Market Research Report
IDENTIFYING, PROMOTING & MONETISING NEW APPLICATIONS
|Published by||Mobile Market Development Ltd||Product code||650362|
|Published||Content info||34 Pages
Delivery time: 1-2 business days
|IDENTIFYING, PROMOTING & MONETISING NEW APPLICATIONS|
|Published: June 11, 2018||Content info: 34 Pages||
Mobile operators continue to search for additional sources of profitable revenue that will augment those from their existing mobile voice and data services.
Success in identifying suitable potential services is a critical element in this process. Too often the search for new services is unstructured and its objectives are not clearly stated in advance. As a result, operators' choices may not be optimal and at risk of being made to support the subjective ideas of senior managers rather than on the basis of objective research and analysis of what is the best for the business.
Once identified, operators must ensure that their chosen services are promoted effectively and will generate the levels of income desired.
This report sets out a proven process for identifying new services that relies on a structured and analytical approach. It looks at a variety of service and service packages being delivered by operators, such as NTT DOCOMO, Millicom, Orange and Telenor, considers the measures taken to promote them and the extent to which they are monetised and draws conclusions on their effectiveness in delivering positive results for their businesses.
Companies: Docomo, Millicom, Orange, Telenor, Turkcell, MTN, Safaricom, Tigo, Sandvine Outreach, Lumos, M-KOPA, TELUS, Telstra, Grameenphone, BIMA, Juvo, Apple, Deezer, Microsoft, BNP Paribas, Ecobank, Bank of Africa, Microcred, Groupama Banque, Credimovil, Vision Banco,
Countries: Australia, Bangladesh, France, Japan, Romania, Pakistan, Myanamar, Paraguay, Turkey, Netherlands, Nigeria, Kenya, Tanzania, Uganda, Thailand, Malaysia, Spain, Belgium, Poland, Botswana, Burkina Faso , Cameroon, the Central African Republic, Cote d'Ivoire, the Democratic Republic of Congo, Egypt, Guinea, Liberia, Madagascar, Mali, Mauritius, Bulgaria, Hungary, Serbia,