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Market Research Report

Updating MNO Retail Propositions

Published by Mobile Market Development Ltd Product code 912858
Published Content info 43 Pages
Delivery time: 1-2 business days
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Updating MNO Retail Propositions
Published: October 1, 2019 Content info: 43 Pages
Description

Key Infographic

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Introduction

While fewer sales may occur in physical channels, MNO stores continue to play an important role in customer journeys, contributing to MNO sales overall. Operators require an integrated omni-channel retail strategy that includes stores and broadens the store role to increase their productivity, responding to general retail trends.

This report examines these trends to come up with recommendations for MNOs developing their store strategies.

Three i3

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Companies: Orange, Singtel, T-Mobile, Amazon, Apple, AT&T, Telenor, Telefonica,

Countries: France, Singapore, USA, Sweden, Spain,

Table of Contents

Table of Contents

1 Overview

  • 1.1 Key Infographic
  • 1.2 Introduction
  • 1.3 Three i3

2 Background and Content

  • 2.1 Background to the Report
  • 2.2 Report Content
  • 2.3 Currency and Conversions
  • 2.4 Further Questions and Feedback

3 Retail Context

  • 3.1 General Retail Climate
    • 3.1.1 Amazon Retail Stores
  • 3.2 Telecommunications Retail Climate

4 Trends in Retail Practices

  • 4.1 Positioning
  • 4.2 Integration
  • 4.3 Personalised Customer Service
    • 4.3.1 Data
  • 4.4 Store Placement
    • 4.4.1 Physical Formats
    • 4.4.2 Store Ownership
  • 4.5 Simplify
  • 4.6 Real-life Human Experiences
  • 4.7 Community
  • 4.8 B2B2C Partnerships

5 Case Studies

  • 5.1 T-Mobile - USA
    • 5.1.1 Introduction
    • 5.1.2 Store Formats
    • 5.1.3 In-store Environment
    • 5.1.4 Assessment
  • 5.2 Singtel, Singapore
    • 5.2.1 Introduction
    • 5.2.2 Store Formats
    • 5.2.3 In-store Environment
    • 5.2.4 Assessment
  • 5.3 Orange, France
    • 5.3.1 Introduction
    • 5.3.2 Store Formats
    • 5.3.3 In-store Environment
    • 5.3.4 Assessment

6 Findings

7 Recommendations

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