The casino management systems was valued at USD 6.09 billion in 2020 and expected to reach USD 15.29 billion by 2026 and grow at a CAGR of 16.56% over the forecast period (2021 - 2026).
- Casino management systems include both software and hardware primarily for the purpose of tracking players, analyzing behavior, cash and accounting, security and surveillance, and a mix of all these offerings.
- Every casino requires a comprehensive system of software and hardware, to keep track of daily operations and to maintain a smooth flow of things throughout the working procedure.
- In the developing countries, the increasing dependency on tourism for a major share of the economy has boosted the emergence of casinos. Moreover with the governments permitting casinos to set up shop in the country so as to attract a large crowd from international borders, this has resulted in a positive scenario for both the casinos and the government.
- On the contrary, the rapid rise of online gaming and casinos has challenged the growth of the market, as people are finding it more appealing to experience the gambling and casino experience from the comfort of their homes.
Key Market Trends
Analytics Segment Occupies the Largest Market Share
- Casino operators have terabytes of data with them, which includes customer information. Analytics help the casino operators to maintain the customer database.
- Analytics today not only record customer database but have also evolved to segmenting customers based on profitability, to predict profitability, manipulate customer behavior with specific promotional offers, and market campaigns targeted at a specific segment of customers.
- With the use of predictive analytics, casinos can now graph a customer's value and anticipate the customer's behavior. With increasing investments in database warehousing technologies and due to the widespread adoption of loyalty cards, most customer transactions are tracked.
- With increased competition and more housings than before, casinos are laying heavy emphasis on analytics, to compete with one another and ensure they attract more consumers.
- With hundreds of casinos in the countries, it is very important for the casinos to use the data collected by them in a proper way as the competition is very fierce and customer retention is very tough. For instance, the United States alone consists of over 1900 casinos, which is a cut-throat competition and customer retention and new customer acquisition is only possible by using and analyzing customer data efficiently.
Asia-Pacific to Witness the Highest Growth
- With the growing casino and gaming industry, Asia-Pacific is rapidly emerging as a market on the path to becoming a leader in the world. With Macau, the jewel of this region's casino industry, and the emergence of Singapore as a center for casinos in the recent past, the growth of casinos is expected to increase in this region.
- The increasing population along with the rising disposable incomes and the influx of tourists is expected to set the stage for casino management systems in Macau. Macau is the only place in China where gambling is legalized, further contributing to the growth of the market in this location.
- With Japan on the verge of finalizing the legalization of casinos, the growth of the industry is expected to further increase in the region.
Major casino operators are also eyeing Japan as the next destination for investment. In India, Goa is the only state with legalized casinos and Himachal Pradesh is also on the verge of legalizing casino business, thus, driving the market for casinos.
The casino management systems market comprises of global and regional players vying for attention in an increasingly competitive market place. The market is mildly concentrated and the emergence of regional CMS vendors and the deployment of flexible pricing schemes have also intensified the competitive rivalry. The major players in the market are International Game Technology PLC, Novomatic AG, Bally Technologies Inc., Konami Gaming Inc., among others.
- March 2018 - TCS John Huxley appointed LGS Gaming as a sole supply partner for its products and services in France and the French-speaking Switzerland. This agreement is a part of the company's strategy to provide local customer support, to ensure the requirements are dealt quickly and efficiently.
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