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Market Research Report

Advertising Global Group of Eight (G8) Industry Guide 2014-2023

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Published Content info 172 Pages
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Advertising Global Group of Eight (G8) Industry Guide 2014-2023
Published: March 27, 2019 Content info: 172 Pages
Description

Summary

The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Questions Answered:

  • What was the size of the G8 advertising industry by value in 2018?
  • What will be the size of the G8 advertising industry in 2023?
  • What factors are affecting the strength of competition in the G8 advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the G8 advertising industry?

Scope

  • Essential resource for top-line data and analysis covering the G8 advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
  • The G8 countries contributed $3,69,124.1 million in 2018 to the global advertising industry, with a compound annual growth rate (CAGR) of 4.4% between 2014 and 2018. The G8 countries are expected to reach a value of $4,81,098.9 million in 2023, with a CAGR of 5.4% over the 2018-23 period.
  • Among the G8 nations, the US is the leading country in the advertising industry, with market revenues of $2,25,431.3 million in 2018. This was followed by Japan and the UK, with a value of $58,485.9 and $27,958.4 million, respectively.
  • The US is expected to lead the advertising industry in the G8 nations with a value of $3,15,622.6 million in 2016, followed by Japan and the UK with expected values of $62,909.9 and $35,491.0 million, respectively.

Reasons to buy

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the G8 advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the G8 advertising industry
  • Leading company profiles reveal details of key advertising industry players' G8 operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the G8 advertising industry with five year forecasts
  • Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country
Table of Contents
Product Code: MLIG190001-02

Table of Contents

Introduction

  • What is this report about?
  • Who is the target reader?
  • How to use this report
  • Definitions

Group of Eight (G8) Advertising

  • Industry Outlook

Advertising in Canada

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in France

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Germany

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Italy

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Japan

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in Russia

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in The United Kingdom

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Advertising in The United States

  • Market Overview
  • Market Data
  • Market Segmentation
  • Market outlook
  • Five forces analysis
  • Macroeconomic indicators

Company Profiles

  • Leading Companies

Appendix

  • Methodology
  • About MarketLine

List of Tables

  • Table 1: G8 advertising industry, revenue($m), 2014-23
  • Table 2: G8 advertising industry, revenue by country ($m), 2014-18
  • Table 3: G8 advertising industry forecast, revenue by country ($m), 2018-23
  • Table 4: Canada advertising industry value: $ million, 2014-18
  • Table 5: Canada advertising industry category segmentation: $ million, 2018
  • Table 6: Canada advertising industry geography segmentation: $ million, 2018
  • Table 7: Canada advertising industry value forecast: $ million, 2018-23
  • Table 8: Canada size of population (million), 2014-18
  • Table 9: Canada gdp (constant 2005 prices, $ billion), 2014-18
  • Table 10: Canada gdp (current prices, $ billion), 2014-18
  • Table 11: Canada inflation, 2014-18
  • Table 12: Canada consumer price index (absolute), 2014-18
  • Table 13: Canada exchange rate, 2014-18
  • Table 14: France advertising industry value: $ million, 2014-18
  • Table 15: France advertising industry category segmentation: $ million, 2018
  • Table 16: France advertising industry geography segmentation: $ million, 2018
  • Table 17: France advertising industry value forecast: $ million, 2018-23
  • Table 18: France size of population (million), 2014-18
  • Table 19: France gdp (constant 2005 prices, $ billion), 2014-18
  • Table 20: France gdp (current prices, $ billion), 2014-18
  • Table 21: France inflation, 2014-18
  • Table 22: France consumer price index (absolute), 2014-18
  • Table 23: France exchange rate, 2014-18
  • Table 24: Germany advertising industry value: $ million, 2014-18
  • Table 25: Germany advertising industry category segmentation: $ million, 2018
  • Table 26: Germany advertising industry geography segmentation: $ million, 2018
  • Table 27: Germany advertising industry value forecast: $ million, 2018-23
  • Table 28: Germany size of population (million), 2014-18
  • Table 29: Germany gdp (constant 2005 prices, $ billion), 2014-18
  • Table 30: Germany gdp (current prices, $ billion), 2014-18
  • Table 31: Germany inflation, 2014-18
  • Table 32: Germany consumer price index (absolute), 2014-18
  • Table 33: Germany exchange rate, 2014-18
  • Table 34: Italy advertising industry value: $ million, 2014-18
  • Table 35: Italy advertising industry category segmentation: $ million, 2018
  • Table 36: Italy advertising industry geography segmentation: $ million, 2018
  • Table 37: Italy advertising industry value forecast: $ million, 2018-23
  • Table 38: Italy size of population (million), 2014-18
  • Table 39: Italy gdp (constant 2005 prices, $ billion), 2014-18
  • Table 40: Italy gdp (current prices, $ billion), 2014-18
  • Table 41: Italy inflation, 2014-18
  • Table 42: Italy consumer price index (absolute), 2014-18
  • Table 43: Italy exchange rate, 2014-18
  • Table 44: Japan advertising industry value: $ million, 2014-18
  • Table 45: Japan advertising industry category segmentation: $ million, 2018
  • Table 46: Japan advertising industry geography segmentation: $ million, 2018
  • Table 47: Japan advertising industry value forecast: $ million, 2018-23
  • Table 48: Japan size of population (million), 2014-18
  • Table 49: Japan gdp (constant 2005 prices, $ billion), 2014-18
  • Table 50: Japan gdp (current prices, $ billion), 2014-18
  • Table 51: Japan inflation, 2014-18
  • Table 52: Japan consumer price index (absolute), 2014-18
  • Table 53: Japan exchange rate, 2014-18
  • Table 54: Russia advertising industry value: $ million, 2014-18
  • Table 55: Russia advertising industry category segmentation: $ million, 2018
  • Table 56: Russia advertising industry geography segmentation: $ million, 2018
  • Table 57: Russia advertising industry value forecast: $ million, 2018-23
  • Table 58: Russia size of population (million), 2014-18
  • Table 59: Russia gdp (constant 2005 prices, $ billion), 2014-18
  • Table 60: Russia gdp (current prices, $ billion), 2014-18

List of Figures

  • Figure 1: G8 advertising industry, revenue($m), 2014-23
  • Figure 2: G8 Advertising industry, revenue by country (%), 2018
  • Figure 3: G8 advertising industry, revenue by country ($m), 2014-18
  • Figure 4: G8 advertising industry forecast, revenue by country ($m), 2018-23
  • Figure 5: Canada advertising industry value: $ million, 2014-18
  • Figure 6: Canada advertising industry category segmentation: % share, by value, 2018
  • Figure 7: Canada advertising industry geography segmentation: % share, by value, 2018
  • Figure 8: Canada advertising industry value forecast: $ million, 2018-23
  • Figure 9: Forces driving competition in the advertising industry in Canada, 2018
  • Figure 10: Drivers of buyer power in the advertising industry in Canada, 2018
  • Figure 11: Drivers of supplier power in the advertising industry in Canada, 2018
  • Figure 12: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2018
  • Figure 13: Factors influencing the threat of substitutes in the advertising industry in Canada, 2018
  • Figure 14: Drivers of degree of rivalry in the advertising industry in Canada, 2018
  • Figure 15: France advertising industry value: $ million, 2014-18
  • Figure 16: France advertising industry category segmentation: % share, by value, 2018
  • Figure 17: France advertising industry geography segmentation: % share, by value, 2018
  • Figure 18: France advertising industry value forecast: $ million, 2018-23
  • Figure 19: Forces driving competition in the advertising industry in France, 2018
  • Figure 20: Drivers of buyer power in the advertising industry in France, 2018
  • Figure 21: Drivers of supplier power in the advertising industry in France, 2018
  • Figure 22: Factors influencing the likelihood of new entrants in the advertising industry in France, 2018
  • Figure 23: Factors influencing the threat of substitutes in the advertising industry in France, 2018
  • Figure 24: Drivers of degree of rivalry in the advertising industry in France, 2018
  • Figure 25: Germany advertising industry value: $ million, 2014-18
  • Figure 26: Germany advertising industry category segmentation: % share, by value, 2018
  • Figure 27: Germany advertising industry geography segmentation: % share, by value, 2018
  • Figure 28: Germany advertising industry value forecast: $ million, 2018-23
  • Figure 29: Forces driving competition in the advertising industry in Germany, 2018
  • Figure 30: Drivers of buyer power in the advertising industry in Germany, 2018
  • Figure 31: Drivers of supplier power in the advertising industry in Germany, 2018
  • Figure 32: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2018
  • Figure 33: Factors influencing the threat of substitutes in the advertising industry in Germany, 2018
  • Figure 34: Drivers of degree of rivalry in the advertising industry in Germany, 2018
  • Figure 35: Italy advertising industry value: $ million, 2014-18
  • Figure 36: Italy advertising industry category segmentation: % share, by value, 2018
  • Figure 37: Italy advertising industry geography segmentation: % share, by value, 2018
  • Figure 38: Italy advertising industry value forecast: $ million, 2018-23
  • Figure 39: Forces driving competition in the advertising industry in Italy, 2018
  • Figure 40: Drivers of buyer power in the advertising industry in Italy, 2018
  • Figure 41: Drivers of supplier power in the advertising industry in Italy, 2018
  • Figure 42: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2018
  • Figure 43: Factors influencing the threat of substitutes in the advertising industry in Italy, 2018
  • Figure 44: Drivers of degree of rivalry in the advertising industry in Italy, 2018
  • Figure 45: Japan advertising industry value: $ million, 2014-18
  • Figure 46: Japan advertising industry category segmentation: % share, by value, 2018
  • Figure 47: Japan advertising industry geography segmentation: % share, by value, 2018
  • Figure 48: Japan advertising industry value forecast: $ million, 2018-23
  • Figure 49: Forces driving competition in the advertising industry in Japan, 2018
  • Figure 50: Drivers of buyer power in the advertising industry in Japan, 2018
  • Figure 51: Drivers of supplier power in the advertising industry in Japan, 2018
  • Figure 52: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2018
  • Figure 53: Factors influencing the threat of substitutes in the advertising industry in Japan, 2018
  • Figure 54: Drivers of degree of rivalry in the advertising industry in Japan, 2018
  • Figure 55: Russia advertising industry value: $ million, 2014-18
  • Figure 56: Russia advertising industry category segmentation: % share, by value, 2018
  • Figure 57: Russia advertising industry geography segmentation: % share, by value, 2018
  • Figure 58: Russia advertising industry value forecast: $ million, 2018-23
  • Figure 59: Forces driving competition in the advertising industry in Russia, 2018
  • Figure 60: Drivers of buyer power in the advertising industry in Russia, 2018
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