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Market Research Report

Convergence Watch - Key European Markets

Published by Mobile Market Development Ltd Product code 256519
Published Content info 115 Pages
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Convergence Watch - Key European Markets
Published: October 31, 2012 Content info: 115 Pages

This publication has been discontinued on July 2, 2018.

Description

Mobile Market Development has been producing its series of Convergence Watch papers since 2007. During that time we have reviewed the changing iterations of converged propositions promoted by incumbent and alternative (fixed and mobile) players and find that the incumbent fixed operators in most cases remain the dominant when it comes to the provision of dual-and triple-play services such as home phone, broadband and TV. Cable operators currently represent the greatest triple-play challenge to incumbent fixed operators, largely through having an established TV customer base to which they can cross sell faster broadband speeds compared to traditional fixed ADSL providers.

From a triple-play perspective, TV has been a difficult element to get right for fixed and mobile operators. Many operators have had disappointing results in their TV ventures and services have been withdrawn or scaled back to online video rental services. Some operators are gaining ground however, by offering a relevant TV proposition delivered via high-speed broadband connections.

The bundling of mobile services with core dual- and triple-play propositions (phone, broadband and TV) has achieved more success where operators integrate their fixed and mobile propositions in a complementary way rather than bundling unrelated fixed and mobile services together and relying on heavy and expensive discounts to stimulate sales.

This report reviews the convergence practices of 22 fixed, mobile and cable operators across the five main European markets (France, Germany, Italy, Spain and the UK). By comparing with our 2011 series of Convergence Watch papers, we highlight the changes in convergence propositions over the last year, review the current convergence state of play for each market and provide an overview of their performance in light of the current economic circumstances currently prevailing in Europe.

This report will be valuable to those interested in learning how operators have managed their convergent portfolio over the past year by discovering how operators have shaped their propositions to address individual market needs.

Table of Contents

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. The Convergence Market Defined

  • 3.1. Convergence Definitions
  • 3.2. Type of Services and Technologies Involved
    • 3.2.1. Fixed Broadband Services
      • 3.2.1.1. DSL Broadband
      • 3.2.1.2. Other Fixed Broadband Services
    • 3.2.2. Mobile Broadband
    • 3.2.3. Voice Telephony Services
    • 3.2.4. Pay TV and VoD Services
    • 3.2.5. Other Varied Applications

4. France

  • 4.1. Introduction
  • 4.2. Orange France
    • 4.2.1. Fixed Broadband and Telephony
    • 4.2.2. Mobile Competition - Response to the arrival of Free Mobile
    • 4.2.3. Multi-Play Home Fibre Offers - Key Changes Since 2011
      • 4.2.3.1. What has changed?
      • 4.2.3.2. What has been dropped?
      • 4.2.3.3. What is new?
    • 4.2.4. ADSL 'Open' Quad-Play Offers - Key Changes Since 2011
      • 4.2.4.1. What has changed?
      • 4.2.4.2. What has been dropped?
      • 4.2.4.3. What is new?
  • 4.3. SFR France
    • 4.3.1. Multi-Packs Quad-Play Offers - Key Changes Since 2011
      • 4.3.1.1. What has changed?
      • 4.3.1.2. What is new?
  • 4.4. Free France
    • 4.4.1. Free 'Freebox Revolution' Offer - Key Changes Since 2011
      • 4.4.1.1. What is new?
  • 4.5. Bouygues Telecom
    • 4.5.1. Ideo Quad-Play Offer - Key Changes Since 2011
      • 4.5.1.1. What has changed?
      • 4.5.1.2. What is new?
  • 4.6. Convergence in France

5. Germany

  • 5.1. Deutsche Telekom
    • 5.1.1. Dual-and Triple-Play Propositions - Key Changes Since 2011
      • 5.1.1.1. What has changed?
      • 5.1.1.2. What has been dropped?
      • 5.1.1.3. What is new?
  • 5.2. Vodafone Germany
    • 5.2.1. Dual-and Triple-Play Propositions - Key Changes Since 2011
      • 5.2.1.1. What has changed?
      • 5.2.1.2. What has been dropped?
      • 5.2.1.3. What is new?
  • 5.3. O2 Germany
    • 5.3.1. Alice Broadband and Home Phone Dual-Play Propositions - Key Changes Since 2011
      • 5.3.1.1. What has changed?
      • 5.3.1.2. What has been dropped?
      • 5.3.1.3. What is new?
  • 5.4. 1&1 (United Internet)
    • 5.4.1. Doppel-Flat Propositions - Key Changes Since 2011
      • 5.4.1.1. What has changed?
      • 5.4.1.2. What is new?
  • 5.5. Kabel Deutschland
    • 5.5.1. Dual-Play Propositions - Key Changes Since 2011
      • 5.5.1.1. What has changed?
      • 5.5.1.2. What has been dropped?
      • 5.5.1.3. What is new?
  • 5.6. Convergence in Germany

6. Italy

  • 6.1. Telecom Italia
    • 6.1.1. Tutto Senza Limiti & Internet Senza Limiti Offers - Key Changes Since 2011
      • 6.1.1.1. What has changed?
      • 6.1.1.2. What has been dropped?
      • 6.1.1.3. What is new?
  • 6.2. Vodafone ADSL
    • 6.2.1. ADSL & Telefono Senza Limiti Offers - Key Changes Since 2011
      • 6.2.1.1. What has changed?
      • 6.2.1.2. What is new?
  • 6.3. Wind Group Infostrada
    • 6.3.1. All inclusive & Super All Inclusive Offers - Key Changes Since 2011
      • 6.3.1.1. What has changed?
      • 6.3.1.2. What has been dropped?
      • 6.3.1.3. What is new?
  • 6.4. Fastweb
    • 6.4.1. Super Surf & Home Packs Offers - Key Changes Since 2011
      • 6.4.1.1. What has changed?
      • 6.4.1.2. What has been dropped?
      • 6.4.1.3. What is new?
  • 6.5. Convergence In Italy

7. Spain

  • 7.1. Telefonica - Movistar
    • 7.1.1. ADSL, VDSL & Fibre Offers - Key Changes Since 2011
      • 7.1.1.1. What has changed?
      • 7.1.1.2. What has been dropped?
      • 7.1.1.3. What is new?
  • 7.2. Orange Spain
    • 7.2.1. ADSL Maxima Velocidad & ADSL with TV Offers - Key Changes Since 2011
      • 7.2.1.1. What has changed?
      • 7.2.1.2. What is new?
  • 7.3. Vodafone Spain
    • 7.3.1. ADSL with Mobile Broadband Plus TV Offers - Key Changes Since 2011
      • 7.3.1.1. What has changed?
      • 7.3.1.2. What is new?
  • 7.4. Ono Spain
    • 7.4.1. Triple- and Quad-Play Offers - Key Changes Since 2011
      • 7.4.1.1. What has changed?
      • 7.4.1.2. What is new?
  • 7.5. Convergence In Spain

8. UK

  • 8.1. BT
    • 8.1.1. BT Triple-Play and Smartphone Offers - Key Changes Since 2011
      • 8.1.1.1. What has changed?
      • 8.1.1.2. What has been dropped?
      • 8.1.1.3. What is new?
  • 8.2. Vodafone
    • 8.2.1. Vodafone Sure Signal
  • 8.3. Orange (+ T-Mobile, as Everything Everywhere)
    • 8.3.1. Orange Broadband Offers - Key Changes Since 2011
      • 8.3.1.1. What has changed?
      • 8.3.1.2. What has been dropped?
      • 8.3.1.3. What is new?
    • 8.3.2. Orange Signal Boost
  • 8.4. O2
    • 8.4.1. O2 Broadband Offers - Key Changes Since 2011
      • 8.4.1.1. What has changed?
      • 8.4.1.2. What has been dropped?
      • 8.4.1.3. What is new?
    • 8.4.2. Virgin Media
    • 8.4.3. Virgin Triple- and Quad-Play Offers - Key Changes Since 2011
      • 8.4.3.1. What has changed?
      • 8.4.3.2. What has been dropped?
      • 8.4.3.3. What is new?
  • 8.5. TalkTalk
    • 8.5.1. TalkTalk Dual-and Triple-Play Offers - Key Changes Since 2011
      • 8.5.1.1. What has changed?
      • 8.5.1.2. What has been dropped?
      • 8.5.1.3. What is new?
  • 8.6. Convergence in the UK

9. Tables

  • 9.1. France
  • 9.2. Germany
  • 9.3. Italy
  • 9.4. Spain
  • 9.5. United Kingdom (UK)

10. Conclusions & Recommendations

  • 10.1. Summary of Key Findings
  • 10.2. Recommendations for Network Operators

Appendix - Feedback Questions

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