Automotive Air Purifier Market - Growth, Trends, and Forecasts (2022 - 2027)

The automotive air purifier market is valued at USD 1.43 billion in 2021, and it is expected to reach USD 2.60 billion by 2027, registering a CAGR of 10.5% in terms of revenue during the forecast period.

The COVID-19 crisis has compelled about 95% of all automotive-related companies to put their workforces on hold during the lockdowns. Globally, the repercussions of the COVID-19 crisis are immense and unprecedented. The impact is evident in the auto industry as many companies faced disturbances with their production activities and supply chain. As they navigate this crisis, the OEMs are positive about the post-pandemic period as they expect the economies to revive and help the market growth.

Over the long term, rapid urbanization has increased the number of vehicles and traffic congestion, which has led to increased air pollution, a rise in living standards of the people, which allows them to spend more on cleanliness and sanitization techniques around them, and increased awareness about the health issues amongst end users are the major factors driving the market growth.

As global cities face a decrease in air quality, the demand for automotive air purifiers is subsequently rising. With the use of cutting-edge technologies, these automotive air purifiers improve the quality of air inside vehicles by removing allergens and odors, they do not allow bad smells to linger nor do they have side effects on health. Increasing health awareness among people is helping the market grow.

However, the global automotive air purifier market is expected to be hampered by factors such as the high cost of the system and the availability of inexpensive regional products.It is also anticipated that rising consumer demand and the high cost of R&D will impede the expansion of the target market.

Over the forecast period, new opportunities are anticipated to be created for players operating in the target market by major players' technological advancements and inclination toward developing nations in order to track the untapped market.

Key Market Trends

Rise in Air Pollution Level Drives the Market

Industrialization and urbanization are causing the major pollutant levels in the atmosphere to rise. The rise in the number of automobiles on the road is also a major reason for this growth in pollution levels. Because of this, the air quality index is degrading, causing health ailments in many countries.

According to the center for science and environment in India, air pollution is responsible for 12.5% of all deaths in India, and air pollution kills an average of 8.5 out of every 10,000 children in India before they turn five.

Governments across the world are taking measures to reduce pollution levels. To improve the quality of air, auto manufacturers fit vehicles with more and better air purifiers. So, during the forecast period, the sales of automobile air purifiers will grow at a substantial rate.

However, the high cost and non-standardization of the air purification system are limiting the market growth. On the other hand, increasing sales of vehicles in emerging countries is the key opportunity for the automotive air purifier market.

Asia-Pacific is Expected to be the Biggest Market

With about 60% of the world population, the Asia-Pacific region is expected to be the largest market for automotive air purifier systems owing to the factors such as the automobiles sales in the region are expected to be the highest in this region during the forecast period. It is expected that automobile sales will grow at a considerable rate.

In addition, the Asia-Pacific region has a higher rate of adoption of in-car air purifiers.This is because developing nations in the Asia-Pacific region are primarily impacted by air pollution, and automobile manufacturers and governments are promoting technologies that will assist in reducing the negative effects of toxic air.To reduce air pollution, the Chinese Ministry of Environmental Protection, for instance, announced in 2020 regulatory standards for all provinces, municipalities, and autonomous regions.Arsenic, asbestos, benzene, and dioxin are among the four major pollutants that are aimed at being reduced by these standards, as are airborne sulfur dioxide emissions by 12.9%.

One other major factor is that the region is home to some of the most polluted cities in the world. With such bad air quality, people and automakers are expected to spend more on this product and drive the market's growth. Moreover, laws and regulations enforced by the governments regarding passenger ergonomics and health supplement the automotive in-vehicle air purifier industry growth in Asia-Pacific.

Several air purifier manufacturer is expanding their manufacturing facilities across the Asia-Pacific which in turn is likely to witness major growth for the market. For instance,

• In August 2021, Panasonic Corporation launched New Factory for IAQ1 Devices in Shunde, China. IAQ devices such as energy recovery ventilator systems*2 and air purifiers.

With a steady rise in income levels of people in the region because of the fast-growing economies globally, they are expected to spend more on luxury and health-related equipment that includes premium and luxurious vehicles. These vehicles almost always contain better air purifying equipment, which in turn is another factor expected to help the market.

Competitive Landscape

The Automotive air purifier market is fragmented, with several players trying for a considerable share in the market. Some prominent companies in the automotive wheels market include Panasonic, 3M, Honeywell, and Denso. Companies are investing heavily in research and development for the innovation of new and advanced products and technologies.

• In September 2022, MANN+ HUMMEL collaborated with Mercedes-Benz Group for the development of filter technology which will be fitted in Mercedes Benz vans. The filter technology, developed reduces fine dust emissions in the vicinity of the vehicle by more than 50%-35% while charging and 15% while driving down to a particle size of ten micrometers (PM10).

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