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Brazil E-commerce Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

Published: | Mordor Intelligence Pvt Ltd | 100 Pages | Delivery time: 2-3 business days


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Brazil E-commerce Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)
Published: June 1, 2022
Mordor Intelligence Pvt Ltd
Content info: 100 Pages
Delivery time: 2-3 business days
  • Description
  • Table of Contents

The Brazil e-commerce market is expected to register a CAGR of 10.23% during the period 2022-2027. Brazil is Latin America's largest economy and the fifth largest country by land and population. With 150 million internet users out of a total population of more than 209 million, it is the world's fourth-largest internet market. Furthermore, with 130 million active Facebook users, Brazil is the third most popular social media site globally.

Key Highlights

  • Brazil is attracting the attention of savvy businesses worldwide, thanks to a large consumer market eager to purchase international goods and services and a young population that embraces foreign culture. E-commerce giants like AliExpress and Light in the Box are heavily investing in this sector since it is cheaper for Brazilian customers to buy from these international websites than from local stores, owing to the higher rates local stores must charge due to the hefty taxation costs they face.
  • Cybersecurity is still a worry, especially when it comes to online fraud. Because the majority of Brazilians do not have foreign credit cards, international transactions can be difficult for both locals and visitors. While using credit cards in hotels and tourist attractions is reasonably straightforward, the same cannot be said for online purchases. Many Brazilian websites do not accept international credit cards, making it difficult for people to pay for services like food delivery or movie tickets online.
  • Despite its ongoing expansion, the Brazilian eCommerce industry can be tough to traverse without a local presence due to issues with customs, taxes, shipping, customer service, the reverse process, and cross-border payments. Any sellers should be familiar with the local consumer rules that apply to any purchase made in Brazil.
  • The COVID-19 outbreak is responsible for the massive increase in online purchasing. Most Brazilians received pandemic relief via digital wallets, giving millions of them access to online businesses for the first time. The Southeast region of Brazil, which includes Sao Paulo and Rio de Janeiro, remains the most important sales region in the country. Last year, it contributed 51 percent to the expansion of e-commerce.

Key Market Trends

Rise in Internet Penetration

  • E-commerce in Brazil has been steadily increasing in recent years. The quantity of orders, which increased 15% in 2021 compared to 2020, has driven the growth in cross-border trade. Customers who shop on international websites are more likely to buy more.
  • Brazilian e-commerce sales are primarily concentrated among the younger population. The South and Southeast regions have the most significant sales concentrations, reflecting the country's high internet and resource penetration. With increasing internet usage rates (Brazil is the world's fourth most connected country, with over 120 million online users), e-commerce in Brazil has all it needs to expand even more in the coming years, and merchants from all over the world can take advantage of this opportunity.
  • Furthermore, in Brazil, mobile is increasing at an exponential rate. According to research conducted by an e-commerce news outlet in Brazil, 41 percent of online stores are prepared to sell via e-commerce. Smartphone sales account for roughly 10% of total sales for 384% of online retailers.
  • In Brazil, mobile payments are assisting the growth of e-commerce. For example, Google recently released an API that allows Android users to pay with only a few clicks using payment information stored in their Google accounts. The Pay with Google API now enables local payment methods thanks to its integration with EBANX, expanding the product's variety in Brazil and fueling mobile shopping fever.

Competitive Landscape

The level of rivalry in Brazil's e-commerce market is high due to the large number of market players. The number of local and global brands in the e-commerce market has increased competition. Apart from Amazon, Apple, etc., some retail brands, like Magazine Luiza, already enjoy a considerable presence in physical retail and are gearing up to enter the e-commerce market, further intensifying the overall rivalry between players. Some of the key players in the Brazil e-commerce market are Amazon, Shopee, and Americanas.

  • November 2020 - Apple has introduced an industry-leading new developer program to help small companies and independent developers accelerate innovation and move their businesses forward with the next generation of revolutionary apps on the App Store. The new App Store, Small Business Program, will help the vast majority of developers that offer digital goods and services on the store by lowering commissions on paid apps and in-app purchases.
  • May 2022 - The central bank of Brazil has granted Shopee, the Singaporean shopping app, permission to operate as a payment institution. Shopee will have the ability to handle prepaid payment accounts in which funds have been pre-deposited.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Product Code: 90666



  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key market trends and share of E-commerce of total Retail sector
  • 4.4 Impact of COVID-19 on the E-commerce sales


  • 5.1 Market Drivers
    • 5.1.1 Growing Contactless Forms of Payment
    • 5.1.2 Penetration of Internet and Smartphone Usage
  • 5.2 Market Challenges
    • 5.2.1 High Cost of Internet
    • 5.2.2 Low Internet Penetration
  • 5.3 Analysis of key demographic trends and patterns related to E-commerce industry in Brazil (Coverage to include Population, Internet Penetration, E-commerce Penetration, Age & Income etc.)
  • 5.4 Analysis of the key modes of transaction in the E-commerce industry in Brazil (coverage to include prevalent modes of payment such as cash, card, bank transfer, wallets, etc.)
  • 5.5 Analysis of cross-border E-commerce industry in Brazil (Current market value of cross-border & key trends)
  • 5.6 Current positioning of country Brazil in the E-commerce industry in region Latin America

6 Market Segmentation

  • 6.1 By B2C E-commerce
    • 6.1.1 Market size (GMV) for the period of 2017-2027
    • 6.1.2 Market Segmentation - by Application
      • Beauty & Personal Care
      • Consumer Electronics
      • Fashion & Apparel
      • Food & Beverage
      • Furniture & Home
      • Others (Toys, DIY, Media, etc.)
  • 6.2 By B2B E-commerce
    • 6.2.1 Market size for the period of 2017-2027

7 Competitive Landscape

  • 7.1 Company Profiles
    • 7.1.1 Magazine Luiza
    • 7.1.2 Amazon
    • 7.1.3 Casas Bahia
    • 7.1.4 Shopee
    • 7.1.5 Americanas
    • 7.1.6 Apple
    • 7.1.7 Kabum
    • 7.1.8 Submarino
    • 7.1.9 MadeiraMadeira
    • 7.1.10 Extra

8 Investment Analysis

9 Future Outlook of the Market