Global Augmented Reality and Virtual Reality Market Research Report Forecast to 2027

List of Tables

Augmented Reality (AR) and Virtual Reality (VR) Market Forecast till 2027

Market Overview

The AR & VR market has expanded the capabilities of connected devices to perform various tasks, including information search, shopping, and more. With VR, users can experience the world from their own homes, and VR gaming offers a highly engaging 3D environment for players. The growth of the AR & VR market is driven by the widespread use of the internet and the thriving video game industry.

Adoption in various industries, such as retail, manufacturing industries, media, aerospace, entertainment, healthcare, and defense, is expected to drive growth during the forecast period. Governments worldwide are promoting the adoption of innovative technologies in the automotive and manufacturing sectors. Additionally, the use of AR for digitalization and on-site improvements in commercial and business solutions is contributing to market growth.

Segment Overview

The AR & VR market is divided into technology segments: marker-less, non-immersive, anchor-based, VR, marker-based, semi-immersive, and fully-immersive. The growth of these segments is driven by increasing demand for VR head-mounted displays (HMDs). The offerings segment, which includes hardware, displays, projectors, sensors, trackers, cameras, and more, is fueled by the rise in technologically advanced devices such as smartphones and tablets. The VR headset market is expected to grow in commercial and entertainment settings, while advances in wearable tech will drive demand for VR HMDs.

The AR & VR market is also divided by industry vertical, including media & entertainment, automotive, consumer electronics, retail, aerospace & defense, healthcare, BFSI, IT & telecommunications, travel & tourism, manufacturing, education, and real estate. Healthcare is expected to grow the fastest due to VR's numerous applications in disease awareness, medical marketing, and education. Companies like Osso VR offer VR solutions for medical training.

Regional Analysis

The augmented reality and virtual reality market has been divided into four main regions: Asia-Pacific, Europe, North America, and the Rest of the World. Asia-Pacific leads in market share. North America, however, is expected to experience the fastest growth during the forecast period.

The Asia-Pacific region dominates the AR/VR market due to ongoing advancements in VR technology. China is a significant contributor to the market growth, with its thriving VR industry, including distribution of HMDs and VR hardware. The region's market growth is also driven by technological advancements in Southeast Asian countries and government initiatives and investments to support VR businesses.

Major Players

The AR/VR market is comprised of major, secondary, and local players. Tier-1 and tier-2 players have broad product offerings and a strong presence. Companies such as Sony (Japan), Google (US), Apple (US), Samsung (South Korea), HTC (Taiwan), Oculus (US), Microsoft (US), and PTC (US) lead the market due to their unique product offerings, financial stability, strategic initiatives, and widespread global presence.

COVID 19 Impacts

The COVID-19 pandemic has driven the growth of digital technologies and increased technology adoption. These technologies are used in various industries, including education, tourism, healthcare, and retail. The changes in behavior brought about by the pandemic are likely to persist, even after lockdowns are lifted, as people continue to socially distance but stay connected through AR/VR/XR technologies. Businesses can continue to operate and grow if they have access to AR/VR platforms. With improved internet connectivity and the ability to work from remote locations and smartphones, more people can work online.

Product Code: MRFR/ICT/5419-CR

1 EXECUTIVE SUMMARY

2 SCOPE OF THE REPORT

2.1 MARKET DEFINITION
2.2 SCOPE OF THE STUDY
- 2.2.1 RESEARCH OBJECTIVES
- 2.2.2 ASSUMPTIONS & LIMITATIONS
2.3 MARKETS STRUCTURE

3 MARKET RESEARCH METHODOLOGY

3.1 RESEARCH PROCESS
3.2 SECONDARY RESEARCH
3.3 PRIMARY RESEARCH
3.4 FORECAST MODEL

4 MARKET LANDSCAPE

PORTER'S FIVE FORCES ANALYSIS

4.1.1 THREAT OF NEW ENTRANTS
4.1.2 BARGAINING POWER OF BUYERS
4.1.3 THREAT OF SUBSTITUTES
4.1.4 INTENSITY OF RIVALRY
4.1.5 BARGAINING POWER OF SUPPLIERS

4.2 VALUE CHAIN/SUPPLY CHAIN OF THE GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET

5 MARKET OVERVIEW OF THE GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET

5.1 INTRODUCTION
5.2 GROWTH DRIVERS
5.3 IMPACT ANALYSIS
5.4 MARKET CHALLENGES

6 MARKET TRENDS

6.1 INTRODUCTION
6.2 GROWTH TRENDS
6.3 IMPACT ANALYSIS

7 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY TECHNOLOGY

7.1 INTRODUCTION
7.2 AUGMENTED REALITY
- 7.2.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 7.2.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 7.2.3 MARKER-BASED AUGMENTED REALITY
  - 7.2.3.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 7.2.3.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 7.2.4 MARKER-LESS AUGMENTED REALITY
  - 7.2.4.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 7.2.4.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
7.3 VIRTUAL REALITY
- 7.3.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 7.3.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 7.3.3 NON-IMMERSIVE SYSTEMS
  - 7.3.3.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 7.3.3.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 7.3.4 SEMI-IMMERSIVE PROJECTION SYSTEM
  - 7.3.4.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 7.3.4.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 7.3.5 FULLY-IMMERSIVE SYSTEMS
  - 7.3.5.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 7.3.5.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027

8 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY COMPONENT

8.1 INTRODUCTION
8.2 HARDWARE
- 8.2.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 8.2.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 8.2.3 SENSORS
  - 8.2.3.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 8.2.3.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 8.2.4 PROCESSORS
  - 8.2.4.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 8.2.4.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 8.2.5 CONTROLLERS
  - 8.2.5.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 8.2.5.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 8.2.6 CAMERAS
  - 8.2.6.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 8.2.6.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 8.2.7 OTHERS
  - 8.2.7.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 8.2.7.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
8.3 SOFTWARE
- 8.3.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 8.3.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 8.3.3 SOFTWARE DEVELOPMENT KITS
  - 8.3.3.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 8.3.3.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 8.3.4 PLATFORMS
  - 8.3.4.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 8.3.4.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027

9 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY DEVICE TYPE

9.1 INTRODUCTION
9.2 AUGMENTED REALITY DEVICES
- 9.2.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 9.2.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 9.2.3 HEAD-MOUNTED DISPLAY
  - 9.2.3.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 9.2.3.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 9.2.4 HEAD-UP DISPLAY
  - 9.2.4.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 9.2.4.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 9.2.5 HANDHELD DEVICES
  - 9.2.5.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 9.2.5.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
9.3 VIRTUAL REALITY DEVICES
- 9.3.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 9.3.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 9.3.3 HEAD-MOUNTED DISPLAY
  - 9.3.3.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 9.3.3.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 9.3.4 GESTURE TRACKING DEVICES
  - 9.3.4.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 9.3.4.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
- 9.3.4 DISPLAY WALL AND PROJECTORS
  - 9.3.4.1 MARKET ESTIMATES & FORECAST, 2020-2027
  - 9.3.4.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027

10 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY VERTICAL

10.1 INTRODUCTION
10.2 CONSUMER ELECTRONICS
- 10.2.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 10.2.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
10.3 MEDIA & ENTERTAINMENT
- 10.3.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 10.3.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
10.4 HEALTHCARE
- 10.4.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 10.4.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
10.5 RETAIL
- 10.5.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 10.5.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
10.6 AEROSPACE & DEFENSE
- 10.6.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 10.6.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
10.7 AUTOMOTIVE
- 10.7.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 10.7.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
10.8 BFSI
- 10.8.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 10.8.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
10.9 IT & TELECOMMUNICATION
- 10.9.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 10.9.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
10.10 MANUFACTURING
- 10.10.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 10.10.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
10.11 EDUCATION
- 10.11.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 10.11.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
10.12 TRAVEL & TOURISM
- 10.12.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 10.12.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027
10.13 REAL ESTATE
- 10.13.1 MARKET ESTIMATES & FORECAST, 2020-2027
- 10.13.2 MARKET ESTIMATES & FORECAST, BY REGION, 2020-2027

11 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY REGION

11.1 INTRODUCTION
11.2 NORTH AMERICA
- 11.2.1 MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020-2027
- 11.2.2 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
- 11.2.3 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
- 11.2.4 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
- 11.2.5 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.2.6 US
  - 11.2.6.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.2.6.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.2.6.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.2.6.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.2.7 CANADA
  - 11.2.7.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.2.7.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.2.7.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.2.7.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.2.8 MEXICO
  - 11.2.8.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.2.8.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.2.8.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.2.8.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
11.3 EUROPE
- 11.3.1 MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020-2027
- 11.3.2 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
- 11.3.3 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
- 11.3.4 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
- 11.3.5 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.3.6 UK
  - 11.3.6.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.3.6.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.3.6.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.3.6.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.3.7 GERMANY
  - 11.3.7.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.3.7.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.3.7.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.3.7.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.3.8 FRANCE
  - 11.3.8.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.3.8.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.3.8.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.3.8.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.3.9 SPAIN
  - 11.3.9.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.3.9.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.3.9.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.3.9.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.3.10 ITALY
  - 11.3.10.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.3.10.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.3.10.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.3.10.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.3.11 REST OF EUROPE
  - 11.3.11.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.3.11.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.3.11.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.3.11.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
11.4 ASIA-PACIFIC
- 11.4.1 MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020-2027
- 11.4.2 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
- 11.4.3 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
- 11.4.4 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
- 11.4.5 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.4.6 CHINA
  - 11.4.6.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.4.6.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.4.6.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.4.6.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.4.7 JAPAN
  - 11.4.7.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.4.7.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.4.7.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.4.7.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.4.8 INDIA
  - 11.4.8.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.4.8.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.4.8.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.4.8.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.4.9 SINGAPORE
  - 11.4.9.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.4.9.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.4.9.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.4.9.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.4.10 AUSTRALIA
  - 11.4.10.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.4.10.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.4.10.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.4.10.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.4.11 REST OF ASIA-PACIFIC
  - 11.4.11.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.4.11.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.4.11.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.4.11.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
11.5 REST OF THE WORLD
- 11.5.1 MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020-2027
- 11.5.2 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
- 11.5.3 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
- 11.5.4 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
- 11.5.5 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.5.6 THE MIDDLE EAST & AFRICA
  - 11.5.6.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.5.6.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.5.6.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.5.6.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027
- 11.5.7 SOUTH AMERICA
  - 11.5.7.1 MARKET ESTIMATES & FORECAST, BY TECHNOLOGY, 2020-2027
  - 11.5.7.2 MARKET ESTIMATES & FORECAST, BY COMPONENT, 2020-2027
  - 11.5.7.3 MARKET ESTIMATES & FORECAST, BY DEVICE TYPE, 2020-2027
  - 11.5.7.4 MARKET ESTIMATES & FORECAST, BY VERTICAL, 2020-2027

12 . COMPANY PROFILES

12.1 GOOGLE LLC
- 12.1.1 COMPANY OVERVIEW
- 12.1.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.1.3 FINANCIAL UPDATES
- 12.1.4 KEY DEVELOPMENTS
- 12.1.5 SWOT ANALYSIS
- 12.1.6 KEY STRATEGIES
12.2 BLIPPAR
- 12.2.1 COMPANY OVERVIEW
- 12.2.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.2.3 FINANCIAL UPDATES
- 12.2.4 KEY DEVELOPMENTS
- 12.2.5 SWOT ANALYSIS
- 12.2.6 KEY STRATEGIES
12.3 EON REALITY INC.
- 12.3.1 COMPANY OVERVIEW
- 12.3.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.3.3 FINANCIAL UPDATES
- 12.3.4 KEY DEVELOPMENTS
- 12.3.5 SWOT ANALYSIS
- 12.3.6 KEY STRATEGIES
12.4 AUGMENTED PIXELS INC.
- 12.4.1 COMPANY OVERVIEW
- 12.4.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.4.3 FINANCIAL UPDATES
- 12.4.4 KEY DEVELOPMENTS
- 12.4.5 SWOT ANALYSIS
- 12.4.6 KEY STRATEGIES
12.5 HEWLETT-PACKARD COMPANY
- 12.5.1 COMPANY OVERVIEW
- 12.5.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.5.3 FINANCIAL UPDATES
- 12.5.4 KEY DEVELOPMENTS
- 12.5.5 SWOT ANALYSIS
- 12.5.6 KEY STRATEGIES
12.6 DAQRI LLC
- 12.6.1 COMPANY OVERVIEW
- 12.6.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.6.3 FINANCIAL UPDATES
- 12.6.4 KEY DEVELOPMENTS
- 12.6.5 SWOT ANALYSIS
- 12.6.6 KEY STRATEGIES
12.7 WIKITUDE GMBH
- 12.7.1 COMPANY OVERVIEW
- 12.7.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.7.3 FINANCIAL UPDATES
- 12.7.4 KEY DEVELOPMENTS
- 12.7.5 SWOT ANALYSIS
- 12.7.6 KEY STRATEGIES
12.8 TERMINAL ELEVEN (SKYVIEW)
- 12.8.1 COMPANY OVERVIEW
- 12.8.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.8.3 FINANCIAL UPDATES
- 12.8.4 KEY DEVELOPMENTS
- 12.8.5 SWOT ANALYSIS
- 12.8.6 KEY STRATEGIES
12.9 SONY CORPORATION
- 12.9.1 COMPANY OVERVIEW
- 12.9.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.9.3 FINANCIAL UPDATES
- 12.9.4 KEY DEVELOPMENTS
- 12.9.5 SWOT ANALYSIS
- 12.9.6 KEY STRATEGIES
12.10 ZAPPER LIMITED
- 12.10.1 COMPANY OVERVIEW
- 12.10.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.10.3 FINANCIAL UPDATES
- 12.10.4 KEY DEVELOPMENTS
- 12.10.5 SWOT ANALYSIS
- 12.10.6 KEY STRATEGIES
12.11 AWE.ORG PTY LTD (BUILDAR.COM)
- 12.11.1 COMPANY OVERVIEW
- 12.11.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.11.3 FINANCIAL UPDATES
- 12.11.4 KEY DEVELOPMENTS
- 12.11.5 SWOT ANALYSIS
- 12.11.6 KEY STRATEGIES
12.12 VIRTALIS LIMITED
- 12.12.1 COMPANY OVERVIEW
- 12.12.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.12.3 FINANCIAL UPDATES
- 12.12.4 KEY DEVELOPMENTS
- 12.12.5 SWOT ANALYSIS
- 12.12.6 KEY STRATEGIES
12.13 FACEBOOK INC.
- 12.13.1 COMPANY OVERVIEW
- 12.13.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.13.3 FINANCIAL UPDATES
- 12.13.4 KEY DEVELOPMENTS
- 12.13.5 SWOT ANALYSIS
- 12.13.6 KEY STRATEGIES
12.14 SAMSUNG GROUP
- 12.14.1 COMPANY OVERVIEW
- 12.14.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.14.3 FINANCIAL UPDATES
- 12.14.4 KEY DEVELOPMENTS
- 12.14.5 SWOT ANALYSIS
- 12.14.6 KEY STRATEGIES
12.15 MICROSOFT CORPORATION
- 12.15.1 COMPANY OVERVIEW
- 12.15.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.15.3 FINANCIAL UPDATES
- 12.15.4 KEY DEVELOPMENTS
- 12.15.5 SWOT ANALYSIS
- 12.15.6 KEY STRATEGIES
12.16 HTC CORPORATION
- 12.16.1 COMPANY OVERVIEW
- 12.16.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.16.3 FINANCIAL UPDATES
- 12.16.4 KEY DEVELOPMENTS
- 12.16.5 SWOT ANALYSIS
- 12.16.6 KEY STRATEGIES
12.17 PTC INC.
- 12.17.1 COMPANY OVERVIEW
- 12.17.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.17.3 FINANCIAL UPDATES
- 12.17.4 KEY DEVELOPMENTS
- 12.17.5 SWOT ANALYSIS
- 12.17.6 KEY STRATEGIES
12.18 MAGIC LEAP INC.
- 12.18.1 COMPANY OVERVIEW
- 12.18.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.18.3 FINANCIAL UPDATES
- 12.18.4 KEY DEVELOPMENTS
- 12.18.5 SWOT ANALYSIS
- 12.18.6 KEY STRATEGIES
12.19 VISTEON CORPORATION
- 12.19.1 COMPANY OVERVIEW
- 12.19.2 PRODUCT/BUSINESS SEGMENT OVERVIEW
- 12.19.3 FINANCIAL UPDATES
- 12.19.4 KEY DEVELOPMENTS
- 12.19.5 SWOT ANALYSIS
- 12.19.6 KEY STRATEGIES

13 CONCLUSION

Product Code: MRFR/ICT/5419-CR

LIST OF TABLES

TABLE1 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET: BY COUNTRY, 2020-2027

TABLE2 NORTH AMERICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET: BY COUNTRY, 2020-2027

TABLE3 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY MARKET: BY COUNTRY, 2020-2027

TABLE4 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY MARKET: BY COUNTRY, 2020-2027

TABLE5 MIDDLE EAST & AFRICA AUGMENTED REALITY AND VIRTUAL REALITY MARKET: BY COUNTRY, 2020-2027

TABLE6 SOUTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY MARKET: BY COUNTRY, 2020-2027

TABLE7 NORTH AMERICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY COUNTRY, 2020-2027

TABLE8 NORTH AMERICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY TECHNOLOGY, 2020-2027

TABLE9 NORTH AMERICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY COMPONENT, 2020-2027

TABLE10 NORTH AMERICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY DEVICE TYPE, 2020-2027

TABLE11 NORTH AMERICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY VERTICAL, 2020-2027

TABLE12 EUROPE: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY COUNTRY, 2020-2027

TABLE13 EUROPE: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY TECHNOLOGY, 2020-2027

TABLE14 EUROPE: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY COMPONENT, 2020-2027

TABLE15 EUROPE: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY DEVICE TYPE, 2020-2027

TABLE16 EUROPE: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY VERTICAL, 2020-2027

TABLE17 ASIA-PACIFIC: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY COUNTRY, 2020-2027

TABLE18 ASIA-PACIFIC: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY TECHNOLOGY, 2020-2027

TABLE19 ASIA-PACIFIC: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY COMPONENT, 2020-2027

TABLE20 ASIA-PACIFIC: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY DEVICE TYPE, 2020-2027

TABLE21 ASIA-PACIFIC: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY VERTICAL, 2020-2027

TABLE22 MIDDLE EAST & AFRICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY COUNTRY, 2020-2027

TABLE23 MIDDLE EAST & AFRICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY TECHNOLOGY, 2020-2027

TABLE24 MIDDLE EAST & AFRICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY COMPONENT, 2020-2027

TABLE25 MIDDLE EAST & AFRICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY DEVICE TYPE, 2020-2027

TABLE26 MIDDLE EAST & AFRICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY VERTICAL, 2020-2027

TABLE27 SOUTH AMERICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY COUNTRY, 2020-2027

TABLE28 SOUTH AMERICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY TECHNOLOGY, 2020-2027

TABLE29 SOUTH AMERICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY COMPONENT, 2020-2027

TABLE30 SOUTH AMERICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY DEVICE TYPE, 2020-2027

TABLE31 SOUTH AMERICA: AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY VERTICAL, 2020-2027

LIST OF FIGURES

FIGURE 1 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET SEGMENTATION
FIGURE 2 FORECAST METHODOLOGY
FIGURE 3 PORTER'S FIVE FORCES ANALYSIS OF GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET
FIGURE 4 VALUE CHAIN OF GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET
FIGURE 5 SHARE OF THE AUGMENTED REALITY AND VIRTUAL REALITY MARKET IN 2020 , BY COUNTRY (IN %)
FIGURE 6 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET, 2020-2027,
FIGURE 7 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET SIZE, BY TECHNOLOGY, 2020
FIGURE 8 SHARE OF THE GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY TECHNOLOGY, 2020-2027
FIGURE 9 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET SIZE, BY COMPONENT, 2020
FIGURE 10 SHARE OF THE GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY COMPONENT, 2020-2027
FIGURE 11 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET SIZE, BY DEVICE TYPE, 2020
FIGURE 12 SHARE OF THE GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY DEVICE TYPE, 2020-2027
FIGURE 13 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET SIZE, BY VERTICAL, 2020
FIGURE 14 SHARE OF THE GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY MARKET, BY VERTICAL, 2020-2027