Market Research Report
Increasing Smartphone Penetration and Spend in Older Customers
|Published by||Mobile Market Development Ltd||Product code||622047|
|Published||Content info||50 Pages
Delivery time: 1-2 business days
|Increasing Smartphone Penetration and Spend in Older Customers|
|Published: April 5, 2018||Content info: 50 Pages||
The seniors market category is a challenging one into which customers may fall for four decades (or more). It is a demographic traditionally associated with being thrifty but also with being challenged by modern technology.
Mobile Market Development believes that the times they are a-changin' in this segment and, based on our review of MNO propositions for seniors across a number of markets, MNOs should re-visit this potentially lucrative segment.
This rise in technology adoption has arisen from younger generations using the internet now moving into the senior category, but also from retired people developing internet and technical skills in their older age.
Retired household income, particularly over the last decade, has also weathered the economic storms more resiliently compared with working households.
While MNOs have offered discounts for customers reaching the qualifying age of 60+, based on the view that the senior segment is mostly comprised of low use value seekers, real innovation in addressing the segment has come from specialist niche MVNO and device players.
This report looks at the sophistication generally found in senior propositions today, and explores where MNO senior propositions are in terms of meeting the needs of an increasingly tech savvy and financially secure segment.
Companies: GreatCall, Bazile Telecom, Big Launcher, Wiser, AT&T, Wind Italy, O2 Germany, TIM, Telecom Italia, Deutsche Telekom, Vodafone Germany, T-Mobile USA, Smart Seniors, Telia Sweden, Doro, Vodafone Australia, MEO Portugal, Telenor Sweden, Alcatel, Verizon Wireless, American Association of Retired Persons, AARP, Lyft,
Countries: USA, France, UK, United Kingdom, Australia, Portugal, Sweden, Italy, Germany,