Single Origin Tea Market - Growth, Trends, and Forecasts (2022 - 2027)

The single origin tea market is projected to register a CAGR of 7.25% during the forecast period, 2022-2027.

The originality factor of the tea is evident from its taste, as single origin tea of different regions has distinct tastes and quality. This, in turn, attracts customers to the product, thereby, driving the market for single origin tea. Alongside, the consumers are interested in understanding the manufacturing process of tea, which is provided by the companies manufacturing single origin tea, thereby, building trust among the consumers.

Additionally, the health benefits associated with tea are increasing the demand for organically and sustainably sourced single origin teas. During the COVID-19 pandemic, the demand for tea, specifically green tea, increased, due to the presence of antioxidants and immunity-boosting properties associated with it. However, the trade practices were restricted temporarily due to strict government guidelines and shut down, leading to a temporary decrease in the import and export of tea. For instance, according to the Federal Statistical Office of Germany, the export volume of tea from Germany decreased from 22,836.5 tons in 2019 to 22,236.5 tons in 2020.

Nowadays, consumers are preferring to brew their tea according to their specifications, which has increased the consumption of a different variety of tea. This has increased the demand for single origin tea leaves, which can be suitably used in various tea brewers and can be brewed for different time durations according to the need of the consumer.

Key Market Trends

Rising Popularity of Organic Tea Products

The growing popularity of organic tea is driving the demand for single origin tea in the market. Consumers are rooting for organic tea that is produced ethically and is processed at the source of production. They also prefer labels on product packaging showing the origin of production and processing, thereby, enhancing their trust in a particular brand. A majority of single origin tea companies source their product from the Asia-Pacific region. This has led to an increase in demand for organic single origin tea from these regions, in turn, increasing the export of products from the region. For instance, according to the Ministry of Agriculture, Forestry, and Fisheries, the export volume of organic certified tea from Japan increased from 0.45 million kilograms in 2017 to 1.02 million kilograms in 2020. Along with organic tea, the demand for fair trade certified tea also increased, owing to the consumer demand for ethical sourcing of single origin tea. As per the statistics of FairTrade Germany, the share of organic tea in the sales volume of fair trade certified tea increased from 85% in 2016 to 89% in 2021 in Germany. Therefore, the escalating demand for organic tea is estimated to increase the growth of single origin tea in the market.

Asia-Pacific Holds the Largest Share in the Market

The production, as well as consumption of tea, is very prominent in different countries of the Asia-Pacific region like China, Japan, and India, among others. China is the world's top producer as well as consumer of green tea. But the country is now exploring its preference for black tea from different countries of origin like Sri Lanka, India, and China itself. The health benefits associated with tea like the presence of antioxidants, along with the traditional association of the region with tea beverage, is driving the growth of single origin tea in the regional market. According to the United States Food and Agriculture Organization, China was the largest producer of tea in the Asia-Pacific region, having produced 2.97 million metric tons of tea in 2020. In fact, as per the statistics of UN Comtrade, China was the leading tea exporting country in 2021, followed by Sri Lanka and India. In 2021, China exported USD 2,299.19 million of tea to different countries. Therefore, the high quality tea produced in the Asia-Pacific region has catered to the demand of consumers in the region as well as global consumers to prefer single origin tea, harvested and processed in the regional market.

Competitive Landscape

The single origin tea market is highly competitive with the presence of key players like Dilmah Ceylon Tea Company PLC, Art of Tea, Debonair Tea Company, Origin Tea, Premier's Tea Limited, and Akbar Brothers Ltd., among others. The market is fragmented as all the players in the market have a substantial presence in the global as well as regional markets. These players offer different varieties of specialty tea, along with black tea and green tea, suiting the diverse demands of consumers. Alongside, the companies offer products with different certifications like the United States Department of Agriculture certification, thereby, gaining the trust of customers further. Moreover, the companies are also making use of GMO-free labeling to cater to customers' attention and demand furthermore. For instance, My Red Tea offers single origin Rooibos tea, which is 100% USDA certified organic, along with being GMO and caffeine free.

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