2022-2023
    • TABLE 12 VIRTUAL PRODUCTION MARKET: DETAILED LIST OF CONFERENCES & EVENTS
  • 5.14 TARIFF AND REGULATORY LANDSCAPE
    • 5.14.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 13 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 14 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 15 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • TABLE 16 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
    • 5.14.2 TARIFFS AND REGULATIONS
      • 5.14.2.1 Tariffs
      • 5.14.2.2 Regulations
      • 5.14.2.3 Standards

6 VIRTUAL PRODUCTION MARKET, BY OFFERING

  • 6.1 INTRODUCTION
    • FIGURE 35 VIRTUAL PRODUCTION MARKET, BY OFFERING
    • FIGURE 36 SOFTWARE TO DOMINATE VIRTUAL PRODUCTION MARKET IN 2027
    • TABLE 17 VIRTUAL PRODUCTION MARKET, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 18 VIRTUAL PRODUCTION MARKET, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 19 VIRTUAL PRODUCTION MARKET, BY HARDWARE OFFERING, 2018-2021 (THOUSAND UNITS)
    • TABLE 20 VIRTUAL PRODUCTION MARKET, BY HARDWARE OFFERING, 2022-2027 (THOUSAND UNITS)
  • 6.2 HARDWARE
    • 6.2.1 SIGNIFICANT DEMAND FOR SPECIALIZED HARDWARE IN VIRTUAL PRODUCTION MARKET
    • TABLE 21 VIRTUAL PRODUCTION HARDWARE OFFERINGS, BY COMPANY
    • TABLE 22 VIRTUAL PRODUCTION MARKET FOR HARDWARE, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 23 VIRTUAL PRODUCTION MARKET FOR HARDWARE, BY REGION, 2022-2027 (USD MILLION)
  • 6.3 SOFTWARE
    • 6.3.1 SOFTWARE SEGMENT DOMINATES VIRTUAL PRODUCTION MARKET
    • TABLE 24 VIRTUAL PRODUCTION SOFTWARE OFFERING, BY COMPANY
    • TABLE 25 VIRTUAL PRODUCTION MARKET FOR SOFTWARE, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 26 VIRTUAL PRODUCTION MARKET FOR SOFTWARE, BY REGION, 2022-2027 (USD MILLION)
  • 6.4 SERVICES
    • 6.4.1 VIRTUAL PRODUCTION SERVICES TO PLAY CRUCIAL ROLE IN PRE-PRODUCTION AND POST-PRODUCTION STAGES
    • TABLE 27 VIRTUAL PRODUCTION SERVICES, BY COMPANY
    • TABLE 28 VIRTUAL PRODUCTION MARKET FOR SERVICES, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 29 VIRTUAL PRODUCTION MARKET FOR SERVICES, BY REGION, 2022-2027 (USD MILLION)

7 VIRTUAL PRODUCTION MARKET, BY TYPE

  • 7.1 INTRODUCTION
    • FIGURE 37 VIRTUAL PRODUCTION MARKET, BY TYPE
    • FIGURE 38 STEPS IN UTILIZATION OF VIRTUAL PRODUCTION, BY TYPE
    • FIGURE 39 POST-PRODUCTION SEGMENT TO ACCOUNT FOR LARGEST SHARE OF VIRTUAL PRODUCTION MARKET IN 2027
    • TABLE 30 VIRTUAL PRODUCTION MARKET, BY TYPE, 2018-2021 (USD MILLION)
    • TABLE 31 VIRTUAL PRODUCTION MARKET, BY TYPE, 2022-2027 (USD MILLION)
  • 7.2 PRE-PRODUCTION
    • 7.2.1 PRE-PRODUCTION SERVICES HELP ACHIEVE RIGHT VISION
  • 7.3 PRODUCTION
    • 7.3.1 DIFFERENT STRATEGIES OF KEY PLAYERS EXPECTED TO ACCELERATE PRODUCTION SEGMENT
  • 7.4 POST-PRODUCTION
    • 7.4.1 POST-PRODUCTION SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE

8 VIRTUAL PRODUCTION MARKET, BY END USER

  • 8.1 INTRODUCTION
    • FIGURE 40 VIRTUAL PRODUCTION MARKET, BY END USER
    • FIGURE 41 MOVIES END USER SEGMENT TO LEAD VIRTUAL PRODUCTION MARKET IN 2027
    • TABLE 32 VIRTUAL PRODUCTION MARKET, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 33 VIRTUAL PRODUCTION MARKET, BY END USER, 2022-2027 (USD MILLION)
  • 8.2 MOVIES
    • 8.2.1 MOVIES SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE
    • TABLE 34 VIRTUAL PRODUCTION MARKET FOR MOVIES, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 35 VIRTUAL PRODUCTION MARKET FOR MOVIES, BY REGION, 2022-2027 (USD MILLION)
  • 8.3 TELEVISION SERIES
    • 8.3.1 ADVENT OF OTT PLATFORMS CREATES OPPORTUNITIES FOR MARKET PLAYERS
    • TABLE 36 VIRTUAL PRODUCTION MARKET FOR TELEVISION SERIES, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 37 VIRTUAL PRODUCTION MARKET FOR TELEVISION SERIES, BY REGION, 2022-2027 (USD MILLION)
  • 8.4 COMMERCIAL ADVERTISEMENTS
    • 8.4.1 CREATIVE RESULTS AT LOWER BUDGETS TO HELP ATTRACT USERS
    • TABLE 38 VIRTUAL PRODUCTION MARKET FOR COMMERCIAL ADVERTISEMENTS, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 39 VIRTUAL PRODUCTION MARKET FOR COMMERCIAL ADVERTISEMENTS, BY REGION, 2022-2027 (USD MILLION)
  • 8.5 ONLINE VIDEOS
    • 8.5.1 POPULARITY OF ON-DEMAND VIDEO CONTENT TO BOOST ONLINE VIDEOS SEGMENT
    • TABLE 40 VIRTUAL PRODUCTION MARKET FOR ONLINE VIDEOS, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 41 VIRTUAL PRODUCTION MARKET FOR ONLINE VIDEOS, BY REGION, 2022-2027 (USD MILLION)
  • 8.6 OTHERS
    • TABLE 42 VIRTUAL PRODUCTION MARKET FOR OTHERS, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 43 VIRTUAL PRODUCTION MARKET FOR OTHERS, BY REGION, 2022-2027 (USD MILLION)

9 VIRTUAL PRODUCTION MARKET, BY REGION

  • 9.1 INTRODUCTION
    • FIGURE 42 VIRTUAL PRODUCTION MARKET, BY REGION
    • FIGURE 43 NORTH AMERICA ESTIMATED TO ACCOUNT FOR LARGEST SHARE OF VIRTUAL PRODUCTION MARKET IN 2022
    • TABLE 44 VIRTUAL PRODUCTION MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 45 VIRTUAL PRODUCTION MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.2 NORTH AMERICA
    • FIGURE 44 SNAPSHOT OF VIRTUAL PRODUCTION MARKET IN NORTH AMERICA
    • TABLE 46 VIRTUAL PRODUCTION MARKET IN NORTH AMERICA, BY COUNTRY, 2018-2021 (USD MILLION)
    • TABLE 47 VIRTUAL PRODUCTION MARKET IN NORTH AMERICA, BY COUNTRY, 2022-2027 (USD MILLION)
    • TABLE 48 VIRTUAL PRODUCTION MARKET IN NORTH AMERICA, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 49 VIRTUAL PRODUCTION MARKET IN NORTH AMERICA, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 50 VIRTUAL PRODUCTION MARKET IN NORTH AMERICA, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 51 VIRTUAL PRODUCTION MARKET IN NORTH AMERICA, BY END USER, 2022-2027 (USD MILLION)
    • 9.2.1 US
      • 9.2.1.1 Presence of largest film industry
    • TABLE 52 VIRTUAL PRODUCTION MARKET IN US, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 53 VIRTUAL PRODUCTION MARKET IN US, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 54 VIRTUAL PRODUCTION MARKET IN US, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 55 VIRTUAL PRODUCTION MARKET IN US, BY END USER, 2022-2027 (USD MILLION)
    • 9.2.2 CANADA
      • 9.2.2.1 Consistent demand for larger virtual production studios
    • TABLE 56 VIRTUAL PRODUCTION MARKET IN CANADA, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 57 VIRTUAL PRODUCTION MARKET IN CANADA, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 58 VIRTUAL PRODUCTION MARKET IN CANADA, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 59 VIRTUAL PRODUCTION MARKET IN CANADA, BY END USER, 2022-2027 (USD MILLION)
    • 9.2.3 MEXICO
      • 9.2.3.1 Growing Mexican film and the television industry
    • TABLE 60 VIRTUAL PRODUCTION MARKET IN MEXICO, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 61 VIRTUAL PRODUCTION MARKET IN MEXICO, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 62 VIRTUAL PRODUCTION MARKET IN MEXICO, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 63 VIRTUAL PRODUCTION MARKET IN MEXICO, BY END USER, 2022-2027 (USD MILLION)
  • 9.3 EUROPE
    • FIGURE 45 SNAPSHOT OF VIRTUAL PRODUCTION MARKET IN EUROPE
    • TABLE 64 VIRTUAL PRODUCTION MARKET IN EUROPE, BY COUNTRY, 2018-2021 (USD MILLION)
    • TABLE 65 VIRTUAL PRODUCTION MARKET IN EUROPE, BY COUNTRY, 2022-2027 (USD MILLION)
    • TABLE 66 VIRTUAL PRODUCTION MARKET IN EUROPE, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 67 VIRTUAL PRODUCTION MARKET IN EUROPE, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 68 VIRTUAL PRODUCTION MARKET IN EUROPE, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 69 VIRTUAL PRODUCTION MARKET IN EUROPE, BY END USER, 2022-2027 (USD MILLION)
    • 9.3.1 UK
      • 9.3.1.1 Increased spending on film and high-end television production
    • TABLE 70 VIRTUAL PRODUCTION MARKET IN UK, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 71 VIRTUAL PRODUCTION MARKET IN UK, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 72 VIRTUAL PRODUCTION MARKET IN UK, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 73 VIRTUAL PRODUCTION MARKET IN UK, BY END USER, 2022-2027 (USD MILLION)
    • 9.3.2 GERMANY
      • 9.3.2.1 Ranks second in European virtual production market
    • TABLE 74 VIRTUAL PRODUCTION MARKET IN GERMANY, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 75 VIRTUAL PRODUCTION MARKET IN GERMANY, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 76 VIRTUAL PRODUCTION MARKET IN GERMANY, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 77 VIRTUAL PRODUCTION MARKET IN GERMANY, BY END USER, 2022-2027 (USD MILLION)
    • 9.3.3 FRANCE
      • 9.3.3.1 Increased production and investments in French cinema
    • TABLE 78 VIRTUAL PRODUCTION MARKET IN FRANCE, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 79 VIRTUAL PRODUCTION MARKET IN FRANCE, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 80 VIRTUAL PRODUCTION MARKET IN FRANCE, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 81 VIRTUAL PRODUCTION MARKET IN FRANCE, BY END USER, 2022-2027 (USD MILLION)
    • 9.3.4 REST OF EUROPE
    • TABLE 82 VIRTUAL PRODUCTION MARKET IN REST OF EUROPE, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 83 VIRTUAL PRODUCTION MARKET IN REST OF EUROPE, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 84 VIRTUAL PRODUCTION MARKET IN REST OF EUROPE, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 85 VIRTUAL PRODUCTION MARKET IN REST OF EUROPE, BY END USER, 2022-2027 (USD MILLION)
  • 9.4 ASIA PACIFIC
    • FIGURE 46 SNAPSHOT OF VIRTUAL PRODUCTION MARKET IN ASIA PACIFIC
    • TABLE 86 VIRTUAL PRODUCTION MARKET IN ASIA PACIFIC, BY COUNTRY, 2018-2021 (USD MILLION)
    • TABLE 87 VIRTUAL PRODUCTION MARKET IN ASIA PACIFIC, BY COUNTRY, 2022-2027 (USD MILLION)
    • TABLE 88 VIRTUAL PRODUCTION MARKET IN ASIA PACIFIC, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 89 VIRTUAL PRODUCTION MARKET IN ASIA PACIFIC, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 90 VIRTUAL PRODUCTION MARKET IN ASIA PACIFIC, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 91 VIRTUAL PRODUCTION MARKET IN ASIA PACIFIC, BY END USER, 2022-2027 (USD MILLION)
    • 9.4.1 CHINA
      • 9.4.1.1 China to dominate market in Asia Pacific during forecast period
    • TABLE 92 VIRTUAL PRODUCTION MARKET IN CHINA, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 93 VIRTUAL PRODUCTION MARKET IN CHINA, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 94 VIRTUAL PRODUCTION MARKET IN CHINA, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 95 VIRTUAL PRODUCTION MARKET IN CHINA, BY END USER, 2022-2027 (USD MILLION)
    • 9.4.2 JAPAN
      • 9.4.2.1 Ranks second in Asia Pacific virtual production market
    • TABLE 96 VIRTUAL PRODUCTION MARKET IN JAPAN, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 97 VIRTUAL PRODUCTION MARKET IN JAPAN, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 98 VIRTUAL PRODUCTION MARKET IN JAPAN, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 99 VIRTUAL PRODUCTION MARKET IN JAPAN, BY END USER, 2022-2027 (USD MILLION)
    • 9.4.3 SOUTH KOREA
      • 9.4.3.1 Rising OTT adoption to boost market
    • TABLE 100 VIRTUAL PRODUCTION MARKET IN SOUTH KOREA, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 101 VIRTUAL PRODUCTION MARKET IN SOUTH KOREA, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 102 VIRTUAL PRODUCTION MARKET IN SOUTH KOREA, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 103 VIRTUAL PRODUCTION MARKET IN SOUTH KOREA, BY END USER, 2022-2027 (USD MILLION)
    • 9.4.4 INDIA
      • 9.4.4.1 Increasing collaborations to launch new virtual production studios to boost market
    • TABLE 104 VIRTUAL PRODUCTION MARKET IN INDIA, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 105 VIRTUAL PRODUCTION MARKET IN INDIA, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 106 VIRTUAL PRODUCTION MARKET IN INDIA, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 107 VIRTUAL PRODUCTION MARKET IN INDIA, BY END USER, 2022-2027 (USD MILLION)
    • 9.4.5 REST OF ASIA PACIFIC
    • TABLE 108 VIRTUAL PRODUCTION MARKET IN REST OF ASIA PACIFIC, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 109 VIRTUAL PRODUCTION MARKET IN REST OF ASIA PACIFIC, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 110 VIRTUAL PRODUCTION MARKET IN REST OF ASIA PACIFIC, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 111 VIRTUAL PRODUCTION MARKET IN REST OF ASIA PACIFIC, BY END USER, 2022-2027 (USD MILLION)
  • 9.5 REST OF THE WORLD (ROW)
    • TABLE 112 VIRTUAL PRODUCTION MARKET IN REST OF THE WORLD, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 113 VIRTUAL PRODUCTION MARKET IN REST OF THE WORLD, BY REGION, 2022-2027 (USD MILLION)
    • TABLE 114 VIRTUAL PRODUCTION MARKET IN REST OF THE WORLD, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 115 VIRTUAL PRODUCTION MARKET IN REST OF THE WORLD, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 116 VIRTUAL PRODUCTION MARKET IN REST OF THE WORLD, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 117 VIRTUAL PRODUCTION MARKET IN REST OF THE WORLD, BY END USER, 2022-2027 (USD MILLION)
    • 9.5.1 SOUTH AMERICA
      • 9.5.1.1 Growing film industry to boost adoption of virtual production
    • TABLE 118 VIRTUAL PRODUCTION MARKET IN SOUTH AMERICA, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 119 VIRTUAL PRODUCTION MARKET IN SOUTH AMERICA, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 120 VIRTUAL PRODUCTION MARKET IN SOUTH AMERICA, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 121 VIRTUAL PRODUCTION MARKET IN SOUTH AMERICA, BY END USER, 2022-2027 (USD MILLION)
    • 9.5.2 MIDDLE EAST & AFRICA
      • 9.5.2.1 Middle East & Africa to account for larger share of market in Rest of the World
    • TABLE 122 VIRTUAL PRODUCTION MARKET IN MIDDLE EAST & AFRICA, BY OFFERING, 2018-2021 (USD MILLION)
    • TABLE 123 VIRTUAL PRODUCTION MARKET IN MIDDLE EAST & AFRICA, BY OFFERING, 2022-2027 (USD MILLION)
    • TABLE 124 VIRTUAL PRODUCTION MARKET IN MIDDLE EAST & AFRICA, BY END USER, 2018-2021 (USD MILLION)
    • TABLE 125 VIRTUAL PRODUCTION MARKET IN MIDDLE EAST & AFRICA, BY END USER, 2022-2027 (USD MILLION)

10 COMPETITIVE LANDSCAPE

  • 10.1 VIRTUAL PRODUCTION OVERVIEW
  • 10.2 MARKET EVALUATION FRAMEWORK
    • TABLE 126 OVERVIEW OF STRATEGIES DEPLOYED BY KEY VIRTUAL PRODUCTION COMPANIES
    • 10.2.1 PRODUCT PORTFOLIO
    • 10.2.2 REGIONAL FOCUS
    • 10.2.3 MANUFACTURING FOOTPRINT
    • 10.2.4 ORGANIC/INORGANIC STRATEGIES
  • 10.3 MARKET SHARE ANALYSIS, 2021
    • TABLE 127 VIRTUAL PRODUCTION MARKET: MARKET SHARE ANALYSIS (2021)
  • 10.4 FIVE-YEAR COMPANY REVENUE ANALYSIS
    • FIGURE 47 FIVE-YEAR REVENUE ANALYSIS OF TOP FIVE PLAYERS IN VIRTUAL PRODUCTION MARKET, 2017 TO 2021
  • 10.5 KEY COMPANY EVALUATION QUADRANT
    • 10.5.1 STARS
    • 10.5.2 EMERGING LEADERS
    • 10.5.3 PERVASIVE PLAYERS
    • 10.5.4 PARTICIPANTS
    • FIGURE 48 VIRTUAL PRODUCTION MARKET: COMPANY EVALUATION QUADRANT, 2021
  • 10.6 COMPANY FOOTPRINT
    • TABLE 128 COMPANY FOOTPRINT
    • TABLE 129 COMPANY-WISE OFFERING FOOTPRINT
    • TABLE 130 COMPANY-WISE END USER FOOTPRINT
    • TABLE 131 COMPANY-WISE REGION FOOTPRINT
  • 10.7 COMPETITIVE SCENARIOS AND TRENDS
    • 10.7.1 PRODUCT LAUNCHES
    • TABLE 132 PRODUCT LAUNCHES, JANUARY 2021 AND JANUARY 2022
    • 10.7.2 DEALS
    • TABLE 133 DEALS, JANUARY 2021 AND JANUARY 2022
    • 10.7.3 OTHERS
    • TABLE 134 CONTRACTS AND EXPANSIONS, JANUARY 2020 AND JANUARY 2022

11 COMPANY PROFILES

  • 11.1 KEY COMPANIES
  • (Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))**
    • 11.1.1 ADOBE INC.
    • TABLE 135 ADOBE INC.: BUSINESS OVERVIEW
    • FIGURE 49 ADOBE INC.: COMPANY SNAPSHOT
    • TABLE 136 ADOBE INC.: PRODUCTS OFFERED
    • TABLE 137 ADOBE INC.: PRODUCT LAUNCHES
    • TABLE 138 ADOBE INC.: DEALS
    • 11.1.2 NVIDIA CORPORATION
    • TABLE 139 NVIDIA CORPORATION: BUSINESS OVERVIEW
    • FIGURE 50 NVIDIA CORPORATION: COMPANY SNAPSHOT
    • TABLE 140 NVIDIA CORPORATION: PRODUCTS OFFERED
    • TABLE 141 NVIDIA CORPORATION: PRODUCT LAUNCHES
    • 11.1.3 SONY GROUP
    • TABLE 142 SONY GROUP: BUSINESS OVERVIEW
    • FIGURE 51 SONY GROUP: COMPANY SNAPSHOT
    • TABLE 143 SONY GROUP: PRODUCTS OFFERED
    • TABLE 144 SONY GROUP: PRODUCT LAUNCHES
    • TABLE 145 SONY GROUP: DEALS
    • TABLE 146 SONY GROUP: OTHERS
    • 11.1.4 AUTODESK, INC.
    • TABLE 147 AUTODESK, INC.: BUSINESS OVERVIEW
    • FIGURE 52 AUTODESK, INC.: COMPANY SNAPSHOT
    • TABLE 148 AUTODESK, INC.: PRODUCTS OFFERED
    • TABLE 149 AUTODESK, INC.: DEALS
    • 11.1.5 TECHNICOLOR
    • TABLE 150 TECHNICOLOR: BUSINESS OVERVIEW
    • FIGURE 53 TECHNICOLOR: COMPANY SNAPSHOT
    • TABLE 151 TECHNICOLOR: PRODUCTS OFFERED
    • TABLE 152 TECHNICOLOR: DEALS
    • TABLE 153 TECHNICOLOR: OTHERS
    • 11.1.6 HTC CORPORATION
    • TABLE 154 HTC CORPORATION: BUSINESS OVERVIEW
    • FIGURE 54 HTC CORPORATION: COMPANY SNAPSHOT
    • TABLE 155 HTC CORPORATION: PRODUCTS OFFERED
    • TABLE 156 HTC CORPORATION: PRODUCT LAUNCHES
    • 11.1.7 VICON MOTION SYSTEMS LTD
    • TABLE 157 VICON MOTION SYSTEMS LTD: BUSINESS OVERVIEW
    • FIGURE 55 VICON MOTION SYSTEMS LTD: COMPANY SNAPSHOT
    • TABLE 158 VICON MOTION SYSTEMS LTD: PRODUCTS OFFERED
    • TABLE 159 VICON MOTION SYSTEMS LTD: PRODUCT LAUNCHES
    • TABLE 160 VICON MOTION SYSTEMS LTD: DEALS
    • TABLE 161 VICON MOTION SYSTEMS LTD: OTHERS
    • 11.1.8 SIDEFX
    • TABLE 162 SIDEFX: BUSINESS OVERVIEW
    • TABLE 163 SIDEFX: PRODUCTS OFFERED
    • TABLE 164 SIDEFX: PRODUCT LAUNCHES
    • 11.1.9 EPIC GAMES
    • TABLE 165 EPIC GAMES: BUSINESS OVERVIEW
    • TABLE 166 EPIC GAMES: PRODUCTS OFFERED
    • TABLE 167 EPIC GAMES: PRODUCT LAUNCHES
    • 11.1.10 MO-SYS ENGINEERING LTD.
    • TABLE 168 MO-SYS ENGINEERING LTD.: BUSINESS OVERVIEW
    • TABLE 169 MO-SYS ENGINEERING LTD.: PRODUCTS OFFERED
    • TABLE 170 MO-SYS ENGINEERING LTD.: PRODUCT LAUNCHES
    • TABLE 171 MO-SYS ENGINEERING LTD.: DEALS
    • 11.1.11 PERFORCE SOFTWARE, INC.
    • TABLE 172 PERFORCE SOFTWARE, INC.: BUSINESS OVERVIEW
    • TABLE 173 PERFORCE SOFTWARE, INC.: PRODUCTS OFFERED
    • TABLE 174 PERFORCE SOFTWARE, INC.: DEALS
    • 11.1.12 THE WALT DISNEY COMPANY
    • TABLE 175 THE WALT DISNEY COMPANY: BUSINESS OVERVIEW
    • FIGURE 56 THE WALT DISNEY COMPANY: COMPANY SNAPSHOT
    • TABLE 176 THE WALT DISNEY COMPANY: PRODUCTS OFFERED
    • TABLE 177 THE WALT DISNEY COMPANY: PRODUCT LAUNCHES
  • 11.2 OTHER PLAYERS
    • 11.2.1 DNEG
    • TABLE 178 DNEG: COMPANY OVERVIEW
    • 11.2.2 TILTLABS
    • TABLE 179 TILTLABS: COMPANY OVERVIEW
    • 11.2.3 PLANAR SYSTEMS, INC.
    • TABLE 180 PLANAR SYSTEMS, INC.: COMPANY OVERVIEW
    • 11.2.4 VIRSABI
    • TABLE 181 VIRSABI: COMPANY OVERVIEW
    • 11.2.5 PRODUCTION RESOURCE GROUP, LLC
    • TABLE 182 PRODUCTION RESOURCE GROUP, LLC: COMPANY OVERVIEW
    • 11.2.6 DIMENSION
    • TABLE 183 DIMENSION: COMPANY OVERVIEW
    • 11.2.7 RECODE XR STUDIO
    • TABLE 184 RECODE XR STUDIO: COMPANY OVERVIEW
    • 11.2.8 VŪ TECHNOLOGIES
    • TABLE 185 VŪ TECHNOLOGIES: COMPANY OVERVIEW
    • 11.2.9 80SIX LTD.
    • TABLE 186 80SIX LTD.: COMPANY OVERVIEW
    • 11.2.10 ROE VISUAL
    • TABLE 187 ROE VISUAL: COMPANY OVERVIEW
    • 11.2.11 BORIS FX, INC.
    • TABLE 188 BORIS FX, INC.: COMPANY OVERVIEW
    • 11.2.12 INSTA360
    • TABLE 189 INSTA360: COMPANY OVERVIEW
    • 11.2.13 360RIZE
    • TABLE 190 360RIZE: COMPANY OVERVIEW
    • 11.2.14 WETA FX
    • TABLE 191 WETA FX: COMPANY OVERVIEW
  • *Details on Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.

12 APPENDIX

  • 12.1 DISCUSSION GUIDE
  • 12.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 12.3 CUSTOMIZATION OPTIONS
  • 12.4 RELATED REPORTS
  • 12.5 AUTHOR DETAILS
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