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Market Research Report


Published by Mobile Market Development Ltd Product code 597638
Published Content info 28 Pages
Delivery time: 1-2 business days
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Published: December 22, 2017 Content info: 28 Pages

Quad-play has become the standard description for a full-service telecoms operator providing fixed voice, TV, internet and mobile services. Although the term comes from a time when each service was delivered via its own network, it is a convenient label which captures the general perception of the market for such services.

Now, MNOs are looking for other major service types that could be delivered over the same IP bearers. With a continuing high level of competition for basic services, MNOs have a preference for new services where early market entry and unique positioning can be achieved. Having identified such opportunities, MNOs need to determine their best strategy.

Some operators have already been observed making significant investments to enable them to move into new areas of business or to transform their existing business. Amongst these are AT&T, Orange and VEON.

This report considers options available to MNOs and provides a number of examples of service types that build on and complement the quad-play approach, and recommends how best to proceed to implement additional service streams above the four currently considered the norm.

  • Companies: AT&T, Automatic Labs, Deutsche Telekom, Juva, KDDI, Millicom, Orange, Safaricom,Telefonica, Time Warner, VEON, Verizon, Vodafone, Banglalink, Jazz, Djezzy, Wind, Turkcell, WhatsApp, Facebook, WeChat, QQ Mobile, LINE, Kakaotalk, Ford, Volvo, Skoda, General Motors, Telogis, Mercedes, VW, BMW, Toyota, BNP Paribas, Ecobank, Allianz, Microcred, Bank of Africa, OneTOuch, BT, Three, Telstra, T-Mobile USA, Layer3 TV,
  • Countries: France, Albania, The Democratic Republic of Congo, Egypt, Ghana, Kenya, India, Lesotho, Mozambique, Romania and Tanzania, Botswana, Burkina Faso, Cameroon, the Central African Republic, Cote d'Ivoire, Guinea, Liberia , Madagascar, Mali, Mauritius, Niger, Senegal, Sierra Leone , Tunisia ,Mali, Côte d'Ivoire, Senegal Tanzania, Uganda, Philipinnes, Russia, Georgia, Armenia, Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan, Laos, Bangladesh, Pakistan, Algeria, Italy, China, Korea, Turkey
Table of Contents

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. Beyond Quad-play

  • 3.1. Introduction
  • 3.2. Changing Technologies and Markets
    • 3.2.1. Telecoms and Related Technologies
    • 3.2.2. Services vs. Technologies
  • 3.3. Possible Areas of Opportunity
  • 3.4. Selecting New Opportunities to Pursue

4. Considering the Options

  • 4.1. Introduction
  • 4.2. Enhanced Content & TV
    • 4.2.1. Enhanced BT Sport Player
    • 4.2.2. AT&T Acquisition of Time Warner and Other US TV Plays
  • 4.3. Mobile Banking and Finance Services
    • 4.3.1. Overview
    • 4.3.2. Mobile Payments in Developing Markets
    • 4.3.3. Full Mobile Banking Service by Orange in France
    • 4.3.4. Other Financial Services
  • 4.4. Smart Homes
  • 4.5. mHealth
    • 4.5.1. Overview
    • 4.5.2. Telstra's Connected Healthcare in Australia
    • 4.5.3. OneTouch Connected Health Platform
  • 4.6. Connected & Autonomous Vehicles
  • 4.7. Social Networks - Reinvention as a Digital Company
  • 4.8. XaaS Opportunities

5. Conclusions and Recommendations

  • 5.1. Conclusions
    • 5.1.1. Factors to Consider
  • 5.2. Multi-Play Service Opportunities
  • 5.3. Recommendations

Appendix - Feedback Questions

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