Market Research Report
BEYOND QUAD-PLAY, WHAT NEXT FOR MNOS?
|Published by||Mobile Market Development Ltd||Product code||597638|
|Published||Content info||28 Pages
Delivery time: 1-2 business days
|BEYOND QUAD-PLAY, WHAT NEXT FOR MNOS?|
|Published: December 22, 2017||Content info: 28 Pages||
Quad-play has become the standard description for a full-service telecoms operator providing fixed voice, TV, internet and mobile services. Although the term comes from a time when each service was delivered via its own network, it is a convenient label which captures the general perception of the market for such services.
Now, MNOs are looking for other major service types that could be delivered over the same IP bearers. With a continuing high level of competition for basic services, MNOs have a preference for new services where early market entry and unique positioning can be achieved. Having identified such opportunities, MNOs need to determine their best strategy.
Some operators have already been observed making significant investments to enable them to move into new areas of business or to transform their existing business. Amongst these are AT&T, Orange and VEON.
This report considers options available to MNOs and provides a number of examples of service types that build on and complement the quad-play approach, and recommends how best to proceed to implement additional service streams above the four currently considered the norm.