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Market Research Report

Pricing Strategies for Data

Published by Mobile Market Development Ltd Product code 909933
Published Content info 73 Pages
Delivery time: 1-2 business days
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Pricing Strategies for Data
Published: September 2, 2019 Content info: 73 Pages
Description

Key Infographic:

Printing Strategies for Data

Since 4G investment has not achieved the desired financial retums, network operators need to ensure that 5G investment:

  •                       • Re-invigorates data revenues
  •                       • Opens up new revenue / business models
  •                       • Drives new service innovations
  •                       • Fosters industry collaboration
  •                       • Wins back revenue share
  •                       • Strengthens customer relationships

Introduction:

Annual data usage continues to grow while MNO revenue growth stagnates. Data connectivity income has grown too slowly to offset falling voice revenue. Meanwhile volumes grow exponentially, enabled by ever more generous (sometimes unlimited) allowances, driven by apps and services that feed revenue to OTT players.

In that context, this report reviews a range of consumer mobile, broadband and fixed wireless propositions from 20 MNOs - 18 of which have launched 5G in 2019.

Three i3:

Companies: Elisa, Sprint, Verizon, Telstra, M1 Singapore, Sintel, Swisscom, Sunrise, EE UK, Vodafone UK, Vodafone Italy, TIM Italy, Vodafone Romania, Vodafone Germany, Deutsche Telekom, Viva Bahrain, du UAE, Etisalat UAE, SK Telecom, Korea Telecom, Hatch Gaming.

Countries: Finland, USA, Australia, Singapore, Switzerland, UK, Italy, Romania, Germany, Bahrain, UAE, South Korea.

Table of Contents

Table of Contents

1. Overview

  • 1.1. Key Infographic
  • 1.2. Introduction
  • 1.3. Three i3

2. Background and Content

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. The Case for Change

4. Tariff Innovation Examples

  • 4.1. Introduction
  • 4.2. Elisa Finland - Unlimited Tariffs Tiered by Speed
  • 4.3. Sprint USA - Unlimited Tariffs and 5G Promotion
    • 4.3.1. 5G Phones Restricted to Top-level Unlimited Plan
    • 4.3.2. Other Plans Incorporating 5G
    • 4.3.3. Other Differentiating Tariff Elements
  • 4.4. Verizon USA - 5G Tariffs for Home and Mobile
    • 4.4.1. Unlimited Tariffs (Updated) 5G Premium
    • 4.4.2. Verizon's 5G MiFi Proposition
    • 4.4.3. Verizon's Fixed Wireless 5G Home Broadband Proposition
    • 4.4.4. Other Device Services
  • 4.5. Telstra Australia - Tariff Simplification and 5G
    • 4.5.1. Postpay Plans to Reduce Customer Pain Points
    • 4.5.2. Prepay Plans With Flexible Volumes and Validity Periods
  • 4.6. M1 Singapore - Simplification and Consolidation
    • 4.6.1. Postpay Tariff Rationalisation
    • 4.6.2. M1 Prepay
  • 4.7. Singtel Singapore - Ubiquity and Prepay Innovation
    • 4.7.1. Postpay Segmentation Approach
    • 4.7.2. Singtel Hybrid Option
    • 4.7.3. Prepay Feature Innovation
  • 4.8. Swisscom Switzerland - New Generation Tariffs
    • 4.8.1. Shaping the B2C Market and Strengthening Differentiation
    • 4.8.2. Swisscom Postpay Propositions with 5G Premium
    • 4.8.3. The Swisscom Prepay Proposition
  • 4.9. Sunrise Switzerland - Automatic 5G Subscription
  • 4.10. EE UK - Maintaining a 5G Premium
    • 4.10.1. Postpay Propositions
    • 4.10.2. EE 5G Mobile Broadband
    • 4.10.3. EE Hybrid
    • 4.10.4. EE Prepay
  • 4.11. Vodafone UK - Unlimited and 5G Tariffs
    • 4.11.1. Unlimited Tariffs - 5G Ready
    • 4.11.2. Standard Tariffs - Tiered 4G Data
    • 4.11.3. Vodafone Mobile and Fibre Broadband
    • 4.11.4. Tracking Services
  • 4.12. Vodafone Italy - Unlimited 5G Data Tariffs at the Top
  • 4.13. TIM Italy - Tiered Speeds and Data
    • 4.13.1. Postpay Advance 5G Tariffs
  • 4.14. Vodafone Romania - 5G and Unlimited Data
  • 4.15. Vodafone Germany - Maintaining a 5G Premium
    • 4.15.1. 5G and Unlimited Data on High Value Tariff
    • 4.15.2. 5G Tariffs for Younger Customers
    • 4.15.3. Vodafone Germany Mobile Broadband
  • 4.16. Deutsche Telekom - Unlimited 5G Tariffs
    • 4.16.1. Magenta Mobile Tariffs Upgraded to Include 5G
    • 4.16.2. Mobile Broadband and 5G
  • 4.17. Viva Bahrain - 5G Premium for Prepay and Postpay
  • 4.18. Etisalat and du UAE - Automatic 5G
  • 4.19. SK Telecom South Korea
    • 4.19.1. 5G Tariffs with Promotional Unlimited Data
    • 4.19.2. 5G Initial Impact
  • 4.20. Korea Telecom South Korea
    • 4.20.1. 5G Tariffs With Unlimited Data and Unlimited Speeds
    • 4.20.2. 5G Initial Impact

5. Findings

6. Recommendations

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