Market Research Report
Switching From the Network to the Customer As the Primary Asset
|Published by||Mobile Market Development Ltd||Product code||745523|
|Published||Content info||35 Pages
Delivery time: 1-2 business days
|Switching From the Network to the Customer As the Primary Asset|
|Published: November 14, 2018||Content info: 35 Pages||
Operators historically considered the network to be their primary asset. This made sense in an economy where physical assets produced consumer value and consumer choice was product and brand driven.
But market disruption by providers without network or brand assets has shown that these assets are not necessary to participate, and indeed succeed, in the telecommunications marketplace. The role of intangible assets - particularly of customers - has become more significant to success. This report explores the growing importance of customers as an asset and addresses the question of whether it should replace the network as an operator's primary asset.
Companies: Skype, WhatsApp, Amazon, Texas Instruments, Telus, Nike, MacQuarie, Sunrise Communications, Spark, O2,
Countries: Canada, Australia, Switzerland, New Zealand, UK,