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Market Research Report

Connected Home: Opportunities for MNOs

Published by Mobile Market Development Ltd Product code 320970
Published Content info 42 pages
Delivery time: 1-2 business days
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Connected Home: Opportunities for MNOs
Published: December 15, 2014 Content info: 42 pages
Description

The futuristic vision of a connected home sounds like a work of science fiction, but the reality is that the technology is already available and the emergence of connected homes is more a matter of marketing than science.

Global companies such as Samsung, Philips and Honeywell already offer products like lights, thermostats and appliances that can be controlled via an application on a smart phone. High profile announcements from the tech giants Google and Apple illustrate the levels of interest that the sector is commanding.

Mobile operators across the world are looking at these developments in order to identify opportunities for themselves, capitalising on their capabilities as connectivity providers, in the connected home space.

The connected home holds potential for new revenues, improved customer retention and the Big Data business. Some are relying on it as the key to the next level of service bundling - Quintuple Play.

This report seeks to outline the experiences of mobile operators to date, examining the business models and technical solutions that have been adopted, to identify lessons for those MNOs considering their connected home strategies.

Table of Contents

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 The Connected Home So Far

  • 3.1 Complexity and Fragmentation Limiting Growth
  • 3.2 The Home Automation System
  • 3.3 The Role for Operators

4 Operator Connected Home Experiences

  • 4.1 Deutsche Telekom Qivicon
    • 4.1.1 Background
    • 4.1.2 Solution
    • 4.1.3 Marketing Activity
    • 4.1.4 Performance
    • 4.1.5 Successes and Challenges
    • 4.1.6 Recent News
    • 4.1.7 Lessons Learned
  • 4.2 AT&T Digital Life
    • 4.2.1 Background
    • 4.2.2 Solution
    • 4.2.3 Marketing Activity
    • 4.2.4 Performance
    • 4.2.5 Successes and Challenges
    • 4.2.6 Recent News
    • 4.2.7 Lessons Learned
  • 4.3 Home by SFR
    • 4.3.1 Background
    • 4.3.2 Solution
    • 4.3.3 Marketing Activity
    • 4.3.4 Performance
    • 4.3.5 Successes and Challenges
    • 4.3.6 Recent News
    • 4.3.7 Lessons Learned
  • 4.4 Homelive by Orange
    • 4.4.1 Background
    • 4.4.2 Solution
    • 4.4.3 Marketing Activity
    • 4.4.4 Performance
    • 4.4.5 Successes and Challenges
    • 4.4.6 Lessons Learned
  • 4.5 Quing Home by SwissCom
    • 4.5.1 Background
    • 4.5.2 Solution
    • 4.5.3 Marketing Activity
    • 4.5.4 Performance
    • 4.5.5 Successes and Challenges
    • 4.5.6 Recent News
    • 4.5.7 Lessons Learned

5 Key Findings

6 Recommendations

Appendix - Feedback Questions

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