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Market Research Report

Highway Driving Assist Market by Vehicle Type (PC, BEV, HEV, PHEV, FCEV), Component (Radar, Camera, Ultrasonic Sensor, Software Module), Autonomous Level (Level 2, Level 3 & Above), Function (ACC, LKA, LCA, CAA) and Region - Global Forecast to 2027

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Highway Driving Assist Market by Vehicle Type (PC, BEV, HEV, PHEV, FCEV), Component (Radar, Camera, Ultrasonic Sensor, Software Module), Autonomous Level (Level 2, Level 3 & Above), Function (ACC, LKA, LCA, CAA) and Region - Global Forecast to 2027
Published: October 2, 2019 Content info: 180 Pages
Description

"Increase in penetration of semi-autonomous vehicles is the significant factor for the growth of the highway driving assist market globally"

The highway driving assist market is projected to reach USD 10.7 billion by 2027 from an estimated USD 1.9 billion in 2019, at a CAGR of 23.9% during the forecast period. All the premium car makers like Tesla, BMW, Audi, Volvo, Nissan, and Maserati have highway driving assist feature in their higher-end car.

The luxury segment is sold mostly in the US, UK, and Germany, where these OEMs are providing this feature in many of its higher end models. However, lack of information technology, communication infrastructure in developing countries will restrict the market growth in the coming years.

"Increasing demand for ease in driving and safety & security is expected to drive the highway driving assist market in Level 3 & above vehicles during the forecast period"

Level 3 & above segment is expected to be the fastest-growing market. Level 3 & above is expected to be introduced in the market by 2021 as tier-1 company's such as Bosch, ZF and Continental are developing level 3 featured highway assist system and committed to launching by 2021. Once the system introduces level 3 & above segment is expected to grow at the highest CAGR by value during the forecast period.

Software Module segment is expected to grow at the highest CAGR rate within the highway driving assist market

The automotive software market is growing rapidly, and with the gained traction of connected & autonomous vehicle technologies, the automotive embedded software has become a key area for innovation. The software module in automotive has been evolving owing to factors such as an increase in demand for advanced driving assistance features, and government mandates, which are more focused toward the safety and emission norms for vehicles. The major focused area for a software application is automated technologies.

The software module establishes the input and output relation between functions such as adaptive cruise control, blind-spot detection, lane-keeping assist, lane change assist, automatic emergency braking, and collision avoidance system. The various companies which provide a software platform to the highway driving assist manufacturers are Nvidia, Aptiv, Mobileye, Veoneer, and Intel, among others.

"The North America market is expected to register the fastest growth during the forecast period"

The North America highway driving assist market is estimated to be the largest and fastest-growing market. In North America, the US, Canada, and Mexico. Among these, the US and Canada are economically strong and have a high standard of living, and disposable income which leads to the demand for high-end features such as highway driving assist. Infrastructure availability in US and Canada attract the global OEMs and Tier 1 to test and develop such autonomous vehicle also supportive government policies help them to test vehicle on the road. As people have high standards of living and disposable income in these countries, they would like to spend more on safety and comfort features like highway driving assist systems. Global OEMs like Audi, BMW, Tesla, Volvo, Acura, Nissan, Cadillac, and Porsche provide these features in these countries in their premium mid and luxury cars.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in this market.

  • By Company Type: Tier I - 40%, Tier II - 42%, and Tier OEM - 18%
  • By Designation: C Level - 57%, D Level - 29%, and Others - 14%
  • By Region: North America - 39%, Europe - 31%, and Asia Pacific - 25%, Rest of the World - 5%

The highway driving assist market comprises major manufacturers such as Robert Bosch (Germany), ZF Friedrichshafen (Germany), Magna (Canada), Continental (Germany) and Valeo (France) among others.

Research Coverage:

The study segments the highway driving assist market and forecasts the market size based on passenger car (mid & luxury segment), EV type (BEV, HEV, PHEV, and FCEV), autonomous level (level 2 and level 3 & above)), functions (adaptive cruise control, lane-keeping assist, lane change assist, and collision avoidance assist), components (camera, radar, ultrasonic sensor, software module and navigation), and region (North America, Europe, Asia Pacific, and RoW). The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report will help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall highway driving assist market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Table of Contents
Product Code: AT 7369

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 OBJECTIVES OF THE STUDY
  • 1.2 PRODUCT DEFINITION
    • 1.2.1 INCLUSIONS & EXCLUSIONS
  • 1.3 MARKET SCOPE
  • 1.4 LIMITATIONS
  • 1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • 2.1.1 SECONDARY DATA
      • 2.1.1.1 Key secondary sources for vehicle sales
      • 2.1.1.2 Key secondary sources for market sizing
      • 2.1.1.3 Key data from secondary sources
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Sampling techniques & data collection methods
      • 2.1.2.2 Primary participants
  • 2.2 MARKET SIZE ESTIMATION
    • 2.2.1 BOTTOM-UP APPROACH
    • 2.2.2 TOP-DOWN APPROACH
  • 2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
  • 2.4 ASSUMPTIONS & ASSOCIATED RISKS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN THE HIGHWAY DRIVING ASSIST MARKET
  • 4.2 NORTH AMERICA TO LEAD THE HIGHWAY DRIVING ASSIST MARKET
  • 4.3 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2019 VS. 2027 (USD MILLION)
  • 4.4 HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE, 2019 VS. 2027 (USD MILLION)
  • 4.5 HIGHWAY DRIVING ASSIST MARKET, BY COMPONENT, 2019 VS. 2027 (USD MILLION)
  • 4.6 HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL, 2019 VS. 2027 (USD MILLION)
  • 4.7 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION, 2019 VS. 2027 (USD MILLION)

5 MARKET OVERVIEW

  • 5.1 INTRODUCTION
  • 5.2 YEARS CONSIDERED FOR THE STUDY
  • 5.3 CURRENCY & PRICING
  • 5.4 MARKET DYNAMICS
    • 5.4.1 DRIVERS
      • 5.4.1.1 Increase in road safety
      • 5.4.1.2 Advancements in ADAS and automated driving technologies
      • 5.4.1.3 Reduction in fuel consumption
    • 5.4.2 RESTRAINTS
      • 5.4.2.1 Cybersecurity and data security concerns
      • 5.4.2.2 Lack of information technology and communication infrastructure in developing nations
    • 5.4.3 OPPORTUNITIES
      • 5.4.3.1 Advancements in LiDAR technology
      • 5.4.3.2 Self-driving cars
    • 5.4.4 CHALLENGES
      • 5.4.4.1 High cost of system
      • 5.4.4.2 Legal and regulatory framework issues
  • 5.5 REVENUE MISSED: OPPORTUNITIES FOR HIGHWAY DRIVING ASSIST MANUFACTURERS
  • 5.6 HIGHWAY DRIVING ASSIST MARKET, SCENARIOS (2018-2027)
    • 5.6.1 HIGHWAY DRIVING ASSIST MARKET, MOST LIKELY SCENARIO
    • 5.6.2 HIGHWAY DRIVING ASSIST MARKET, OPTIMISTIC SCENARIO
    • 5.6.3 HIGHWAY DRIVING ASSIST MARKET, PESSIMISTIC SCENARIO

6 INDUSTRY TRENDS

  • 6.1 TECHNOLOGY ANALYSIS
    • 6.1.1 AI AND MACHINE LEARNING TECHNOLOGY
    • 6.1.2 ADVANCED SENSOR AND FUSING OF SENSOR DATA
    • 6.1.3 INTELLIGENT MAPPING
  • 6.2 PORTER'S FIVE FORCES ANALYSIS

7 HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR

  • 7.1 INTRODUCTION
    • 7.1.1 RESEARCH METHODOLOGY
    • 7.1.2 ASSUMPTIONS
    • 7.1.3 INDUSTRY INSIGHTS
  • 7.2 OPERATIONAL DATA
    • 7.2.1 LUXURY AND MID SEGMENT VEHICLE SALES DATA 2017-2018
  • 7.3 MID SEGMENT
    • 7.3.1 PROLIFERATION OF AUTOMATED TECHNOLOGIES FROM LUXURY TO PREMIUM MID SEGMENT VEHICLES IS THE KEY GROWTH AREA
  • 7.4 LUXURY SEGMENT
    • 7.4.1 BEST SAFETY & COMFORT FEATURES ARE EQUIPPED IN LUXURY VEHICLES
  • 7.5 MARKET LEADERS

8 HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE

  • 8.1 INTRODUCTION
    • 8.1.1 RESEARCH METHODOLOGY
    • 8.1.2 ASSUMPTIONS
    • 8.1.3 INDUSTRY INSIGHTS
  • 8.2 OPERATIONAL DATA
    • 8.2.1 MAJOR EV MODELS IN NORTH AMERICA EQUIPPED WITH HIGHWAY DRIVING ASSIST
  • 8.3 BEV
    • 8.3.1 HEAVY INVESTMENTS IN ADVANCED TECHNOLOGIES WILL INCREASE THE DEMAND
  • 8.4 FCEV
    • 8.4.1 GOVERNMENT EFFORTS TO PROMOTE FCEVS IS THE KEY GROWTH AREA
  • 8.5 HEV
    • 8.5.1 ADVANCEMENTS IN TECHNOLOGY WILL INCREASE THE DEMAND
  • 8.6 PHEV
    • 8.6.1 UPCOMING MODELS ARE EXPECTED TO BE EQUIPPED WITH HIGHWAY DRIVING ASSIST
  • 8.7 MARKET LEADERS

9 HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL

  • 9.1 INTRODUCTION
    • 9.1.1 RESEARCH METHODOLOGY
    • 9.1.2 ASSUMPTIONS
    • 9.1.3 INDUSTRY INSIGHTS
  • 9.2 OPERATIONAL DATA
    • 9.2.1 AUTOMATED DRIVING INITIATIVES BY MAJOR AUTOMAKERS
  • 9.3 LEVEL 2
    • 9.3.1 HEAVY INVESTMENTS IN ADVANCED TECHNOLOGIES WILL BOOST DEMAND
  • 9.4 LEVEL 3 & ABOVE
    • 9.4.1 INCREASING DEMAND FOR SELF DRIVING CARS WILL HELP THE MARKET TO GROW
  • 9.5 MARKET LEADERS

10 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION

  • 10.1 INTRODUCTION
    • 10.1.1 RESEARCH METHODOLOGY
    • 10.1.2 ASSUMPTIONS
    • 10.1.3 INDUSTRY INSIGHTS
  • 10.2 OPERATIONAL DATA
    • 10.2.1 TOTAL NUMBER OF CRASHES, INJURIES, AND DEATHS
    • 10.2.2 AUTOMOTIVE APPLICATION FEATURES
    • 10.2.3 LEVEL-WISE FUNCTIONS
  • 10.3 ADAPTIVE CRUISE CONTROL (ACC)
    • 10.3.1 ADDITION OF NEW FEATURES IN ACC IS THE KEY AREA OF MARKET GROWTH
  • 10.4 LANE KEEPING ASSIST (LKA)
    • 10.4.1 GROWING NEED FOR LANE KEEPING AND CENTERING DURING AUTONOMOUS DRIVING ON HIGHWAYS
  • 10.5 LANE CHANGE ASSIST
    • 10.5.1 GROWING FOCUS ON REDUCING ACCIDENTS AND IMPROVING SAFETY WILL BOOST DEMAND
  • 10.6 COLLISION AVOIDANCE ASSIST (CAA)
    • 10.6.1 NEED FOR DETECTION AND PREVENTION OF COLLISIONS DUE TO BLIND SPOT WILL DRIVE THE DEMAND
  • 10.7 MARKET LEADERS

11 HIGHWAY DRIVING ASSIST MARKET, BY COMPONENT

  • 11.1 INTRODUCTION
    • 11.1.1 RESEARCH METHODOLOGY
    • 11.1.2 ASSUMPTIONS
    • 11.1.3 INDUSTRY INSIGHTS
  • 11.2 OPERATIONAL DATA
    • 11.2.1 NEXT GENERATION SENSOR FUSION
  • 11.3 CAMERA
    • 11.3.1 HIGH ADAPTABILITY OF CAMERAS IN LUXURY VEHICLES WOULD POSITIVELY AFFECT DEMAND
  • 11.4 RADAR
    • 11.4.1 DEMAND FOR LONG-RANGE RADAR IS FUELLING THE OVERALL MARKET
  • 11.5 ULTRASONIC SENSOR
    • 11.5.1 MONITORING AND MANAGING BLIND SPOTS THROUGH ULTRASONIC SENSORS WOULD DRIVE DEMAND
  • 11.6 SOFTWARE MODULE
    • 11.6.1 NEED FOR ROBUST AND HIGH PRECISION AUTOMATED FEATURES MAKES SOFTWARE MODULES MORE COMPLEX
  • 11.7 NAVIGATION
    • 11.7.1 NEED FOR HIGH DEFINITION MAPS TO IMPLEMENT HIGHER LEVELS OF AUTONOMY
  • 11.8 MARKET LEADERS

12 HIGHWAY DRIVING ASSIST MARKET, BY REGION

  • 12.1 INTRODUCTION
    • 12.1.1 RESEARCH METHODOLOGY
    • 12.1.2 ASSUMPTIONS
    • 12.1.3 INDUSTRY INSIGHTS
  • 12.2 NORTH AMERICA
    • 12.2.1 CANADA
      • 12.2.1.1 Large share of premium vehicles and proximity to US drives the Canadian market
    • 12.2.2 MEXICO
      • 12.2.2.1 Mexico does not have a market for highway driving assist currently
    • 12.2.3 US
      • 12.2.3.1 OEMs initiatives, technological advancements, and infrastructure drive the US market
  • 12.3 EUROPE
    • 12.3.1 FRANCE
      • 12.3.1.1 Many OEMs in France are working on autonomous vehicles
    • 12.3.2 GERMANY
      • 12.3.2.1 Technological advancements, availability of infrastructure, and OEM initiatives drive the German market
    • 12.3.3 ITALY
      • 12.3.3.1 Government and OEM initiatives fuel the Italian market
    • 12.3.4 SPAIN
      • 12.3.4.1 Government support to establish laws and required infrastructure to drive the Spanish market
    • 12.3.5 UK
      • 12.3.5.1 OEMs offering high-end technologies and infrastructure availability drive the UK market
  • 12.4 ASIA PACIFIC
    • 12.4.1 CHINA
      • 12.4.1.1 China is considered as the most promising country for autonomous vehicle initiatives
    • 12.4.2 INDIA
      • 12.4.2.1 There is no market available for highway driving assist in India
    • 12.4.3 JAPAN
      • 12.4.3.1 R&D strategies by established OEMs and government policies to propel the Japanese market
    • 12.4.4 SOUTH KOREA
      • 12.4.4.1 Advanced infrastructure and heavy investment in autonomous technologies are the Korean market drivers
  • 12.5 ROW
    • 12.5.1 BRAZIL
      • 12.5.1.1 Establishment of proper infrastructure and R&D initiatives would fuel the Brazilian market
    • 12.5.2 RUSSIA
      • 12.5.2.1 Many nationally established companies are taking initiatives on autonomous driving

13 COMPETITIVE LANDSCAPE

  • 13.1 OVERVIEW
  • 13.2 MARKET RANKING ANALYSIS
  • 13.3 PRODUCT COMPARISON MAPPING, BY KEY COMPETITORS
  • 13.4 COMPETITIVE LEADERSHIP MAPPING
    • 13.4.1 TERMINOLOGY
    • 13.4.2 VISIONARY LEADERS
    • 13.4.3 INNOVATORS
    • 13.4.4 DYNAMIC DIFFERENTIATORS
    • 13.4.5 EMERGING COMPANIES
    • 13.4.6 STRENGTH OF PRODUCT PORTFOLIO
    • 13.4.7 BUSINESS STRATEGY EXCELLENCE
  • 13.5 WINNERS VS. TAIL-ENDERS
  • 13.6 COMPETITIVE SCENARIO
    • 13.6.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES
    • 13.6.2 EXPANSIONS
    • 13.6.3 ACQUISITIONS
    • 13.6.4 PARTNERSHIPS/CONTRACTS

14 COMPANY PROFILES

(Business overview, Products offered, Recent developments, SWOT analysis & MnM View)*

  • 14.1 ROBERT BOSCH
  • 14.2 ZF FRIEDRICHSHAFEN
  • 14.3 MAGNA
  • 14.4 CONTINENTAL
  • 14.5 VALEO
  • 14.6 VISTEON
  • 14.7 MANDO
  • 14.8 AVL
  • 14.9 APTIV
  • 14.10 VEONEER
  • 14.11 NVIDIA
  • 14.12 TOYOTA MOTOR CORPORATION
  • 14.13 HYUNDAI MOTOR COMPANY

Details on Business overview, Products offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.

  • 14.14 OTHER KEY REGIONAL PLAYERS
    • 14.14.1 ASIA PACIFIC
      • 14.14.1.1 DENSO
      • 14.14.1.2 Hyundai Mobis
      • 14.14.1.3 Samsung Electro Mechanics
    • 14.14.2 EUROPE
      • 14.14.2.1 HELLA
      • 14.14.2.2 Volvo
    • 14.14.3 NORTH AMERICA
      • 14.14.3.1 Qualcomm
      • 14.14.3.2 Intel
      • 14.14.3.3 Tesla
    • 14.14.4 ROW
      • 14.14.4.1 Mobileye

15 RECOMMENDATIONS BY MARKETSANDMARKETS

  • 15.1 NORTH AMERICA WILL BE THE MAJOR MARKET FOR HIGHWAY DRIVING ASSIST
  • 15.2 LEVEL 3 & ABOVE AUTONOMOUS LEVEL CAN BE A KEY FOCUS FOR MANUFACTURERS
  • 15.3 CONCLUSION

16 APPENDIX

  • 16.1 KEY INSIGHTS OF INDUSTRY EXPERTS
  • 16.2 DISCUSSION GUIDE
  • 16.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 16.4 AVAILABLE CUSTOMIZATIONS
    • 16.4.1 HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION
      • 16.4.1.1 Adaptive cruise control
      • 16.4.1.2 Lane keeping assist
      • 16.4.1.3 Lane change assist
      • 16.4.1.4 Collision avoidance assist
    • 16.4.2 COMPANY PROFILE
      • 16.4.2.1 Company overview
      • 16.4.2.2 Products offered
      • 16.4.2.3 Product development/expansion/partnership/acquisition
      • 16.4.2.4 SWOT analysis
  • 16.5 RELATED REPORTS
  • 16.6 AUTHOR DETAILS

LIST OF TABLES

  • TABLE 1: INCLUSIONS AND EXCLUSIONS FROM THE DEFINITION
  • TABLE 2: ASSUMPTIONS, ASSOCIATED RISKS AND IMPACT
  • TABLE 3: CURRENCY EXCHANGE RATES (WRT PER USD)
  • TABLE 4: AUTONOMOUS LEVEL FOR SELF DRIVING CARS
  • TABLE 5: HIGHWAY DRIVING ASSIST MARKET (MOST LIKELY), BY REGION, 2017-2027 (USD MILLION)
  • TABLE 6: HIGHWAY DRIVING ASSIST MARKET (OPTIMISTIC), BY REGION, 2017-2027 (USD MILLION)
  • TABLE 7: HIGHWAY DRIVING ASSIST MARKET (PESSIMISTIC), BY REGION, 2017-2027 (USD MILLION)
  • TABLE 8: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 9: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 10: MID SEGMENT: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (THOUSAND UNITS)
  • TABLE 11: MID SEGMENT : HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 12: LUXURY SEGMENT: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (THOUSAND UNITS)
  • TABLE 13: LUXURY SEGMENT: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 14: RECENT DEVELOPMENTS
  • TABLE 15: US AND CANADA: MAJOR ELECTRIC VEHICLES EQUIPPED HIGHWAY DRIVING ASSIST WITH 2018 SALES
  • TABLE 16: HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE, 2017-2027 (THOUSAND UNITS)
  • TABLE 17: HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE, 2017-2027 (USD MILLION)
  • TABLE 18: BEV MARKET, BY REGION, 2017-2027 (THOUSAND UNITS)
  • TABLE 19: BATTERY ELECTRIC VEHICLE MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 20: FCEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (THOUSAND UNITS)
  • TABLE 21: FCEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 22: HEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (THOUSAND UNITS)
  • TABLE 23: HEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 24: PHEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (THOUSAND UNITS)
  • TABLE 25: PHEV: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 26: PRODUCT FEATURES
  • TABLE 27: MAJOR AUTOMAKERS INITIATIVE TOWARDS LEVEL 3 & ABOVE FUNCTIONALITY
  • TABLE 28: HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL, 2017-2027 (THOUSAND UNITS)
  • TABLE 29: HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL TYPE, 2017-2027 (USD MILLION)
  • TABLE 30: LEVEL 2: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (THOUSAND UNITS)
  • TABLE 31: LEVEL 2: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 32: LEVEL 3 & ABOVE: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (THOUSAND UNITS)
  • TABLE 33: LEVEL 3 & ABOVE: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 34: RECENT DEVELOPMENTS
  • TABLE 35: TOTAL NUMBER OF CRASHES, INJURIES, AND DEATHS THAT SELECTED ADAS COULD POTENTIALLY HELP PREVENT INDIVIDUALLY AND ON AGGREGATE
  • TABLE 36: AUTOMOTIVE APPLICATION FEATURES RELATED TO SAFETY, COMFORT, AND ASSISTANCE
  • TABLE 37: MAJOR FUNCTIONS NEEDED FOR DIFFERENT AUTOMATED LEVELS
  • TABLE 38: HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION, 2017-2027 (USD MILLION)
  • TABLE 39: ADAPTIVE CRUISE CONTROL: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 40: LANE KEEPING ASSIST: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 41: LANE CHANGE ASSIST: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 42: COLLISION AVOIDANCE ASSIST: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 43: RECENT DEVELOPMENT
  • TABLE 44: LEVEL-WISE REQUIREMENT OF SENSORS
  • TABLE 45: TECHNOLOGICAL SUPERIORITY OF COMPONENTS IN AUTOMOTIVE APPLICATIONS
  • TABLE 46: HIGHWAY DRIVING ASSIST MARKET, BY COMPONENT, 2017-2027 (USD MILLION)
  • TABLE 47: CAMERA: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 48: RADAR: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 49: ULTRASONIC SENSOR: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 50: SOFTWARE MODULE: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 51: NAVIGATION: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 52: RECENT DEVELOPMENTS
  • TABLE 53: COUNTRIES BEST PREPARED FOR AUTONOMOUS VEHICLES
  • TABLE 54: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (THOUSAND UNITS)
  • TABLE 55: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2017-2027 (USD MILLION)
  • TABLE 56: NORTH AMERICA: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017-2027 (THOUSAND UNITS)
  • TABLE 57: NORTH AMERICA: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017-2027 (USD MILLION)
  • TABLE 58: CANADA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 59: CANADA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 60: MEXICO: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 61: MEXICO: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 62: US: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 63: US: TRAILER ASSIST SYSTEM MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 64: EUROPE: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017-2027 (THOUSAND UNITS)
  • TABLE 65: EUROPE: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017-2027 (USD MILLION)
  • TABLE 66: FRANCE: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 67: FRANCE: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 68: GERMANY: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 69: GERMANY: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 70: ITALY: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 71: ITALY: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 72: SPAIN: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 73: SPAIN: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 74: UK: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 75: UK: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 76: ASIA PACIFIC: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017-2027 (THOUSAND UNITS)
  • TABLE 77: ASIA PACIFIC: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017-2027 (USD MILLION)
  • TABLE 78: CHINA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 79: CHINA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 80: INDIA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 81: INDIA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 82: JAPAN: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 83: JAPAN: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 84: SOUTH KOREA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 85: SOUTH KOREA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 86: ROW: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017-2027 (THOUSAND UNITS)
  • TABLE 87: ROW: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2017-2027 (USD MILLION)
  • TABLE 88: BRAZIL: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 89: BRAZIL: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 90: RUSSIA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (THOUSAND UNITS)
  • TABLE 91: RUSSIA: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2017-2027 (USD MILLION)
  • TABLE 92: PRODUCT COMPARISON MAPPING, BY KEY COMPETITORS
  • TABLE 93: NEW PRODUCT DEVELOPMENTS/LAUNCHES, 2017-2019
  • TABLE 94: EXPANSIONS, 2017-2019
  • TABLE 95: ACQUISITIONS, 2018-2019
  • TABLE 96: PARTNERSHIPS/CONTRACTS, 2017-2019
  • TABLE 97: NEW PRODUCT DEVELOPMENTS, 2018-2019
  • TABLE 98: EXPANSIONS, 2018
  • TABLE 99: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2017
  • TABLE 100: NEW PRODUCT DEVELOPMENTS, 2018-2019
  • TABLE 101: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2017-2019
  • TABLE 102: NEW PRODUCT DEVELOPMENTS, 2017
  • TABLE 103: EXPANSIONS, 2019
  • TABLE 104: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018
  • TABLE 105: NEW PRODUCT DEVELOPMENTS, 2017-2019
  • TABLE 106: EXPANSIONS, 2017
  • TABLE 107: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018-2019
  • TABLE 108: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018-2019
  • TABLE 109: EXPANSIONS, 2018
  • TABLE 110: PARTNERSHIP/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2017-2019
  • TABLE 111: EXPANSIONS, 2019
  • TABLE 112: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018
  • TABLE 113: EXPANSIONS, 2018
  • TABLE 114: EXPANSIONS, 2019
  • TABLE 115: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2018
  • TABLE 116: NEW PRODUCT DEVELOPMENTS, 2019
  • TABLE 117: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2019
  • TABLE 118: NEW PRODUCT DEVELOPMENTS, 2019
  • TABLE 119: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2019
  • TABLE 120: NEW PRODUCT DEVELOPMENTS, 2015-2018
  • TABLE 121: PARTNERSHIPS/ACQUISITIONS/CONTRACTS/AGREEMENTS, 2019

LIST OF FIGURES

  • FIGURE 1: MARKET SEGMENTATION: HIGHWAY DRIVING ASSIST MARKET
  • FIGURE 2: HIGHWAY DRIVING ASSIST MARKET: RESEARCH DESIGN
  • FIGURE 3: RESEARCH DESIGN MODEL
  • FIGURE 4: BREAKDOWN OF PRIMARY INTERVIEWS
  • FIGURE 5: BOTTOM-UP APPROACH: HIGHWAY DRIVING ASSIST MARKET
  • FIGURE 6: TOP-DOWN APPROACH: HIGHWAY DRIVING ASSIST MARKET
  • FIGURE 7: DATA TRIANGULATION
  • FIGURE 8: HIGHWAY DRIVING ASSIST: MARKET OUTLOOK
  • FIGURE 9: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2019 VS. 2027 (USD MILLION)
  • FIGURE 10: INCREASING DEMAND FOR ROAD SAFETY AND AUTOMATED TECHNOLOGIES ARE DRIVING THE HIGHWAY DRIVING ASSIST MARKET, 2019-2027 (USD MILLION)
  • FIGURE 11: HIGHWAY DRIVING ASSIST MARKET, BY VALUE, BY REGION, 2019-2027 (USD MILLION)
  • FIGURE 12: MID SEGMENT EXPECTED TO DOMINATE DURING THE FORECAST PERIOD
  • FIGURE 13: BEV SEGMENT IS EXPECTED TO DOMINATE DURING THE FORECAST PERIOD
  • FIGURE 14: RADAR SEGMENT EXPECTED TO DOMINATE DURING THE FORECAST PERIOD
  • FIGURE 15: LEVEL3 & ABOVE SEGMENT EXPECTED TO GROW FASTER DURING THE FORECAST PERIOD
  • FIGURE 16: ADAPTIVE CRUISE CONTROL SEGMENT EXPECTED TO DOMINATE DURING THE FORECAST PERIOD
  • FIGURE 17: HIGHWAY DRIVING ASSIST MARKET: MARKET DYNAMICS
  • FIGURE 18: US FATAL TRAFFIC CRASH DATA FOR 2016
  • FIGURE 19: AUTOMOTIVE ADAS MARKET, BY REGION 2018 VS. 2025 (USD BILLION)
  • FIGURE 20: REVENUE SHIFT DRIVING MARKET GROWTH
  • FIGURE 21: GLOBAL FUEL ECONOMY AND CO2 EMISSION DATA (2016-2025)
  • FIGURE 22: 5G INFRASTRUCTURE MARKET, BY GEOGRAPHY, 2020-2026 (USD MILLION)
  • FIGURE 23: SALES DATA, BY PASSENGER CAR, 2017 VS. 2018 (THOUSAND UNITS)
  • FIGURE 24: HIGHWAY DRIVING ASSIST MARKET, BY PASSENGER CAR, 2019 VS. 2027 (USD MILLION)
  • FIGURE 25: HIGHWAY DRIVING ASSIST MARKET, BY ELECTRIC VEHICLE TYPE, 2019 VS. 2027 (USD MILLION)
  • FIGURE 26: HIGHWAY DRIVING ASSIST MARKET, BY AUTONOMOUS LEVEL, 2019 VS. 2027 (USD MILLION)
  • FIGURE 27: HIGHWAY DRIVING ASSIST MARKET, BY FUNCTION, 2019 VS. 2027 (USD MILLION)
  • FIGURE 28: HIGHWAY DRIVING ASSIST MARKET, BY COMPONENT, 2019 VS. 2027 (USD MILLION)
  • FIGURE 29: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2019 (USD MILLION)
  • FIGURE 30: HIGHWAY DRIVING ASSIST MARKET, BY REGION, 2019 VS. 2027 (USD MILLION)
  • FIGURE 31: HIGHWAY DRIVING ASSIST MARKET: REGIONAL MARKET SHARE & GROWTH RATE, 2019 (VALUE)
  • FIGURE 32: NORTH AMERICA: HIGHWAY DRIVING ASSIST MARKET SNAPSHOT
  • FIGURE 33: EUROPE: HIGHWAY DRIVING ASSIST MARKET SNAPSHOT
  • FIGURE 34: ASIA PACIFIC: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2019 VS. 2027 (USD MILLION)
  • FIGURE 35: ROW: HIGHWAY DRIVING ASSIST MARKET, BY COUNTRY, 2019 VS. 2027 (USD MILLION)
  • FIGURE 36: HIGHWAY DRIVING ASSIST: MARKET RANKING ANALYSIS, 2018
  • FIGURE 37: HIGHWAY DRIVING ASSIST MARKET (GLOBAL): COMPETITIVE LEADERSHIP MAPPING, 2018
  • FIGURE 38: HIGHWAY DRIVING ASSIST MANUFACTURERS: COMPANY-WISE PRODUCT OFFERING ANALYSIS
  • FIGURE 39: HIGHWAY DRIVING ASSIST MANUFACTURERS: COMPANY-WISE BUSINESS STRATEGY ANALYSIS
  • FIGURE 40: COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS & PARTNERSHIPS/ AGREEMENTS/SUPPLY CONTRACTS/COLLABORATIONS/JOINT VENTURES AS THE KEY GROWTH STRATEGY, 2017-2019
  • FIGURE 41: ROBERT BOSCH: COMPANY SNAPSHOT
  • FIGURE 42: ZF FRIEDRICHSHAFEN: COMPANY SNAPSHOT
  • FIGURE 43: MAGNA: COMPANY SNAPSHOT
  • FIGURE 44: CONTINENTAL AG: COMPANY SNAPSHOT
  • FIGURE 45: VALEO: COMPANY SNAPSHOT
  • FIGURE 46: VISTEON: COMPANY SNAPSHOT
  • FIGURE 47: MANDO: COMPANY SNAPSHOT
  • FIGURE 48: APTIV: COMPANY SNAPSHOT
  • FIGURE 49: VEONEER: COMPANY SNAPSHOT
  • FIGURE 50: NVIDIA: COMPANY SNAPSHOT
  • FIGURE 51: TOYOTA MOTOR CORPORATION: COMPANY SNAPSHOT
  • FIGURE 52: HYUNDAI MOTOR: COMPANY SNAPSHOT
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