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Market Research Report


Published by Mobile Market Development Ltd Product code 625180
Published Content info 29 Pages
Delivery time: 1-2 business days
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Published: April 11, 2018 Content info: 29 Pages

The telecoms industry is at a critical turning point, with regard to implementation and exploitation of digital technology.

Leading operators are already embracing fundamental transformation, whereby they re-invent and adapt their operations using the latest digital technologies to simplify business processes, and increase the quality of their services, while improving efficiency.

  • Other operators are, so far, focusing on digital mainly as a means to improve customer experience and diversify new revenue streams.
  • While this provides short-term returns with less risk and allows operators to retain their core culture, using digital services to attempt to compete with digital natives and OTT service providers is not sustainable.

This shift to a next generation operating model requires a bold commitment from operators for re-inventing process and infrastructure, establishing agile ways of working and changing the organisational culture.

  • There is no reason why these approaches cannot be piloted in customer-facing areas of the business, but failure to take the lessons to the rest of the business will result in a digital veneer on a costly, high inertia corporate framework that is not able to compete in a fully digital eco-system.

This report explores the opportunities for MNOs to digitally transform their own operations to deliver innovation, simplification, automation and enhanced business intelligence, while improving efficiency and profitability and ensuring they get their value share from digital transformation.

Companies: AT&T, Spark, SK Telekom, Telefónica, Deutsche Telecom, Orange, KPN, Telia, Bharti Airtel, T-Mobile.

Countries: USA, Europe, New Zealand, Germany, Austria, South Korea, Argentina, Brazil, Chile, Germany, Spain.

Table of Contents

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. The Value of Digitalising Operations

  • 3.1. Introduction
  • 3.2. Quantifying the Opportunities
  • 3.3. Challenges in Justifying the Business Case

4. Adoption Enablers and Barriers

  • 4.1. Network of the future
    • 4.1.1. Enablers
    • 4.1.2. Barriers
  • 4.2. Process Automation
    • 4.2.1. Enablers
    • 4.2.2. Barriers
  • 4.3. Artificial Intelligence
    • 4.3.1. Drivers
    • 4.3.2. Barriers

5. Best Practices Use Cases

  • 5.1. AT&T: Next Generation Network
  • 5.2. SPARK: Process Automation and Simplification
  • 5.3. SK Telecom: AI for the Network
  • 5.4. Telefónica: Cognitive Intelligence
  • 5.5. Deutsche Telekom: Technology and Innovation Department

6. Key Findings

7. Recommendations

Appendix - Feedback Questions

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