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Market Research Report

Digital Map Market by Component, Mapping Type (Outdoor and Indoor), Application (Real-time Location Data Management, Geocoding and Geopositioning, Routing and Navigation, and Asset Tracking), Vertical, and Region - Global Forecast to 2024

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Digital Map Market by Component, Mapping Type (Outdoor and Indoor), Application (Real-time Location Data Management, Geocoding and Geopositioning, Routing and Navigation, and Asset Tracking), Vertical, and Region - Global Forecast to 2024
Published: August 27, 2019 Content info: 112 Pages
Description

"The global digital map market size is projected to grow from USD 13.9 billion in 2019 to USD 29.4 billion by 2024, at a CAGR of 16.2% from 2019 to 2024. A significant growth driver for the market is growing adoption of mobile computing devices for navigation, wide adoption of 3D platforms, and advanced technologies for surveying and digital map-making"

In vertical segment infrastructure development and construction segment to hold a larger market size in 2019

Digital map solutions play an essential role in the construction and engineering companies, as they support all phases of the infrastructure life cycle. Also, these solutions help construction engineers manage and share data, generate reports, and visualize territory data, which can be analyzed and communicated to others. Digital maps help increase safety measures and reduce the maintenance costs of the network. For instance, London created a digital map of the underground infrastructure, including gas and water pipes along with electricity and telecommunication cables, which helps safeguard workers' lives and reduce the cost of damages to utilities, such as pipes and cables.

By Mapping type, indoor mapping to register a higher growth rate during the forecast period

Indoor mapping is deployed primarily for big complexes, such as hospitals, residential areas, townships, shopping malls, and warehouses. The methods and techniques used in indoor location applications enable accurate 2D and 3D mapping, and navigation. Vendors have started deploying digital maps for indoor infrastructures, due to the growth in concentration in smart city infrastructures and the surge in enhancing the digital experience.

Asia Pacific (APAC) to register the highest growth rate during the forecast period

The APAC digital map market is experiencing a disruptive growth, owing to its rapidly growing number of internet subscribers and consumption of internet over smartphones and other portable devices. The market is expected to grow at an even higher rate than present due to the ever-increasing consumption of content in major APAC economies such as China, India, Australia, Japan, Singapore, and Hong Kong are the major contributing factors for the growth of the digital map market in this region. Moreover, the massive growth in the agriculture, oil, and gas, and Other natural resources industry have fueled the growth of Digital Map market, making APAC one of the fastest-growing regions in the Digital Map markets.

  • By Company Type: Tier 1 - 35%, Tier 2 - 45%, and Tier 3 - 20%
  • By Designation: C-level - 35%, D-level - 25%, and Others - 40%
  • By Region: North America - 45%, Europe - 20%, Asia Pacific - 30%, RoW - 5%

Major vendors offering content delivery network solutions include: Google (US), TomTom (Netherland), Esri(US), Here (Netherland), Digital Map Products Inc.(US), Nearmap(Australia), Magellan(US), Apple (US), Mapquest (US), Intrix (US)., Yahoo(US), AutoNavi (China), MapWise (France), Jibestream (Canada), Indoor Atlas (Finland),and Mapillary (Sweden). The study includes an in-depth competitive analysis of the key market players, along with their company profiles, recent developments, and key market strategies.

Research Coverage:

The market study covers the digital map market size across segments. It aims at estimating the market size and the growth potential of the market across segments such as components, applications, mapping types, verticals, and regions. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall digital map market and its sub-segments. The report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report will also help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Table of Contents
Product Code: TC 6238

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 MARKET DEFINITION
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONS COVERED
  • 1.4 YEARS CONSIDERED FOR THE STUDY
  • 1.5 CURRENCY CONSIDERED
  • 1.6 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primaries
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
  • 2.4 MARKET FORECAST
  • 2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY
  • 2.6 ASSUMPTIONS FOR THE STUDY
  • 2.7 LIMITATIONS OF THE STUDY

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL DIGITAL MAP MARKET
  • 4.2 DIGITAL MAP MARKET, BY VERTICAL, 2019
  • 4.3 NORTH AMERICA: DIGITAL MAP MARKET, BY SOLUTION AND MAPPING TYPE, 2019
  • 4.4 ASIA PACIFIC: DIGITAL MAP MARKET, BY SOLUTION AND MAPPING TYPE, 2019

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • 5.2.1 DRIVERS
      • 5.2.1.1 Rising adoption of mobile computing devices for navigation
      • 5.2.1.2 Wide adoption of 3D platforms and advanced technologies for surveying and digital map-making drives the digital map market
      • 5.2.1.3 Significant growth in the use of geospatial information
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Legal and regulatory policies limiting the development of the digital mapping technology
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Rising demand for real-time mapping of data
      • 5.2.3.2 Emergence of cloud technology and big data in digital mapping solutions
    • 5.2.4 CHALLENGES
      • 5.2.4.1 User privacy and security concerns
      • 5.2.4.2 Lack of expertise and skilled professionals in digital mapping solutions
  • 5.3 USE CASES

6 DIGITAL MAP MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
  • 6.2 SOLUTIONS
    • 6.2.1 MAPPING DATA
      • 6.2.1.1 Organizations relying on mapping data to offer highly augmented services to end users
    • 6.2.2 WEB MAPPING
      • 6.2.2.1 Strong adoption of web mapping across high-revenue contributing verticals
    • 6.2.3 GPS-ENABLED SERVICES
      • 6.2.3.1 Routing and navigation application to affect the GPS-enabled services greatly
  • 6.3 SERVICES
    • 6.3.1 CONSULTING
      • 6.3.1.1 Increasing number of tailor-made solutions and a race to achieve cost-efficiency by automating the business operations to support consulting services market growth
    • 6.3.2 CROSS-PLATFORM SUPPORT
      • 6.3.2.1 Wide-scale deployment of maps on multi-channel platforms to be streamlined by cross-platform support to a great extent
    • 6.3.3 DEPLOYMENT AND INTEGRATION
      • 6.3.3.1 Growing demand for deployment and integration services for ensuring satisfactory user experience, adhering to IT standards, and maintaining budgetary guidelines

7 DIGITAL MAP MARKET, BY MAPPING TYPE

  • 7.1 INTRODUCTION
  • 7.2 OUTDOOR MAPPING
    • 7.2.1 GROWING PROLIFERATION OF SMART CITIES AND RISING URBANIZATION RATE TO BOOST OUTDOOR MAP ADOPTION
  • 7.3 INDOOR MAPPING
    • 7.3.1 GROWING NUMBER OF INFRASTRUCTURE DEVELOPMENTS TO ENHANCE THE DEPLOYMENT OF INDOOR MAPS

8 DIGITAL MAP MARKET, BY APPLICATION

  • 8.1 INTRODUCTION
  • 8.2 REAL-TIME LOCATION DATA MANAGEMENT
    • 8.2.1 GROWING DEMAND FOR GEOSPATIAL DATA TO PROMOTE THE USAGE FOR REAL-TIME LOCATION DATA
  • 8.3 GEOCODING AND GEOPOSITIONING
    • 8.3.1 ONGOING IMPLEMENTATION BY LOCATION-BASED SERVICES TO BOLSTER GEOCODING AND GEOPOSTIONING APPLICATION
  • 8.4 ROUTING AND NAVIGATION
    • 8.4.1 TELEMATICS TO BE AMONG THE MAJOR END-USE AREA TO DEPLOY THE ROUTING AND NAVIGATION APPLICATION
  • 8.5 ASSET TRACKING
    • 8.5.1 WAREHOUSES, MANUFACTURING HOUSES, AND HEALTHCARE TO BE AMONG THE PROMINENT VERTICALS TO DEPLOY THE ASSET TRACKING APPLICATION
  • 8.6 OTHERS

9 DIGITAL MAP MARKET, BY VERTICAL

  • 9.1 INTRODUCTION
  • 9.2 AGRICULTURE, OIL AND GAS, AND OTHER NATURAL RESOURCES
    • 9.2.1 GROWING AWARENESS OF RISK MANAGEMENT IN AGRIBUSINESS TO BOOST THE USE OF DIGITAL MAPS
  • 9.3 INFRASTRUCTURE DEVELOPMENT AND CONSTRUCTION
    • 9.3.1 GROWING NEED OF DIGITAL MAPS TO SUPPORT INFRASTRUCTURE LIFE CYCLE
  • 9.4 GOVERNMENT AND HOMELAND SECURITY
    • 9.4.1 DIGITAL MAPS TO HELP EFFECTIVELY MANAGE HOMELAND SECURITY AND ANTICRIME OPERATIONS
  • 9.5 LOGISTICS, TRAVEL, AND TRANSPORTATION
    • 9.5.1 RISING AWARENESS ABOUT DIGITAL MAPS IN THE TRANSPORT AND LOGISTICS SECTOR FOR VARIOUS OPERATIONAL ACTIVITIES
  • 9.6 OTHERS

10 GEOGRAPHIC ANALYSIS

  • 10.1 INTRODUCTION
  • 10.2 NORTH AMERICA
    • 10.2.1 UNITED STATES
      • 10.2.1.1 Growing demand for digital map in municipalities for planning and development of transportation, public safety, and public works infrastructure in the US
    • 10.2.2 CANADA
      • 10.2.2.1 Increasing number of government initiatives for digital map applications in various projects
  • 10.3 EUROPE
    • 10.3.1 UNITED KINGDOM
      • 10.3.1.1 Rapid adoption of digital map to boost the digital economy of the UK
    • 10.3.2 GERMANY
      • 10.3.2.1 Growing demand for digital maps for self-driving cars in the automobile industry in Germany
    • 10.3.3 FRANCE
      • 10.3.3.1 Continuous government efforts to boost the use of digital map in France
    • 10.3.4 REST OF EUROPE
  • 10.4 ASIA PACIFIC
    • 10.4.1 CHINA
      • 10.4.1.1 Adoption of digital mapping solutions among organizations and government to efficiently share information, utilize resources, and effectively improve operation and services
    • 10.4.2 JAPAN
      • 10.4.2.1 Rising need for digital maps to improve the efficiency of the administrative work, planning, and formulation of government policies in the region
    • 10.4.3 INDIA
      • 10.4.3.1 Digital mapping technologies to play an important role in the sustainability of regional and urban development in India
    • 10.4.4 REST OF ASIA PACIFIC
  • 10.5 LATIN AMERICA
    • 10.5.1 MEXICO
      • 10.5.1.1 Growing infrastructure in Mexico to boost the digital map market
    • 10.5.2 BRAZIL
      • 10.5.2.1 Rising investment by various digital map providers in Brazil
    • 10.5.3 REST OF LATIN AMERICA
  • 10.6 MIDDLE EAST AND AFRICA
    • 10.6.1 KINGDOM OF SAUDI ARABIA
      • 10.6.1.1 Rising adoption of digital mapping technology in the oil and gas sector in the KSA

    • 10.6.2 UNITED ARAB EMIRATES
      • 10.6.2.1 Government push for the digital map usage in the UAE
    • 10.6.3 REST OF MIDDLE EAST AND AFRICA

11 COMPETITIVE LANDSCAPE

  • 11.1 COMPETITIVE LEADERSHIP MAPPING
    • 11.1.1 VISIONARY LEADERS
    • 11.1.2 INNOVATORS
    • 11.1.3 DYNAMIC DIFFERENTIATORS
    • 11.1.4 EMERGING COMPANIES
  • 11.1 STRENGTH OF PRODUCT PORTFOLIO (20 PLAYERS)
  • 11.2 BUSINESS STRATEGY EXCELLENCE (20 PLAYERS)
  • 11.3 RANKING OF KEY PLAYERS FOR THE DIGITAL MAP MARKET, 2019

12 COMPANY PROFILES

(Business Overview, Products, & Key Insights, Recent Developments, SWOT Analysis, MnM View)*

  • 12.1 GOOGLE
  • 12.2 TOMTOM
  • 12.3 ESRI
  • 12.4 HERE
  • 12.5 DIGITAL MAP PRODUCTS
  • 12.6 NEARMAP
  • 12.7 MAGELLAN
  • 12.8 APPLE
  • 12.9 MAPQUEST
  • 12.10 INRIX
  • 12.11 YAHOO
  • 12.12 AUTONAVI
  • 12.13 MAPWIZE
  • 12.14 JIBESTREAM
  • 12.15 INDOORATLAS
  • 12.16 MAPILLARY

Details on Business Overview, Products & Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX

  • 13.1 DISCUSSION GUIDE
  • 13.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 13.3 AVAILABLE CUSTOMIZATION
  • 13.4 RELATED REPORTS
  • 13.5 AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: UNITED STATES DOLLAR EXCHANGE RATE, 2016-2018
  • TABLE 2: FACTOR ANALYSIS
  • TABLE 3: DIGITAL MAP MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 4: DIGITAL MAP MARKET SIZE, BY SOLUTION, 2017-2024 (USD MILLION)
  • TABLE 5: DIGITAL MAP MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 6: DIGITAL MAP MARKET SIZE, BY MAPPING TYPE, 2017-2024 (USD MILLION)
  • TABLE 7: DIGITAL MAP MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 8: DIGITAL MAP MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 9: DIGITAL MAP MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
  • TABLE 10: NORTH AMERICA: DIGITAL MAP MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 11: NORTH AMERICA: DIGITAL MAP MARKET SIZE, BY SOLUTION, 2017-2024 (USD MILLION)
  • TABLE 12: NORTH AMERICA: DIGITAL MAP MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 13: NORTH AMERICA: DIGITAL MAP MARKET SIZE, BY MAPPING TYPE, 2017-2024 (USD MILLION)
  • TABLE 14: NORTH AMERICA: DIGITAL MAP MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 15: NORTH AMERICA: DIGITAL MAP MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 16: NORTH AMERICA: DIGITAL MAP MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 17: EUROPE: DIGITAL MAP MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 18: EUROPE: DIGITAL MAP MARKET SIZE, BY SOLUTION, 2017-2024 (USD MILLION)
  • TABLE 19: EUROPE: DIGITAL MAP MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 20: EUROPE: DIGITAL MAP MARKET SIZE, BY MAPPING TYPE, 2017-2024 (USD MILLION)
  • TABLE 21: EUROPE: DIGITAL MAP MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 22: EUROPE: DIGITAL MAP MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 23: EUROPE: DIGITAL MAP MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 24: ASIA PACIFIC: DIGITAL MAP MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 25: ASIA PACIFIC: DIGITAL MAP MARKET SIZE, BY SOLUTION, 2017-2024 (USD MILLION)
  • TABLE 26: ASIA PACIFIC: DIGITAL MAP MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 27: ASIA PACIFIC: DIGITAL MAP MARKET SIZE, BY MAPPING TYPE, 2017-2024 (USD MILLION)
  • TABLE 28: ASIA PACIFIC: DIGITAL MAP MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 29: ASIA PACIFIC: DIGITAL MAP MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 30: ASIA PACIFIC: DIGITAL MAP MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 31: LATIN AMERICA: DIGITAL MAP MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 32: LATIN AMERICA: DIGITAL MAP MARKET SIZE, BY SOLUTION, 2017-2024 (USD MILLION)
  • TABLE 33: LATIN AMERICA: DIGITAL MAP MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 34: LATIN AMERICA: DIGITAL MAP MARKET SIZE, BY MAPPING TYPE, 2017-2024 (USD MILLION)
  • TABLE 35: LATIN AMERICA: DIGITAL MAP MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 36: LATIN AMERICA: DIGITAL MAP MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 37: LATIN AMERICA: DIGITAL MAP MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • TABLE 38: MIDDLE EAST AND AFRICA: DIGITAL MAP MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
  • TABLE 39: MIDDLE EAST AND AFRICA: DIGITAL MAP MARKET SIZE, BY SOLUTION, 2017-2024 (USD MILLION)
  • TABLE 40: MIDDLE EAST AND AFRICA: DIGITAL MAP MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
  • TABLE 41: MIDDLE EAST AND AFRICA: DIGITAL MAP MARKET SIZE, BY MAPPING TYPE, 2017-2024 (USD MILLION)
  • TABLE 42: MIDDLE EAST AND AFRICA: DIGITAL MAP MARKET SIZE, BY APPLICATION, 2017-2024 (USD MILLION)
  • TABLE 43: MIDDLE EAST AND AFRICA: DIGITAL MAP MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
  • TABLE 44: MIDDLE EAST AND AFRICA: DIGITAL MAP MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)

LIST OF FIGURES

  • FIGURE 1: DIGITAL MAP MARKET: RESEARCH DESIGN
  • FIGURE 2: DIGITAL MAP MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
  • FIGURE 3: COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE
  • FIGURE 4: SOLUTIONS SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
  • FIGURE 5: MAPPING DATA SEGMENT TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD
  • FIGURE 6: OUTDOOR SEGMENT TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD
  • FIGURE 7: ROUTING AND NAVIGATION SEGMENT TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 8: AGRICULTURE, OIL AND GAS, AND OTHER NATURAL RESOURCES VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 9: ASIA PACIFIC TO WITNESS THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 10: GROWING NUMBER OF APPLICATIONS TO SUPPORT THE DIGITAL MAP MARKET GROWTH
  • FIGURE 11: INFRASTRUCTURE DEVELOPMENT AND CONSTRUCTION VERTICAL TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019
  • FIGURE 12: MAPPING DATA AND OUTDOOR SEGMENTS TO RECORD HIGH MARKET SHARES IN NORTH AMERICA IN 2019
  • FIGURE 13: MAPPING DATA AND OUTDOOR SEGMENTS TO RECORD HIGH MARKET SHARES IN ASIA PACIFIC IN 2019
  • FIGURE 14: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: DIGITAL MAP MARKET
  • FIGURE 15: SOLUTIONS SEGMENT TO RECORD A LARGER MARKET SIZE IN 2019 AND EXPECTED TO REMAIN DOMINANT DURING THE FORECAST PERIOD
  • FIGURE 16: MAPPING DATA SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 17: CROSS-PLATFORM SUPPORT SEGMENT TO RECORD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 18: INDOOR MAPPING SEGMENT TO RECORD A HIGHER GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 19: GEOCODING AND GEOPOSITIONING SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD
  • FIGURE 20: INFRASTRUCTURE DEVELOPMENT AND CONSTRUCTION VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD
  • FIGURE 21: ASIA PACIFIC TO RECORD THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD
  • FIGURE 22: NORTH AMERICA: MARKET SNAPSHOT
  • FIGURE 23: ASIA PACIFIC: MARKET SNAPSHOT
  • FIGURE 24: DIGITAL MAP MARKET (GLOBAL) COMPETITIVE LEADERSHIP MAPPING, 2019
  • FIGURE 25: RANKING OF KEY PLAYERS, 2019
  • FIGURE 26: GOOGLE: COMPANY SNAPSHOT
  • FIGURE 27: GOOGLE: SWOT ANALYSIS
  • FIGURE 28: TOMTOM: COMPANY SNAPSHOT
  • FIGURE 29: TOMTOM: SWOT ANALYSIS
  • FIGURE 30: NEARMAP: COMPANY SNAPSHOT
  • FIGURE 31: APPLE: COMPANY SNAPSHOT
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