Cosmeceuticals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global cosmeceuticals market is projected to grow at a CAGR of 8.81% during the forecast period (2020 - 2025).

Key Highlights

• Countries, such as the United States, Canada, United Kingdom, Germany, and other European countries held a prominent share in the global cosmeceuticals market. China, India, and Vietnam present considerable growth opportunities for the market players, primarily due to the growing millennial population.
• Furthermore, raising awareness regarding cosmeceutical and cosmetics products, such as anti-ageing, sun care, and hair care products, is expected to drive the growth potential in the near future. The introduction of new products with bio-active ingredients play a crucial role in driving the demand for cosmeceutical products across the world, especially in the Asia-Pacific region.

IMPACT OF COVID-19 ON THE MARKET

Key Highlights

• Since the outbreak of Covid-19 since March 2020, the market of global cosmeceuticals products has shown declining results in the growth rate. Due to the lockdown situation going on across the globe cosmetic manufacturers had to shut down their production units as a result of the labor shortage. However, as the situation is getting improved globally, the market is set to revive and the sales are expected to recover in the coming years.
• Moreover, the leading companies are eyeing the e-commerce as an opportunistic segment of the market as retail stores are predicted to have lesser consumer visits till the pandemic ends. Thus, skin care brands such as Olay has partnered with Shopee for a new digital campaign targeted at the millennial consumer demographic as part of its strategic e-commerce growth plans for South East Asia.

Key Market Trends

Growing Ageing Population

Consumers, especially the ageing population, are increasingly looking for methods and products to maintain and improve their appearance to look youthful and beautiful, more so with the rising awareness about anti-ageing products. Middle-aged people are increasingly witnessing ageing anxiety, due to the high prevalence of extrinsic signs of ageing.

Anti-ageing skin products are known as cosmeceuticals, as they overlap the distinction between cosmetics and pharmaceuticals. Over the past two decades, the declining fertility and mortality rate has resulted in a sustained rise in ageing population across the region, especially in China and Japan. The strong desire among men and women to retain youthful appearances has groomed and nurtured the cosmetic industry across the region.

Asia-Pacific Dominates the Global Cosmeceuticals Market

Though the term 'cosmeceuticals' started gaining momentum in China recently, it has now become one of the most preferred product categories in the country. Busier and stressful lifestyles of consumers in the country, as well as worsening environmental conditions, created more concern around skin conditions amid consumers who seek products for skin rejuvenation. This has led to an increase in sales of cosmeceuticals.

Moreover, the population of Japan is among the most prolific consumers of cosmetics, placing it among the top five national markets for personal care products. From the viewpoint of not only size but also the trends and market demand, Japan can be regarded as a gateway to other Asian markets. Success in the Japanese market can raise product/brand profile and visibility, particularly in other Asian markets.

Competitive Landscape

The most active companies in the market include key players, such as Procter & Gamble, Unilever, L'Oreal SA, Shiseido Co. Ltd, and The Estee Lauder Companies Inc. L'Oreal SA is one of the most active companies, with numerous brands offering a broad range of cosmeceuticals, across the world. The company has spent considerably on improving quality, product innovation in terms of ingredients, functionality, and packaging. Moreover, these active companies have adopted strategic acquisition as their key strategy, to increase their geographical presence and customer base.

• For instance, in May 2018, L'Oreal acquired Nanda, the Korean lifestyle, make-up, and fashion company. Nanda has expanded its business into overseas markets, including Hong Kong, Singapore, Malaysia, and Thailand

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support