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PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1235845

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PUBLISHER: MarketsandMarkets | PRODUCT CODE: 1235845

Social Media Management Market by Component (Solutions, Services), Deployment Mode, Organization Size, Application (Competitive Intelligence, Sales and Marketing Management), Vertical (BFSI, Retail and Consumer Goods) & Region - Global Forecast to 2027

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The social media management market is projected to grow from USD 17.5 billion in 2022 to USD 51.8 billion by 2027, at a compound annual growth rate (CAGR) of 24.2% during the forecast period. The social media management market is expected to reap significant gains during the forecast period, driven by the increasing affinity of organizations towards social media marketing. Few other factors accelerating the market growth include increasing uptake of social media analytics platforms for gathering customer intelligence, growing need to devise new business strategies through search engine marketing, reducing turn-around times for customer query resolution through social media channels, and enterprises looking for new target markets through social media outreach.

The major market players, such as Adobe, IBM, Google, Oracle, Salesforce, Sprout Social, Hootsuite have adopted numerous growth strategies, which include acquisitions, new product launches, product enhancements, and business expansions, to enhance their market shares.

By component, Professional Services to register for largest market size during forecast period

Professional services in the social media management market include implementation, consulting, training, and support provided by social media management vendors, professionals, or experts. Vendors offer a broad range of services with the help of innovative technologies, tools, and strategies to meet organizations' enhanced productivity and social media management needs. They also offer business requirement assessment and customized implementation and assist with the deployment of social media management solutions via industry-defined best practices. These services are normally given as an add-on after the purchase of the solutions. Some companies do not have the expertise to manage the infrastructure successfully. Hence, they outsource it to third parties who could provide such services. These services are integral to deploying a solution, including support, handling, and maintenance.

By organization size, Large Enterprises to register higher CAGR during forecast period

In the social media management market study, organizations with revenue less than USD 10 million are referred to as Small Enterprises. These organizations contribute a significant share of the global social media management market. Their revenue share is expected to grow rapidly during the forecast period. Small Enterprises serve niche markets; with their limited resources, they continue to struggle to reach a global audience and expand their customer base. Social media provides an effective solution for small enterprises and enables them to reach a global audience easily and cost-effectively. It leads to high demand for social media management solutions in the small enterprises segment. Moreover, the rising number of Small Enterprises, especially in the high growth markets such as Asia Pacific and the Middle East, is leading to the high growth of the small enterprises segment.

Europe, Middle East & Africa to witness highest CAGR during the forecast period

The Middle East and Africa have been going through phenomenal technological advancements over the years. Vendors like Oracle, IBM, and SAS have already started providing social media management solutions in this region. Moreover, stabilized economies, trade increases, and population growth are creating high-growth opportunities for social media management solutions, including analytics in this region. Moreover, demographic trends, social challenges, and rapid urbanization in the Middle East and Africa create huge pressure on existing general infrastructure, resulting in an increased demand for new infrastructure. In addition, a heavy penetration of social media and smartphones among the target audiences serves as a basis for the development of a digital sector and fuels the adoption of social media management tools in the Middle East. Design and development of cost-effective and secured Solutions with cloud deployment options would enhance the market growth in the SME segment in Africa.

Europe, the Middle East, and Africa follow North America in terms of the social media management market share. A sound set of regulations governing marketing initiatives exists in Europe, the Middle East, and Africa. When it comes to promotions on social media platforms, the regulations are less clear and apply mostly at the country level. Several nations, including the UK, Germany, Switzerland, and France, are incorporating social media management tools into their existing BI portfolio, thus delivering quick and actionable insights to drive economic growth. Increasing focus on cloud deployments, increased automation, and data processing platforms drive organizations to drain valuable insights from social media data.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the social media management market.

  • By Company: Tier I: 62%, Tier II: 23%, and Tier III: 15%
  • By Designation: C-Level Executives: 38%, D-Level Executives: 30%, and Managers: 32%
  • By Region: Asia Pacific: 35%, Europe: 20%, North America: 40%, and Rest of the World: 5%

The report includes the study of key players offering social media management solutions. It profiles major vendors in the social media management market. The major players in the social media management market include Adobe (US), IBM (US), Google (US), Oracle (US), Salesforce (US), Sprout Social (US), Hootsuite (Canada), Meltwater (US), Sprinklr (US), Digimind (France), HubSpot (US), Qualtrics (US), Khoros (US), Cision (US), Zoho (India), Netbase (US), Talkwalker (Luxembourg), Buffer (US), Agorapulse (France), Sendible (UK), MavSocial (US), Emplifi (US), Synthesio (US), Eclincher (US), CreatorIQ (US), Slate Teams (US), Hunter Digital (US), AlchemyWorx (US), KAWO (China), Make Your Mark Digital (US), The Cirqle (Netherlands), Affable.ai (US), Loomly (US), Altorise (India), Socinova (India), and Promo Republic (US).

Research coverage

The research study for the social media management market involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly Interviews with Experts from the core and related industries, preferred social media management providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information and assess the market's prospects.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall social media management market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Product Code: TC 6916

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 REGIONAL SCOPE
    • 1.3.3 YEARS CONSIDERED
  • 1.4 CURRENCY CONSIDERED
  • 1.5 STAKEHOLDERS
  • 1.6 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 1 SOCIAL MEDIA MANAGEMENT MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Primary interviews
      • 2.1.2.2 Breakup of primary sources
      • 2.1.2.3 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
    • FIGURE 2 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 3 SOCIAL MEDIA MANAGEMENT MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
    • 2.3.1 TOP-DOWN APPROACH
    • 2.3.2 BOTTOM-UP APPROACH
    • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY-SIDE): REVENUE GENERATED BY OFFERING SOCIAL MEDIA MANAGEMENT SOLUTIONS/SERVICES
    • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE GENERATED BY OFFERING ALL SOCIAL MEDIA MANAGEMENT SOLUTIONS/SERVICES
    • FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE GENERATED BY OFFERING ALL SOCIAL MEDIA MANAGEMENT SOLUTIONS/SERVICES
    • FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF SOCIAL MEDIA MANAGEMENT THROUGH OVERALL SOCIAL MEDIA MANAGEMENT SPENDING
  • 2.4 MARKET FORECAST
    • TABLE 1 FACTOR ANALYSIS
  • 2.5 ASSUMPTIONS
  • 2.6 LIMITATIONS
  • 2.7 IMPACT OF RECESSION ON SOCIAL MEDIA MANAGEMENT MARKET

3 EXECUTIVE SUMMARY

    • TABLE 2 SOCIAL MEDIA MANAGEMENT MARKET SIZE AND GROWTH RATE, 2018-2021 (USD MILLION, Y-O-Y %)
    • TABLE 3 SOCIAL MEDIA MANAGEMENT MARKET SIZE AND GROWTH RATE, 2022-2027 (USD MILLION, Y-O-Y %)
    • FIGURE 8 SOLUTIONS SEGMENT TO DOMINATE SOCIAL MEDIA MANAGEMENT MARKET IN 2022
    • FIGURE 9 SOCIAL MEDIA MARKETING SEGMENT TO HOLD LARGEST MARKET SHARE IN 2022
    • FIGURE 10 PROFESSIONAL SERVICES SEGMENT TO DOMINATE SOCIAL MEDIA MANAGEMENT MARKET IN 2022
    • FIGURE 11 TRAINING AND SUPPORT SERVICES SEGMENT TO LEAD SOCIAL MEDIA MANAGEMENT MARKET IN 2022
    • FIGURE 12 SALES AND MARKETING SEGMENT TO HOLD LARGEST MARKET SHARE IN 2022
    • FIGURE 13 LARGE ENTERPRISES SEGMENT TO DOMINATE SOCIAL MEDIA MANAGEMENT MARKET IN 2022
    • FIGURE 14 ON-PREMISES SEGMENT TO HOLD LARGER MARKET SHARE IN 2022
    • FIGURE 15 HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST CAGR IN 2022
    • FIGURE 16 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2022

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN SOCIAL MEDIA MANAGEMENT MARKET
    • FIGURE 17 GROWING NEED TO IMPROVE ROI AND OVERALL SOCIAL MEDIA STRATEGY
  • 4.2 OVERVIEW OF RECESSION IMPACT ON GLOBAL SOCIAL MEDIA MANAGEMENT MARKET
    • FIGURE 18 SOCIAL MEDIA MANAGEMENT MARKET TO WITNESS DECLINE IN Y-O-Y GROWTH IN 2022
  • 4.3 SOCIAL MEDIA MANAGEMENT MARKET, BY TOP THREE APPLICATIONS
    • FIGURE 19 RISK MANAGEMENT AND FRAUD DETECTION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
  • 4.4 NORTH AMERICAN SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT AND TOP THREE VERTICALS
    • FIGURE 20 SOLUTIONS AND BFSI SEGMENTS TO HOLD LARGEST SHARES OF NORTH AMERICAN SOCIAL MEDIA MANAGEMENT MARKET IN 2022
  • 4.5 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION
    • FIGURE 21 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2022

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 22 SOCIAL MEDIA MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Increasing focus on competitive intelligence
      • 5.2.1.2 Growing need for search RoI for social media strategy
      • 5.2.1.3 Enhancement of customer experience with social media management
      • 5.2.1.4 Increase in user engagement with social media using smartphones
    • FIGURE 23 REGION-WISE SOCIAL MEDIA PENETRATION
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Regulatory and compliance constraints
      • 5.2.2.2 Lack of common standards and laws
      • 5.2.2.3 Complexities in workflow management
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Voluminous data generation through social media platforms
    • FIGURE 24 TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE, 2017-2020 (BILLION)
      • 5.2.3.2 Increase in cloud adoption
      • 5.2.3.3 High adoption of social media management solutions among small and medium-sized enterprises (SMEs)
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Lack of standard measures for social media management platforms
      • 5.2.4.2 Lack of single solution to manage unstructured data
  • 5.3 SOCIAL MEDIA MANAGEMENT: EVOLUTION
    • FIGURE 25 EVOLUTION OF SOCIAL MEDIA MANAGEMENT MARKET
  • 5.4 ECOSYSTEM ANALYSIS
    • FIGURE 26 SOCIAL MEDIA MANAGEMENT MARKET: ECOSYSTEM ANALYSIS
  • 5.5 CASE STUDY ANALYSIS
    • 5.5.1 CASE STUDY 1: MET POLICE LEVERAGES SPRINKLR TO MEET GROWING DEMAND FOR SERVICES ON SOCIAL CHANNELS
    • 5.5.2 CASE STUDY 2: OCBC STREAMLINED CUSTOMER SERVICE AND ENGAGED CUSTOMERS USING HOOTSUITE TOOL
    • 5.5.3 CASE STUDY 3: MOMENTIVE DEPLOYED HUBSPOT CRM TO IMPROVE AND SIMPLIFY MARKETING PROCESSES
    • 5.5.4 CASE STUDY 4: KHOROS SUPPORTED TV 2'S SOCIAL MEDIA AWARENESS CAMPAIGN BY ENCOURAGING POSITIVE SOCIAL MEDIA DISCOURSE
    • 5.5.5 CASE STUDY 5: SPRINKLR AND LINKEDIN ENABLED HIGHLY SCALABLE AND SEAMLESS CAMPAIGN MANAGEMENT EXPERIENCE
    • 5.5.6 CASE STUDY 6: AIRFLUENCERS UNLEASHED INFLUENCER MARKETING WITH HELP OF ORACLE
    • 5.5.7 CASE STUDY 7: LENOVO CREATED HOLISTIC SOCIAL MEDIA STRATEGY WITH SPRINKLR ADVOCACY
    • 5.5.8 CASE STUDY 8: ZOO ZURICH USED SOCIAL TO PROACTIVELY ENGAGE IN CONVERSATIONS WITH VISITORS
    • 5.5.9 CASE STUDY 9: OLIVE AND MILO TURNED TO SENDIBLE TO MANAGE THEIR GROWING CLIENT LIST
    • 5.5.10 CASE STUDY 10: SHELL CHOSE SPRINKLR'S INDUSTRY-LEADING UNIFIED CUSTOMER EXPERIENCE MANAGEMENT (UNIFIED-CXM) PLATFORM TO UNIFY SILOED TEAMS, PROCESSES, AND TOOLS
    • 5.5.11 CASE STUDY 11: SAGE RESTAURANT GROUP USED SENDIBLE TO PORTRAY BRAND IMAGE OF EVERY RESTAURANT ACCURATELY
    • 5.5.12 CASE STUDY 12: PHILIPS IMPLEMENTED SPRINKLR MODERN ADVERTISING TO WORK WITH 100 AGENCY PARTNERS GLOBALLY
    • 5.5.13 CASE STUDY 13: EURPAC INCREASED ITS SOCIAL MEDIA FOLLOWERS BY 47% USING HOOTSUITE PUBLISHER
  • 5.6 SUPPLY CHAIN ANALYSIS
    • FIGURE 27 SOCIAL MEDIA MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS
    • TABLE 4 SOCIAL MEDIA MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS
  • 5.7 REGULATORY ANALYSIS
    • 5.7.1 GENERAL DATA PROTECTION REGULATION
    • 5.7.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT
    • 5.7.3 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS)
    • 5.7.4 GRAMM-LEACH-BLILEY ACT (GLBA)
  • 5.8 PATENT ANALYSIS
    • 5.8.1 METHODOLOGY
    • 5.8.2 DOCUMENT TYPE
    • TABLE 5 PATENTS FILED, 2019-2022
    • 5.8.3 INNOVATIONS AND PATENT APPLICATIONS
    • FIGURE 28 ANNUAL NUMBER OF PATENTS GRANTED, 2019-2022
    • 5.8.4 TOP APPLICANTS
    • FIGURE 29 TOP 10 PATENT APPLICANTS, 2019-2022
  • 5.9 KEY CONFERENCES AND EVENTS, 2023-2024
    • TABLE 6 SOCIAL MEDIA MANAGEMENT MARKET: DETAILED LIST OF CONFERENCES AND EVENTS
  • 5.10 TECHNOLOGY ANALYSIS
    • 5.10.1 SOCIAL MEDIA MANAGEMENT AND ARTIFICIAL INTELLIGENCE (AI)
    • 5.10.2 SOCIAL MEDIA MANAGEMENT AND MACHINE LEARNING (ML)
    • 5.10.3 SOCIAL MEDIA MANAGEMENT AND BIG DATA
    • 5.10.4 SOCIAL MEDIA MANAGEMENT AND AUGMENTED REALITY (AR)
    • 5.10.5 SOCIAL MEDIA MANAGEMENT AND BLOCKCHAIN
    • 5.10.6 SOCIAL MEDIA MANAGEMENT AND INTERNET OF THINGS (IOT)
  • 5.11 PRICING ANALYSIS
    • TABLE 7 AVERAGE SELLING PRICING ANALYSIS, 2022
  • 5.12 PORTER'S FIVE FORCES ANALYSIS
    • TABLE 8 IMPACT OF EACH FORCE ON SOCIAL MEDIA MANAGEMENT MARKET
    • FIGURE 30 SOCIAL MEDIA MANAGEMENT MARKET: PORTER'S FIVE FORCES ANALYSIS
    • 5.12.1 THREAT OF NEW ENTRANTS
    • 5.12.2 THREAT OF SUBSTITUTES
    • 5.12.3 BARGAINING POWER OF SUPPLIERS
    • 5.12.4 BARGAINING POWER OF BUYERS
    • 5.12.5 INTENSITY OF COMPETITIVE RIVALRY
  • 5.13 KEY STAKEHOLDERS AND BUYING CRITERIA
    • 5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS
    • FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS
    • TABLE 9 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS
    • 5.13.2 BUYING CRITERIA
    • FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS
    • TABLE 10 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS
  • 5.14 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF SOCIAL MEDIA MANAGEMENT MARKET
    • FIGURE 33 SOCIAL MEDIA MANAGEMENT MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS

6 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
    • 6.1.1 COMPONENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
    • FIGURE 34 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 11 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 12 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
  • 6.2 SOLUTIONS
    • TABLE 13 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 14 SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 6.2.1 SOCIAL MEDIA MARKETING
      • 6.2.1.1 Social media marketing targets audiences through social media channels and engages them effectively
        • 6.2.1.1.1 Social Ad technology and selling
        • 6.2.1.1.2 Social advocacy
    • TABLE 15 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 16 SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 6.2.2 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS
      • 6.2.2.1 Social media listening, monitoring, and analytics impact success of organizations
        • 6.2.2.1.1 Social media listening and monitoring
        • 6.2.2.1.2 Social media analytics
    • TABLE 17 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 18 SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 6.2.3 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT
      • 6.2.3.1 Social media asset and content management enables companies to optimize social media content effectively
    • TABLE 19 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 20 SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 6.2.4 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT
      • 6.2.4.1 Risk and compliance management incorporates integrity and security of content published on social media
    • TABLE 21 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 22 SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 6.3 SERVICES
    • FIGURE 35 MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 23 SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICES, 2018-2021 (USD MILLION)
    • TABLE 24 SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICES, 2022-2027 (USD MILLION)
    • TABLE 25 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 26 SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 6.3.1 PROFESSIONAL SERVICES
    • FIGURE 36 TRAINING AND SUPPORT SERVICES SUB-SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 27 SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2021 (USD MILLION)
    • TABLE 28 SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022-2027 (USD MILLION)
    • TABLE 29 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 30 PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
      • 6.3.1.1 Implementation and consulting services
        • 6.3.1.1.1 Implementation and consulting services provide enhanced strategic outlook
    • TABLE 31 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 32 IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
      • 6.3.1.2 Training and support services
        • 6.3.1.2.1 Training and support services enable customers to use social management solutions optimally
    • TABLE 33 TRAINING AND SUPPORT SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 34 TRAINING AND SUPPORT SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 6.3.2 MANAGED SERVICES
    • TABLE 35 MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 36 MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)

7 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE

  • 7.1 INTRODUCTION
    • 7.1.1 DEPLOYMENT MODE: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
    • FIGURE 37 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 37 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018-2021 (USD MILLION)
    • TABLE 38 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
  • 7.2 ON-PREMISES
    • 7.2.1 ON-PREMISES DEPLOYMENT MODE CATERS TO BUSINESS NEEDS OF ORGANIZATIONS
    • TABLE 39 ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 40 ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 7.3 CLOUD
    • 7.3.1 CLOUD-BASED SOLUTIONS PREFERRED BY SMALL AND MEDIUM-SIZED ENTERPRISES ATTRIBUTED TO LOW COSTS
    • TABLE 41 CLOUD: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 42 CLOUD: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)

8 SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE

  • 8.1 INTRODUCTION
    • 8.1.1 ORGANIZATION SIZE: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
    • FIGURE 38 LARGE ENTERPRISES SEGMENT TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD
    • TABLE 43 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
    • TABLE 44 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
  • 8.2 SMALL ENTERPRISES
    • 8.2.1 SOCIAL MEDIA ENABLES SMALL ENTERPRISES TO REACH GLOBAL AUDIENCES EASILY AND COST-EFFECTIVELY
    • TABLE 45 SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 46 SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 8.3 MEDIUM-SIZED ENTERPRISES
    • 8.3.1 MEDIUM-SIZED ENTERPRISES INVEST IN SOCIAL MEDIA ADVERTISING AND MARKETING TO PROMOTE PRODUCTS AND SERVICES WITH RISING NEED FOR SOCIAL MARKETING
    • TABLE 47 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 48 MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 8.4 LARGE ENTERPRISES
    • 8.4.1 DEMAND FOR SOCIAL MEDIA MANAGEMENT TOOLS IN LARGE ENTERPRISES TO RISE DUE TO AFFORDABILITY AND HIGH ECONOMIES OF SCALE
    • TABLE 49 LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 50 LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)

9 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION

  • 9.1 INTRODUCTION
    • 9.1.1 APPLICATION: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
    • FIGURE 39 COMPETITIVE INTELLIGENCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 51 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018-2021 (USD MILLION)
    • TABLE 52 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
  • 9.2 SALES AND MARKETING MANAGEMENT
    • 9.2.1 SOCIAL MEDIA MANAGEMENT SOLUTIONS ENABLE SALES TEAMS TO UNDERSTAND TARGETED AUDIENCE
    • TABLE 53 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 54 SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.3 CUSTOMER EXPERIENCE MANAGEMENT
    • 9.3.1 SOCIAL MEDIA MANAGEMENT SOLUTIONS ENABLE COMPANIES TO IMPROVE CUSTOMER EXPERIENCE
    • TABLE 55 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 56 CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
    • 9.3.2 SOCIAL CARE AND MESSAGING
    • 9.3.3 CUSTOMER DATA PLATFORM
  • 9.4 COMPETITIVE INTELLIGENCE
    • 9.4.1 COMPETITIVE INTELLIGENCE ENABLES BUSINESSES TO UNDERSTAND MARKET TRENDS AND QUICKLY ADAPT TO CHANGING MARKET CIRCUMSTANCES
    • TABLE 57 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 58 COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.5 RISK MANAGEMENT AND FRAUD DETECTION
    • 9.5.1 RISK MANAGEMENT AND FRAUD DETECTION MINIMIZE RISKS ASSOCIATED WITH USING SOCIAL MEDIA
    • TABLE 59 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 60 RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 9.6 OTHERS
    • TABLE 61 OTHER APPLICATIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 62 OTHER APPLICATIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)

10 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL

  • 10.1 INTRODUCTION
    • 10.1.1 VERTICAL: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
    • 10.1.2 SOCIAL MEDIA MANAGEMENT: ENTERPRISE USE CASES
    • FIGURE 40 TRAVEL AND HOSPITALITY SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 63 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
    • TABLE 64 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
  • 10.2 BFSI
    • 10.2.1 BFSI SECTOR UNDERGOING DIGITAL TRANSFORMATION
    • TABLE 65 BFSI: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 66 BFSI: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.3 RETAIL & CONSUMER GOODS
    • 10.3.1 SOCIAL MEDIA ANALYTICS HELPS ATTAIN RETAIL-SPECIFIC GOALS
    • TABLE 67 RETAIL & CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 68 RETAIL & CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.4 GOVERNMENT & PUBLIC SECTOR
    • 10.4.1 SOCIAL MEDIA HELPS IMPROVE REAL-TIME INTERACTIONS WITH CITIZENS, UNDERSTAND TRENDS, AND MODIFY DECISION-MAKING PATTERNS
    • TABLE 69 GOVERNMENT & PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 70 GOVERNMENT & PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.5 HEALTHCARE & LIFE SCIENCES
    • 10.5.1 SOCIAL MEDIA DATA HELPS CONTROL EFFECTIVENESS OF PUBLIC HEALTH MONITORING AND REDUCE LATENCY
    • TABLE 71 HEALTHCARE & LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 72 HEALTHCARE & LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.6 IT & TELECOM
    • 10.6.1 IT AND TELECOM COMPANIES IMPROVED QUALITY AND MINIMIZED COSTS IN BUSINESS FUNCTIONS BY IMPLEMENTING SOCIAL MEDIA MANAGEMENT SOLUTIONS
    • TABLE 73 IT & TELECOM: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 74 IT & TELECOM: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.7 MEDIA & ENTERTAINMENT
    • 10.7.1 INTEGRATION OF SOCIAL MEDIA MANAGEMENT TOOLS HELPS MEDIA AND ENTERTAINMENT COMPANIES ATTRACT AND RETAIN CONSUMERS
    • TABLE 75 MEDIA & ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 76 MEDIA & ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.8 MANUFACTURING
    • 10.8.1 SOCIAL MEDIA MANAGEMENT SOLUTIONS HELP MANUFACTURING UNITS MAKE MAXIMUM USE OF SOCIAL MEDIA DATA
    • TABLE 77 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 78 MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.9 TRAVEL & HOSPITALITY
    • 10.9.1 SOCIAL MEDIA MANAGEMENT TOOLS IDENTIFY NEW PROSPECTS AND OFFER QUALITY SERVICES TO RETAIN EXISTING CUSTOMERS
    • TABLE 79 TRAVEL & HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 80 TRAVEL & HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 10.10 OTHERS
    • TABLE 81 OTHER VERTICALS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 82 OTHER VERTICALS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)

11 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION

  • 11.1 INTRODUCTION
    • 11.1.1 REGION: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS
    • FIGURE 41 ASIA PACIFIC SOCIAL MEDIA MANAGEMENT MARKET TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
    • FIGURE 42 CHINA TO REGISTER HIGHEST CAGR IN SOCIAL MEDIA MANAGEMENT MARKET DURING FORECAST PERIOD
    • TABLE 83 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018-2021 (USD MILLION)
    • TABLE 84 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022-2027 (USD MILLION)
  • 11.2 NORTH AMERICA
    • 11.2.1 NORTH AMERICA: RECESSION IMPACT
    • FIGURE 43 NORTH AMERICA: SNAPSHOT OF SOCIAL MEDIA MANAGEMENT MARKET
    • TABLE 85 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 86 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 87 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 88 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 89 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2021 (USD MILLION)
    • TABLE 90 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022-2027 (USD MILLION)
    • TABLE 91 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018-2021 (USD MILLION)
    • TABLE 92 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 93 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
    • TABLE 94 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 95 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018-2021 (USD MILLION)
    • TABLE 96 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 97 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
    • TABLE 98 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 99 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018-2021 (USD MILLION)
    • TABLE 100 NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 11.2.2 US
      • 11.2.2.1 Rapid adoption of social media management tools and sustained business growth for market players
    • TABLE 101 US: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 102 US: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 11.2.3 CANADA
      • 11.2.3.1 Growing adoption of social media management solutions by enterprises
    • TABLE 103 CANADA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 104 CANADA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
  • 11.3 EUROPE, MIDDLE EAST, AND AFRICA
    • 11.3.1 EUROPE, MIDDLE EAST, AND AFRICA: RECESSION IMPACT
    • TABLE 105 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 106 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 107 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 108 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 109 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2021 (USD MILLION)
    • TABLE 110 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022-2027 (USD MILLION)
    • TABLE 111 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018-2021 (USD MILLION)
    • TABLE 112 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 113 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
    • TABLE 114 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 115 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018-2021 (USD MILLION)
    • TABLE 116 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 117 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
    • TABLE 118 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 119 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018-2021 (USD MILLION)
    • TABLE 120 EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 11.3.2 GERMANY
      • 11.3.2.1 Growing use of internet and social media platforms
    • TABLE 121 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 122 GERMANY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 11.3.3 UK & IRELAND
      • 11.3.3.1 Rising use of social media platforms to inform, educate, and influence users
    • TABLE 123 UK & IRELAND: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 124 UK & IRELAND: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 11.3.4 FRANCE
      • 11.3.4.1 Increasing adoption of social media management solutions to understand customer sentiments
    • TABLE 125 FRANCE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 126 FRANCE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 11.3.5 SPAIN
      • 11.3.5.1 Rising use of social media to promote businesses and stay in touch with customers
    • TABLE 127 SPAIN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 128 SPAIN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 11.3.6 SAUDI ARABIA
      • 11.3.6.1 Presence of large digital-savvy consumer base
    • TABLE 129 SAUDI ARABIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 130 SAUDI ARABIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 11.3.7 ITALY
      • 11.3.7.1 Growing adoption of AI technology in social media among retail, media and entertainment, and BFSI verticals
    • TABLE 131 ITALY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 132 ITALY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 11.3.8 REST OF EUROPE, MIDDLE EAST, AND AFRICA
    • TABLE 133 REST OF EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 134 REST OF EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
  • 11.4 ASIA PACIFIC
    • 11.4.1 ASIA PACIFIC: RECESSION IMPACT
    • FIGURE 44 ASIA PACIFIC: SNAPSHOT OF SOCIAL MEDIA MANAGEMENT MARKET
    • TABLE 135 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 136 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • TABLE 137 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018-2021 (USD MILLION)
    • TABLE 138 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022-2027 (USD MILLION)
    • TABLE 139 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018-2021 (USD MILLION)
    • TABLE 140 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022-2027 (USD MILLION)
    • TABLE 141 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018-2021 (USD MILLION)
    • TABLE 142 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION)
    • TABLE 143 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
    • TABLE 144 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
    • TABLE 145 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018-2021 (USD MILLION)
    • TABLE 146 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022-2027 (USD MILLION)
    • TABLE 147 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
    • TABLE 148 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
    • TABLE 149 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018-2021 (USD MILLION)
    • TABLE 150 ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022-2027 (USD MILLION)
    • 11.4.2 CHINA
      • 11.4.2.1 Growing adoption of social media management software and associated services by companies to enhance customer experience
    • TABLE 151 CHINA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 152 CHINA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 11.4.3 JAPAN
      • 11.4.3.1 Increasing use of social media management solutions by enterprises to expand brand reach
    • TABLE 153 JAPAN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 154 JAPAN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 11.4.4 ANZ
      • 11.4.4.1 Rising investments by mid-sized businesses in social media advertising and video content
    • TABLE 155 ANZ: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 156 ANZ: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 11.4.5 INDIA
      • 11.4.5.1 Increasing focus on digitalization
    • TABLE 157 INDIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 158 INDIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 11.4.6 SINGAPORE
      • 11.4.6.1 Adoption of various growth strategies by social media management vendors to expand customer base
    • TABLE 159 SINGAPORE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 160 SINGAPORE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
    • 11.4.7 REST OF ASIA PACIFIC
    • TABLE 161 REST OF ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
    • TABLE 162 REST OF ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
  • 11.5 LATIN AMERICA
    • 11.5.1 LATIN AMERICA: RECESSION IMPACT
      • 11.5.1.1 MEXICO
      • 11.5.1.1.1 Rising adoption of digital technologies for marketing and customer engagement
    • 11.5.1.2 COLOMBIA
      • 11.5.1.2.1 Increased use of social media management platforms to reach local social media user base
    • 11.5.1.3 BRAZIL
      • 11.5.1.3.1 Rising digitalization of local businesses
    • 11.5.1.4 REST OF LATIN AMERICA

    12 COMPETITIVE LANDSCAPE

    • 12.1 OVERVIEW
    • 12.2 KEY STRATEGIES ADOPTED BY MAJOR PLAYERS
    • 12.3 REVENUE ANALYSIS
      • 12.3.1 HISTORIC REVENUE ANALYSIS
    • 12.4 MARKET SHARE ANALYSIS
    • 12.5 COMPANY EVALUATION QUADRANT
      • 12.5.1 STARS
      • 12.5.2 EMERGING LEADERS
      • 12.5.3 PERVASIVE PLAYERS
      • 12.5.4 PARTICIPANTS
    • 12.6 COMPETITIVE BENCHMARKING
    • 12.7 STARTUP/SME EVALUATION QUADRANT
      • 12.7.1 PROGRESSIVE COMPANIES
      • 12.7.2 RESPONSIVE COMPANIES
      • 12.7.3 DYNAMIC COMPANIES
      • 12.7.4 STARTING BLOCKS
    • 12.8 STARTUP/SME COMPETITIVE BENCHMARKING
    • 12.9 COMPETITIVE SCENARIO AND TRENDS
      • 12.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS
      • 12.9.2 DEALS

13 COMPANY PROFILES

  • 13.1 INTRODUCTION
  • 13.2 KEY PLAYERS
    • 13.2.1 ADOBE
    • 13.2.2 IBM
    • 13.2.3 GOOGLE
    • 13.2.4 ORACLE
    • 13.2.5 SALESFORCE
    • 13.2.6 SPROUT SOCIAL
    • 13.2.7 HOOTSUITE
    • 13.2.8 MELTWATER
    • 13.2.9 SPRINKLR
    • 13.2.10 DIGIMIND
    • 13.2.11 HUBSPOT
    • 13.2.12 QUALTRICS
    • 13.2.13 KHOROS
    • 13.2.14 CISION
    • 13.2.15 ZOHO
    • 13.2.16 NETBASE
    • 13.2.17 TALKWALKER
    • 13.2.18 BUFFER
    • 13.2.19 AGORAPULSE
    • 13.2.20 SENDIBLE
    • 13.2.21 MAVSOCIAL
    • 13.2.22 EMPLIFI
    • 13.2.23 SYNTHESIO
    • 13.2.24 ECLINCHER
  • 13.3 STARTUP/SME PROFILES
    • 13.3.1 CREATORIQ
    • 13.3.2 SLATE TEAMS
    • 13.3.3 HUNTER DIGITAL
    • 13.3.4 ALCHEMY WORX
    • 13.3.5 KAW
    • 13.3.6 MAKE YOUR MARK DIGITAL
    • 13.3.7 THE CIRQLE
    • 13.3.8 AFFABLE.AI
    • 13.3.9 LOOMLY
    • 13.3.10 ALTORISE
    • 13.3.11 SOCINOVA
    • 13.3.12 PROMOREPUBLIC

14 ADJACENT AND RELATED MARKETS

  • 14.1 SOCIAL MEDIA ANALYTICS MARKET
    • 14.1.1 MARKET DEFINITION
    • 14.1.2 MARKET OVERVIEW
  • 14.2 WEB CONTENT MANAGEMENT MARKET
    • 14.2.1 MARKET DEFINITION
    • 14.2.2 MARKET OVERVIEW

15 APPENDIX

  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL
  • 15.3 CUSTOMIZATION OPTIONS
  • 15.4 RELATED REPORTS
  • 15.5 AUTHOR DETAILS
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