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Market Research Report

Transforming Telcos: Evolving Convergence Opportunities

Published by Mobile Market Development Ltd Product code 365307
Published Content info 63 Pages
Delivery time: 1-2 business days
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Transforming Telcos: Evolving Convergence Opportunities
Published: August 2, 2016 Content info: 63 Pages
Description

Fixed-mobile converged offers are not a new concept. However, these offers have evolved since they were first introduced, moving from a straight-forward combination of the operator's existing fixed and mobile capabilities towards sophisticated TV/content-led propositions that rely on strong entertainment services to deliver the differentiation that commoditised communication services have been unable to deliver on their own.

Operators are emphasising the entertainment component of converged bundles, as these illustrate the utility of high speed fixed and mobile services and therefore increase the perceived value of the converged offer.

  • MNOs are making significant investments to ensure the strength of their content going forward.

This report examines how this change has come about and what this means for operators considering their own convergence strategies in the current environment.

Companies: AT&T, Telefonica, Orange, DIRECTV, Canal+, Movistar

Countries: France, Spain, USA

Keywords: sponsorship, diversification, efficiency, U-verse, discounts, IPTV, customer value, single view of customer, studios, Livebox, Fusión, market share, sports, Orange TV, LTE, bundles, Homelive, films, churn, Movistar TV, Open, movies, Orange Mobile TV, unified customer experience, multi-device, Convergence, advertising, high definition, 4G, VOD, high speed broadband, multi-playm network speed, pay TV, Digital Life, ARPU, quad-play, entertainment, satellite, Movistar+, content, Canal+, fibre, DIRECTV,

Table of Contents

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. Market Drivers and Customer Trends

  • 3.1. Introduction
  • 3.2. Operator Market Drivers for Convergence
    • 3.2.1. Market Share Maintenance
    • 3.2.2. Churn Reduction
    • 3.2.3. Customer Value Improvement
    • 3.2.4. Efficiency Improvement
    • 3.2.5. Revenue Diversification
  • 3.3. Emerging Customer Trends
    • 3.3.1. Faster Broadband Requirements
    • 3.3.2. Evolving Entertainment Preferences
    • 3.3.3. Increased Value-Seeking Behaviour
    • 3.3.4. Multi-Device Ownership

4. Multi-Play Evolution

  • 4.1. Orange, France
    • 4.1.1. Introduction
    • 4.1.2. Multi-Play Capabilities
    • 4.1.3. Orange Multi-play Capability in Other Key Markets
      • 4.1.3.1. Spain
      • 4.1.3.2. Poland
      • 4.1.3.3. Belgium
    • 4.1.4. Multi-Play Propositions
    • 4.1.5. Performance (figures/KPI)
    • 4.1.6. Lessons Learned
  • 4.2. Telefónica, Spain
    • 4.2.1. Introduction
    • 4.2.2. Multi-play Capabilities
    • 4.2.3. Telefónica Multi-play Capability in Other Key Markets
      • 4.2.3.1. Germany
      • 4.2.3.2. Brazil
    • 4.2.4. Multi-Play Propositions
    • 4.2.5. Performance (figures/KPI)
    • 4.2.6. Lessons Learned
  • 4.3. AT&T, USA
    • 4.3.1. Introduction
    • 4.3.2. Multi-Play Capabilities
    • 4.3.3. Multi-Play Propositions (& Positioning)
    • 4.3.4. Performance (figures/KPI)
    • 4.3.5. Lessons Learned

5. Key Findings

  • 5.1. Drivers of Converged Offers
  • 5.2. Multi-Play Trends Based on Case Studies
    • 5.2.1. Network Speeds
    • 5.2.2. Increased Video Content Focus
    • 5.2.3. Pricing
    • 5.2.4. System Integration
    • 5.2.5. Beyond Quad-play

6. Recommendations

Appendix - Feedback Questions

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