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Market Research Report

State of Pay: Mobile Payment & m-Commerce in China 2015 Edition

Published by Maverick China Research Product code 289902
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State of Pay: Mobile Payment & m-Commerce in China 2015 Edition
Published: January 1, 2016 Content info:
Description

‘Mobile Payment in China: 2015 Edition’ is the ninth and latest edition of our most popular report. Simply put, it is the most up-to-date and comprehensive study available on China's mobile payment sector today. The report focuses on the top issues for m-payment in China in 2015: we profile all of the companies to have received mobile payment licenses up until now, discuss emerging trends, and forecast important market changes to look out for in the coming years.

‘Mobile Payment and m-Commerce in China 2015 Edition’ includes up-to-date coverage on leading mobile payment business models, technologies, and services. We also examine the key issues affecting the market heading into 2015, and forecast growth and major changes.

Key Topics Covered:

  • Key Factors Shaping the Development of e-Commerce in China
  • Direct Carrier Billing - Mobile Value-added Services
  • Mobile as a POS - The Phone as a Cash Register
  • Mobile as a Platform - The Phone as an Access Point
  • Mobile as a Loyalty Card - Closed-loop m-Payments
  • China m-Payment Market Forecasts
Table of Contents

Table of Contents

Executive Summary

1. Defining Mobile Payment

  • 1.1. Mobile as a Wallet - The Phone as a Credit Card
  • 1.2. Mobile as a Platform - The Phone as an Access Point
  • 1.3. Mobile as a POS - The Phone as a Cash Register
  • 1.4. Mobile as a Loyalty Card - Closed-loop m-Payments
  • 1.5. Direct Carrier Billing - Mobile Value-added Services

2. Key Factors Shaping the Development of e-Commerce in China

  • 2.1. A Late Start to Electronic Payments
  • 2.2. Government Regulations and Payment Licenses
  • 2.3. Consumers Still Paying with Cash (but Less)
  • 2.4. Bankcards Issued: 3.5 Billion
  • 2.5. Mobile Users in China
  • 2.6. Mobile Internet Users: 420 million
  • 2.7. Third-Party Payment Remains the Channel of Choice
  • 2.8. Taobao and the Dominance of the Alibaba Group
  • 2.9. E-Commerce as a Growing Component of China's Retail Industry

3. M-payment in China: Mobile as a Platform

  • 3.1. M-commerce Retail Shopping
  • 3.2. Leading Payment Providers

4. M-payment in China: Mobile as a POS

  • 4.1. SME Acceptance
  • 4.2. Mobile Banking and Peer-to-peer (P2P) Remittances
  • 4.3. Leading Payment Providers

5. M-payment in China: Mobile as a Wallet

  • 5.1. Contactless Smartcards in China
  • 5.2. Contactless Mobile Payment in China

6. M-payment in China: Direct Carrier Billing

  • 6.1. China Mobile
  • 6.2. China Unicom
  • 6.3. China Telecom

7. China's M-Payment Providers

  • 7.1. China's Leading Payment Providers
  • 7.2. Third-Party Payment: Moving into Mobile
  • 7.3. Market Share Breakdown
  • 7.4. Market Pressures

8. Tier I Payment Provider Profiles

  • 8.1. Alipay
  • 8.2. Tenpay
  • 8.3. China UnionPay (CUP)

9. Tier II Payment Provider Profiles

  • 9.1. 99Bill
  • 9.2. Yeepay
  • 9.3. ChinaPnR
  • 9.4. Lakala
  • 9.5. Zihexin

10. Notable Tier III Payment Providers

  • 10.1. Chinabank Payment
  • 10.2. China Mobile E-commerce
  • 10.3. China Unicom Epay
  • 10.4. China Telecom BestPay
  • 10.5. IPS
  • 10.6. PayEco
  • 10.7. Qiandai
  • 10.8. Qianfang
  • 10.9. Sandpay
  • 10.10. Shanghai Shengfutong
  • 10.11. SinaPay
  • 10.12. Union Mobile Pay (UMPay)

11. Conclusions and Forecasts

  • 11.1. Reasons for Optimism
  • 11.2. Reasons for Pessimism
  • 11.3. China m-Payment Market Forecasts
  • 11.4. Future Trends to Watch

List of Figures:

  • Figure 1: Product Model - Mobile as a Wallet
  • Figure 2: Product Model - Mobile as a Platform
  • Figure 3: Product Model - Mobile as a POS
  • Figure 4: Product Model - Mobile as a Loyalty Card
  • Figure 5: Product Model - Direct Carrier Billing
  • Figure 6: China's Late Start - e-Commerce Milestones 1995-2013
  • Figure 7: Third-party Payment Provider License Requirements
  • Figure 8: Mobile Payment Licenses
  • Figure 9: Total Use of Debit, Credit, and Cash-On-Delivery in Online Shopping
  • Figure 10: China Bankcard Circulation, 2002-2020 (M)
  • Figure 11: China's Bankcard Penetration Rate, 2001-2020 (%)
  • Figure 12: China's Credit Card Circulation, 2002-2020 (M)
  • Figure 13: Mobile Users in China, 2001-2020 (M)
  • Figure 14: 3G Users in China, 2001-2020 (M)
  • Figure 15: Internet Users in China, 2001-2020 (M)
  • Figure 16: Mobile Internet Users in China, 2005-2020 (M)
  • Figure 17: Accounts Held by Online Shoppers in China
  • Figure 18: Online Shopper Payment Provider Recognition 2013
  • Figure 19: Last Online Purchase Comparison 2012-2013
  • Figure 20: Average Online Purchases (Tier 1 vs. Tier 2/3)
  • Figure 21: Average Monthly Purchases (Mobile vs. Online), 2013
  • Figure 22: Average Monthly Purchases (Mobile vs. Online), 2013 (RMB)
  • Figure 23: Average Monthly Mobile Purchases (Tier 1 vs. Tier 2/3)
  • Image 24: Public Transit Contactless Cards
  • Figure 25: Mobile Operator Overall and 3G User Market Share
  • Figure 26: China's Third Party Payment Providers by Tier
  • Figure 27: China Third Party Payment Provider Market Share Breakdown (%)
  • Figure 28: Factors Decreasing Profits for Tier II and Tier III Payment Providers
  • Figure 29: Mobile Payment Market Forecast, 2010-2015 (RMB Trillion)
  • Figure 30: Mobile Payment Market Forecast by Payment Tier, 2011-2015 (RMB T)

Note: The table of contents and list of figures are tentative and subject to change until official completion of the report.

Companies Mentioned

  • Alipay
  • Tenpay
  • China UnionPay
  • 99Bill
  • Yeepay
  • ChinaPnR
  • Lakala
  • Zihexin
  • Chinabank Payment
  • China Mobile E-commerce
  • China Union Epay
  • China Telecom BestPay
  • IPS
  • PayEco
  • Qiandai
  • Qianfang
  • Sandpay
  • Shanghai Shengfutong
  • SinaPay
  • Union Mobile Pay
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