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Market Research Report

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019

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Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment (On-Premises, Hosted) - Global Forecast to 2019
Published: December 1, 2014 Content info: 137 Pages
Description

The marketing analytics market is setting a positive market trend. It provides various benefits such as increased customer traffic, less time to create awareness of new products and services, and better manageability of online marketing program. The marketing analytics software offers an increased capability of solution to handle more number of customer transactions.

One of the major forces that are driving the marketing analytics software market is the increasing trend of traffic analysis on the online marketing activities. The marketing analytics software is becoming an integrated component in most business organizations. It is currently an essential feature for customer's experience on online marketing activities and also changes the way in which enterprises deals with partners and suppliers as well as empowers their workforce with access to information and services.

The major restraints in this market are installation cost of marketing analytics software and easy availability of open-source solutions. These are the major factors which are restricting the growth of marketing analytics software market. Besides, there are a few challenges that are lack of awareness about marketing analytics software, lack of system integration in order to deploy the software, and lack of skilled labours to operate marketing analytics software.

There are various assumptions that have been taken into consideration for market sizing and forecasting exercise. Few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are not expected to seriously affect the forecasts in the emerging LA regions.

The report will help the market leaders/new entrants in this market in the following ways:

  • 1. This report segments the market into application in marketing methods, deployment modes, and end users comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the different verticals and regions.
  • 2. This report will help in better understanding of the competitor and gain more insights to better position one's business. There is a separate section on competitive landscape, which includes competitor ecosystem and competitor portfolio comparison. Besides, there are company profiles of top ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
  • 3. The report helps in understanding the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
Product Code: TC 2943

Table of Contents

1. Introduction

  • 1.1. Objectives of the Study
  • 1.2. Markets Covered
  • 1.3. Stakeholders
  • 1.4. Market Scope
  • 1.5. Year
  • 1.6. Currency
  • 1.7. Limitation

2. Research Methodology

  • 2.1. Description of Markting Analytics Software Demand-Side Analysis
    • 2.1.1. Increase in Social Media Channels
    • 2.1.2. Need to Calculate MROI
    • 2.1.3. Increase in Budgets for the Marketing Analytics Software
    • 2.1.4. Need to Understand Customer Behavior
  • 2.2. Market Size Estimation
  • 2.3. Market Breakdown & Data Triangulation
  • 2.4. Market Share Estimation
    • 2.4.1. Key Data Taken From Secondary Sources
    • 2.4.2. Key Data From Primary Sources
    • 2.4.3. Assumptions

3. Executive Summary

4. Premium Insights

  • 4.1. Attractive Market Opportunities in Marketing Analytics Software
  • 4.2. Marketing Analytics Software: -
  • Three Applications Segments
  • 4.3. North America Commands Over Two-Fifth of the Market Share
  • 4.4. Marketing Analytics Software: Five Regions
  • 4.5. Life Cycle Analysis, - By Region
  • 4.6. Market Chasm Analysis

5. Market Overview

  • 5.1. Introduction
  • 5.2. Evolution
  • 5.3. Market Segmentation
    • 5.3.1. Marketing Analytics Software, By Application
    • 5.3.2. Marketing Analytics Software, By Vertical
    • 5.3.3. Marketing Analytics Software, By Deployment Model
    • 5.3.4. Marketing Analytics Software, By End User
  • 5.4. Market Dynamic
    • 5.4.1. Drivers
      • 5.4.1.1. Increase in Social Media Channels
      • 5.4.1.2. Increase in Need to Calculate MROI
      • 5.4.1.3. Increase in Budget for Marketing Analytics Software
      • 5.4.1.4. Need to Understand Customer Behavior
    • 5.4.2. Restraint
      • 5.4.2.1. Cost of Deploying Marketing Analytics Software
      • 5.4.2.2. Easy Availability of Open Source Solution
    • 5.4.3. Opportunity
      • 5.4.3.1. Increase in Adoption of Cloud-Based Technology
      • 5.4.3.2. Increase in Trend of Marketing Analytics
    • 5.4.4. Challenges
      • 5.4.4.1. Lack of Awareness
      • 5.4.4.2. Lack of System Integration
      • 5.4.4.3. Lack of Skill

6. Industry Trends

  • 6.1. Introduction
  • 6.2. Value Chain Analysis
  • 6.3. Supply Chain Analysis
  • 6.4. Industry Trends
  • 6.5. Porters Five forces Analysis
    • 6.5.1. Threat From New Entrants
    • 6.5.2. Threat From Substitutes
    • 6.5.3. Bargaining Power of Suppliers
    • 6.5.4. Bargaining Power of Buyers
    • 6.5.5. Intensity of Competitive Rivalry
  • 6.6. Strategic Benchmarking
    • 6.6.1. Product Enhancement and Expansion
    • 6.6.2. Mergers & Acquisitions, Strategic Agreement, and Joint Ventures

7. Gobal Marketing Analytics Software Market, By Application

  • 7.1. Introduction
  • 7.2. Social Media Marketing
    • 7.2.1. Market Size and forecast, By Deployment Model
    • 7.2.2. Market Size and forecast, By End User
    • 7.2.3. Market Size and forecast, By Region
  • 7.3. E-Mail Marketing
    • 7.3.1. Market Size and forecast, By Deployment Model
    • 7.3.2. Market Size and forecast, By End User
    • 7.3.3. Market Size and forecast, By Region
  • 7.4. SEO Marketing
    • 7.4.1. Market Size and forecast, By Deployment Model
    • 7.4.2. Market Size and forecast, By End User
    • 7.4.3. Market Size and forecast, By Region
  • 7.5. Pay Per Click Marketing
    • 7.5.1. Market Size and forecast, By Deployment Model
    • 7.5.2. Market Size and forecast, By End User
    • 7.5.3. Market Size and forecast, By Region
  • 7.6. Display Marketing
    • 7.6.1. Market Size and forecast, By Deployment Model
    • 7.6.2. Market Size and forecast, By End User
    • 7.6.3. Market Size and forecast, By Region
  • 7.7. Video Marketing
    • 7.7.1. Market Size and forecast, By Deployment Model
    • 7.7.2. Market Size and forecast, By End User
    • 7.7.3. Market Size and forecast, By Region
  • 7.8. Content Marketing
    • 7.8.1. Market Size and forecast, By Deployment Model
    • 7.8.2. Market Size and forecast, By End User
    • 7.8.3. Market Size and forecast, By Region

8. Global Marketing Analytics Software Market, By Vertical

  • 8.1. Introduction
  • 8.2. Retail
    • 8.2.1. Market Size and forecast, By Application
  • 8.3. Consumer Packaged Goods (CPG)
    • 8.3.1. Market Size and forecast, By Application
  • 8.4. High-Tech Manufacturing
    • 8.4.1. Market Size and forecast, By Application
  • 8.5. Energy and Utility
    • 8.5.1. Market Size and forecast, By Application
  • 8.6. Banking Financial and Insurance (BFSI)
    • 8.6.1. Market Size and forecast, By Application
  • 8.7. Healthcare
    • 8.7.1. Market Size and forecast, By Application
    • 8.8. E-Commerce
    • 8.8.1. Market Size and forecast, By Application
  • 8.9. Media and Entertainment
    • 8.9.1. Market Size and forecast, By Application
  • 8.10. Other Verticals
    • 8.10.1. Market Size and forecast, By Application

9. Global Marketing Analytics Software Market, By Deployment Model

  • 9.1. Introduction
  • 9.2. Cloud
    • 9.2.1. Market Size and forecast, By Application
    • 9.2.2. Market Size and forecast, By Verticals
    • 9.2.3. Market Size and forecast, By End-Users
  • 9.3. On-Premises
    • 9.3.1. Market Size and forecast, By Application
    • 9.3.2. Market Size and forecast, By Verticals
    • 9.3.3. Market Size and forecast, By End-Users

10. Global Marketing Analytics Software Market, By End User

  • 10.1. Introduction
  • 10.2. Small and Medium Businesses (SMBS)
    • 10.2.1. SMBS Market Size, By Application
    • 10.2.2. SMBS Market Size, By Vertical
  • 10.3. Enterprises
    • 10.3.1. Enterprises Market Size, By Application
    • 10.3.2. Enterprises Market Size, By Vertical

11. Geographic Analysis

  • 11.1. Introduction
  • 11.2. North America
    • 11.2.1. Market Size and forecast, By Vertical
    • 11.2.2. Market Size and forecast, By Deployment Model
    • 11.2.3. Market Size and forecast, By End User
  • 11.3. Europe
    • 11.3.1. Market Size and forecast, By Vertical
    • 11.3.2. Market Size and forecast, By Deployment Model
    • 11.3.3. Market Size and forecast, By End User
  • 11.4. Asia-Pacific
    • 11.4.1. Market Size and forecast, By Vertical
    • 11.4.2. Market Size and forecast, By Deployment Model
    • 11.4.3. Market Size and forecast, By End User
  • 11.5. Middle East and Africa
    • 11.5.1. Market Size and forecast, By Vertical
    • 11.5.2. Market Size and forecast, By Deployment Model
    • 11.5.3. Market Size and forecast, By End User
  • 11.6. Latin America
    • 11.6.1. Market Size and forecast, By Vertical
    • 11.6.2. Market Size and forecast, By Deployment Model
    • 1.6.3. Market Size and forecast, By End User

12. Competitive Landscape

  • 12.1. Overview
  • 12.2. Market Share Analysis
  • 12.3. Competitive Situation and Trends
    • 12.3.1. New Product Launches
    • 12.3.2. Agreements, Partnerships, Collaborations, & Joint Ventures
    • 12.3.3. Mergers & Acquisitions
    • 12.3.4. Expansion

13. Competitive Profile

  • 13.1. Introduction
  • 13.2. Adobe Systems Incorporated
    • 13.2.1. Business Overview
    • 13.2.2. Product Portfolio
    • 13.2.3. Key Strategies
    • 13.2.4. Recent Developments
    • 13.2.5. SWOT Analysis
    • 13.2.6. MNM View
  • 13.3. Accenture
    • 13.3.1. Business Overview
    • 13.3.2. Product Portfolio
    • 13.3.3. Key Strategies
    • 13.3.4. Recent Developments
    • 13.3.5. SWOT Analysis
    • 13.3.6. MNM View
  • 13.4. IBM
    • 13.4.1. Business Overview
    • 13.4.2. Product Portfolio
    • 13.4.3. Key Strategies
    • 13.4.4. Recent Developments
    • 13.4.5. SWOT Analysis
    • 13.4.6. MNM View
  • 13.5. Oracle
    • 13.5.1. Business Overview
    • 13.5.2. Product Portfolio
    • 13.5.3. Key Strategies
    • 13.5.4. Recent Developments
    • 13.5.5. SWOT Analysis
    • 13.5.6. MNM View
  • 13.6. Wipro Limited
    • 13.6.1. Business Overview
    • 13.6.2. Product Portfolio
    • 13.6.3. Key Strategies
    • 13.6.4. Recent Developments
    • 13.6.5. SWOT Analysis
    • 13.6.6. MNM View
  • 13.7. Experian
    • 13.7.1. Business Overview
    • 13.7.2. Product Portfolio
    • 13.7.3. Key Strategies
    • 13.7.4. Recent Developments
    • 13.7.5. MNM View
  • 13.8. Harte-Hanks Inc
    • 13.8.1. Business Overview
    • 13.8.2. Product Portfolio
    • 13.8.3. Key Strategies
    • 13.8.4. Recent Developments
    • 13.8.5. MNM View
  • 13.9. Pega-System
    • 13.9.1. Business Overview
    • 13.9.2. Product Portfolio
    • 13.9.3. Key Strategies
    • 13.9.4. Recent Developments
    • 13.9.5. MNM View
  • 13.10. SAS Institute Inc.
    • 13.10.1. Business Overview
    • 13.10.2. Product Portfolio
    • 13.10.3. Key Strategies
    • 13.10.4. Recent Developments
    • 13.10.5. MNM View
  • 13.11. Teradata Corporation
    • 13.11.1. Business Overview
    • 13.11.2. Product Portfolio
    • 13.11.3. Key Strategies
    • 13.11.4. Recent Developments
    • 13.11.5. MNM View

14. Appendix

  • 14.1. Insights of Industry Experts
  • 14.2. Discussion Guide
  • 14.3. Introducing RT: Real - Time Market Intelligence
  • 14.4. Available Customizations
  • 14.5. Related Reports

List of Tables

  • Table 1: Marketing Analytics Software Market Size, 2014-2019 ($Million)
  • Table 2: Increasing Need to Calculate MROI is Propelling the Growth of the Market
  • Table 3: Cost in Order to Deploy Marketing Analytics Software is Hampering the Growth of Marketing Analytics Software
  • Table 4: Increasing Trend of Marketing Analytics Software Will Boost the Market
  • Table 5: Lack of Awareness Among Managers is the Constraint for the Growth of the Market
  • Table 6: Mobile Marketing Analytics is the Leading Trend in the Market
  • Table 7: Marketing Analytics Software Market Size, By Application, 2014-2019 ($Million)
  • Table 8: Social Media Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 9: Social Media Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 10: Social Media Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 11: E-Mail Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 12: E-Mail Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 13: E-Mail Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 14: SEO Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 15: SEO Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 16: SEO Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 17: Pay Per Click Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 18: Pay Per Click Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 19: Pay Per Click Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 20: Display Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 21: Display Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 22: Display Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 23: Video Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 24: Video Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 25: Video Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 26: Content Marketing Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 27: Content Marketing Market Size, By End User, 2014-2019 ($Million)
  • Table 28: Content Marketing Market Size, By Region, 2014-2019 ($Million)
  • Table 29: Marketing Analytics Software Market Size, By Vertical, 2014-2019 ($Million)
  • Table 30: Retail Market Size, By Application, 2014-2019 ($Million)
  • Table 31: Consumer Packaged Goods Market Size, By Application, 2014-2019 ($Million)
  • Table 32: High-Tech Manufacturing Market Size, By Application, 2014-2019 ($Million)
  • Table 33: Energy and Utility Market Size, By Application, 2014-2019 ($Million)
  • Table 34: BFSI Market Size, By Application, 2014-2019 ($Million)
  • Table 35: Healtcare Market Size, By Application, 2014-2019 ($Million)
  • Table 36: E-Commerce Market Size, By Application, 2014-2019 ($Million)
  • Table 37: Media and Entertainment Market Size, By Application, 2014-2019 ($Million)
  • Table 38: Other Verticals Market Size, By Application, 2014-2019 ($Million)
  • Table 39: Marketing Analytics Software Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 40: Cloud Market Size, By Application, 2014-2019 ($Million)
  • Table 41: Cloud Market Size, By Verticals, 2014-2019 ($Million)
  • Table 42: Cloud Market Size, By End-Users, 2014-2019 ($Million)
  • Table 43: On-Premises Market Size, By Application, 2014-2019 ($Million)
  • Table 44: On-Premises Market Size, By Verticals, 2014-2019 ($Million)
  • Table 45: On-Premises Market Size, By End-Users, 2014-2019 ($Million)
  • Table 46: Marketing Analytics Software Market Size, By End User, 2014-2019 ($Million)
  • Table 47: SMBS Market Size, By Application, 2014-2019 ($Million)
  • Table 48: SMBS Market Size, By Vertical, 2014-2019 ($Million)
  • Table 49: Enterprises, By Application, 2014-2019 ($Million)
  • Table 50: Enterprises Market Size, By Vertical, 2014-2019 ($Million)
  • Table 51: Marketing Analytics Software Market Size, By Region 2014-2019 ($Million)
  • Table 52: North America: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 53: North America: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 54: North America: Market Size, By End User, 2014-2019 ($Million)
  • Table 55: Europe: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 56: Europe: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 57: Europe: Market Size, By End User, 2014-2019 ($Million)
  • Table 58: Asia-Pacific: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 59: Asia-Pacifc: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 60: Asia-Pacific: Market Size, By End User, 2014-2019 ($Million)
  • Table 61: Middle East and Africa: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 62: Middle East and Africa: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 63: Middle East and Africa: Market Size, By End User, 2014-2019 ($Million)
  • Table 64: Latin America: Market Size, By Vertical, 2014-2019 ($Million)
  • Table 65: Latin America: Market Size, By Deployment Model, 2014-2019 ($Million)
  • Table 66: Latin America: Market Size, By End User, 2014-2019 ($Million)
  • Table 67: New Product Launches, 2011-2014
  • Table 68: Agreements, Partnerships, Collaborations, & Joint Ventures, 2011-2014
  • Table 69: Mergers & Acquisitions, 2011-2014
  • Table 70: Expansions, 2012-2014

List of Figures

  • Figure 1: Research Design
  • Figure 2: Market Size Estimation Methodology: Bottom-Up Approach
  • Figure 3: Market Size Estimation Methodology: top-Down Approach
  • Figure 4: Break Down of Primaries: By Company Type, Designation, & Region
  • Figure 5: Marketing Analytics Software Mrket Snapshot (2014 Vs 2019): Market for Content Marketing is Expected to Double in Next Five Year
  • Figure 6: Global Marketing Analytics Software Market Size, 2014-2019 ($Billion)
  • Figure 7: Latin America to Grow at the Fastest Rate During the Next Five Year
  • Figure 8: Attractive Market Opportunities in Marketing Analytics Software
  • Figure 9: Content Marketing to Grow at the Fastest Rate Among the Solutions in the Marketing Analytics Software Market (Excluding Email Marketing, SEO Marketing, Pay Per Click Marketing, Video Marketing)
  • Figure 10: North America Command Over Two-Fifth of the Market Share
  • Figure 11: Reluctant Mangers to Invest in Marketing Analytics Software
  • Figure 12: Evolution of Marketing Analytics Software
  • Figure 13: Market Segmentation: By Application
  • Figure 14: Market Segmentation: By Verticals
  • Figure 15: Rise in Social Media Channel is Driving Marketing Analytics Software Market
  • Figure 16: Value Chain Analysis
  • Figure 17: Supply Chain
  • Figure 18: Porter's Five forces Analysis
  • Figure 19: Strategic Benchmarking: IBM, Oracle, Adobe and Accenture Launched New Solutions and Services for Product Enhancement
  • Figure 20: Strategic Benchmarking: IBM, Oracle, Adobe and Accenture Adopt Inorganic Strategies to Grow in Marketing Analytics Software Market
  • Figure 21: Global Content Marketing Application is Dominating the Market
  • Figure 22: Global Marketing Analytics Software Are Expected to Have $565.53 Million Market From High Tech Manufacturing Vertical in 2019
  • Figure 23: Marketing Analytics Software Market Size By Cloud-Based Deployment Model is Expected to Grow By 13.30% During the forecast Period
  • Figure 24: Marketing Analytics Software Market Size in Small and Medium Businesses is Expected to Grow By 13.30% During the forecast Period
  • Figure 25: Geographic Snapshot
  • Figure 26: Marketing Analytics Software Market Size in North America is Expected to Grow By 10.83% During the forecast Period
  • Figure 27: Companies Adopted Agreements, Partnerships, Collaborations, & Joint Ventures as the Key Growth Strategy Over the Last Three Years
  • Figure 28: Global Marketing Analytics software Market Share, By Key Player, 2013
  • Figure 29: Battle for Market Share: New Product Launch Was the Key Strategy
  • Figure 30: Geographic Revenue Mix of top 4 Market Players
  • Figure 31: Adobe Systems Incorporated: Business Overview
  • Figure 32: Adobe Systems, Inc.: SWOT Analysis
  • Figure 33: Accenture: Business Overview
  • Figure 34: Accenture: SWOT Analysis
  • Figure 35: IBM : Business Overview
  • Figure 36: IBM: SWOT Analysis
  • Figure 37: Oracle: Business Overview
  • Figure 38: Oracle: SWOT Analysis
  • Figure 39: Wipro Limited: Business Overview
  • Figure 40: Wipro: SWOT Analysis
  • Figure 41: Experian: Business Overview
  • Figure 42: Harte-Hanks Inc: Business Overview
  • Figure 43: Pegasystem: Business Overview
  • Figure 44: SAS: Business Overview
  • Figure 45: Teradata: Business Overview
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