Market Research Report
Telco Branding for the Digital Age
|Published by||Mobile Market Development Ltd||Product code||858141|
|Published||Content info||32 Pages
Delivery time: 1-2 business days
|Telco Branding for the Digital Age|
|Published: June 5, 2019||Content info: 32 Pages||
This report examines how telco brands need to evolve in the digital age. What is Telco 2.0 in brand terms? There are many different approaches and a wide range of levels of success. In some cases, brand reinvention is based on aspirations or perception of the successes of digital players, rather than an accurate understanding of capabilities and what the market will accept. The future viability of telcos as a market force (rather than just a connectivity provider) depends on getting it right.