Market Research Report
Customers Beyond the Network
|Published by||Mobile Market Development Ltd||Product code||603629|
|Published||Content info||23 Pages
Delivery time: 1-2 business days
Operator revenue growth has slowed as a result of increased penetration and the commoditisation of connectivity. Many have realised that the value of connectivity to consumers lies in its use cases. For this reason, MNOs are investing in applications for connectivity (e.g. content, financial services) in order to monetise existing customer relationships in other ways.
These MNOs should continue to achieve incremental growth, however by limiting their target market to owners of own network SIM cards, they are unlikely to attain the levels of growth that have historically been seen.
Some operators are looking at new business areas and how they can bring value to customers beyond their network footprint. This report looks at examples of this in order to identify learnings for those commencing the journey towards diversification.
Companies: TELUS, SK Telecom, T-Mobile, Kodak, Layer3 TV, Safaricom, giffgaff, Sendy.
Countries: Canada, USA, South Korea, Kenya, UK.