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Market Research Report

IDENTIFYING, PROMOTING & MONETISING NEW APPLICATIONS

Published by Mobile Market Development Ltd Product code 650362
Published Content info 34 Pages
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IDENTIFYING, PROMOTING & MONETISING NEW APPLICATIONS
Published: June 11, 2018 Content info: 34 Pages
Description

Mobile operators continue to search for additional sources of profitable revenue that will augment those from their existing mobile voice and data services.

Success in identifying suitable potential services is a critical element in this process. Too often the search for new services is unstructured and its objectives are not clearly stated in advance. As a result, operators' choices may not be optimal and at risk of being made to support the subjective ideas of senior managers rather than on the basis of objective research and analysis of what is the best for the business.

Once identified, operators must ensure that their chosen services are promoted effectively and will generate the levels of income desired.

This report sets out a proven process for identifying new services that relies on a structured and analytical approach. It looks at a variety of service and service packages being delivered by operators, such as NTT DOCOMO, Millicom, Orange and Telenor, considers the measures taken to promote them and the extent to which they are monetised and draws conclusions on their effectiveness in delivering positive results for their businesses.

Companies: Docomo, Millicom, Orange, Telenor, Turkcell, MTN, Safaricom, Tigo, Sandvine Outreach, Lumos, M-KOPA, TELUS, Telstra, Grameenphone, BIMA, Juvo, Apple, Deezer, Microsoft, BNP Paribas, Ecobank, Bank of Africa, Microcred, Groupama Banque, Credimovil, Vision Banco,

Countries: Australia, Bangladesh, France, Japan, Romania, Pakistan, Myanamar, Paraguay, Turkey, Netherlands, Nigeria, Kenya, Tanzania, Uganda, Thailand, Malaysia, Spain, Belgium, Poland, Botswana, Burkina Faso , Cameroon, the Central African Republic, Cote d'Ivoire, the Democratic Republic of Congo, Egypt, Guinea, Liberia, Madagascar, Mali, Mauritius, Bulgaria, Hungary, Serbia,

Table of Contents

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 Identifying and Realising New Services

  • 3.1 Introduction
  • 3.2 Approach & Process
    • 3.2.1 Decide Criteria
    • 3.2.2 Search for Ideas
    • 3.2.3 Filter Ideas Against Criteria & Prioritise

4 MNOs Offering a Variety of Services

  • 4.1 Introduction
  • 4.2 DOCOMO Smart Life
    • 4.2.1 +d Initiative
    • 4.2.2 Promotion
    • 4.2.3 Monetising
  • 4.3 Turkcell Hesabim
  • 4.4 Billing for Third-party Services
    • 4.4.1 Tigo Smartapps Billing
    • 4.4.2 Billing for Solar Energy: MTN & Safaricom
    • 4.4.3 Billing for Solar Energy: Safaricom and M-KOPA

5 Mobile Banking and Finance Services

  • 5.1 Overview
  • 5.2 Orange Money
  • 5.3 Orange Bank
  • 5.4 Millicom Financial Services (Tigo Money)
  • 5.5 Tigo Paraguay
  • 5.6 Telenor Finance
    • 5.6.1 Serbia
    • 5.6.2 Pakistan
  • 5.7 Other Financial Services

6 Health Services

  • 6.1 Introduction
  • 6.2 Telenor Health - Tonic Health Service

7 Key Findings and Conclusions

  • 7.1 Introduction
  • 7.2 Identification and Selection
  • 7.3 Promotion
  • 7.4 Monetisation
  • 7.5 Conclusions

8 Recommendations

Appendix - Feedback Questions

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