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Market Research Report

The Future of App Stores

Published by Mind Commerce Product code 252478
Published Content info 31 Pages
Delivery time: 1-2 business days
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The Future of App Stores
Published: October 12, 2012 Content info: 31 Pages

This publication has been discontinued on February 15, 2016.


There are now millions of mobile applications running on the popular mobile operating systems. Mobile applications are distributed via app stores which provide directory and search services that assist users in identify and acquiring the apps they most desire.

This report provides a summary of the status of app stores in the market today. It presents a number of features common to all app stores. The major apps stores are then described by one of three groupings: 1) consumer, 2) enterprise and 3) independent. The business model for app stores is presented including upfront payment, in-app purchase and on-going subscriptions. The changing world of app revenue is summarized, indicating revenue started 'all up front', however, it is migrating to mostly in-app to give people time to see if the application meets their needs.

This report also evaluates the dynamics of apps on individual smartphone devices and provides evidence that the number of mobile apps downloaded is increasing, however, the number of active apps is leveling off at forty (40). A major section of the report defines the implications for enterprise mobility, and another section deals with the trend that mobile apps are free to download but are not necessarily free to use. The report ends with a vision for the future that indicates how app stores will proliferate for the next few years but then will go through a 'shake out' period in which only one or two app stores will survive for each mobile operating platform.

Table of Contents

Table of Contents

  • Executive Summary
  • Introduction
  • App Store Features
    • Storefront
    • Download
    • Catalog
    • Categories
    • Search
    • Analytics
    • In-App Purchase & Subscriptions
    • Billings & Payments
    • Cloud Services
    • Business Models
      • Freemium
      • Upfront Purchase
      • In-App Purchase
      • Wholesale
      • Subscription
  • Mobile App Store Players
    • Consumer Market
      • Amazon App Store for Android
      • Apple Apps Store
      • AT&T Apps Store
      • BlackBerry App World
      • Google Play
      • Microsoft Windows Phone Store
      • Facebook Apps Center
    • Enterprise Market
      • Antenna
      • Apps Central
      • App47
      • Apperian
      • Sybase
    • Independent Market
      • 1Mobile
      • Amazon Apps Store
      • Appitalism
      • Estore by Ericsson
      • Fiksu
      • Getjar
      • Handango
      • Handmark
      • Handseter
      • Mobango
      • Opera Mobile Store
      • PocketGear
      • SlideME
      • Mall
  • Discovery
  • Value Added Services
    • Amazon Kindle Fire
    • Apple iCloud
    • Barnes & Noble Nook
    • Google Nexus
    • Microsoft
    • Sony
  • Apps Revenue
  • Apps per Device Forecast
  • What this Means to Enterprise IT
    • Mobile is Now Primary
    • Face the Reality: Consumer & Enterprise Support is Here to Stay
    • Assess the Situation
    • Set Policies for the Consumer Space
    • Set Policies for the Enterprise Space
    • Consider Mobile Support for Customers
    • Educate Your Users and Get their Support
    • Develop a Realistic Plan
    • Consider an Integrated Mobile Management (IMM) system
    • Review your Mobile Strategy Annually
  • Why "Free" is a Misnomer in Mobile Apps
  • The Future of Apps Stores

Figures & Tables

  • Figure 1. Six of the largest and most successful app stores
  • Figure 2. Cumulative downloads of apps from the Apple Apps Store (in millions)
  • Figure 3. Sample Apple Apps Store Categories
  • Figure 4. Example of the Apple Apps store results for the Productivity category (displayed in iTunes)
  • Figure 5. Sample page from Handmark's web site showing apps for multiple platforms including Android & BlackBerry (but not Apple)
  • Figure 6. Enterprises have to consider both the Consumer Area as well as the Enterprise Area in the deployment of their mobile applications
  • Figure 7. Enterprise IT now has both internal and external responsibilities
  • Figure 8. New Category: Integrated Mobile Management (IMM)
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