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Market Research Report

Convergence Practices and Propositions

Published by Mobile Market Development Ltd Product code 930587
Published Content info 77 Pages
Delivery time: 1-2 business days
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Convergence Practices and Propositions
Published: March 31, 2020 Content info: 77 Pages
Description

Key Infographic:

Introduction:

Convergence is a key driver for growth and sustaining revenue and market share in a mature, competitive market with changing consumer behaviour in core segments such as TV and home phone. Operators are developing a network as a service approach leveraging customer relationships to become multi-services players. We look at the convergent practices of 15 operators, highlighting latest self-disruptive changes to areas such as TV and review a number of convergent savings / loyalty programs which now offer a selection of non-communication based services.

Three i3:

Companies: Verizon, Comcast, BT, T-Mobile USA, A1 Telekom Austria, Turk Telekom, TIM Italy, Deutsche Telekom, Telekom Hungary, T-Mobile Czech Republic, Telekom Romania, Telia Lithuania, Telia Estonia, Singtel, Cyfrowy Polsat, Plus Poland.

Countries: USA, UK, Austria, Turkey, Italy, Germany, hungary, Czech Republic, Romania, Lithuania, Estonia, Singapore, Poland.

Table of Contents

Table of Contents

1. Overview

  • 1.1. Key Infographic
  • 1.2. Introduction
  • 1.3. Three i3........

2. Background and Content

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. Adjusting Bundle Propositions

  • 3.1. Introduction
  • 3.2. Verizon USA
    • 3.2.1. TV and Phone Separation From Internet Proposition
    • 3.2.2. Mobile + Home Rewards Program
    • 3.2.3. Market Status
  • 3.3. Comcast USA
    • 3.3.1. Mobile and Flex TV for Cord Cutters
    • 3.3.2. Addressing Streaming First Customers with Flex
    • 3.3.3. Market Status
  • 3.4. BT UK
    • 3.4.1. TV Proposition Relaunch - Limited Flexibility Improvement
    • 3.4.2. Mobile Element of BT Converged Proposition
      • 3.4.2.1. BT Halo Formally BT Plus
    • 3.4.3. Market Status
  • 3.5. T-Mobile USA
    • 3.5.1. Planning Family Converged Offerings Over 5G
    • 3.5.2. T-Mobile MONEY
    • 3.5.3. FamilyMode
    • 3.5.4. Market Status

4. Discounting Propositions

  • 4.1. Introduction
  • 4.2. A1 Telekom Austria
    • 4.2.1. Connect Plus Discounts
    • 4.2.2. Market Status
  • 4.3. Türk Telekom
    • 4.3.1. Incentives to Maintain Fixed-line Services
    • 4.3.2. Free Digital Services With Home Internet & TV Packages
    • 4.3.3. Market Status
  • 4.4. TIM Italy
    • 4.4.1. UNICA Discounts - TIMVISION PLUS, Home Security, Mobile
    • 4.4.2. Market Status
  • 4.5. Deutsche Telekom
    • 4.5.1. Discounting Initiatives
  • 4.6. Market Status

5. Convergent Savings Programs

  • 5.1. Introduction
  • 5.2. Deutsche Telekom
    • 5.2.1. MagentaEINS Program
    • 5.2.2. SmartHome
  • 5.3. Telekom Hungary
    • 5.3.1. Magenta 1 Program
  • 5.4. T-Mobile Czech Republic
    • 5.4.1. Magenta 1 Program
  • 5.5. Telekom Romania
    • 5.5.1. Magenta ONE (Enterprise Offer) and Other Bundles
  • 5.6. COSMOTE Greece
    • 5.6.1. COSMOTE ONE
  • 5.7. International DT Magenta Status
  • 5.8. Telia Lithuania
    • 5.8.1. Telia1 Program
    • 5.8.2. Market Status
  • 5.9. Telia Estonia
    • 5.9.1. Telia1 Program
    • 5.9.2. Telia Insurance Products
    • 5.9.3. Market Status
  • 5.10. Singtel Singapore
    • 5.10.1. Circle Program & Utility Partnership
    • 5.10.2. Singtel - Geneco Power Partnership
    • 5.10.3. Market Status
  • 5.11. Plus Poland
    • 5.11.1. smartDOM Home Savings Program
      • 5.11.1.1. smartDOM - Security Monitoring
      • 5.11.1.2. smartDOM - Gas Supply Partnership
      • 5.11.1.3. smartDOM - Plus Bank
      • 5.11.1.4. smartDOM - Insurance Partnerships
    • 5.11.2. Market Status

6. Conclusions

7. Recommendations

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