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Market Research Report

Full Multi-play Service Provision (quin-play+)

Published by Mobile Market Development Ltd Product code 714028
Published Content info 28 Pages
Delivery time: 1-2 business days
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Full Multi-play Service Provision (quin-play+)
Published: October 3, 2018 Content info: 28 Pages

For an increasing number of mobile operators, traditional quad-play - the delivery of fixed and mobile voice, text and video services - is no longer sufficient to meet their business objectives and they are introducing additional communications-based services. These include mobile banking and insurance, health, smart homes, connected vehicles and digital (app-based) services.

Key to their success in these new areas of business is the ability to compete with non-telco service providers as well as other mobile operators.

To stand the greatest chances of success, MNOs need to understand the need they are addressing, build on their strengths and to be prepared to innovate and to invest for the longer term. In many cases this will mean choosing products and services that address their current target markets.

This report looks at a selection of major players and their activities in these new markets to establish how they have gone about entering them and what has contributed to their success.

Companies: Apple, Amazon, AT&T, BT, BT Sport, Direct TV, Deutsche Telekom, DoCoMo, EE, Eleven, Google, Groupama, Huawei, KPN, Millicom, Netflix, O2, Orange, Orange Bank, Qivicon, Safaricom, Samsung, Sloval Telekom, SK Telecom, Smart Life, Telefonica, Telstra Health, TELUS Health, Time Warner, Telenor, Turkcell, U-Verse, VEON, Vodafone, Wizzit, Philips, Osram, Miele, Samsung, Huawei, Sonos, Netamo, Bosch, Siemens, Wind Tre, Hutchison,

Countries: Australia, Austria, Bangladesh,Belgium, France, Germany, Greece, Italy, Ivory Coast, Madagascar, Mail, Namibia, Netherlands, Norway, South Korea, Pakistan, Spain, UK, USA, Latin America,

Table of Contents

Table of Contents

1 Overview

2 Introduction

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 Selecting Additional Plays

  • 3.1 Introduction
  • 3.2 Choice of Market and Service
  • 3.3 Market Areas Entered by MNOs
    • 3.3.1 TV & Video Content
    • 3.3.2 Mobile Banking
    • 3.3.3 M-Health
    • 3.3.4 Smart Homes
    • 3.3.5 Connected Vehicles
    • 3.3.6 Digital Services

4 MNOs' Multi-play Services

  • 4.1 Introduction & Overview
  • 4.2 AT&T & Time Warner
  • 4.3 BT Sport
  • 4.4 Orange Bank & Orange Money
  • 4.5 Telstra Health
  • 4.6 TELUS Health
  • 4.7 AT&T Digital Life
  • 4.8 Deutsche Telekom - Qivicon
  • 4.9 SK Telecom Smart Home
  • 4.10 Orange Smart Home
  • 4.11 Vodafone V-Home
  • 4.12 AT&T Connected Car
  • 4.13 Turkcell Hesabim
  • 4.14 VEON Digital Services

5 Key Findings and Conclusions

  • 5.1 Introduction
  • 5.2 Multi-service Provision, or Quin-Play+
  • 5.3 Conclusions

6 Recommendations

Appendix - Feedback Questions

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