Robotic Lawn Mower Market - Growth, Trends, and Forecasts (2022 - 2027)

The robotic lawn mower market size was valued at USD 1.5 billion in 2021, and it is expected to reach USD 3.9 billion by 2027. The robotic lawn mower market is anticipated to register a CAGR of about 12% during the forecast period (2022 - 2027).

The COVID-19 pandemic has brought many industries to a halt due to supply chain disruptions, as many countries have been in lockdowns. However, on the contrary, the pandemic has had little impact on the robotic lawn mower market. The market is expected to be optimistic in the post-pandemic scenario, as markets such as the United States are witnessing stable demand for garden machinery despite the pandemic.

Over the long term, increasing technological advancements in artificial intelligence and robotics have led to the creation of more efficient household appliances and reduced human intervention. With an increase in the income level of people living worldwide, there is an increase in sales of these appliances that enhance the aesthetics and user experience. Features like low-noise operation, sensors, self-charging, and durability are expected to drive this market growth.

However, The high installation cost required for the initial setup of a robotic lawn mower is expected to limit target market growth.

Europe is expected to have a significant share of the global market and to grow at a rapid pace due to the region's high demand for professional lawn mowers, professional landscaping devices, and automated tools. Furthermore, the shift of customers away from traditional gasoline-powered manual lawn mowers and toward newer, silent, efficient, smart, and battery-powered robotic mowers are broadening Europe's growth prospects.

Furthermore, the usage of autonomous machines in household applications such as cleaning, and cutting grass has witnessed a significant increase, which is also expected to help the market grow during the forecast period. The inclusion of technologies such as the internet of things (IoT) and machine learning (ML) so that lawn mowers learn about the obstacles and sensors work on the acceleration and orientation for improving performance and better results. For instance, Bosch uses both AI and ML in its lawn mowers for obstacle identification.

Key Market Trends

Residential Segment is Expected to be the Largest Segment

The increasing fast and busy lifestyle of people over the world due to urbanization has increased the demand for autonomous machinery/systems to help people in everyday work. Additionally, increased spending on backyard beautification, backyard cookouts, and garden parties, as well as the desire to save time spent on lawn maintenance activities, are driving demand for a variety of gardening tools, which is driving the target market. The market is also influenced by factors such as the expanding construction and tourism industries across the globe. Furthermore, shifting consumer preference for efficient lawnmowers, as well as the growing popularity of autonomous equipment that requires minimal user intervention, is expected to boost global demand for robotic lawnmowers.

Major players are investing heavily in research and development for enhancing the features of the robotic lawnmower as key players are integrating ledge sensors and additional features such as laser vision, lawn mapping, smart navigation, and self-emptying into their products to improve their performance and efficiency. The market will benefit from the increased availability of more efficient robotic lawnmowers in the near future.

Recent advances in the development of both lithium-Ion batteries and robot technology are certainly responsible for this increase in the sales of robot mowers. Husqvarna's Automower 435X AWD smart home robotic lawnmowers are equipped with exclusive all-wheel-drive technology, including inclines up to 35° and advanced GPS-assisted navigation.

Honda's Miimo is equipped with advanced sensors and a floating cover that detect obstacles. Miimo is protected by an anti-theft technology that prevents unauthorized access and usage.

Europe is Expected to be the Market Leader

Robotic lawn mowers are used for a variety of gardening and lawn-maintenance applications in both the residential and commercial sectors in Europe.

One of the major factors driving growth in the region is the popularity of lawns in the region to provide aesthetic and pleasing lawns and gardens. The increased adoption of robotic lawn mowers in countries such as the United Kingdom and the Netherlands is expected to drive market growth.

Furthermore, a large proportion of the European population owns independent residential spaces, which typically include private lawns and gardens, boosting demand for robotic lawn mowers. Aside from that, the rising demand for automation in the commercial sector, as well as increased awareness of the benefits of robotic lawn mowers, such as noise-free operations, time management, and energy conservation, has boosted the market growth in the region. The inclusion of intelligent sensory controls in robotic lawnmowers, which enable automated mowing of a given landscape, is also expected to have a significant impact on market demand during the forecast period.

• In June 2022, Husqvarna soft-launches Ceora, its new self-propelled lawnmower. The battery-powered mower connects to Husqvarna's Automower Connect app. Ceora navigates by sending a triangulated communication signal to its reference station.

Competitive Landscape

The robotic lawn mower market is fragmented, with several players competing for a considerable share in the market. Some of the prominent companies in the robotic lawn mower market are John Deere, Robert Bosch, Honda, and Husqvarna. The companies are spending heavily on R&D to innovate and develop new and technologically advanced products.

For instance, many companies are trying to bring the latest technologies like GPS mapping, all-wheel drive, AI, machine learning, and solar power into robotic mowers.

• In September 2021, Segway-Ninebot has entered the autonomous lawn mower market with a robotic gardening solution that goes a step further than most, using GPS to navigate gardens with pinpoint accuracy. Low noise levels and ease of cleaning are also notable features of the newly introduced Navimow, which will be available in a variety of variants to accommodate lawns of varying sizes
• In 2020, Husqvarna announced a new robotic mower (EPOS) that can navigate completely without boundary wire, allowing location accuracy of 2-3 centimeters by using satellite navigation on a reference station.
• In September 2020, The startup company Graze unveiled a new solar-powered autonomous commercial lawn mower with new sensor capabilities to increase safety, improved GPS-based mapping, and computer vision while optimizing intelligent and applicable insights through advanced machine learning capabilities.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support