Market Research Report
HAVE MNOS GRASPED THE XAAS OPPORTUNITY?
|Published by||Mobile Market Development Ltd||Product code||587015|
|Published||Content info||29 Pages
Delivery time: 1-2 business days
Many opening explanations on the sharing economy and Anything as a Service (XaaS) begin by mentioning Uber or Airbnb and how their models have unleashed massive changes across many industries and business models. But as a service principles were already established in these business areas, consumers were already familiar with booking taxis and hotels over the phone and online and only paying while consuming.
The sharing and on-demand service model can now be extended to other areas by the internet, smartphones and app usage along with lower (and declining) transaction costs, so that outright ownership (or leasing over a period) is trumped by short term access to products or services consumed only as required.
There has been an explosion in B2B and B2C on-demand and sharing economy businesses recently. In 2016 alone, over 420 sharing economy businesses raised $23.4bn (€19.66bn) in venture capital. It is still very early days for these sharing economy businesses who sit at the start of the XaaS S-curve.
Network operators may have an opportunity to participate in development of this market, operating as matchmakers or agents, working on behalf of their customers, using scale and buying power to make customer lives easier while reducing their costs. A leadership role in this area will ensure MNO relevance and value in a key digital market, and will thus ensure future revenues, but this requires a more customer-centric approach than has been demanded previously.
This report highlights examples of some of the latest XaaS offerings from digital and niche players. It also highlights what network operators are doing today and asks if they have yet grasped the opportunities available.
Companies: Amazon, Mila, Swisscom Friends, Cuvva Insurance, Rent the Runway, O2 UK, BGL Group, Doctor On Demand, Uber, Yandex.Taxi, Veon, MTS, MegaFon, T-Mobile USA, AT&T, Netflix, HBO, Orange France, Three Sweden, Viaplay, Verizon,
Countries: UK, USA, Russia, Switzerland,