Europe Glass Bottles And Containers - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)

According to Mordor Intelligence, the Europe glass bottles and Containers market size is expected to grow from 31.61 million tonnes in 2025 to 32.54 million tonnes in 2026 and is forecast to reach 37.58 million tonnes by 2031 at 2.93% CAGR over 2026-2031.

This report is Segmented by End-User (Beverages [Alcoholic {Beer, Wine, Spirits, Other Alcoholic Beverages}, and Non-Alcoholic {Carbonated Drinks (CSDs), Dairy Product Based Drinks, and More}], Food [Jam and Jelly, Condiments and Sauces, and More], Cosmetics and Personal Care, and More), Color (Flint, Amber, Green, and More). The Market Forecasts are Provided in Terms of Volume (Tonnes).

Europe Glass Bottles And Containers Market Trends and Insights

Export-oriented glass-packaged goods add billions to EU GDP

Strong outbound trade in wine, beer, and pharmaceuticals underpins steady offtake for the European glass bottles and containers market, even when domestic consumption cools. Germany shipped 1.45 billion liters of beer in 2024, and Italy's wine exports rose 5.5% to EUR 8.136 billion, reinforcing glass as a quality signal in global channels. EU labelling rules and geographical indications protect premium products, sustaining volume stability for the European glass bottles and containers market. Beverage exporters accept higher packaging costs because glass ensures product integrity and supports brand storytelling in mature and emerging markets alike. This export orientation mitigates cyclical dips in regional demand and encourages furnace upgrades tailored to high-spec packaging. Producers that win large export contracts often lock in long-term supply agreements, enhancing utilization rates and cash-flow visibility.

Circular economy and carbon-neutral goals fuel furnace modernization

EU emissions trading pressures have propelled investments in 100% electric and hybrid furnaces across the European glass bottles and containers market. Verallia's Cognac unit runs entirely on renewable power and cuts CO2 by 60%, while Ardagh's Obernkirchen NextGen line blends 80% green electricity with 20% gas for a 64% footprint reduction. O-I allocated USD 65 million to electrify its Veauche plant, illustrating how retrofit cycles now prioritize decarbonization over simple capacity additions. Hybrid designs lower operational risk by preserving melt stability during grid fluctuations, and they let companies hedge against volatile gas and electricity prices. Long-run carbon costs, including the proposed Carbon Border Adjustment Mechanism, give early adopters a durable cost advantage. Capital-expenditure intensity is high, yet co-funding from EU innovation grants and green bonds eases balance-sheet strain.

Rising energy prices threaten furnace economics and profit margins

Natural-gas quotes near EUR 40/MWh, quadruple pre-crisis norms, have turned fuel into the dominant cost line for many European furnaces. O-I, Ardagh, and Verallia all flagged EBITDA pressure in 2024-2025 earnings updates, triggering temporary shutdowns and job cuts. High fuel intensity forces companies to hedge aggressively, yet volatile electricity prices complicate risk management for hybrid lines. In the short term, capacity rationalization supports pricing discipline but can also erode economies of scale. Smaller family-owned plants face liquidity strain, accelerating industry consolidation. Until renewable-power purchase agreements mature and grid upgrades progress, energy inflation remains a drag on the European glass bottles and containers market.

Other drivers and restraints analyzed in the detailed report include:

1. Consumer preference for recyclable and aesthetic packaging favors glass
2. Pharmaceutical export growth spurs demand for Type I and III glass vials
3. Plastic and metal packaging alternatives erode glass share in mass SKUs

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Beverages continued to anchor the European glass bottles and containers market, absorbing 63.35% of 2025 volume and leveraging entrenched wine, beer, and spirits traditions. Wine output volatility in France, where harvests fell 18% in 2024, tempered bottle orders, yet Italy's EUR 14 billion wine turnover and resilient exports kept southern furnaces busy.Beer volumes slid in Germany, but specialty craft and no-alcohol extensions preserved premium bottle demand, especially for returnable formats backed by deposit schemes. Spirits brands raised average glass weight for flagship expressions, signaling authenticity while adopting lower-carbon furnaces to protect ESG scores. Outside beverages, cosmetics, and personal care are rising fastest at a 3.52% CAGR to 2031, prompted by recyclable-pack commitments and the tactile appeal of glass jars for high-margin skin-care lines.

Growth in pharmaceutical containers complements beverage stability, as Type I vial production commands higher per-ton margins and buffers cyclicality. SCHOTT Pharma's new Hungary line targets injectable drug demand, pairing ISO 15378 compliance with export-grade quality benchmarks. Food applications remain a staple for sauces, jams, and baby food, though mass-market meal solutions increasingly trial lightweight PET. Collectively, these trends underscore how the European glass bottles and containers market balances heritage beverage volumes with emerging high-value niches, sustaining furnace utilization and underpinning calculated CAPEX in electrification and hybrid melts.

Complete Report Scope:

• By End-user
  • Beverages
    • Alcoholic
      • Beer
      • Wine
      • Spirits
      • Other Alcoholic Beverages (Cider and Other Fermented Drinks)
    • Non-Alcoholic
      • Juices
      • Carbonated Drinks (CSDs)
      • Dairy Product Based Drinks
      • Other Non-Alcoholic Beverages
  • Food (Jam, Jelly, Marmalades, Honey, Sausages and Condiments, Oil, Pickles)
  • Cosmetics and Personal Care
  • Pharmaceuticals (excluding Vials and Ampoules)
  • Perfumery
• By Color
  • Green
  • Amber
  • Flint
  • Other Colors
• By Country
  • United Kingdom
  • Germany
  • France
  • Italy
  • Poland
  • Netherlands
  • Spain
  • Russia
  • Austria
  • Switzerland
  • Rest of Europe

List of Companies Covered in this Report:

1. Verallia Group
2. BA Glass Group
3. O-I Glass, Inc.
4. Vidrala, S.A.
5. Verescence S.A.
6. Gerresheimer AG
7. Saverglass Group
8. ALGLASS SA
9. Quadpack Industries SA
10. Berlin Packaging
11. Wiegand-Glas Holding GmbH
12. Ardagh Group S.A.
13. Heinz-Glas GmbH & Co.
14. Zignago Vetro S.p.A.
15. Beatson Clark
16. Stoelzle Oberglas GmbH
17. Vetropack Austria GmbH
18. CP Glass S.A.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support