Market Research Report
Brazil Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
|Brazil Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)|
Published: January 17, 2022
Mordor Intelligence Pvt Ltd
Content info: 80 Pages
Delivery time: 2-3 business days
Brazil haircare market is projected to grow at a CAGR of 3.52 % during the forecast period.
Amidst growing prevalence of hair thinning, loss of volume, dryness, and several other hair-related concerns, among Brazilians, shampoo emerges as the most affluent and cost-effective way in counter. Moreover, the rising demand for organic and herbal products is anticipated to drive the market studied in the counter. However, the stagnant growth recorded in the market can be attributed to the changing consumer mind-set as they are looking to embrace their natural hair, reducing the usage of certain hair care products, formulated with heavy chemicals.
Due to the rise in hectic schedules and lifestyles, online shopping is becoming a convenient medium of purchasing daily essentials including hair care products. It enjoys more popularity among millennials and work professionals. Ease of use of different online shopping applications as per the convenience of the consumers and the use of applications in smartphones and other devices are expected to increase the sale of hair care products through online retailers. The products available via online retail stores often have offers that allow the customers to buy the product of their choice at a lesser price, as compared to the single stores.
The Brazil shampoo market is consolidated among few companies such as Loreal SA, Proctor and Gamble, Henkel AG & Co. KGaA , and Unilever. Owing to the diversified product portfolio, which includes organic, plant-based, and many other products, Procter & Gamble is the leading revenue generator with xx% share, followed by Unilever and Loreal SA.